What MY TROVE JEWELS LTD does

My Trove Jewels Ltd is a UK-based jewellery and creative experience studio founded in 2019 by Imperial College London students Kiara Rao and Amber Shipman. The company sells handcrafted jewellery (earrings, necklaces, bracelets, rings priced £10–£30, plus a Bag Charms collection) through a Shopify-powered direct-to-consumer e-commerce store, and monetises a parallel experiential arm through ticketed jewellery-making workshops (~£20 per attendee), charm bars, jewellery customisation stations, tea-and-jewellery rituals, paint-your-own jewellery box sessions, and private/corporate events booked via direct inquiry or Eventbrite. Its core technology is essentially off-the-shelf commerce and ticketing infrastructure (Shopify, Eventbrite, mainstream card and wallet payments) augmented by a proprietary experience-design methodology that combines spatial design, mixed media, and community-building to deliver immersive creative sessions.

The business operates without disclosed institutional funding, with two founders personally leading operations, workshops, and public-facing roles (including conference panels). Customers span individual consumers seeking creative experiences (bachelorette parties, birthdays, self-expression), corporate and university clients for brand activations and team-building (Imperial College events, Nike/ASOS, Handover London Fashion Week, Tea Story Oxford Street), and a smaller e-commerce jewellery buyer segment served via Shopify. Distribution is hybrid: UK-only direct e-commerce, mobile pop-ups at partner venues, Eventbrite for ticketed workshops, and direct sales for private bookings. Marketing relies on Instagram, TikTok, the TROVE Journal blog, and the TROVE Circle email newsletter, supplemented by editorial coverage in Professional Jeweller magazine.

The company has explicitly evolved its positioning over time — from a jewellery brand (2019) to a jewellery experience studio (2023) to a creative experience studio (2026) — extending beyond traditional jewellery into hat customisation, jewellery-box painting, and wellness-format collaborations (Pilates x Jewellery, melaSKN Glow + Create, Tea Story tea ceremony). The economic model is transactional rather than recurring: unit-priced jewellery, unit-priced workshop tickets, gift cards (£20–£50), and bespoke private event bookings, with no disclosed subscriptions or enterprise SaaS contracts.

Name

MY TROVE JEWELS LTD

Legal name

My Trove Jewels

Website

https://mytrovejewels.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

My Trove Jewels Ltd is a UK-based jewellery and creative experience studio founded in 2019 by Imperial College London students, selling handcrafted jewellery (£10–£30) via Shopify and monetising experiential workshops, charm bars, and brand activations for individual consumers, universities, and corporate clients across the UK.

Ownership category

akta.pro rank

Product category

Handcrafted Jewellery

NAICS

Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industry

Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)

Keywords

• Handcrafted jewellery
• Creative workshops
• Bag charm accessories
• Jewellery making classes
• Custom jewellery design

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Handcrafted Jewellery Sales: Direct sales of handcrafted jewellery including earrings, necklaces, bracelets, rings, and bag charms through their e-commerce store. Products range from £10-£30 with free shipping over £20 in the UK.
2. Workshops and Events: Ticketed jewellery-making workshops, charm bar experiences, and creative customisation stations for private events, corporate functions, university events, and public sessions. Workshops sold via Eventbrite and website.
3. Gift Cards: Digital and physical gift cards available in denominations from £20-£50, allowing recipients to attend workshops or purchase jewellery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MY TROVE JEWELS LTD is a jewellery and creative experience studio that designs, handcrafts, and sells a curated collection of polymer-clay and beaded jewellery pieces, alongside hosting in-person jewellery-making workshops, charm bars, and private creative events. The company sells its products directly to consumers through its Shopify e-commerce store and delivers experiential creative services through ticketed public workshops, brand activations, and private corporate/university bookings across the UK.

Product overview

My Trove Jewels is a jewellery and creative experience studio offering handcrafted jewellery alongside experiential creative services. The core product portfolio includes 12 distinct handcrafted jewellery pieces (earrings, necklaces, bracelets, rings) plus a Bag Charms Collection with three variants. The service portfolio encompasses jewellery workshops (beginner-friendly, guided sessions), Charm Bars (interactive event stations), Jewellery Customisation Stations, Tea and Jewellery Ritual Experiences, Paint Your Own Jewellery Box sessions, and Private Events/Custom Workshops. The company also offers Gift Cards as a service product. The business operates as a single unified offering where the handcrafted jewellery products and creative experience services reinforce each other—customers can purchase ready-made pieces or create bespoke items through workshops and events.

Differentiator

Problem solved

Functional benefit

Products and services

• 01 Azure Earrings
• 02 Flourish Earrings
• 03 Twilight Earrings
• 04 Angel Earrings
• 05 Orbit Necklace
• 06 Cherish Necklace
• 07 Storm Necklace
• 08 Bloom Ring
• 09 Eclipse Necklace
• 10 Unity Necklace
• 11 Midnight Earrings
• 12 Link Bracelet
• Bag Charms Collection
• Jewellery Workshops
• Pre-Valentine's Jewellery Workshop
• Charm Bars
• Jewellery Customisation Stations
• Private Events and Custom Workshops
• Gift Cards

Quantifiable outcome

• Attendance doubled year-on-year at university events
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core, flagship and strategic.

• Sonderhaus Art ClubcoreStrategic or Co-development Partner · 21 January 2026Hat Customisation Station collaboration marking My Trove Jewels' evolution from jewellery brand to creative experience studio. The partnership involved full immersive customisation combining jewellery techniques with mixed media and spatial design at Galleria Objets gallery.
• melaSKNflagshipStrategic or Co-development Partner · 6 January 2026Glow + Create Experience combining jewellery-making with skincare discovery around African botanicals. Target of 100 attendees, featuring charm bar, skincare stations, mini talk show, and curated product experiences.
• Tea StoryflagshipStrategic or Co-development Partner · 12 October 2025Tea and Jewellery Ritual experience for the opening of Europe's largest tea house on Oxford Street. Combined oriental tea ceremony with jewellery-making, creating a sensory wellness event blending mindfulness and creativity.
• Imperial College Medics RAGcoreGTM or Marketing Partner · 12 October 2025Annual Freshers' Week jewellery workshop partnership. Event attendance doubled year-on-year with over 100 attendees. Named best Freshers' Event two consecutive years.
• HandoverflagshipGTM or Marketing Partner · 2 October 2025Pre-London Fashion Week pop-up featuring first-ever in-store Charm Bar. Custom logo charms and brand-inspired designs aligned with Handover's collection aesthetic. Strong brand alignment with focus on creativity and connection.
• Londons CollectivecoreGTM or Marketing Partner · 15 August 2025Sell-out jewellery-making workshop at Café Volonté, Fitzrovia. Collaboration with community-focused organisation building around real growth, creative value, and meaningful guidance.
• Nike at ASOSflagshipGTM or Marketing Partner · 14 July 2025Custom trainer personalisation station at London launch event at Golden Lane tennis courts in Barbican. Shoe charm creation and lace exchange experience with exclusive influencer event followed by consumer activation.
• Space for Girls BirminghamcoreGTM or Marketing Partner · 30 March 2025Galentines Charm Bar collaboration dedicated to empowering women through safe spaces and creative expression. Workshop for young girls focusing on confidence building and self-expression.
• Birmingham City UniversitycoreGTM or Marketing Partner · 30 March 2025Cheers to Charms event raising funds for Refuge UK, an organisation supporting survivors of domestic abuse. Partnership combining creativity with social impact and community responsibility.
• South Asian SocialcoreGTM or Marketing Partner · 27 February 2025Galentine's jewellery workshop bringing together women for creativity, connection, and self-expression. Intimate setting focused on friendship celebration and community building.
• Imperial College Fashion & Design SocietycoreGTM or Marketing Partner · 10 January 2025Jewellery workshop collaboration with university's fashion and design society, reaching design-conscious students and creatives.
• Imperial College Summer BallflagshipGTM or Marketing Partner · 10 January 2025Iconic Summer Ball collaboration with over 500 attendees. Non-stop creativity and connection throughout the night; some guests queued for over an hour to participate.
• New Circle SocietycoreGTM or Marketing Partner · 10 January 2025Workshop collaboration with society focused on friendship goals and creative community building.
• Dose of Travel ClubcoreGTM or Marketing Partner · 10 January 2025Y2K travel-themed charm bracelet workshop featuring globes, airplanes, and map-pin charms in pastel shades. Intimate session combining wanderlust with creativity.
• Rural Nepal CommunitiesstrategicStrategic or Co-development Partner · 10 January 2025Skills training programme teaching jewellery-making to children and women in remote Himalayan villages. Aims to create sustainable income opportunities and connect local craftsmanship with global markets.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mejuri: Large-scale North American DTC fine jewellery brand with significant marketing muscle, fine-jewellery pricing, and global shipping. Comparable as a DTC jewellery category leader; significantly larger and operating in a different price tier.
• Missoma: London demi-fine jewellery brand with celebrity collaborations, major wholesale presence, and large DTC following. Comparable in demi-fine positioning and London heritage; operates at substantially greater scale.
• Monica Vinader: Established British demi-fine jewellery brand with national retail presence, strong sustainability credentials, and DTC e-commerce. Comparable as a premium UK jewellery brand operating at a much larger scale.
• Daisy London: Established UK demi-fine and fashion jewellery brand sold DTC and via retailers. Comparable in affordable artisan-style jewellery category with UK market focus.

Direct peers

• Edge of Ember: London-based sustainable jewellery DTC brand selling handcrafted demi-fine pieces with strong brand storytelling. Comparable independent founder-led positioning and London artisan e-commerce model.
• Otiumberg: London demi-fine jewellery brand founded by two friends, selling demi-fine pieces DTC with a focus on everyday wear and storytelling-led branding. Comparable in scale, founder-story positioning, and London DTC artisan model.
• Astley Clarke: London fine and demi-fine jewellery brand offering personalised pieces and birthstone jewellery DTC. Comparable in personalised/customisable jewellery positioning and UK premium jewellery market.
• Loquet London: London-based charm and collectible jewellery brand centred on personalised lockets and charm bracelets sold DTC and through experiential pop-ups. Most directly comparable peer given the shared charm-bar / co-creation model and London heritage.
• Rachel Jackson London: Independent British jewellery brand selling handcrafted demi-fine and fashion pieces DTC with a strong content and editorial identity. Comparable independent-brand positioning and price tier to My Trove Jewels.

Emerging players

• Pinot & Picasso: UK-based experiential creative workshop operator running ticketed paint-and-sip sessions at partner venues. Comparable as a venue-partner-led experiential creative business monetising in-person events, though in a different craft vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mytrovejewels
• TikToktiktok.com/@mytrovejewels_
• LinkedInlinkedin.com/company/my-trove-jewels

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MY TROVE JEWELS LTD