Skyverge
Skyverge develops and distributes 46 WooCommerce plugin extensions spanning payment gateways, memberships, subscriptions, analytics, and SMS notifications, serving over 100,000 WooCommerce stores and operating as a GoDaddy brand since September 2020.
- Company typePrivate
- Founded2013
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Skyverge does
SkyVerge, Inc. is a WooCommerce extension developer founded in 2013 (originally as Fox Run Software) by Justin and Max Rice, operating as a GoDaddy brand since its September 14, 2020 acquisition. The company develops and distributes a portfolio of 46 WooCommerce plugin extensions covering payment gateway integrations (Authorize.net, Braintree, Chase Paymentech, First Data, Elavon, Paytrail, Moneris, GoDaddy Payments), customer engagement (Twilio SMS notifications, social login via Facebook/Twitter/Google/LinkedIn/PayPal/Instagram), business management (Memberships, Subscriptions, Product Reviews Pro, Tab Manager, Order Status Manager), analytics (Google Analytics Pro), and data exchange (CSV/XML import-export, FreshBooks, Sage ERP MAS). All plugins are distributed under the GNU GPL license through the WooCommerce.com marketplace, the company's own website, and post-acquisition through GoDaddy's WooCommerce hosting plans. The company also developed Jilt, an email marketing platform for WooCommerce abandoned-cart recovery. SkyVerge serves more than 100,000 WooCommerce stores globally, with a customer mix spanning SMB merchants (Old City Press, Nook Puzzles) and brand-name accounts (The Economist, Harley-Davidson, Bungie, Entrepreneur).
The underlying technology is built on the WordPress/WooCommerce framework, with plugins designed for deep platform specialization rather than cross-platform compatibility. The company has accumulated 4.3M+ WordPress.org plugin downloads, a 191-post technical blog, and registered trademarks for SkyVerge and Jilt. SkyVerge operated as a remote-first company with team members across 3 countries and 5 U.S. states; the team was approximately 36 people at the time of the GoDaddy acquisition. Revenue is generated through per-plugin sales and license fees via the WooCommerce.com marketplace and skyverge.com, with a 30-day discretionary refund policy and US transactions processed by GoDaddy.com, LLC following the acquisition. No venture capital or institutional funding rounds are disclosed in the source material.
Skyverge firmographics
Firmographics- Name
- Skyverge
- Legal name
- SkyVerge, Inc.
- Website
- https://skyverge.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Skyverge develops and distributes 46 WooCommerce plugin extensions spanning payment gateways, memberships, subscriptions, analytics, and SMS notifications, serving over 100,000 WooCommerce stores and operating as a GoDaddy brand since September 2020.
- Ownership category
- akta.pro rank
Where Skyverge is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Skyverge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- WooCommerce Plugin Sales: SkyVerge develops and sells premium WooCommerce extensions. Products are available via WooCommerce.com marketplace and direct website sales. Revenue is generated through plugin purchases and license fees. The company was acquired by GoDaddy in September 2020.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Per-plugin purchase model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Skyverge product offering
Product offeringCore offering
SkyVerge develops and sells a portfolio of 46 premium WooCommerce extensions that extend WooCommerce stores with payment gateway integrations, membership and subscription management, analytics, SMS notifications, social login, product reviews, invoicing, and data export/import functionality. The company also developed Jilt, an abandoned cart email marketing platform for WooCommerce, and operates as a GoDaddy brand following the September 2020 acquisition.
Product overview
SkyVerge is a WooCommerce extension developer offering a portfolio of 46 WooCommerce plugins, acquired by GoDaddy in September 2020. The product lineup centers on payment gateway integrations (Authorize.net, Braintree, Chase Paymentech, First Data, Elavon, Paytrail, Moneris, GoDaddy Payments), analytics (Google Analytics Pro), customer engagement (Twilio SMS Notifications, WooCommerce Social Login), and business management tools (WooCommerce Memberships, Subscriptions, Product Reviews Pro, Tab Manager, Order Status Manager). Additional offerings include data export/import solutions (CSV/XML Export Suite), accounting integrations (FreshBooks, Sage ERP), and various productivity plugins. The company also developed Jilt, an email marketing platform for abandoned cart recovery. All plugins are GPL-licensed and integrate with WooCommerce, serving over 100,000 WooCommerce stores.
Differentiator
Problem solved
Functional benefit
Brands
- Jilt: Email marketing platform for WooCommerce
- SkyVerge Plugins
Products and services
- WooCommerce Extensions Portfolio Portfolio of 46 WooCommerce extensions covering payment gateways, analytics, memberships, subscriptions, SMS notifications, social login, invoicing, and various productivity tools for WooCommerce store management.
- Google Analytics Pro for WooCommerce Premium WooCommerce extension bringing full Google Analytics platform capabilities to track customer journey, monitor sales funnels, and analyze customer behavior with enhanced tracking features.
- WooCommerce Product Reviews Pro Advanced product reviews extension extending beyond simple star ratings with a suite of features to help merchants leverage customer feedback as a sales tool.
- WooCommerce Memberships Content and product membership restriction plugin allowing stores to restrict content, products, and discounts to members with various plan options including fixed-date memberships.
- WooCommerce Subscriptions Subscription management extension for recurring payments, supporting subscription switching, member discounts, and integration with Memberships and Teams for WooCommerce.
- Twilio SMS Notifications for WooCommerce Automated SMS notification plugin using Twilio to send order status updates to customers and receive texts for new orders, with WooCommerce Checkout Block support.
- WooCommerce Tab Manager Tool for creating customized, user-friendly product pages with customizable tabs using accordion-style menus for supplementary documentation.
- WooCommerce Social Login Social login extension supporting Facebook, Twitter, Google, LinkedIn, PayPal, and Instagram login for WooCommerce using HybridAuth authentication library.
- Authorize.net Payment Gateway Suite Collection of WooCommerce payment gateway integrations for Authorize.net including AIM, CIM, and SIM protocols with Accept.js support for PCI compliance.
- WooCommerce Braintree Payment Gateway Payment gateway integrating Braintree with braintree.js, combining direct gateway simplicity with reduced PCI compliance requirements.
Quantifiable outcome
- Over 100,000 WooCommerce stores rely on SkyVerge products
- +3 more outcomes
Companies that use Skyverge
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Skyverge technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature9 records
Skyverge partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Skyverge competitors and assessment
Company assessmentDirect peers
- YITH: YITH develops a large portfolio of WooCommerce plugins (memberships, wishlists, bookings, gift cards) and competes directly with SkyVerge in the official WooCommerce.com vendor marketplace serving the same SMB merchant base.
- IconicWP: IconicWP ships WooCommerce extensions such as product add-ons, delivery slots, and conditional shipping, distributed through WooCommerce.com to the same merchant segments as SkyVerge.
- Barn2 Plugins: Barn2 develops premium WooCommerce plugins including product tables, wholesale, and document libraries, and shares SkyVerge's WooCommerce.com vendor channel and SMB merchant focus.
- WP Overnight: WP Overnight develops WooCommerce extensions for PDF invoices, packing slips, and order status tools, directly overlapping with SkyVerge's invoice and export extensions.
- BeRocket: BeRocket offers WooCommerce plugins for filtering, AJAX search, and product Add-ons, competing for the same merchant spend in the WooCommerce.com vendor marketplace.
Broad incumbents
- Klaviyo: Klaviyo is a leading eCommerce email and SMS marketing platform that directly competes with SkyVerge's Jilt abandoned-cart email product for mid-market and enterprise merchants, with a far broader martech stack.
- Automattic (WooCommerce): Automattic owns WooCommerce, the platform SkyVerge's extensions integrate with, and offers its own payments, shipping, and marketplace products — making it a strategic upstream dependency and a partial competitor.
- WP Engine: WP Engine is a managed WordPress hosting provider with a portfolio of premium plugins and ecosystem assets (StudioPress themes, Advanced Custom Fields), competing in the broader WordPress stack where SkyVerge plugins are deployed.
Emerging players
- Omnisend: Omnisend is an eCommerce-focused email and SMS marketing platform with a strong native WooCommerce integration, competing directly with SkyVerge's Jilt for SMB merchant marketing automation.
- Postscript: Postscript is a specialist SMS marketing platform for eCommerce brands that overlaps with SkyVerge's Twilio SMS Notifications plugin on transactional, abandoned-cart, and remarketing messaging.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Skyverge social profiles
Digital presenceSkyverge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skyverge leadership team
Management profileNumber of profiles
Profiles1 record
Skyverge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skyverge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skyverge
What does Skyverge do?
SkyVerge develops and sells a portfolio of 46 premium WooCommerce extensions that extend WooCommerce stores with payment gateway integrations, membership and subscription management, analytics, SMS notifications, social login, product reviews, invoicing, and data export/import functionality. The company also developed Jilt, an abandoned cart email marketing platform for WooCommerce, and operates as a GoDaddy brand following the September 2020 acquisition.
Is Skyverge a public or private company?
Skyverge is a private company. It is classified as corporate owned and is currently acquired.
When was Skyverge founded?
Skyverge was founded in 2013. It employs 11 to 50 people.
Where is Skyverge based?
Skyverge is headquartered in Boston, United States, in the North America region.
How does Skyverge make money?
One revenue line is on record: wooCommerce Plugin Sales.
Who are Skyverge's main competitors?
Direct peers on record are YITH, IconicWP, Barn2 Plugins, WP Overnight and BeRocket. Broad incumbents are Klaviyo, Automattic (WooCommerce) and WP Engine. Emerging players are Omnisend and Postscript.
Does Skyverge have an API?
No public API is recorded for Skyverge.