Channeled Net
Channeled is a Boston-area boutique eCommerce agency founded in 2018 that provides end-to-end Amazon, Walmart, and Target+ marketplace management, paid search, paid social, and fractional Head of eCommerce services to scaling DTC brands.
- Company typePrivate
- Founded2018
- HeadquartersWellesley, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Channeled Net does
Channeled, Inc (operating as Channeled) is a Boston-area, privately held eCommerce agency founded in 2018 that delivers end-to-end Amazon, Walmart, and Target+ marketplace management alongside complementary paid search (Google Ads), paid social (Meta and TikTok), data analytics, and fractional Head of eCommerce consulting services. The firm targets scaling direct-to-consumer brands seeking senior-level marketplace expertise as an alternative to large, cookie-cutter agencies, with a sales-led go-to-market motion anchored by complimentary account audits and direct consultative engagement. Its core technology stack combines customizable proprietary dashboards that unify Amazon sales, advertising, and inventory data with Shopify, SKU-level sales forecasting models, and 60/90/180-day inventory outlook tools bundled at no incremental cost into marketplace management engagements.
The company operates an integrated service platform: Amazon Brand Management serves as the anchor product, supported by Amazon Advertising (covering Sponsored Products, Brands, Display, DSP, and AMC-powered insights), Walmart Brand Management, Target+ Marketplace, Data Analytics and Solutions, Paid Search, Paid Social, and Fractional Head of eCommerce consulting. Revenue is generated primarily through managed services retainers and professional services fees billed under multi-year contracts, with quote-based custom pricing rather than published tiers. Channeled holds certification as a member of the Amazon Solution Provider Network, which validates its expertise across Account Management, Amazon Advertising, Catalog Optimization, and Creative Services.
The firm is led by co-founder Andrew Hurley, whose career has centered on eCommerce technology, marketplaces, and digital marketing, and Matt Helming, who brings prior investment banking experience running M&A for DTC, eCommerce, and technology assets. Channeled reports having operated and scaled 100+ brands cumulatively, with documented outcomes including 50% year-over-year channel sales growth on a $6MM+ children's apparel brand, 2000% first-year growth for a jewelry brand, 7x+ sustainable ROAS for a kitchen products brand, and 2X profit margin improvement for a supplements brand. The company is privately held, founder-controlled, US-focused, and operates without disclosed external institutional investment.
Channeled Net firmographics
Firmographics- Name
- Channeled Net
- Legal name
- Channeled, Inc
- Website
- https://channeled.net
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Channeled is a Boston-area boutique eCommerce agency founded in 2018 that provides end-to-end Amazon, Walmart, and Target+ marketplace management, paid search, paid social, and fractional Head of eCommerce services to scaling DTC brands.
- Ownership category
- akta.pro rank
Channeled Net industry classification
Industry- Product category
- eCommerce Marketplace Management Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Channel Marketing (Distributor/Reseller Programs) (MPAAAJAK)
- akta.pro secondary industries
- Social Media Management, Scheduling & Community Tools (BPAMALAJ), Social Customer Service & Conversational Sales Platforms (CRAFANAL)
Keywords
Where Channeled Net is headquartered
LocationHeadquarters
- HQ city
- Wellesley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Channeled Net business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Marketplace Management Services: Full-service Amazon and marketplace management including listing optimization, brand content, and operational support. Billed as ongoing managed services.
- Amazon & Digital Advertising Management: Full-funnel advertising management across Amazon Ads (Sponsored Products, Brands, Display, DSP), Google Ads, Meta, and TikTok. Revenue based on management fees or percentage of ad spend.
- Consulting & Fractional Leadership: Fractional Head of eCommerce and project-based consulting for DTC brands needing experienced leadership. Provides interim and part-time eCommerce leadership for growing brands.
- Data Analytics & Solutions: Dashboard creation, data integrations, and forecasting models bundled with Amazon/marketplace management services at no extra cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing - no public tiers |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Channeled Net product offering
Product offeringCore offering
Channeled is a full-service Amazon and marketplace management agency that helps direct-to-consumer brands scale their presence on Amazon, Walmart, Target+, and adjacent sales channels. The firm delivers end-to-end services combining strategy, creative, advertising, data analytics, and operations, including listing optimization, A+ content, full-funnel advertising (Amazon Ads DSP, Google, Meta, TikTok), and customizable data dashboards. It also offers fractional Head of eCommerce consulting for brands needing interim or part-time executive leadership over marketplace and DTC operations.
Product overview
Channeled Net is a full-service Amazon, marketplace, and eCommerce agency that operates as a platform of interconnected service offerings. The core portfolio is anchored by Amazon Brand Management (end-to-end channel management combining strategy, creative, advertising, data, and operations) and Amazon Advertising (full-funnel, data-driven campaign management including DSP). Supporting the core are Walmart Brand Management, Target+ Marketplace, Data Analytics & Solutions (centralizing sales, advertising, and inventory data from Amazon and Shopify into proprietary dashboards), Paid Search (Google Ads), Paid Social (Meta and TikTok), and Fractional Head of eCommerce/Consulting services. The Data Analytics offering serves as an connective layer across all service lines, while the fractional consulting service provides strategic leadership that overlays the operational services.
Differentiator
Problem solved
Functional benefit
Products and services
- Amazon Brand Management End-to-end Amazon channel management for scaling DTC brands, combining strategy, creative, advertising, data, and operations. Covers product launches, listing optimization, A+ Content, Amazon Brand Storefront, full-funnel advertising, profitability analysis by SKU, and inventory planning.
- Amazon Advertising Full-funnel, data-driven Amazon advertising management delivering efficient, profitable growth. Handles campaign architecture, ongoing optimization, AMC-powered insights, DSP, reporting, and competitive analysis across Sponsored Products, Brands, Display, and DSP.
- Walmart Brand Management Structured, performance-driven Walmart Marketplace expansion covering launch strategy, item setup, content optimization, marketplace operations, advertising, and ongoing performance management.
- Target+ Marketplace Marketplace approval guidance, catalog and feed setup, listing optimization, content enhancements, operational alignment, reporting, and programmatic ad management for brands launching and scaling on Target Plus.
- Data Analytics & Solutions Connects, visualizes, and acts on marketplace and eCommerce data by bringing together sales, advertising, and inventory information from Amazon and Shopify into customizable dashboards. Includes dashboards, data integrations, and forecasting models included as standard services for Amazon and marketplace clients.
- Paid Search Google Ads management using proven PPC strategies to drive high-intent traffic and measurable returns. Builds and optimizes campaigns across Search, Shopping, and Performance Max with smart segmentation, creative testing, and continuous optimization.
- Paid Social Paid social programs for eCommerce brands focused on awareness, audience targeting, efficient acquisition, and strong ROAS. Manages campaigns across Meta and TikTok with creative testing and audience insights.
- Fractional Head of eCommerce / Consulting Part-time, temporary, and longer-term fractional and interim eCommerce leadership for growing DTC brands. Covers marketplace oversight, DTC channel management, Shopify integrations and ERP setup, channel marketing, agency oversight, and strategic financial insight.
Quantifiable outcome
- 50% YoY Channel Sales Growth on $6MM+ Amazon brand
- +4 more outcomes
Companies that use Channeled Net
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Channeled Net technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Channeled Net partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Solution Provider NetworkcoreChanneled is a vetted member of Amazon's Solution Provider Network, certified to deliver expert support across Account Management, Amazon Advertising, Catalog Optimization, and Creative Services. This certification enables Channeled to offer validated Amazon expertise to brand partners.
Scale indicators5 records
Recent moves5 records
Expansion highlights2 records
Channeled Net competitors and assessment
Company assessmentDirect peers
- Code3: Code3 is a performance marketing agency specializing in marketplace, paid social, and influencer marketing for DTC and commerce brands. It overlaps directly with Channeled's marketplace management and paid digital offerings for similar eCommerce brand customers.
- AdBadger: AdBadger is a specialized Amazon PPC and advertising management agency serving Amazon sellers and DTC brands. It is comparable to Channeled's Amazon Advertising service line, though with narrower PPC-only focus.
- Stella Rising: Stella Rising is a digital marketing agency serving DTC and eCommerce brands with services across paid search, paid social, Amazon, and marketplace growth. It targets a similar scaling-brand customer base as Channeled with overlapping service lines.
- Channel Bakers: Channel Bakers is an Amazon-focused full-service agency offering brand management, advertising, and DSP services to DTC brands — a near-direct competitor to Channeled Net with overlapping service portfolio and target customer (scaling DTC brands).
- Pacvue: Pacvue is an enterprise-grade commerce media platform and Amazon advertising/marketplace management provider. While more platform-heavy, it competes directly with Channeled for marketplace management and advertising budgets from scaling and enterprise DTC brands.
Broad incumbents
- Dept Agency: Dept is a large global digital agency offering marketplace, eCommerce, paid media, and creative services. It is comparable to Channeled at the incumbent tier — overlapping in Amazon and digital marketing services but serving enterprise clients at global scale.
- Flywheel Digital: Flywheel Digital (an Omnicom company) is one of the largest global Amazon and marketplace agencies. It competes with Channeled in the same Amazon management and advertising category but at significantly larger scale and with broader service breadth.
- Power Digital Marketing: Power Digital Marketing is a full-service performance marketing agency serving mid-market and enterprise DTC brands across paid media, SEO, content, and Amazon. It competes with Channeled for the same scaling DTC brand engagements but with broader service scope.
- Tinuiti: Tinuiti is a large performance marketing agency covering Amazon, paid search, paid social, and lifecycle marketing for DTC brands. It overlaps with Channeled's Paid Search and Paid Social services and competes for the same mid-market and enterprise DTC client segment.
Emerging players
- Velocity Sellers: Velocity Sellers is a boutique Amazon agency focused on Amazon management and advertising for sellers. It competes directly with Channeled at the small-to-mid-market tier with comparable service offerings and target customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Channeled Net social profiles
Digital presenceChanneled Net financial estimates
Financial estimateRevenue estimate
Valuation estimate
Channeled Net leadership team
Management profileNumber of profiles
Profiles2 records
Channeled Net funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Channeled Net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Channeled Net
What does Channeled Net do?
Channeled is a full-service Amazon and marketplace management agency that helps direct-to-consumer brands scale their presence on Amazon, Walmart, Target+, and adjacent sales channels. The firm delivers end-to-end services combining strategy, creative, advertising, data analytics, and operations, including listing optimization, A+ content, full-funnel advertising (Amazon Ads DSP, Google, Meta, TikTok), and customizable data dashboards. It also offers fractional Head of eCommerce consulting for brands needing interim or part-time executive leadership over marketplace and DTC operations.
Is Channeled Net a public or private company?
Channeled Net is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Channeled Net founded?
Channeled Net was founded in 2018. It employs 1 to 10 people.
Where is Channeled Net based?
Channeled Net is headquartered in Wellesley, United States, in the North America region.
How does Channeled Net make money?
Four revenue lines are on record. Marketplace Management Services are the primary driver. The others are amazon & Digital Advertising Management, consulting & Fractional Leadership and data Analytics & Solutions.
Who are Channeled Net's main competitors?
Direct peers on record are Code3, AdBadger, Stella Rising, Channel Bakers and Pacvue. Broad incumbents are Dept Agency, Flywheel Digital, Power Digital Marketing and Tinuiti. Velocity Sellers is listed as an emerging player.
Does Channeled Net have an API?
No public API is recorded for Channeled Net.
What industry is Channeled Net in?
Channeled Net's product category is eCommerce Marketplace Management Services. Its primary akta.pro industry code is MPAAAJAK, Channel Marketing (Distributor/Reseller Programs), with a secondary code of BPAMALAJ, Social Media Management, Scheduling & Community Tools. Its NAICS code is 54183 and its SIC code is 7311.