ACCURASOFT LTD

What ACCURASOFT LTD does

AccuraSoft LTD is a private bespoke software development firm headquartered in London, with operating presence since 2011 across three product studios (London, Atlanta, Melbourne) and two engineering centers (Moscow, Kiev). The company builds custom mobile applications, online and mobile games, complex websites, e-commerce platforms, and immersive AR/VR experiences for clients ranging from startups to large enterprises; named enterprise clients include ASUS, Intel, Nokia, and Casio. Its technology stack is anchored in Unity3D and Unreal Engine 4 for VR/game work, .NET and PHP/Yii2 for backend services, AngularJS and HTML5/CSS3 for web frontends, and Magento for e-commerce, with integrations across Stripe, PayPal, Alipay, Google Maps, OneSignal, MailGun, MaxMind, and restaurant-guide APIs such as Zagat and Michelin.

The business model is professional services: quote-based, project-priced bespoke development delivered under multi-year contracts, with pricing tailored to client scope rather than publicly listed. Go-to-market is sales-led direct engagement with both startups needing technical partnership and large enterprises requiring bespoke digital products. Notable proprietary or branded assets include the wholly-owned JuJu IMSV VR studio focused on pre-construction property tours, the MusicHub streaming service, the Bottlez wine and spirits marketplace, and the Eat(In)Touch and Coffee(In)Touch consumer applications, several of which were built for or in partnership with end-client brands. Revenue is not disclosed, no funding rounds are on record, and ownership is private with no parent company or external investors identified.

Name

ACCURASOFT LTD

Legal name

AccuraSoft

Website

https://accurasoft.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Short description

AccuraSoft LTD is a London-based bespoke software development firm that builds custom mobile apps, games, websites, e-commerce platforms, and AR/VR experiences for startups and large enterprises, operating globally from studios in London, Atlanta, and Melbourne with engineering centers in Moscow and Kiev.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYBPAFAIAL

Interactive & Immersive Content Production (AR/VR/3D)

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPAFAAAE

VR/AR/XR Game Studios

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

SECONDARYMPAAAGAI

Mobile/Digital Experiential (AR/VR, Interactive Installations)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYMPAHACAN

Immersive/Interactive Animation (AR/VR/Real-Time)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Animation & Motion Graphics (2D/3D)

Keywords

• Custom software development
• Mobile app development
• E-commerce platforms
• Augmented reality solutions
• Interactive marketing campaigns

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Software Development: Bespoke software solutions tailored to client exact needs, including mobile apps, games, complex websites, e-commerce systems. Revenue generated through project-based development contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

AccuraSoft develops bespoke custom software solutions including mobile applications (Android/iOS), online and mobile games, complex websites, e-commerce platforms, and immersive AR/VR experiences. The company operates the JuJu IMSV VR studio for property visualisation and delivers interactive marketing campaigns for product launches. Services span the full lifecycle from concept strategy, UX/UI design, custom development, launch, and operational support, with globally distributed product studios and engineering centres.

Product overview

AccuraSoft LTD is a bespoke software solutions company offering a diverse portfolio of digital products and services. Their core offerings include mobile app development (Android/iOS), online games (arcade games, promotional game campaigns), complex websites, e-commerce platforms, music streaming services, and immersive VR/AR experiences. Key named products include MusicHub (music streaming), Bottlez (wine/spirits marketplace), Coffee(In)Touch (city guide apps), Eat(In)Touch (restaurant booking), Zenman (promotional arcade games), and JuJu IMSV (VR studio brand). The company also delivers interactive marketing campaigns (ExPhoto Marathon, Dare to Move!) and VR walk-through tours for real estate. Services range from concept development through to launch and operational support, with product studios in London, Atlanta, and Melbourne.

Differentiator

Problem solved

Functional benefit

Brands

• JuJu IMSV: VR studio dedicated to producing virtual reality tours for pre-construction properties, serving marketing, real estate, architecture and hospitality industries

Products and services

• MusicHub
• Bottlez
• Coffee(In)Touch
• Eat(In)Touch
• JuJu IMSV
• Custom Software Development Services
• Mobile App Development
• Interactive Marketing Campaigns
• VR/AR Solutions

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• NRJcoreGTM or Marketing PartnerInternational radio station partnership for the ExPhoto Marathon campaign. Radio hosts from morning shows in several countries discussed top photos of each round and chose main winners on air, creating buzz around the campaign.
• JuJu IMSVcoreTechnology or IntegrationVR studio brand under AccuraSoft dedicated to producing virtual reality tours for pre-construction properties. Delivers tailor-made virtual content across all major platforms with equipment and consulting services.

Scale indicators21 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• UNIT9: London-headquartered bespoke interactive, VR/AR, and game studio producing campaigns, branded experiences, and immersive content for global brands — directly comparable to AccuraSoft's bespoke model across games, VR, and interactive marketing.
• Fueled: Boutique mobile app and custom software development agency serving startups and enterprises — comparable to AccuraSoft in providing bespoke app development, design, and full-cycle product engineering.
• Waracle: UK-based digital product studio with mobile, AR/VR, and connected-device capabilities — closely comparable to AccuraSoft's custom software and immersive experience offerings for enterprise clients.
• B-Reel: Independent creative company producing interactive experiences, VR, games, and brand campaigns for global clients — closely aligned with AccuraSoft's bespoke, multi-discipline interactive production model.
• Nexus Studios: London-based bespoke interactive production studio combining film, games, VR/AR, and branded content; directly comparable to AccuraSoft's custom digital product and VR portfolio for global brand clients.
• Dare Worldwide: Creative agency building digital products, campaigns, and immersive experiences for brands — directly comparable to AccuraSoft's bespoke interactive marketing and product development model.
• Imagination Group: Global creative agency specializing in immersive brand experiences, VR/AR, and live events for enterprise clients; comparable to AccuraSoft in delivering bespoke immersive content across real estate, hospitality, and brand activation.

Broad incumbents

• AKQA: Global design and innovation agency producing digital products, campaigns, VR/AR, and brand experiences across all major markets — overlaps with AccuraSoft's bespoke service offering but at significantly larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACCURASOFT LTD