Wright's Gymnastics Academy, Inc.

What Wright's Gymnastics Academy, Inc. does

Wright's Gymnastics Academy, Inc. is a privately held, multi-location youth gymnastics and movement training company headquartered at 1708 Pleasant St, Noblesville, Indiana. It operates seven regional entities across the Indianapolis metropolitan area (Noblesville, Westfield, Greenwood/Center Grove, Fishers, Fortville, and the Wright's 360° Movement Academy), delivering recreational and competitive programming for children from approximately 6 months through teens. The product portfolio spans preschool and school-age gymnastics (FUNdamentals), NinjaZone obstacle-based training, tumbling, Studio360° Dance (ballet, jazz, acrobatics, tap), and competitive pathways (Xcel Team, Junior Olympic Team, Ninja Team). Add-on revenue lines include birthday party packages, year-round camps (summer, spring/fall/winter break, MLK Day), monthly Kids' Night Out events, FUNtimes open-play sessions, and an annual FUNdamentals Championship.

The business is operationally a labor-intensive, facility-based service business. Underlying technology is conventional vertical SaaS: iClassPro handles parent registration, class scheduling, billing, and auto-pay (on the 25th of each month, first month prorated); BigCommerce powers a branded e-commerce merchandise store (shop.wrightsgymnastics.com) selling leotards, apparel, and accessories shipped nationwide; native iOS and Android apps extend parent portal access to mobile; MeetMaker supports hosted gymnastics meet registration (Grand Park Classic, Money Madness); and Wufoo is used for job applications. There are no proprietary AI/ML systems, patents, or research assets disclosed.

The revenue model is primarily subscription-recurring monthly tuition with auto-pay, augmented by unit-priced camps ($310/week full-day, $195/week half-day with multi-week discounts), per-child open-play fees ($16 drop-in, subscription passes at $29-$50/month), hosted-meet entry fees ($125/athlete), birthday party transactions, and merchandise sales. The go-to-market is direct-to-consumer targeting families in the Indianapolis metro, with a $5 trial class funnel that auto-enrolls unless cancelled, supported by organic social (Facebook, Instagram, YouTube), email newsletter, blog content marketing, and community presence through hosted competitions. No public listing, external institutional investment, parent company, or disclosed management team is present in the source material.

Name

Wright's Gymnastics Academy, Inc.

Legal name

Wright's Gymnastics

Website

https://wrightsgymnastics.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Wright's Gymnastics Academy is a privately held, multi-location youth gymnastics, NinjaZone, dance, and tumbling training company operating seven facilities across the Indianapolis metro, serving children from infancy through teens with recreational classes, competitive teams, camps, and birthday parties.

Ownership category

akta.pro rank

Product category

Youth Gymnastics & Movement Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Teen Personal Training (HSADAAAJ)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ), Dance Fitness Classes (e.g., Zumba) (HSADABAD)

Keywords

• Youth gymnastics instruction
• Ninja training classes
• Recreational gymnastics programs
• Competitive gymnastics teams
• Kids activity camps

Headquarters

HQ city

Noblesville

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Class Tuition: Monthly recurring tuition for gymnastics, ninja zone, tumbling, and dance classes. Auto-pay on 25th of month. First class is $5 trial.
2. Camp Programs: Full-day and half-day camps during school breaks including summer, spring break, fall break, and winter break. Weekly rates with multi-week discounts available.
3. Birthday Parties: Birthday party packages hosted at gym facilities with gymnastics activities, themed events, food, and crafts.
4. Open Play / FUNtime: Open play sessions available for $16 per child for non-members. Subscription passes available for unlimited monthly access.
5. Merchandise Sales: Branded merchandise including leotards, t-shirts, hoodies, sweatsuits, and tote bags sold through Wright's 360 e-commerce store.
6. Gymnastics Meets: Hosting competitive gymnastics meets including Money Madness and Grand Park Classic. Entry fees and team fees charged.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wright's Gymnastics Academy operates multi-location recreational and competitive gymnastics, NinjaZone obstacle training, dance, and tumbling programs for children from 6 months through teens. The company also runs birthday parties, school-break camps, open-play sessions, kids' night out events, and hosts gymnastics meets, with tuition billed as recurring monthly subscriptions and an e-commerce merchandise store.

Product overview

Wright's Gymnastics Academy offers a comprehensive suite of recreational and competitive gymnastics, ninja training, and dance programs for children from 6 months through adult. The core programs include preschool and school-age gymnastics (FUNdamentals), NinjaZone ninja training with team options, Xcel and Junior Olympic competitive teams, and tumbling classes. The company extends its offering through add-on programs including FUNtimes open gym sessions, Kids' Night Out monthly events, birthday party packages, and year-round camps (summer, spring break, fall break, winter break). A dance division (Studio360° Dance) provides ballet, jazz, acrobatics, and combo classes. The company also hosts competitive events (FUNdamentals Championship, Grand Park Classic, Money Madness) and operates an e-commerce store (Wright's 360) for branded merchandise. Programs are delivered across seven multi-location facilities in the Indianapolis area using iClass Pro for enrollment and scheduling, with merchandise sold through BigCommerce-powered online store.

Differentiator

Problem solved

Functional benefit

Brands

• NinjaZone: Ninja training program for kids combining obstacle courses, martial arts-inspired movement, and agility training.
• Studio360° Dance
• FUNdamentals Championship
• Money Madness
• Grand Park Classic
• Ninja Team

Products and services

• Preschool Gymnastics (Sweet Peas) Age-based recreational gymnastics classes for children 6 months to 5 years, including Baby Ninja (6 months-3 years), Lil Ninja (preschool ninja), and structured preschool gymnastics programs teaching foundational movement skills.
• School-Age Gymnastics Recreational gymnastics classes for children 5 years and older, including the FUNdamentals program with Move Up Meets and FUNdamentals Championships as curriculum components, progressing through skill levels.
• NinjaZone Obstacle-based ninja training classes combining gymnastics, martial arts, and parkour elements, with level progression through Mission Ceremonies and an annual Ninja Games competition.
• Ninja Team Competitive team-focused ninja training requiring evaluation, providing opportunities for ninjas to compete in team-focused competitions with multiple practices per week.
• Tumbling Specialized tumbling classes focusing on floor gymnastics skills, back handsprings, backflips, and advanced acrobatic maneuvers across multiple locations and skill levels.
• XCEL Team Competitive gymnastics team program competing at Xcel levels (Bronze, Silver, Gold, Platinum); gymnasts travel throughout the state competing together, with emphasis on achievement without sacrificing family, friends, and schoolwork.
• Junior Olympic (JO) Team Traditional competitive gymnastics team program following USA Gymnastics Junior Olympic program levels and standards.
• FUNtimes (Open Gym) Open gym/play sessions for children; members receive one free FUNtime per week with membership, non-members pay $16 per child, and subscription passes (Mytime, Familytime) are available.
• Kids' Night Out Monthly themed three-hour event featuring activities, games, crafts, food, and supervised play, providing parents a night out while children are entertained at the gym.
• Birthday Parties Gymnastics-themed birthday party packages including obstacle courses, trampolines, foam pits, and staff-led activities, with multiple packages available and no cleanup required.
• Camps Year-round camp programs including Summer Camp (full day $310/week, half day $195/week), Spring Break, Fall Break, Winter Break, and MLK Day camps for ages 3-13, featuring gymnastics circuits, NinjaZone, crafts, and water games.
• Studio360° Dance Dance program combining dance and tumbling for children 1.5 years through 6th grade, including My First Dance Class (1.5-3 years), Preschool Ballet/Jazz (3-5 years), Dance Acrobatics, and Ballet/Jazz Combo with additional 60 minutes weekly in the gym.
• Grand Park Classic Annual gymnastics meet held February 28 - March 1, 2026 at Wright's 360° Movement Academy, open to all USAG and NGA athletes, with $50 team fee and $125 individual fee ($120 early bird).
• Money Madness Annual gymnastics meet held February 12-14, 2027 at Mojo Up Sports Complex, accepting all USAG and NGA athletes, featuring athlete prize table, cash awards, free leotards, and coaches hospitality.
• Wright's 360 E-Commerce Merchandise Store Online merchandise store selling branded leotards (Tank Leotards $35), youth and adult apparel (tees, hoodies, PJ pants), accessories (tote bag), and branded gear, powered by BigCommerce and shipping nationwide.
• FUNdamentals Championship Annual recreational-level gymnastics competition where FUNdamentals students showcase skills in front of judges, family, and friends; required part of the FUNdamentals program with automatic enrollment and additional fee including leotard.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators1 record

Recent moves3 records

Expansion highlights6 records

Direct peers

• School of Rock: Franchised music education operator with recurring lessons, performance teams, and camps — uses the same parent-bought enrichment/subscription playbook at multi-site locations that Wright's uses for gymnastics and dance.
• Code Ninjas: Franchised kids coding and STEM education business with center-based enrollment, recurring memberships, camps, and birthday parties — comparable in scale, multi-location model, and parent-purchased enrichment positioning.
• Premier Martial Arts: Franchised kids and adult martial arts academy operating from owned/leased storefronts with recurring tuition, after-school programs, camps, and birthday parties — directly analogous to Wright's NinjaZone subscription offering.
• My Gym Children's Fitness Center: Multi-location franchised children's fitness and gymnastics operator offering weekly classes, camps, and birthday parties — shares Wright's model of subscription tuition, party packages, and youth enrichment programming.
• Goldfish Swim School: Franchised youth swim school with recurring weekly lessons, camps, and birthday parties — comparable franchise unit economics, multi-location suburban family-entertainment positioning, and trial-to-membership funnel design.
• The Little Gym: Franchised youth gymnastics and motor-skills academy for ages 4 months through 12 years with structured progressive curriculum and recurring-tuition model — directly comparable to Wright's Preschool Gymnastics (Sweet Peas) and FUNdamentals programs.

Broad incumbents

• Sky Zone: National chain of trampoline and active-play parks offering open-jump memberships, birthday parties, and Ninja/Obstacle courses — broadly comparable to the FUNtimes open-play, party, and NinjaZone obstacle programming at Wright's, though parks-led rather than instruction-led.
• Club Pilates: Franchised boutique fitness studio with multi-site ownership groups, recurring memberships, and standardized operating systems — a structural comp for Wright's multi-location subscription-tutition operating model, though adult-oriented rather than kids-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaHhTAEGll07JxTqxI5Aj9w
• Facebookfacebook.com/WrightsGymnasticsNoblesville
• Instagraminstagram.com/wrightsgymnastics
• LinkedInlinkedin.com/company/wright-s-gymnastics-ninjazone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wright's Gymnastics Academy, Inc.