Ostras Descuentos

What Ostras Descuentos does

Ostras Descuentos operates a two-sided platform anchored by a crowd-powered mobile application (iOS and Android) that rewards consumers for rescuing near-expiry food from physical supermarkets in Spain. Users photograph their receipts and, where applicable, product labels showing expiration dates within 5 days, earning Ostras Points on a sliding scale (1-5 points based on proximity to expiration, plus 2 points per valid ticket and 10 points per friend referral). Points are redeemable for gift cards and discounts through sustainable brand and supermarket partners including Carrefour, Veritas, and Nais. Onboarding is driven by QR codes and WhatsApp flows, with a referral program (Plan Amigo) supporting community-led growth modeled explicitly on Waze.

The underlying technology stack combines receipt and product-label computer vision (with structured data extraction for supermarket, date, products, and amounts) and predictive analytics that aggregate anonymized ticket data into behavioral insights. These insights power a separate B2B Consumer Insights Dashboard, sold via direct sales to supermarkets, food manufacturers, consultancies, and marketing agencies, covering cross-chain loyalty, share of wallet, average ticket, cross-shopping patterns, category trends, promotion impact, and sustainable behavior metrics.

The business is monetized through three streams: (1) B2B data monetization — selling aggregated and anonymized consumer insights to commercial actors seeking to optimize distribution, supply chains, and marketing; (2) subscription/recurring B2B dashboard access and custom analysis projects; and (3) affiliate/referral arrangements with reward partners. The consumer side is free. The company is privately held, incorporated in Estonia (Ostras OÜ, registration 17077314) with operational focus on Spain, currently running a pilot in Madrid and Barcelona with expansion driven by user demand and a crowdfunding campaign. The company employs 1-10 staff and is led by founder Evelien Moriau.

Name

Ostras Descuentos

Legal name

Ostras OÜ

Website

https://ostrasdescuentos.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Ostras Descuentos is a crowd-powered mobile app that rewards Spanish consumers for rescuing near-expiry supermarket food, while monetizing anonymized purchase receipt data through a B2B Consumer Insights Dashboard sold to retailers, manufacturers, and research firms.

Ownership category

akta.pro rank

Product category

Food Waste Analytics Platform

NAICS

All Other Specialty Food Retailers (445298)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Hard Discount Grocery (Digital/Click-and-Collect Enabled) (CRAEAIAJ)

Keywords

• Food waste reduction
• Consumer insights analytics
• Grocery savings app
• Mobile rewards platform
• Sustainable shopping

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Data monetization to businesses: Ostras generates revenue by selling aggregated and anonymized consumer insights derived from purchase receipt data. Businesses including food sellers, supermarkets, and other commercial actors pay for this information to optimize product distribution, improve supply chains, prevent recurring food waste, and design in-app marketing campaigns. Data includes details on products purchased, stores visited, and geographic information.
2. Consumer Insights B2B services: Direct B2B service offering consumer behavior dashboards and market intelligence to supermarkets, retailers, manufacturers, consultancies, and marketing agencies. Revenue generated through dashboard access subscriptions and custom analysis projects.
3. Sustainable brand partnerships and rewards: Partnerships with sustainable brands (Nais, Veritas) and supermarkets (Carrefour) for reward redemption. While users redeem accumulated points for gift cards and discounts, the company may receive referral fees or co-marketing value from participating brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ostras Descuentos operates a free mobile application (iOS, Android, web) where Spanish consumers photograph supermarket receipts and near-expiry food products to earn Ostras Points, which are redeemable for gift cards and sustainable brand discounts. The company also sells an aggregated, anonymized consumer purchase insights analytics service to supermarkets, food manufacturers, consultancies, and marketing agencies via subscription dashboards and custom analysis projects.

Product overview

Ostras Descuentos operates a mobile-first consumer platform with an associated B2B analytics service. The core product is the Ostras Descuentos Mobile App (available on iOS and Android) where consumers photograph supermarket receipts to earn points by rescuing food products with 5 days or less until expiration. The Puntos Ostras Rewards System allows point redemption for supermarket gift cards and sustainable brand discounts. The Red Ostras referral module incentivizes user growth. The Consumer Insights Dashboard is a separate B2B offering that monetizes anonymized purchase data for supermarkets, food manufacturers, and consulting firms, providing market intelligence on consumer behavior, cross-chain loyalty, and consumption trends.

Differentiator

Problem solved

Functional benefit

Products and services

• Ostras Descuentos Mobile App Free consumer mobile application (iOS and Android, plus web) that rewards Spanish users with Ostras Points for uploading supermarket receipts and photographs of near-expiry food products (5 days or less). Points are redeemable for supermarket gift cards and sustainable brand discounts; users also earn 2 points per receipt uploaded and 10 points per successful referral.
• Consumer Insights Dashboard B2B analytics platform that transforms thousands of real consumer purchase receipts into actionable consumer behavior insights. Provides interactive dashboards covering cross-chain loyalty, share of wallet, average ticket, cross-shopping patterns, product categories, temporal trends, promotion impact, and sustainable behavior metrics for supermarkets, food manufacturers, and consulting firms.

Quantifiable outcome

• Spain wastes over 1.3 million kg of food annually in supermarkets, primarily fresh products near expiration
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered notable, core and supporting.

• Ametller OrigennotableStrategic or Co-development PartnerFeatured partnership on Ostras B2B page, indicating collaboration for consumer insights and/or waste reduction initiatives. Ametller Origen is a Spanish organic/natural food retailer.
• CarrefourcoreChannel Partner/ Reseller/ DistributorGift card redemption partner where users can use accumulated Ostras Points for Carrefour gift cards (5€ card achievable with 50 Ostras Points, representing 10% value).
• VeritascoreChannel Partner/ Reseller/ DistributorSustainable supermarket partner for gift card/coupon redemption. Users can redeem Ostras Points for Veritas coupons as part of sustainable rewards offerings.
• NaissupportingChannel Partner/ Reseller/ DistributorSustainable lifestyle/wellness brand partner. Users can redeem 50 Ostras Points for a 5€ gift card plus 10% discount at Nais. Promotes sustainable consumption alongside Ostras.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Karma: Swedish food rescue app that lets consumers buy surplus meals from restaurants and grocery stores. Directly comparable mobile food waste platform with strong EU market presence.
• Phenix: French food waste solution that partners with retailers to redistribute unsold inventory. Comparable B2B + B2C anti-waste platform with adjacent customer base in Spain and Europe.
• Too Good To Go: Pan-European marketplace that lets consumers buy surplus near-expiry food from restaurants, bakeries, and supermarkets via a mobile app. Direct competitor in the food rescue category, though focused on surplus meals rather than grocery items.
• OLIO: UK-based sharing app that lets neighbors and businesses share surplus food to reduce waste. Closely comparable mobile-first community model with a similar data-on-shared-purchases value proposition.

Emerging players

• Shelf Engine: US-based AI platform that predicts demand and automates ordering for perishable grocery items. Comparable in using data to reduce food waste and improve grocery inventory decisions.
• Yuka: Mobile app that helps consumers make better food and cosmetic choices by scanning barcodes. Comparable consumer-facing app with a data layer that informs brand and retailer decisions.
• Wasteless: AI-based dynamic pricing for grocers to reduce food waste at the shelf. Comparable focus on near-expiry grocery optimization but sells SaaS to retailers rather than serving consumers directly.
• Crisp: Retail data platform that provides CPG brands and brokers with real-time sell-through and shopper data. Comparable B2B data monetization angle, though at a much larger scale.

Regional players

• NoUs Fondos: Spanish app to reduce food waste in restaurants, supermarkets, and households. Direct competitor in Ostras' home Spanish market with a similar consumer savings proposition.

Broad incumbents

• Ahold Delhaize (Albert Heijn data programs): Large European retailer with proprietary loyalty data and active food waste reduction initiatives. Represents incumbent power that could build similar in-house data products rather than buy from startups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/share/1LvsMLRrx2
• LinkedInlinkedin.com/company/ostrasdescuentos
• Instagraminstagram.com/ostrasdescuentos
• TikToktiktok.com/@ostrasdescuentos?_t=ZN-8xFWcq4srVm&_r=1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ostras Descuentos