Traxall France

What Traxall France does

Traxall France is a B2B fleet management specialist headquartered in Montigny-le-Bretonneux (Yvelines) with a secondary office in Lyon, founded in 1999 under the name ERCG and rebranded in January 2018. The company provides outsourced operational, administrative and strategic fleet management services to enterprises with vehicle fleets typically exceeding 100 vehicles, serving 60+ clients and managing more than 60,000 vehicles in France. Named customers include L'Oréal, Danone, Carrefour, Atos, MSD, Bristol-Myers Squibb, CGI, Clear Channel, SEB and Fresenius Medical Care, spanning pharma, consumer goods, retail, IT and media.

The company's core technology is Trax-IT, a proprietary cloud-based fleet management platform developed in-house since 2006, covering the full vehicle lifecycle from ordering through delivery to restitution. Trax-IT includes specialized modules: a Car Configurator (Catalogue / TCO / Budget selection modes), Grid Challenging™ (a trademarked reverse-auction system that solicits up to 540 duration/kilometer bids from lessors, awarded Service of the Year 2017), a Driver Portal, a Data Analyst BI layer built on Power BI, a Profiler module for driver-need matching, and an Energy Manager module that coordinates EV procurement with home charging installation. Integrations include SAP for financial consolidation, plus Salesforce and 3CX for activity tracking.

Traxall generates revenue primarily through managed-service fees from enterprise clients and through subscription access to the Trax-IT platform bundled into those engagements; pricing is quote-based and not publicly disclosed. The company emphasizes 100% vendor independence — no lessor, fuel-card or OEM ownership — meaning all revenue is sourced from client honoraria. Traxall France is a wholly owned subsidiary of Groupe Faubourg and the founding member of the Traxall International network, which collectively manages more than 170,000 vehicles across Europe, with wholly owned entities in Belgium and Morocco and a reference shareholder position in Traxall Spain.

Name

Traxall France

Legal name

Traxall

Website

https://traxall.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Traxall France is a B2B outsourced fleet management provider serving French enterprises with 100+ vehicle fleets, managing 60,000+ vehicles across 60+ clients via its proprietary Trax-IT cloud platform and managed-service engagements. It is 100% owned by Groupe Faubourg and is the founding member of the Traxall International network.

Ownership category

akta.pro rank

Product category

Corporate Fleet Management Services

NAICS

Support Activities for Transportation (488)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

akta.pro secondary industries

Corporate & Employee Fleet Programs (THADAKAC), Fleet Maintenance Management & Service Network Programs (THADAKAG), Telematics, GPS Tracking & Connected Fleet Services (THADAKAF)

Keywords

• Fleet management services
• Fleet management software
• Corporate vehicle fleets
• Vehicle lifecycle management
• Outsourced fleet mobility

Headquarters

HQ city

Montigny-le-bretonneux

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Fleet Management Services: Traxall provides comprehensive fleet management services including operational management, administrative management, and strategic consulting. Services cover driver relationship management, fleet operations, budget and administrative management. Revenue derives from client honoraries as the company is 100% independent from all market players.
2. Software as a Service (Trax-IT): Trax-IT cloud software platform is made available to clients as part of the managed services offering. The company positions its software as integral to service delivery rather than standalone licensing.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Traxall France provides outsourced fleet and mobility management services for corporate vehicle fleets, covering driver relationship management, operational fleet management, and budgetary/administrative management. The offering is delivered alongside Trax-IT, the company's proprietary cloud-based fleet management software that supports the entire vehicle lifecycle from ordering and configuration to delivery, contract adjustments, fine management, and restitution. All services are billed as client honoraries, and the company is 100% independent from leasing companies, lessors, and other market players.

Product overview

Traxall France offers a comprehensive fleet management solution centered on Trax-IT, its proprietary cloud-based software platform. The platform provides operational and administrative fleet management capabilities complemented by specialized modules: Car Configurator for vehicle selection, Grid Challenging for reverse auction comparison, Driver Portal for employee mobile access, Data Analyst for business intelligence reporting, Profiler for driver profiling, and Energy Manager for electric vehicle and charging infrastructure management. Services include operational fleet management, administrative management, and strategic consulting support.

Differentiator

Problem solved

Functional benefit

Products and services

• Trax-IT Fleet Management Platform Cloud-based fleet management software platform developed in-house by Traxall France, supporting the entire vehicle lifecycle including vehicle selection, order workflows, lessor benchmarking via reverse auction, fuel card ordering, contract adjustments based on mileage deviations, ANTAI fine exemption processing, and consolidated online reporting. Provided to enterprise clients as part of the managed services offering.
• Driver Portal Smartphone- and computer-accessible portal that gives company drivers 24/7 access to information about their company vehicle, including lease renewals, mileage records, emergency numbers, and procedures. Personalized according to the employing company's contracts.
• Operational and Administrative Fleet Management Services Outsourced service covering the full operational and administrative management of corporate vehicle fleets for enterprise clients, including driver relationship management, vehicle ordering and delivery, contract administration, invoice integration and control, fine processing with ANTAI, and ongoing reporting. Delivered by Traxall France teams acting as an extension of the client's organization.
• Strategic Fleet Consulting Advisory services delivered through a dedicated consulting cell of experts covering technical, fiscal, social, organizational, and financial dimensions of fleet policy. Engagements include fleet audits, car policy optimization, TCO reduction studies, fleet electrification roadmaps, charging infrastructure planning, and reorganization or RFP projects.

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Traxall SpaincoreStrategic or Co-development Partner · 1 June 2017Traxall France holds a reference shareholder position in Traxall Spain, the leader of fleet automobile management in Spain. This stake was established in June 2017.
• Traxall InternationalcoreStrategic or Co-development Partner · 1 January 2015Traxall International is a European network of fleet management specialists that Traxall France co-founded in 2015. It enables international fleet management with 'Local Management, Global View' approach, managing over 170,000 vehicles across Europe. Traxall France is the founding member of this network.
• Traxall BelgiumcoreStrategic or Co-development PartnerTraxall France is directly 100% shareholder of Traxall Belgium, established in 2011.
• Traxall MoroccocoreStrategic or Co-development PartnerTraxall France is directly 100% shareholder of Traxall Morocco.
• Technical Service PartnersminorImplementation/ SI/ Consulting PartnerTraxall relies on trusted partners for technical services including tire management, charging infrastructure, vehicle restoration, and concierge services. These partners complete Traxall's service ecosystem.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• LeasePlan: Global fleet management and leasing company (now part of Ayvens) serving large corporate clients across Europe. Comparable in target market and service scope, though at materially larger scale.
• Athlon: Mercedes-Benz Group's corporate fleet leasing and management brand operating across Europe. Comparable as a broad incumbent with end-to-end fleet services including advisory.
• ALD Automotive (Ayvens): One of the largest global fleet leasing and management players (now Ayvens following the LeasePlan merger), serving multinational corporate fleets with integrated leasing, maintenance and advisory services. A broad incumbent that competes on scale and bundled offerings.
• Arval: BNP Paribas subsidiary and leading European full-service vehicle leasing and fleet management provider. Comparable as a major incumbent offering comprehensive corporate fleet services including consulting.

Emerging players

• Webfleet Solutions (Bridgestone): Bridgestone-owned fleet management software platform providing telematics, vehicle tracking and fleet optimization to commercial fleets. Comparable as a software-led fleet management competitor.
• Verizon Connect: Fleet and asset management software platform owned by Verizon, serving SMB and enterprise customers with GPS tracking, route optimization and fleet analytics. Comparable as a telematics-led fleet technology competitor.
• Masternaut (Michelin Connected Fleet): European telematics and fleet management provider (now part of Michelin) offering vehicle tracking, driver behavior and fleet optimization software to corporate customers.
• Samsara: Cloud-based platform serving fleet operations with telematics, safety, electrification and asset tracking. Comparable as a modern, software-first fleet management competitor with strong product velocity.
• Geotab: Global leader in fleet telematics and connected vehicle data. Comparable as a fleet technology provider serving corporate fleets with tracking, optimization and EV-readiness tools.

Direct peers

• Optimum Automotive: French-based independent fleet management software and services provider serving corporate fleets. Directly comparable as a domestic competitor with similar outsourced fleet management positioning and proprietary software.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/traxallfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traxall France