YAPUKA
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What YAPUKA does
YAPUKA, operated by the French private limited company Lujoba SAS and headquartered at 6 rue du Sentier in Paris (2nd arrondissement), is a coaching and training services platform founded in 2017. The company connects individuals, professionals, enterprises, and educational institutions with a curated network of 220+ vetted coaches spanning 40+ sectors. Its core offering is the proprietary "Yapuka Method," a structured three-step approach (Se connaître, Savoir communiquer, S'entraîner) for interview preparation, oral communication, and soft-skills development. Since inception the company has trained 40,000+ individuals and built partnerships with 50+ French campuses including HEC, Dauphine, SKEMA, ESSCA, Kedge, and ISIPCA.
The platform monetizes through four distinct product lines: consumer coaching packages (Coaching Express at €139 for 1.5 hours, Coaching Admissions at €315 for three sessions, and Coaching Sur-mesure at €850 for five sessions); a CPF-eligible certification program titled "Réussir sa prise de parole avec impact en réunion professionnelle" priced at €1,497 TTC and registered as RS6388 with France Compétences; customized enterprise training covering Management, RH, and Soft Skills; and embedded career-services programs sold to business schools and universities. Distribution combines self-serve website booking, presence on moncompteformation.gouv.fr, direct enterprise sales, and channel partnerships with educational institutions.
YAPUKA holds Qualiopi certification and Datadocké status, enabling OPCO and CPF funding flows. Reported outcomes include a 98% client goal-achievement rate, a 97.5% certification success rate, and a 4.8/5 average learner rating. The company operates primarily in France with website-distributed presence in Spain, Belgium, Morocco, and the USA. No funding rounds, revenue figures, or institutional investors are disclosed in available sources; ownership appears to remain with founders/management, led by CEO Valérie Falala (also DRH at Fursac and Danone).
YAPUKA firmographics
Firmographics- Name
- YAPUKA
- Legal name
- Lujoba SAS
- Website
- https://yapuka.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
YAPUKA industry classification
Industry- Product category
- Professional Coaching and Training Services
- NAICS
- Professional and Management Development Training (61143), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Corporate/Professional Public Speaking Training (Presentation Skills) (EDAMAOAJ)
- akta.pro secondary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
Keywords
Where YAPUKA is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
YAPUKA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Individual Coaching Sessions: One-on-one coaching sessions sold directly to consumers. Offerings include Coaching Express (139€ for 1.5 hours), Coaching Admissions (315€ for 3 sessions of 1.5 hours), and Coaching Sur-mesure (850€ for 5 sessions). Sessions conducted in-person or via video call.
- CPF Training Certification: Professional certification program 'Réussir sa prise de parole avec impact en réunion professionnelle' priced at 1,497€ TTC, fully financeable through French CPF (personal training account). Includes 10 hours of group video sessions with dedicated coach.
- Enterprise Training Programs: Customized training and coaching programs for corporate clients, addressing Management, HR, and Soft Skills. Includes workshops, masterclasses, career coaching, and internal team training. Finançable with OPCO funding and Qualiopi certified.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Coaching Express - Quick preparation session |
| One time/ perpetual license | Pay-as-you-go | Coaching Admissions - School admission interview preparation |
| One time/ perpetual license | Pay-as-you-go | Coaching Sur-mesure - Fully customized coaching program |
| Subscription | Pay-as-you-go | CPF Certification Program - Professional speaking certification |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
YAPUKA product offering
Product offeringCore offering
YAPUKA provides individual and group coaching for public speaking, interview/oral-exam preparation, and admissions (business schools, competitive exams), delivered through a curated network of 220+ independent coaches using the proprietary Yapuka Method. It also runs a CPF-eligible certified training program (RS6388) for preparation aux oraux de concours de la fonction publique, and offers tailored enterprise training in management, HR, and soft skills for companies and partner schools.
Product overview
Yapuka is a coaching and training services company operating as a platform connecting individuals and organizations with a network of over 200 expert coaches. The company offers three main individual coaching products: Coaching Express (€139, 1h30 quick session), Coaching Admissions (€315, 3 visio sessions for school admissions), and Coaching Sur-mesure (€850, 5 personalized sessions for career reconversion). For professionals via CPF, they offer "Réussir sa prise de parole avec impact en réunion professionnelle" (€1,497, 10-hour group training). For enterprises, they provide Management, RH, and Soft Skills training programs. For schools, they offer Personal Branding & Networking, Techniques de recherche d'entreprise, Pitch & Éloquence, Tutorats & Suivi Alternance, Formation Équipes Carrières, Simulations d'entretiens, and Préparation des étudiants Ambassadeurs programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Coaching Express Single-session or short-format one-on-one coaching for individuals needing rapid preparation for an interview, oral exam, or public-speaking event. Designed for time-pressed candidates who want a focused, expert-led session rather than a multi-week program.
- Coaching Admissions Multi-session coaching package built around admissions interviews for business schools, Grandes Écoles, and other competitive programs. Includes structured mock interviews, personalised feedback on posture and storytelling, and preparation tailored to the target school or program.
- Coaching Sur-mesure Fully bespoke individual coaching program in which objectives, session count, coach selection, and content are customized to the learner’s goals (e.g., long-term public-speaking improvement, career-transition preparation, or high-stakes presentations).
- Formation RS6388 - Préparation aux oraux de concours de la fonction publique Certified professional training program registered under the RS6388 repertoire, focused on preparation for oral competitive exams of the French public service (fonction publique). Eligible for CPF funding via MonCompteFormation, Qualiopi-certified, and delivered via a dedicated learner dashboard.
- Formation Entreprises - Management, RH, Soft Skills Bespoke group training programs for companies covering management development, HR skill-building, and soft skills (public speaking, communication, leadership posture). Delivered on-site, remotely, or in hybrid format, with content tailored to the client’s context.
- Programmes Écoles - Admissions coaching for Grandes Écoles Coaching programs delivered in partnership with French business schools and universities (including ESSEC, EDHEC, INSEEC, IESEG), supporting students with admissions interview prep and oral-skill development as part of the school’s student services.
Quantifiable outcome
- 98% client success rate (clients achieving their goal)
- +4 more outcomes
Companies that use YAPUKA
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
YAPUKA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
YAPUKA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Kedge Business SchoolcoreEducational institution partner using Yapuka for career and employability services. Yapuka provides coaching support for students.
- Edtech FranceminorAssociation member positioning Yapuka within the French edtech ecosystem of education technology companies.
- HEC PariscorePrestigious business school partner for student career services and interview preparation.
- Dauphine PSLcoreUniversity partner for student coaching and career preparation services.
- SKEMA Business SchoolcoreBusiness school partner utilizing Yapuka for career center services.
- Sup de VenteminorSales training school partner for student coaching services.
- ISIPCAminorPerfumery and cosmetics school partner for career services.
- PSB Paris School of BusinesscoreBusiness school partner for student admission and career coaching.
- ESSCA School of ManagementcoreBusiness school partner for student coaching and career preparation.
- France CompétencescoreGovernment body that registers and validates the RS6388 professional certification enabling CPF funding.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
YAPUKA competitors and assessment
Company assessmentEmerging players
- Toastmasters International: Global non-profit member organization dedicated to public-speaking and leadership practice via peer-run clubs. Competes for the same end-user learner attention as Yapuka at the consumer level, while operating a community (non-commercial) model.
Broad incumbents
- Skillsoft: Large global corporate learning platform offering training across leadership, business, and technology. Overlaps with Yapuka in soft-skills and leadership content but addresses a much broader enterprise L&D catalog.
- GoodHabitz: European online learning platform focused on soft skills, productivity, and well-being for enterprise workforces. Adjacent competitor for enterprise L&D budget — broader catalogue, less curated-coach customization than Yapuka.
- CrossKnowledge: European digital learning provider for enterprise L&D, covering leadership and soft skills as part of a wider catalogue. Competes with Yapuka on enterprise training budgets but without Yapuka's curated-coach short-list model.
Direct peers
- CoachHub: European coaching platform that matches enterprise clients with a vetted global pool of coaches for leadership, management, and soft-skills development. Operates the same coach-marketplace-on-enterprise model as Yapuka, with virtual delivery as the default.
- Speexx: European enterprise platform for language and business communication training with a coach-network model. Closely aligned with Yapuka's B2B training-plus-coaching delivery and target buyer profile (L&D managers at multinationals).
- Dale Carnegie Training: Iconic global training company built around public speaking, presentation skills, and leadership — the same core outcomes Yapuka targets with its Yapuka Method and RS6388 certification. Comparable business model of instructor-led, in-person/digital training delivered to individuals and corporate clients.
- BetterUp: Global coaching and mental-fitness platform with a vetted coach network serving enterprise employees. Same coach-network-meets-enterprise business model as Yapuka, but at significantly larger scale and with a globally diversified buyer base.
- Cegos: French-headquartered global leader in professional and corporate training, including soft skills, leadership, and management development. Direct overlap with Yapuka's enterprise Management, RH, and Soft Skills training offerings and similar Qualiopi-style positioning.
- Lepaya: European corporate training provider specializing in power skills (communication, leadership, change) delivered via blended online and in-person sessions. Comparable target buyer (European L&D teams) and content depth in the same soft-skills categories as Yapuka.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
YAPUKA social profiles
Digital presenceYAPUKA compliance and trust
Trust signalCompliance3 records
YAPUKA financial estimates
Financial estimateRevenue estimate
Valuation estimate
YAPUKA leadership team
Management profileNumber of profiles
Profiles1 record
YAPUKA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YAPUKA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YAPUKA
What does YAPUKA do?
YAPUKA provides individual and group coaching for public speaking, interview/oral-exam preparation, and admissions (business schools, competitive exams), delivered through a curated network of 220+ independent coaches using the proprietary Yapuka Method. It also runs a CPF-eligible certified training program (RS6388) for preparation aux oraux de concours de la fonction publique, and offers tailored enterprise training in management, HR, and soft skills for companies and partner schools.
Is YAPUKA a public or private company?
YAPUKA is a private company. It is classified as unknown and is currently operating.
When was YAPUKA founded?
YAPUKA was founded in 2017. It employs 1 to 10 people.
Where is YAPUKA based?
YAPUKA is headquartered in Paris, France, in the Europe region.
How does YAPUKA make money?
Three revenue lines are on record. Individual Coaching Sessions are the primary driver. The others are CPF Training Certification and enterprise Training Programs.
Who are YAPUKA's main competitors?
Toastmasters International is listed as an emerging player. Broad incumbents are Skillsoft, GoodHabitz and CrossKnowledge. Direct peers are CoachHub, Speexx, Dale Carnegie Training, BetterUp, Cegos and Lepaya.
Does YAPUKA have an API?
No public API is recorded for YAPUKA.
What industry is YAPUKA in?
YAPUKA's product category is Professional Coaching and Training Services. Its primary akta.pro industry code is EDAMAOAJ, Corporate/Professional Public Speaking Training (Presentation Skills), with a secondary code of BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer). Its NAICS code is 61143 and its SIC code is 8200.