Faire

What Faire does

Faire Wholesale, Inc. operates a B2B online wholesale marketplace founded in 2017 and headquartered in San Francisco, connecting more than 100,000 independent brands and over 100,000 retailers across categories including home decor, beauty and wellness, jewelry, food and drink, kids and baby, pets, and apparel. The platform is built around a self-serve discovery and ordering experience, augmented by 60-day interest-free payment terms, low or no order minimums, and free returns on first orders, features historically reserved for large-box buyers. Underlying the marketplace is a technology stack that includes point-of-sale integrations with Lightspeed, Shopify, Square, and Clover that synchronize catalog, inventory, and cost data into retailer workflows, alongside internal AI tooling for analytics (Cursor) and customer support (Decagon).

The business model is anchored in marketplace commissions on transactions between brands and retailers, supplemented by brand-side advertising through Promoted Listings. The customer base spans independent retailers (clothing boutiques, gift shops, specialty grocers), brands and makers across multiple consumer categories, and — following a 2026 expansion — business-use buyers such as restaurants, hotels, corporate procurement, and event companies. Faire operates across 30+ countries in North America, Europe, Australia, and New Zealand, with public signaling of further expansion into Japan and Mexico.

Faire has raised approximately $1.7 billion in disclosed venture financing across multiple rounds between 2017 and 2022, with later 2023 and 2025 transactions of undisclosed amounts, and supports a workforce in the 1,001-5,000 range. The platform reports nearly $3 billion in annual wholesale volume facilitated, and retailer spending per year has grown 156% since 2022, with 120+ international brands exceeding $1 million in GMV on the platform and 26% of brands shipping cross-border.

Name

Faire

Legal name

Faire Wholesale, Inc.

Website

https://faire.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Faire operates a B2B wholesale marketplace founded in 2017 in San Francisco, connecting over 100,000 independent brands with 100,000+ retailers across 30+ countries. It monetizes through marketplace commissions and brand-side advertising, supplemented by POS integrations, 60-day payment terms, and a 2026 expansion into business-use buyers such as hotels and restaurants.

Ownership category

akta.pro rank

Product category

B2B Wholesale Marketplace

NAICS

Merchant Wholesalers, Nondurable Goods (424), Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industry

Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)

Keywords

• Wholesale marketplace
• B2B ecommerce platform
• Retail sourcing
• Brand discovery
• Inventory financing

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Marketplace Commission: Faire generates revenue by facilitating wholesale transactions between independent retailers and brands. Brands pay to list and sell products through the platform, likely via transaction fees or commissions on sales.
2. Promoted Listings: Advertising tool launching in Europe allowing brands to promote their products to increase visibility on the marketplace, creating additional revenue stream

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels4 records

Core offering

Faire operates an online B2B wholesale marketplace where independent retailers discover and purchase merchandise from over 100,000 brands across categories including home decor, food & drink, beauty & wellness, jewelry, apparel, and kids & baby. The platform layers buyer-friendly wholesale terms — low/no order minimums, 60-day interest-free payment terms, and free returns on first orders — alongside POS integrations with Lightspeed, Shopify, Square, and Clover, and an advertising product (Promoted Listings) for brands.

Product overview

Faire operates as a wholesale marketplace platform connecting independent retailers with over 100,000 brands across diverse categories including home decor, beauty & wellness, jewelry, paper & novelty, pets, food & drink, kids & baby, women, and men. The platform has evolved from serving only retail resellers to opening its platform to business-use buyers including restaurants, hotels, corporate buyers, and event companies. The core marketplace is supplemented by services including 60-day payment terms, free returns on first orders, and low order minimums, along with POS integrations (Shopify, Square, Clover, Lightspeed) and an advertising tool called Promoted Listings. The platform also publishes the annual Faire Forecast trend report based on retailer search and purchasing data.

Differentiator

Problem solved

Functional benefit

Products and services

• Faire Wholesale Marketplace A B2B wholesale marketplace where independent retailers discover products and place wholesale orders directly with over 100,000 brands across categories including home decor, beauty & wellness, jewelry, food & drink, apparel, kids & baby, pets, and paper & novelty. Brands list products, set wholesale prices and minimums, and ship to retailers, while retailers benefit from 60-day payment terms, low order minimums, and free returns on first orders.
• Promoted Listings An advertising product that allows brands on the Faire marketplace to pay for promoted placement of their products to increase visibility among retailers.
• Faire POS Integrations Integrations with Lightspeed Retail, Shopify POS, Square, and Clover that let retailers import Faire products and sync inventory, product information, images, descriptions, variants, and cost data between the wholesale marketplace and their point-of-sale system.
• Faire International Cross-Border Wholesale Platform Faire's international wholesale marketplace presence spanning 30+ countries across Europe, Australia, and New Zealand, enabling cross-border wholesale trade between brands and retailers with 26% of brands shipping cross-border and 120+ international brands exceeding $1M in platform revenue.
• Faire Business-Use Buyer Program A program that opens the Faire marketplace to non-retail businesses purchasing products for their own operational use, including restaurants, hotels, corporate buyers, and event companies.

Quantifiable outcome

• 156% increase in retailer spending per year since 2022
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• Lightspeed Commerce Inc.coreTechnology or Integration · 31 March 2026Integration giving Lightspeed Retail merchants seamless access to over 100,000 Faire brands directly within the platform. Automates sync of product information, images, descriptions, variants, and cost data between the two systems. Retailers can import selected products or automatically create inventory items when orders are placed.
• ShopifycoreTechnology or Integration · 31 March 2026Existing POS integration partnership enabling retailers using Shopify POS to access Faire's wholesale marketplace and sync product data.
• SquarecoreTechnology or Integration · 31 March 2026Existing POS integration partnership enabling retailers using Square POS to access Faire's wholesale marketplace.
• ClovercoreTechnology or Integration · 31 March 2026Existing POS integration partnership enabling retailers using Clover POS to access Faire's wholesale marketplace.
• DecagonsupportingTechnology or IntegrationAI-powered customer support solution that automates repetitive inquiries, streamlines returns processing, and equips support agents with AI knowledge bases. Resulted in reduced operational costs and improved customer satisfaction.
• Spring & Autumn FairminorStrategic or Co-development PartnerJoint research partnership for 'Voices of Retail' report surveying 2,040 UK shoppers and 650 UK retailers to identify consumer preferences for the ideal high street.
• CursorsupportingTechnology or IntegrationAI-native analytics IDE adopted by Faire's Strategy & Analytics team to enhance data analysis capabilities. Improved workflow efficiency, accuracy, and cross-tool access.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• RangeMe: Product discovery platform that helps brands get listed with retail buyers across categories. Overlaps with Faire on the brand-discovery side of the wholesale funnel.
• Tundra: Zero-commission B2B wholesale marketplace connecting brands and bulk buyers. Competes with Faire on price-sensitive brands and large retailers seeking lower take rates.
• Joor: Fashion-focused B2B wholesale platform connecting apparel and accessories brands with global retailers. Directly comparable on the wholesale-discovery and order-management model.
• Ankorstore: Europe-based B2B wholesale marketplace connecting independent retailers with brands across similar categories. Directly competes with Faire in the same horizontal wholesale-marketplace niche, particularly across European markets.
• NuOrder: B2B commerce and wholesale platform serving brands and retailers with digital showroom and order-management tools. Competes with Faire in digitizing wholesale workflows.
• Handshake (by Shopify): Shopify-owned B2B wholesale platform targeting brands and independent retailers. Competes directly with Faire by leveraging Shopify's merchant ecosystem and POS data.

Broad incumbents

• Amazon Business: Amazon's B2B procurement platform serving businesses of all sizes. Competes with Faire on the procurement side, particularly for the new business-use buyer segment (hotels, offices, restaurants).
• Alibaba: Largest global B2B e-commerce marketplace with broad category coverage and massive scale. Overlaps with Faire on cross-border wholesale sourcing but is far broader and less focused on the independent-retailer niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/faire_wholesale
• Facebookfacebook.com/FaireWholesale
• Instagraminstagram.com/faire_wholesale
• LinkedInlinkedin.com/company/fairewholesale

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds13 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faire