What OCTOLIZE LTD does

Octolize LTD is a privately held UK software company (incorporated 2021, London) that develops shipping-configuration plugins and apps for the WooCommerce and Shopify e-commerce platforms. It originated from the Flexible Shipping plugin under WP Desk, became an independent brand in April 2021, and rebranded to Octolize in March 2022. The portfolio now spans roughly 20 WooCommerce plugins and 6 Shopify apps covering table rate shipping, carrier live rates, distance-based rates, pickup points, delivery date picking, box packing, multi-vendor shipping, and label printing, plus a real-time carrier integration suite across UPS, FedEx, USPS, DHL Express, Canada Post, Royal Mail, and DPD.

The technology stack is platform-native extension code (PHP/WordPress plugins for WooCommerce; Shopify apps) with carrier API connections for live rate retrieval and label generation, plus Google Maps API integration for distance-based pricing. A natural language AI assistant — the Flexible Shipping AI Assistant — interprets shipping scenarios in plain English and auto-generates rule configurations. Bundles (Flexible Shipping Bundle at $139/site/year with 7 plugins, Live Rates Bundle, All Plugins Bundle at $219/site/year with 20 plugins) introduce tiered multi-site discounts up to 75% off for 25-site licenses.

Revenue is generated through annual subscriptions (with auto-renewal and 1-year updates plus premium 1-on-1 support bundled in), priced from $29 to $219 per site per year, supplemented by free versions on WordPress.org that feed the paid funnel and custom enterprise quotes for agencies managing multiple client stores. Pricing is publicly disclosed on the website and processed through Stripe with a 30-day money-back guarantee and a 7-day free demo. The company is bootstrapped with no disclosed institutional funding, parent company, or acquisition activity; its operating footprint is global (with case studies spanning the UK, US, and the Caribbean), it is GDPR- and CCPA-aware, and payments are handled by PCI DSS-compliant Stripe.

Name

OCTOLIZE LTD

Legal name

Octolize Ltd

Website

https://octolize.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Octolize LTD is a UK-based software company that develops subscription WooCommerce plugins and Shopify apps for shipping rate configuration, carrier live rates, pickup points, and delivery date picking, serving SMB e-commerce merchants and agencies globally.

Ownership category

akta.pro rank

Product category

E-commerce Shipping Plugins

NAICS

Freight Transportation Arrangement (48851), Packaging and Labeling Services (56191)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)

Keywords

• WooCommerce shipping plugins
• Shopify shipping apps
• Table rate shipping
• Live carrier rates
• E-commerce shipping automation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Plugin Subscriptions: Annual subscription model for WooCommerce and Shopify shipping plugins. Each subscription includes 1 year of plugin updates, all available product features, and premium 1-on-1 support. Subscriptions auto-renew yearly but can be cancelled anytime. Tiered pricing based on number of sites (1 to 25+).
2. Bundle Packages: Bundled plugin packages offering discounted pricing compared to individual purchases. Flexible Shipping Bundle (7 plugins), Live Rates Bundle (carrier integrations), and All Plugins Bundle (20 plugins). Multi-site discounts up to 75% off for 25+ sites.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Octolize develops and sells WooCommerce plugins and Shopify apps that configure, automate, and optimize e-commerce shipping — flagship Flexible Shipping PRO delivers table-rate shipping rules, supplemented by live carrier rate plugins (UPS, FedEx, DHL Express, USPS, Canada Post, Royal Mail, DPD), add-on modules (Distance Based Shipping, Delivery Date Picker, Box Packing, Multi Vendor Shipping, Pickup Points), and bundled packages. Revenue is generated through annual subscriptions of software that extend native platform shipping capabilities.

Product overview

Octolize LTD offers a comprehensive suite of shipping solutions for e-commerce platforms, primarily WooCommerce (via WordPress plugins) and Shopify (via dedicated apps). The product portfolio centers on Flexible Shipping PRO as the core table rate shipping engine, which is extended through multiple add-on modules including Distance Based Shipping, Delivery Date Picker, Box Packing, Import/Export, Multi Vendor Shipping, and Locations. For carrier integration, Octolize provides live rates plugins for UPS, FedEx, DHL Express, USPS, Canada Post, Royal Mail, and DPD. The offering is structured as individual plugins, themed bundles (Flexible Shipping Bundle, Live Rates Bundle, All Plugins Bundle with 20 plugins), and Shopify apps. Key differentiators include an AI Assistant for natural language shipping configuration, pickup points integration, and shipping label generation. The subscription model provides 1-year of updates and premium 1-on-1 support with a 30-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Flexible Shipping PRO WooCommerce Flagship table rate shipping plugin for WooCommerce that allows creating shipping rules based on weight, order totals, or item count with conditional rules and multiple conditions per rule.
• Flexible Shipping (Free) Free WordPress plugin version providing table rate shipping capabilities for WooCommerce with basic weight and price-based shipping rules, hosted on WordPress.org.
• Distance Based Shipping Rates for WooCommerce Calculates shipping costs based on geographic distance using Google Maps API integration with distance and duration conditions in Flexible Shipping methods.
• Flexible Shipping Import / Export for WooCommerce Plugin for importing and exporting Flexible Shipping methods in JSON format to update and back up shipping configurations.
• Flexible Shipping Box Packing for WooCommerce Allows defining custom shipping boxes including dimensions, maximum weight, and padding for optimized multi-item package selection.
• Multi Vendor Shipping for WooCommerce Shipping solution for multi-vendor WooCommerce stores to handle per-vendor shipping configuration.
• UPS WooCommerce Live Rates and Access Points PRO Displays automatically calculated UPS live rates and offers UPS Access Points support for customer pickup locations.
• FedEx WooCommerce Live Rates PRO Displays automatically calculated FedEx live rates with support for handling fees, insurance, and multiple packaging types.
• USPS WooCommerce Live Rates PRO Displays automatically calculated USPS live rates for US Postal Service shipping options.
• DHL Express WooCommerce Live Rates PRO Displays automatically calculated DHL Express live rates for international shipping.
• Canada Post WooCommerce Live Rates PRO Displays automatically calculated Canada Post live rates for Canadian shipping.
• Royal Mail WooCommerce Live Rates PRO Displays automatically calculated Royal Mail live rates for UK shipping.
• Pickup Points PRO for WooCommerce Provides customers with multiple carriers' pickup points at checkout for out-of-home delivery options.
• Delivery Date Picker for WooCommerce Calendar at checkout that allows customers to choose delivery dates and ties shipping cost to the selected date with lead time, cutoff time, and available delivery days configuration.
• Flexible Shipping Bundle Bundled package containing 7 Octolize plugins: Flexible Shipping PRO, Distance Based Shipping, Delivery Date Picker, Shipping Packages, Flexible Shipping Import/Export, Multi Vendor Shipping, and Flexible Shipping Locations, priced from $139/year with multi-site discounts.
• Live Rates Bundle Bundled package providing real-time shipping rates from UPS, FedEx, DHL Express, USPS, Canada Post, and Royal Mail with control over carrier service availability.
• All Plugins Bundle Complete package containing all 20 Octolize WooCommerce plugins at a discounted price from $219/year with priority 1-on-1 support and up to 75% multi-site discount.
• UPS Live Rates PRO & Labels Bundle Complete UPS integration bundle combining UPS live rates and UPS shipping labels and tracking functionality.
• Shopify Shipping Rates Rules & Zones Shopify app for configuring shipping rates based on rules and zones on Shopify stores.
• Shopify Pickup Points PRO Shopify app for offering pickup point delivery options to customers at checkout.
• Shopify Distance Based Shipping Rates Shopify app for calculating shipping rates based on geographic distance.
• Shopify Hide & Sort Shipping Rates Shopify app for hiding and sorting shipping rates at checkout.
• Shopify Shipping Rates Calculator Shopify app providing shipping rates calculator functionality for merchants and shoppers.
• Shopify Shipping Discounts Shopify app for configuring shipping discounts and promotional shipping rates.

Quantifiable outcome

• 65% of abandoned carts come from shipping misunderstandings or costs - Octolize reduces this through transparent, configurable shipping options
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability3 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• WooCommercecoreTechnology or IntegrationPrimary platform integration. Octolize develops and sells WooCommerce shipping plugins as its main product line. Plugins extend WooCommerce's native shipping capabilities with table rates, live carrier rates, and advanced configuration options. Over 263,000 WooCommerce stores use Octolize solutions.
• ShopifycoreTechnology or IntegrationSecondary platform integration. Shopify App Store presence with shipping apps for Shopify merchants. Includes Shopify Shipping Rates Rules & Zones, Pickup Points PRO, Distance Based Shipping, Hide & Sort Shipping Rates, Shipping Rates Calculator, and Shipping Discounts.
• UPScoreTechnology or IntegrationLive rates API integration. UPS WooCommerce Live Rates and Access Points PRO plugin displays real-time UPS shipping rates. Also supports UPS Access Points for pickup locations. UPS WooCommerce Labels and Tracking available.
• FedExcoreTechnology or IntegrationLive rates API integration. FedEx WooCommerce Live Rates PRO plugin provides real-time FedEx rate calculations with handling fees, insurance, and multiple packaging type options.
• DHL ExpresscoreTechnology or IntegrationLive rates API integration. DHL Express WooCommerce Live Rates PRO for real-time rate display at checkout.
• USPScoreTechnology or IntegrationLive rates API integration. USPS WooCommerce Live Rates PRO for real-time USPS shipping rates.
• Google Maps APIcoreTechnology or IntegrationDistance-based shipping calculation using Google Maps API for distance and duration conditions in Flexible Shipping methods.
• StripecoreOthersPayment processing. All credit and debit card payments processed through Stripe. Refunds issued via Stripe to original payment method. Highest security and encryption for financial data.
• GetResponseminorOthersEmail marketing platform for newsletter distribution. Email addresses collected via subscription forms are processed through GetResponse.
• HelpScoutcoreOthersCustomer support ticketing system. Support form submissions processed through HelpScout for technical support service delivery.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YITH WooCommerce: Major WooCommerce plugin vendor offering dozens of premium extensions including shipping-related plugins. Targets the same SMB WooCommerce merchant base with a similarly broad freemium plugin catalog and marketplace distribution.
• WP Desk: Former parent company of the Flexible Shipping product line that became Octolize. Continues to sell WooCommerce plugins and shipping-related extensions, directly competing with Octolize in the same merchant segment with overlapping feature sets.
• ShipperHQ: Enterprise-focused shipping rate management platform for e-commerce, supporting multi-carrier rate shopping, table rates, and dimensional shipping. Comparable core proposition to Octolize's Flexible Shipping but positioned further upmarket.
• SkyVerge: WooCommerce extension developer with multiple shipping-related plugins (e.g., UPS, USPS, FedEx integrations). Direct competitor to Octolize in WooCommerce carrier live-rate plugins.
• PluginHive: WooCommerce shipping plugin developer offering live carrier rates, shipping plugins, and fulfillment extensions. Direct competitor in the WooCommerce shipping plugin category.

Broad incumbents

• Easyship: Multi-carrier shipping and rate-shopping platform serving Shopify, WooCommerce, and other e-commerce merchants. Broader scope including cross-border logistics, but overlaps directly with Octolize on live carrier rates and checkout shipping configuration.
• ShipStation: Established multi-carrier shipping software platform with carrier rate comparison, label printing, and order management. Listed by Octolize as an integration partner and serves overlapping WooCommerce/Shopify merchants.
• WooCommerce Shipping: Native WooCommerce shipping extension offered by Automattic. Competes directly with Octolize's Flexible Shipping at the platform-default tier, particularly for SMB merchants using free core shipping features.
• Shopify Shipping: Native Shopify shipping feature set including carrier rate display, label printing, and discounts. The most significant platform-level competitive risk for Octolize's Shopify app portfolio.

Emerging players

• EasyPost: Shipping API platform providing developers with multi-carrier rate shopping, label generation, and tracking APIs. Adjacent competitor to Octolize's live-rate plugins for merchants who prefer API-first carrier integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYxz5SEUoXFPrR2J58xDjuw
• Facebookfacebook.com/Octolize
• LinkedInlinkedin.com/company/octolize

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OCTOLIZE LTD