The Turf Depot

What The Turf Depot does

The Turf Depot Inc. is a family-owned artificial turf distributor headquartered in San Carlos, California, selling synthetic grass by the square foot to homeowners, contractors, architects, sports facilities, and landscape supply stores across Northern California and Northern Nevada. Its catalog spans 20+ turf SKUs organized across residential, pet, putting-green, playground, and sports-field use cases, alongside 15+ accessories such as Zeolite infill, Green Sand, U staples, and gopher wire. Differentiated products include a proprietary C8 yarn (8-carbon polyethylene) marketed as 2x more durable than industry-standard C4 turf, and an Optimum Flow non-perforated four-layer backing claimed to deliver superior drainage without a weed barrier.

The company operates a hybrid distribution model: physical showrooms in San Carlos, San Jose, San Mateo, and Sparks, NV, supplemented by a mobile kiosk in Greater Reno, plus a full e-commerce site supporting same-day in-store pickup and next-day delivery. Pricing is unit-based, starting at $1.89/SF, with warranty tiers from 4 to 16 years and free delivery for qualifying orders within roughly 20 miles of California showrooms. Installation is not performed in-house; instead, customers are referred to partner Bastion Construction Services under a reciprocal referral relationship.

The Turf Depot does not publish financial information, has no disclosed external investors, and operates with 1-10 employees. Its go-to-market is product-led and content-driven, relying on SEO, an educational "Turf Tips" blog, showroom visits, free sample kits, and word-of-mouth through architect and contractor referrals rather than paid advertising. Cumulative track-record claims of 11M+ SF installed and 170+ sports fields are lifetime, not annual metrics.

Name

The Turf Depot

Legal name

The Turf Depot Inc.

Website

https://theturfdepotinc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Turf Depot Inc. is a family-owned artificial turf distributor that sells synthetic grass and accessories by the square foot to homeowners, contractors, architects, sports facilities, and supply stores across Northern California and Northern Nevada via four showrooms and e-commerce.

Ownership category

akta.pro rank

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industries

Turf Management (Sports Fields, Golf Courses) (BPABADAC), Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO)

Keywords

• Artificial turf supply
• Synthetic grass products
• Turf installation accessories
• Landscape supply retailer
• Sports field turf

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Artificial Turf Product Sales: Revenue generated from the sale of artificial turf products directly to consumers, contractors, architects, and supply stores. Products are sold by the square foot with tiered pricing based on product type. Customers can order online (e-commerce) with same-day in-store pickup or next-day delivery. Optional paid delivery for orders outside the free delivery zone.
2. Turf Accessories Sales: Revenue from sale of turf installation and maintenance accessories including Zeolite (pet odor/stain control), 5-inch U Staples, sand, gopher wire, infill, putting bases (plastic or stainless steel), turf tools, and installation supplies. Over 15 turf accessories stocked at all times.
3. Delivery Services: Revenue from delivery fees for orders outside the free delivery zone (orders over 500 SF within 20 miles of showroom for California; specific terms for Nevada). Free delivery provided within limited radius; additional fees charged for delivery outside zone.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Turf Depot sells artificial turf and synthetic grass products (20+ turf SKUs plus 15+ accessories) directly to homeowners, contractors, architects, and supply stores through Bay Area and Nevada showrooms and an e-commerce website. The company supplies turf for residential lawns, pet areas, putting greens, playgrounds, and sports fields, and provides complimentary consultations, free sample kits, spec cards, and same-day pickup/next-day delivery; installation is referred to third-party contractors such as Bastion Construction Services.

Product overview

The Turf Depot is a family-owned artificial turf and synthetic grass retailer offering a catalog of over 20 different types of artificial turf products plus turf accessories. The product portfolio includes residential turf lines (West Coast Natural series, Augusta, Pebble Beach, Half Moon Bay, Cypress, VIVA, Flow, So Natural, Olympic, Torrey Pines, Spanish Bay, Kentucky Bluegrass, Poplar, Green Hills, Emerald Hills, Crystal Springs, Meadow), specialty products for putting greens (Emerald Hills 85, Green Hills 57), sports fields (Stadium 59), and pet/dog park applications (Perfect 80, The One). The company also offers turf accessories including Zeolite (pet odor control), Green Sand infill, 60-Grit Sands, 5" U Staples, and Gopher Wire. Products feature C8 yarn technology for enhanced durability, natural appearance, and softer feel. The company does not install turf but provides installation resources and refers customers to licensed contractors.

Differentiator

Problem solved

Functional benefit

Brands

• C8 Yarn: Proprietary artificial turf yarn technology with longer carbon chain for increased durability, resilience, temperature resistance, and natural look and feel.
• Optimum Flow

Products and services

• Augusta 105 Artificial turf product designed for residential and commercial landscapes, featuring natural look and feel with C8 yarn technology.
• Pebble Beach 108

Quantifiable outcome

• 11 million+ square feet of artificial turf installed
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bastion Construction ServicescoreImplementation/ SI/ Consulting PartnerBastion Construction Services is The Turf Depot's recommended installation partner for artificial turf projects. Bastion is a Bay Area licensed landscape and turf contractor with over 10 years of experience in synthetic grass installation, repair, service, and maintenance across California. They have installed over 150 sports fields and provide free estimates with competitive pricing. The Turf Depot refers all installation inquiries to Bastion and Bastion's website is linked from The Turf Depot's installation pages.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SYNLawn: Largest North American artificial turf manufacturer and distributor selling residential, commercial, and sports turf through a dealer network. Most direct competitor in the artificial turf category with overlapping product portfolio and customer base.
• EasyTurf: Artificial turf company specializing in residential and commercial synthetic grass installation and supply. Comparable offerings across pet turf, putting greens, and landscape applications.
• Turf Factory Direct: Online artificial turf retailer selling synthetic grass products direct to homeowners and contractors. Competes in the same e-commerce/DTC turf channel with similar price points and product breadth.
• Artificial Turf Supply: Online artificial turf distributor selling synthetic grass and installation accessories to homeowners and contractors. Direct overlap on product catalog, e-commerce distribution, and contractor channel.
• Global Syn-Turf: Artificial turf manufacturer and online retailer offering a broad catalog of synthetic grass products direct to consumers and contractors nationwide. Comparable in product range, pricing tiering, and direct-to-customer GTM.

Broad incumbents

• Shaw Sports Turf: Division of Shaw Industries providing synthetic turf systems for sports fields. Comparable in sports turf product offerings though focused on large institutional contracts.
• FieldTurf (Tarkett Sports): Major sports turf manufacturer and installer, part of Tarkett, focused on athletic fields and stadiums. Overlap on the sports field segment where The Turf Depot has installed 170+ fields.
• AstroTurf: Original synthetic turf brand and large-scale manufacturer specializing in sports and athletic field installations. Overlaps with The Turf Depot's sports turf business but operates primarily at larger institutional scale.

Emerging players

• TigerTurf: Synthetic turf manufacturer with growing presence in landscape and sports applications. Comparable product portfolio with overlapping residential and commercial turf offerings.

Others

• Bastion Construction Services: Bay Area licensed landscape and turf contractor that is The Turf Depot's referral partner for installation. While not a direct competitor, the company is closely tied via the partnership and competes implicitly for end-customer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theturfdepotinc
• LinkedInlinkedin.com/company/theturfdepotinc
• Instagraminstagram.com/theturfdepotinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Turf Depot