Runestone Games
Runestone Games is an independent Spanish tabletop game studio publishing Tótems, a two-player card combat game sold direct-to-consumer online and at gaming events for board-game enthusiasts and families.
- Company typePrivate
- Founded2004
- HeadquartersWoodford Green, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Runestone Games does
Runestone Games is an independent tabletop board game studio operating as a sole proprietorship under founder Eric González Paredes, based in Puerto de Sagunto, Valencia, Spain. The studio's core product is Tótems – El Juego de Cartas, a two-player card combat game featuring a 52-card deck with power levels from 1 to 13 and four distinct in-game special abilities (La Espada/The Sword, El Escudo/The Shield, La Suma/The Sum, El Ojo/The Eye). Each ability can be activated once per game to create tactical decision points, and the design explicitly incorporates accessibility for color-blind players through symbols, iconography, and visual contrast layered on top of color identification. The game supports matches of roughly ten minutes and is positioned for players aged 8 and above.
The business handles the full editorial pipeline in-house — concept, mechanics, illustration, layout, and production — and outsources manufacturing to specialized print partners. Tótems is published in Spanish, Valencian, Basque, Galician, English, and French, and the studio explicitly positions itself with a 'global gaze' despite its Spanish operational base. Revenue is generated through one-time physical-unit sales priced at €15.00 per unit (inclusive of 21% VAT for Spain), distributed primarily direct-to-consumer via the company's e-commerce website (runestonegames.com), supplemented by direct sales at gaming events such as Ficzone 2026 in Granada, Spain, and an open invitation to game stores for wholesale partnerships.
Commercially, Runestone leans on organic social channels (Instagram, a YouTube channel @RunestoneGamesTV), verified customer reviews via Trustindex, and event marketing to drive awareness. The product won the 'Mejor Juego Familiar InterOcio 2026' (Best Family Game) award from Spanish industry body InterOcio in 2026, providing third-party validation. The company has no disclosed institutional funding, no parent entity, no reported headcount beyond its founder, and no formal board or external shareholders.
Runestone Games firmographics
Firmographics- Name
- Runestone Games
- Legal name
- Eric González Paredes
- Website
- https://runestonegames.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Runestone Games is an independent Spanish tabletop game studio publishing Tótems, a two-player card combat game sold direct-to-consumer online and at gaming events for board-game enthusiasts and families.
- Ownership category
- akta.pro rank
Runestone Games industry classification
Industry- Product category
- Tabletop Card Games
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)
Keywords
Where Runestone Games is headquartered
LocationHeadquarters
- HQ city
- Woodford Green
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Runestone Games business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Physical Game Sales: Direct sales of physical board games and card games through the company's official e-commerce website. One-time purchase model for physical products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Tótems – El Juego de Cartas (standard edition) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Runestone Games product offering
Product offeringCore offering
Runestone Games is an independent tabletop game publisher that designs, illustrates, and produces physical card games for consumers. Its sole commercial product is Tótems – El Juego de Cartas, a two-player card combat game featuring 52 cards with power levels 1–13 and four special abilities, designed for ages 8+ with ~10-minute matches and accessibility features for color-blind players.
Product overview
Runestone Games is an independent board game studio with a single product offering: Tótems – El Juego de Cartas, a two-player card combat game. The studio handles the complete editorial process including concept, design, illustration, layout, and manufacturing. The game emphasizes accessibility for colorblind players through symbol-based card identification and is available in multiple languages (Spanish, Valencian, Basque, Galician, English, French).
Differentiator
Problem solved
Functional benefit
Products and services
- Tótems – El Juego de Cartas A two-player card combat game in which players invoke Tótems to attack and defend. Includes 52 premium totem cards with power levels 1–13 and four distinct special abilities (The Sword, The Shield, The Sum, The Eye). Designed for ages 8+ with ~10-minute matches, portability, and accessibility features for color-blind players using symbols, iconography, and visual contrast. Available in Spanish, Valencian, Basque, Galician, English, and French. Winner of the 'Mejor Juego Familiar InterOcio 2026' (Best Family Game) award.
Quantifiable outcome
- 10-minute average game duration
- +1 more outcomes
Companies that use Runestone Games
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Runestone Games technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Runestone Games partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Runestone Games competitors and assessment
Company assessmentOthers
- Zacatrus: Spain's leading online hobby-game retailer with its own publishing arm; relevant both as a potential distribution channel for Tótems and as an adjacent player moving into indie publishing.
Broad incumbents
- Asmodee: Global board and card game giant with a deep family-game portfolio and dominant retail relationships; sets the distribution and shelf-space benchmark Runestone would need to penetrate to scale.
Direct peers
- Portal Games: Polish independent tabletop publisher with a focused strategy and family card-game catalog distributed globally; comparable as a small-to-mid indie publisher selling localized editions across Europe.
- Mercurio Distribuciones: Spanish tabletop publisher-distributor with a portfolio of family and hobby card/board games; comparable in distribution approach and Spanish-market emphasis.
- Edge Entertainment: European tabletop publisher distributing hobby and family games across multiple countries; comparable for European-wide retail reach that Runestone currently lacks.
- HeidelBÄR Games: European indie publisher handling international distribution for small tabletop studios; relevant as the kind of distribution partner Runestone would need to scale beyond Spain.
- Tranjis Games: Spanish independent tabletop publisher known for accessible, family-friendly card and party games — closely mirrors Runestone's profile (indie Spanish studio, single-SKU launches, mass-market family positioning).
- Maldito Games: Small Spanish indie tabletop publisher with a focused catalog of family and casual card games, similar scale, channel mix (own web + retail), and target audience to Runestone.
- Looping Games: Spanish indie tabletop publisher producing accessible, design-forward card and party games — similar indie scale, design-led positioning, and DTC plus retail distribution.
- Devir Games: Spain- and Latin America-based board and card game publisher with a catalog of family and hobby titles; comparable as an Iberian-headquartered publisher targeting family-game buyers with localized editions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Runestone Games social profiles
Digital presenceRunestone Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Runestone Games leadership team
Management profileNumber of profiles
Profiles1 record
Runestone Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Runestone Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Runestone Games
What does Runestone Games do?
Runestone Games is an independent tabletop game publisher that designs, illustrates, and produces physical card games for consumers. Its sole commercial product is Tótems – El Juego de Cartas, a two-player card combat game featuring 52 cards with power levels 1–13 and four special abilities, designed for ages 8+ with ~10-minute matches and accessibility features for color-blind players.
Is Runestone Games a public or private company?
Runestone Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Runestone Games founded?
Runestone Games was founded in 2004.
Where is Runestone Games based?
Runestone Games is headquartered in Woodford Green, United Kingdom, in the Europe region.
How does Runestone Games make money?
One revenue line is on record: physical Game Sales.
Who are Runestone Games's main competitors?
Zacatrus is listed as an others. Asmodee is listed as a broad incumbent. Direct peers are Portal Games, Mercurio Distribuciones, Edge Entertainment, HeidelBÄR Games, Tranjis Games, Maldito Games, Looping Games and Devir Games.
Does Runestone Games have an API?
No public API is recorded for Runestone Games.
What industry is Runestone Games in?
Runestone Games's product category is Tabletop Card Games. Its primary akta.pro industry code is CRALAFAH, Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming). Its NAICS code is 45912 and its SIC code is 3944.