Ketoneaid
KetoneAid is a privately held, Falls Church, Virginia-based direct-to-consumer e-commerce company that retails Veech Ketone Ester beverages and ketone-diol drinks to elite athletes, biohackers, and health-conscious consumers worldwide.
- Company typePrivate
- Founded2018
- HeadquartersFalls Church, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ketoneaid does
KetoneAid is a Falls Church, Virginia-based direct-to-consumer e-commerce company founded in January 2018 by Frank LLosa following a $130,000 Indiegogo crowdfunding campaign. The company retails a portfolio of exogenous ketone ester beverages built around the licensed Veech Ketone Monoester (KME) developed by Dr. Richard Veech in conjunction with the US Department of Defense and DARPA. The core SKU ladder spans three concentrations of the same molecule — Ke4 Concentrate (50%, 30g KE/bottle), Ke2 Concentrate (25%, 25g KE/bottle), and Ketone Shot (8%, 5g KE/bottle) — supplemented by a "Hard Ketones" sub-brand of R 1,3 Butanediol (Ketohol) beverages including Piña Colada seltzers and shooters. The company is one of only two current global suppliers of Ketone Monoester after competitor HVMN exited production in early 2020, and reports that the molecule has been used in over 75 published human clinical trials and by 8 of 10 Tour de France teams.
The business operates a product-led DTC model through ketoneaid.com and shop.ketoneaid.com, with multi-pack pricing from $69.95 (12-pack Ketone Shot) to $949.95 (36-pack Ke4 bulk) and an auto-ship subscription program. Fulfillment runs from warehouses in Louisville, KY and Las Vegas, NV, shipping to most countries except Russia and Israel; a TrueMed integration enables HSA/FSA payment. Customers are segmented into elite and professional athletes (Soudal Quick-Step, Astana Qazaqstan, Mark Cavendish, Remco Evenepoel), biohackers and performance enthusiasts, and healthcare/wellness consumers (advocated by authors Dr. Mary Newport and Miriam Kalamian). Marketing is anchored by founder-led YouTube content, an active Facebook community group (ketoneester), blog-driven scientific education, and earned media in cycling and nutrition publications.
The company is privately held, founder-led with 1–10 employees, and has not disclosed revenue. Beyond the initial Indiegogo raise it has operated without disclosed institutional venture capital, and its strategic focus is concentrated on extending its grip on the niche ketone monoester category through elite athletic endorsements, university-led clinical research (Harvard, Duke, KU Leuven, Aarhus, Dublin City U., Auburn, U. of Michigan, U. of Alabama and others), and gradual SKU expansion toward better-tasting and lower-dose formats.
Ketoneaid firmographics
Firmographics- Name
- Ketoneaid
- Legal name
- KetoneAid
- Website
- https://shop.ketoneaid.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KetoneAid is a privately held, Falls Church, Virginia-based direct-to-consumer e-commerce company that retails Veech Ketone Ester beverages and ketone-diol drinks to elite athletes, biohackers, and health-conscious consumers worldwide.
- Ownership category
- akta.pro rank
Ketoneaid industry classification
Industry- Product category
- Sports Nutrition Supplements
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industry
- Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)
Keywords
Where Ketoneaid is headquartered
LocationHeadquarters
- HQ city
- Falls Church
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ketoneaid business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through ketoneaid.com and shop.ketoneaid.com. Products sold in various pack sizes (3-pack, 12-pack, 36-pack). Subscription auto-ship program available with discount incentives.
- Subscription/Auto-Ship: Managed Auto-Ship subscription program allowing recurring purchases with potential discounts. Additional day processing time noted for subscription orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ke4 Concentrate 50% - Best Value #1 Seller |
| Unit Pricing | Pay-as-you-go | Ke2 Concentrate 25% - Better Taste |
| Unit Pricing | Pay-as-you-go | Ketone Shot 8% - Best Tasting |
| Unit Pricing | Pay-as-you-go | Hard Ketones with Ketohol - Alternative Format |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Ketoneaid product offering
Product offeringCore offering
KetoneAid manufactures and sells ready-to-drink ketone ester beverages centered on the licensed Veech Ketone Monoester molecule. Its lineup includes Ke4 (50% concentrate), Ke2 (25% concentrate), and Ketone Shot (8% ready-to-drink) formats, plus a Hard Ketones sub-brand built on R 1,3 Butanediol (ketone diol) for lower-priced seltzers and shooters. Products are sold direct-to-consumer online to athletes, biohackers, and metabolic-health consumers.
Product overview
KetoneAid offers a portfolio of ketone ester and ketone diol products centered on the Veech Ketone Ester (Ketone Monoester/KME), which is clinically proven and used by 80% of Tour de France teams. The product line consists of three ketone ester concentrations: Ke4 Concentrate (50%, highest potency, best value), Ke2 (25%, better taste), and Ketone Shot (8%, easiest to drink). A sub-brand called Hard Ketones offers R 1,3 Butanediol products at a lower price point with reduced bioavailability. The company also sells ketone-related books. All products leverage the same core Veech Ketone Ester molecule developed with DARPA funding and validated in 75+ clinical trials.
Differentiator
Problem solved
Functional benefit
Brands
- Hard Ketones: A sub-brand product line featuring ketone diol (Ketohol) products including Piña Colada Seltzer, Cinna-Burn Shooter, Frost-Bite Shooter, and Ginger Mule beverages. These are positioned as an alternative ketone format with lower bioavailability compared to the Veech Ketone Ester.
Products and services
- KetoneAid Ke4 Concentrate Premium 50% Veech Ketone Ester concentrate containing 30g of ketone ester per bottle (12 servings) in 'Very Scary Cherry' flavor, marketed as the company's best-value, #1-seller ketone ester drink for athletes and performance-focused consumers.
- KetoneAid Ke2 25% Veech Ketone Ester concentrate with 'Not Bad' Apple flavor containing 25g of ketone ester per bottle (10 servings) and 3x more water than Ke4, offered as an easier-drinking alternative for consumers prioritizing taste.
- KetoneAid Ketone Shot Ready-to-drink 8% Veech Ketone Ester shot with 'Pleasant' & Peachy flavor containing 5g of ketone ester per bottle (2 servings), positioned as the most approachable, best-tasting ketone ester option and sold in 12, 36, and 60 packs.
- Hard Ketones (Ketohol / R 1,3 Butanediol line) Sub-brand product line built on R 1,3 Butanediol (Ketone Diol/Ketohol) instead of Veech Ketone Ester, including Piña Colada 12oz Seltzer 12-pack, Cinna-Burn Shooter 12x2oz, Frost-Bite Shooter 12x2oz, Ginger Mule Mix-In 12x2oz, Raw Bartender Mix-In 12x2oz, and Ginger Mule 12oz Seltzer 12-pack, offered at a lower price point as an alternative ketone format.
Quantifiable outcome
- +15% power and endurance time trial performance in cyclists
- +8 more outcomes
Companies that use Ketoneaid
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Ketoneaid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Ketoneaid partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- Astana QazaqstancoreWorld Tour cycling team partnership established in 2024, expanding professional cycling presence beyond Soudal Quick-Step.
- Mark CavendishcorePartnership with elite cyclist Mark Cavendish, world record holder for most Tour de France stage wins. Featured in promotional content for 2024 season.
- TrueMedcoreHSA/FSA payment partnership enabling customers to use pre-tax Health Savings Account or Flexible Spending Account dollars for KetoneAid purchases. Provides 30-40% net savings for eligible customers. Supports both subscription and one-time purchases.
- Soudal Quick-StepflagshipWorld Tour cycling team partnership - first professional cycling team to publicly partner with KetoneAid in 2022. Team uses ketone ester after every race and practice for recovery. Multiple top riders (Remco Evenepoel, Julian Alaphilippe) featured in promotional materials.
- SSRP InstitutecoreScientific Research & Performance Institute - trusted partner designation. Confers scientific credibility and research endorsement.
- Harvard UniversityminorOne of over a dozen universities that have selected KetoneAid to supply ketone ester for human clinical trials.
- Duke UniversityminorUniversity selected for human clinical trials using KetoneAid ketone ester.
- KU LeuvenminorEuropean university selected for human clinical trials using KetoneAid ketone ester.
- Aarhus UniversityminorDanish university selected for human clinical trials using KetoneAid ketone ester.
- Dublin City UniversityminorIrish university selected for human clinical trials using KetoneAid ketone ester.
- Auburn UniversityminorUS university selected for human clinical trials using KetoneAid ketone ester.
- University of MichiganminorUS university selected for human clinical trials using KetoneAid ketone ester.
- University of AlabamaminorUS university selected for human clinical trials using KetoneAid ketone ester.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Ketoneaid competitors and assessment
Company assessmentDirect peers
- HVMN: Direct exogenous-ketone competitor; launched a competing ketone ester product shortly after KetoneAid in 2019 and was the other major global ketone monoester supplier, but reportedly ceased ketone ester production in early 2020.
- Prüvit: Large direct-to-consumer exogenous-ketone company selling ketone supplements (BHB salts and related formats) via MLM channels; competes for the same keto-curious and performance-oriented buyer.
- Ketone-IQ: Exogenous ketone drink brand selling ready-to-drink ketone shots; competes head-to-head in the convenience-format ketone beverage category.
- Real Ketones: Exogenous ketone supplement brand offering BHB-based products; targets overlapping keto, performance, and metabolic-health customers as KetoneAid.
Emerging players
- Perfect Keto (Bountiful Co.): Keto-lifestyle brand selling exogenous ketones, MCT oils, and keto snacks; overlapping customer base of low-carb, metabolic-health, and performance consumers, though primarily BHB salt-based rather than monoester.
- Kion: Performance and metabolic-health supplement brand founded by Ben Greenfoot; sells exogenous ketones and complementary products to biohacker and athletic customers with substantial overlap with KetoneAid's persona.
- Momentous: Premium performance nutrition brand supplying professional sports teams (including NFL/NBA partners) with supplements; competes for the same elite-athlete sponsorship and recovery narrative as KetoneAid.
- LMNT (DrinkLMNT): Direct-to-consumer electrolyte and functional beverage brand with strong biohacker/crossfit customer overlap; shares the premium-D2C, subscription-driven, science-led playbook with KetoneAid.
- BPN (Bare Performance Nutrition): Sports nutrition brand with strong ties to strength, endurance, and collegiate athletics; shares the athlete-ambassador and performance-recovery value proposition with KetoneAid.
Broad incumbents
- Athletic Greens (AG1): Large, well-funded daily-nutrition D2C brand selling to performance- and health-conscious consumers; broader portfolio but overlapping premium-D2C positioning and customer persona.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Ketoneaid social profiles
Digital presenceKetoneaid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ketoneaid leadership team
Management profileNumber of profiles
Profiles1 record
Ketoneaid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ketoneaid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ketoneaid
What does Ketoneaid do?
KetoneAid manufactures and sells ready-to-drink ketone ester beverages centered on the licensed Veech Ketone Monoester molecule. Its lineup includes Ke4 (50% concentrate), Ke2 (25% concentrate), and Ketone Shot (8% ready-to-drink) formats, plus a Hard Ketones sub-brand built on R 1,3 Butanediol (ketone diol) for lower-priced seltzers and shooters. Products are sold direct-to-consumer online to athletes, biohackers, and metabolic-health consumers.
Is Ketoneaid a public or private company?
Ketoneaid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ketoneaid founded?
Ketoneaid was founded in 2018. It employs 1 to 10 people.
Where is Ketoneaid based?
Ketoneaid is headquartered in Falls Church, United States, in the North America region.
How does Ketoneaid make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription/Auto-Ship.
Who are Ketoneaid's main competitors?
Direct peers on record are HVMN, Prüvit, Ketone-IQ and Real Ketones. Emerging players are Perfect Keto (Bountiful Co.), Kion, Momentous, LMNT (DrinkLMNT) and BPN (Bare Performance Nutrition). Athletic Greens (AG1) is listed as a broad incumbent.
Does Ketoneaid have an API?
No public API is recorded for Ketoneaid.
What industry is Ketoneaid in?
Ketoneaid's product category is Sports Nutrition Supplements. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of AFAIAGAF, Beverage Concentrates, Syrups & Mixers Wholesale. Its NAICS code is 3121 and its SIC code is 2080.