Zacatrus
Zacatrus is a Spanish omnichannel board game retailer and publisher operating a Magento e-commerce storefront and seven physical stores across Spain, selling 9,000+ games from 220+ publishers alongside 114+ in-house published titles to families, hobbyists, and TCG players.
- Company typePrivate
- Founded2011
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Zacatrus does
Zacatrus is a Spanish omnichannel board game retailer and publisher, headquartered in Madrid, operating since 2011 under the legal name Zacatrus. The company runs a Magento / Adobe Commerce e-commerce storefront at zacatrus.es cataloging 10,383 board game SKUs and 1,064 accessory SKUs across 220+ publishers (Asmodee, Devir, Maldito Games, Mercurio, Edge Entertainment, Tranjis, SD Games, Generación X Games), augmented by a network of seven owned brick-and-mortar retail showrooms in Barcelona, Madrid (Chamberí and Pirámides), Sevilla, Valencia, Valladolid, and Vitoria. Distribution channels include free 24-hour home delivery over €50, free in-store pickup, pickup points, and TRUS 1-hour last-mile delivery within 10 km of any store, with a parallel French-language storefront (zacatrus.fr) extending reach into France.
Beyond retail, Zacatrus operates as a publisher through its in-house Juegos Zacatrus imprint, with 114+ proprietary titles (Monstervania, Draftosaurus, Boomie Busters, Scope Stalingrad, Coup X, Zenith, Picnic, Mix It, Aventura Z, Hatflings, Alakatrus, Loops, Captain Flip, Transorient Express, etc.), and as a community platform running weekly Disney Lorcana and Riftbound leagues, Coup tournaments, and author playtesting meetups coordinated by external coordinator Nico Cardona in Barcelona. Monetization combines transactional retail sales, a ZACA+ BOX semi-annual surprise subscription (Familiar, Para 2, Outlet tiers up to €44.95), digital gift cards (Tarjezaca) in €6/€10/€15 denominations, paid shipping tiers (€4.90/€8.95/€3.50), a Fichas loyalty currency (3 per euro spent), a Plan Amigo referral loop, and B2C/B2B content marketing through a blog covering ABJ (Aprendizaje Basado en Juegos) educational methodology, author interviews, and the Zacanews subscriber magazine. Customer segments span Spanish-speaking families, expert hobbyists, two-player gamers, children's/educator markets, TCG players, and board game authors, served through a hybrid segmentation model anchored in catalog taxonomy and store-level community programming.
The company is privately held with no public revenue disclosure; known institutional capital is limited to a 2018 €387,530 round led by Bewater Funds and a 2021 round with Cabiedes & Partners (undisclosed value). Leadership is anchored by CEO Sergio Viteri and Co-Founder Javier Yohn (Content & Social Networking), supported by an in-house editorial, retail, and tech team; reported firmographic headcount of 1–10 is inconsistent with seven physical store operations and is flagged as a likely data-quality issue rather than a true figure. No parent company, M&A history, or cap-table detail is disclosed.
Zacatrus firmographics
Firmographics- Name
- Zacatrus
- Legal name
- Zacatrus
- Website
- https://zacatrus.es
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zacatrus is a Spanish omnichannel board game retailer and publisher operating a Magento e-commerce storefront and seven physical stores across Spain, selling 9,000+ games from 220+ publishers alongside 114+ in-house published titles to families, hobbyists, and TCG players.
- Ownership category
- akta.pro rank
Zacatrus industry classification
Industry- Product category
- Board Game Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Board Game & Puzzle Specialty Retailers (CRALALAA)
- akta.pro secondary industry
- Strategy/Euro Board Games Retail (CRALALAC)
Keywords
Where Zacatrus is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices7 records
Markets served
Zacatrus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail board game and accessory sales: One-time online and in-store sales of 10,000+ SKUs spanning 220+ publishers (Asmodee, Devir, Edge Entertainment, Maldito Games, Mercurio, etc.) and Zacatrus' own editorial titles. Catalog spans ages 0–18+, all mechanics and themes. Drives the bulk of revenue through direct e-commerce (24h home delivery over 50€, store pickup, pickup points).
- ZACA+ BOX subscription: Semiannual recurring subscription with three SKUs: ZACA+ Familiar and ZACA+ Para 2 priced at the PVP of the included games (max 44.95€), and ZACA+ Outlet at fixed 44.95€ with games worth at least 50% more. Customers are charged at shipment time after a 0.01€ activation charge; pause/swap/cancel at any time.
- Tarjeta Regalo (Tarjezaca) gift cards: Digital gift cards in denominations of 6€, 10€, 15€ (and higher) redeemable online and in any physical Zacatrus store, with no expiry. Not eligible for additional discounts and does not accumulate Fichas.
- Zacasocio membership & Fichas loyalty: Free membership program ('Hazte Zacasocio') that drives repeat purchases via Fichas loyalty currency (3 Fichas per euro spent), exclusive offers, and member-only discounts in physical stores.
- Plan Amigo referral program: Members earn Fichas when referred friends purchase, while friends receive a personal discount code — monetised via increased conversion and customer acquisition.
- Shipping and TRUS 1-hour delivery fees: Paid expedited shipping options: 4.90€ standard, 8.95€ TRUS 1-hour home delivery, 3.50€ pickup point. Free above thresholds or when a Zacatrus-published game (over 7€) is included.
- Zacatrus in-house publishing (Juegos Zacatrus): Zacatrus acts as both publisher and retailer, producing and selling its own titles (Monstervania, Draftosaurus, Boomie Busters, Scope Stalingrad, Picnic, Mix It, Aventura Z, Coup X, Zenith, etc.) — generating wholesale and retail margin on proprietary IP.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | ZACA+ Familiar subscription box (semiannual) |
| Subscription | Pay-as-you-go | ZACA+ Para 2 subscription box (semiannual) |
| Subscription | Pay-as-you-go | ZACA+ Outlet subscription box (semiannual) |
| One time/ perpetual license | Pay-as-you-go | Tarjeta Regalo (Tarjezaca) gift cards |
| Unit Pricing | Pay-as-you-go | Individual board game and accessory retail (10,000+ SKUs) |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels7 records
Zacatrus product offering
Product offeringCore offering
Zacatrus is a Spanish specialty retailer and publisher of board games and gaming accessories, operating an e-commerce storefront (zacatrus.es) cataloging more than 9,000 SKUs from over 220 publishers, alongside seven physical retail stores across Spain that double as community hubs with ludoteca, leagues and tournaments. The company also publishes its own games under the Juegos Zacatrus imprint and sells private-label accessories (card sleeves, deck boxes, organizer trays, bags).
Product overview
Zacatrus operates a single unified omnichannel offering: an e-commerce storefront at zacatrus.es (Magento-based) selling more than 9,000 board games and accessories, paired with seven physical stores across Spain (Barcelona, Madrid Chamberí, Madrid Pirámides, Sevilla, Valencia, Valladolid, Vitoria). On top of this core store, Zacatrus layers several proprietary products and services: the Tarjeta Regalo (Tarjezaca) digital gift card, the Zaca+ BOX subscription (with three variants: Familiar, Para 2 and Outlet), a calendar of in-store Zacatrus Eventos (Lorcana/Riftbound leagues, Coup tournaments, game author playtesting sessions, publisher presentations), and a Zacatrus Mobile App built on Reskyt. The company also self-publishes games under the "Juegos Zacatrus" imprint (e.g., Monstervania, Draftosaurus, SCOPE Stalingrad, Picnic, Boomie Busters, Coup: Edición Clásica) and sells its own line of accessories (Fundas card sleeves, Deck Boxes, Bandeja Modular tray, Zacachila bag). All products feed into the central storefront and loyalty "Fichas" program.
Differentiator
Problem solved
Functional benefit
Brands
- ZACA+ BOX: Semiannual subscription service that delivers curated surprise boxes of board games (Familiar, Para 2, and Outlet variants), shipped in June and December.
- Tarjezaca
Products and services
- Zacatrus Online Store Magento/Adobe Commerce e-commerce storefront at zacatrus.es cataloging more than 9,000 board games and 1,000+ accessories from 220+ publishers, with free 24-hour home delivery on orders over 50€, free store pickup, pickup point delivery, and 30-day free returns for individual consumers and families in Spain.
- Zacatrus Physical Stores Network of seven brick-and-mortar board game stores in Barcelona, Madrid Chamberí, Madrid Pirámides, Sevilla, Valencia, Valladolid and Vitoria, offering personalised advice, free game library (ludoteca), in-store pickup, member-only discounts and a venue for community events for individual board game customers and hobbyists.
- Tarjeta Regalo (Tarjezaca) Digital gift card redeemable online at zacatrus.es and in any of the seven Zacatrus physical stores, available in denominations of 6€, 10€, 15€ and higher, with no expiry and no loyalty Fichas earned, targeted at individual gift buyers.
- ZACA+ BOX Subscription Semiannual surprise subscription box shipped in June and December, available in three variants — ZACA+ Familiar (curated family games), ZACA+ Para 2 (two-player titles) and ZACA+ Outlet (discounted games worth at least 50% more than the 44.95€ price) — capped at 44.95€ per shipment, with pause/swap/cancel anytime, for individual consumers in Spain and Portugal.
- Zacatrus Eventos (in-store events program) Free calendar of in-store gaming events across all seven physical stores, including weekly Disney Lorcana and Riftbound: Origins leagues, Coup tournaments, sealed launch events (e.g., Lorcana 'Attack of the Vine!'), author presentations and a weekly playtesting meetup in Barcelona coordinated by Nico Cardona, for individual TCG players, hobbyists and game designers.
- Zacatrus Mobile App Native mobile shopping app for Zacatrus built on the Reskyt app platform, providing mobile access to the catalog, account management and Fichas loyalty interactions for individual customers.
- Zacatrus Accessories (Fundas, Deck Boxes, Bandeja Modular, Zacachila) Zacatrus-branded gaming accessories including Fundas card sleeves (Ocean, USA, Asia, Mini Euro, Mini USA, Mini Asia, Euro, Wonder, Dixit, Tarot, French Tarot), Zacadeck deck boxes (Negra, Azul, Roja), the Bandeja Modular organizing tray, sleeve-measuring card and the Zacachila bag, sold to individual hobbyist players.
- Juegos Zacatrus (self-published games) In-house publishing imprint producing 114+ original and localized board games such as Monstervania, Draftosaurus, SCOPE Stalingrad, Picnic, Boomie Busters, Coup: Edición Clásica, Hatflings, Alakatrus, Loops, Zenith, Mala Suerte, Mix It, Aventura Z, Prado, Panots, Captain Flip, Coup X, Transorient Express, Roll to the Top, El Portero Baldomero, Diluvio and President, sold directly to consumers through the storefront and stores.
Quantifiable outcome
- 9,000+ games and accessories in the catalog
- +5 more outcomes
Companies that use Zacatrus
Customer profileSegments8 records
Ideal customer profiles6 records
Zacatrus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Zacatrus partnerships and signals
Strategic signalPartnerships
46 partnerships are on record, tiered core and minor.
- TranjiscoreEditorial partner contributing titles to the ZACA+ BOX subscription lineup. Named first in the BOX editorial-partner list. Tranjis-published titles are also stocked in the main catalog.
- DevircoreMajor supplier to Zacatrus's catalog (937 SKUs) and editorial partner for ZACA+ BOX; one of the largest board game publishers in Spanish-speaking markets.
- AsmodeecoreStrategic editorial partner for ZACA+ BOX and a top-3 supplier in the catalog (438 SKUs under 'Asmodée'); partner for licensed product lines including Lorcana distribution support via Ravensburger.
- 2 Tomatoes GamescoreNamed as a ZACA+ BOX editorial partner; 134 SKUs stocked in the main catalog and supplies promotional merchandise (chapas) into ZACA+ BOX shipments.
- Eclipse / Draco IdeascoreJoint editorial partner for ZACA+ BOX; Draco Ideas supplies 102 SKUs to the catalog.
- MercuriocoreEditorial partner for ZACA+ BOX and supplier of 259 catalog SKUs and minijuegos (Alto Voltaje, Halli Galli, Toma 6!) included as ZACA+ BOX surprises.
- Maldito GamescoreEditorial partner for ZACA+ BOX and a top supplier (822 SKUs in the catalog).
- RecreocoreEditorial partner contributing titles to the ZACA+ BOX subscription.
- Megacorpin GamesminorEditorial partner for ZACA+ BOX.
- Perro Loko GamesminorEditorial partner for ZACA+ BOX.
- MagicBoxminorEditorial partner for ZACA+ BOX; supplies minigames (e.g., Traidores a bordo) as ZACA+ BOX surprises.
- Brain PicnicminorEditorial partner for ZACA+ BOX.
- LudilominorEditorial partner for ZACA+ BOX.
- Átomo GamesminorEditorial partner for ZACA+ BOX.
- Do It GamesminorEditorial partner for ZACA+ BOX.
- SD GamesminorEditorial partner for ZACA+ BOX; 171 SKUs stocked in the catalog.
- Generación X GamesminorEditorial partner for ZACA+ BOX; 337 SKUs stocked in the catalog.
- JuegoramaminorEditorial partner for ZACA+ BOX; 19 SKUs stocked in the catalog.
- Aliens GamesminorEditorial partner for ZACA+ BOX.
- Badan StudiosminorEditorial partner for ZACA+ BOX.
- DMZ GamesminorEditorial partner for ZACA+ BOX.
- LittleHouse BoardgamesminorEditorial partner for ZACA+ BOX.
- LudikominorEditorial partner for ZACA+ BOX.
- Ediciones PrimigeniominorEditorial partner for ZACA+ BOX; 39 SKUs stocked in the catalog.
- TembogamesminorEditorial partner for ZACA+ BOX.
- Zombi PaellaminorEditorial partner for ZACA+ BOX; supplies exclusive ZACA+ BOX cards (e.g., Rebel Princess).
- Rocket Lemon GamesminorEditorial partner for ZACA+ BOX.
- Last LevelminorEditorial partner for ZACA+ BOX.
- FalomirminorEditorial partner for ZACA+ BOX.
- Runestone GamesminorEditorial partner for ZACA+ BOX.
- Old TeddyminorEditorial partner for ZACA+ BOX.
- BuscalumeminorEditorial partner for ZACA+ BOX.
- Mebo GamesminorEditorial partner for ZACA+ BOX; 124 SKUs stocked in the catalog.
- Tamuz GamesminorEditorial partner for ZACA+ BOX.
- Cacahuete GamesminorEditorial partner for ZACA+ BOX; 14 SKUs stocked in the catalog.
- CayrominorEditorial partner for ZACA+ BOX; 138 SKUs stocked in the catalog.
- Delirium GamesminorEditorial partner for ZACA+ BOX; 35 SKUs stocked in the catalog.
- Kaki Good EnergyminorEditorial partner for ZACA+ BOX.
- Krucis GamesminorEditorial partner for ZACA+ BOX.
- Looping GamesminorEditorial partner for ZACA+ BOX.
- Salt & Pepper GamesminorEditorial partner for ZACA+ BOX.
- Boquerón GamesminorEditorial partner for ZACA+ BOX.
- Ravensburger (Disney Lorcana)coreOfficial partner for Disney Lorcana TCG: Zacatrus runs weekly Lorcana leagues and hosts sealed launch events (e.g., 'Attack of the Vine!') registered through tcg.ravensburgerplay.com across all 7 stores.
- Riot Games (Riftbound: Origins)coreLicensed TCG partner: Zacatrus retails Riftbound: Origins booster boxes (League of Legends universe) and runs Riftbound league events across multiple stores.
- Nico Cardona (playtest coordinator)coreExternal coordinator of the weekly author/playtesting meetup 'Encuentro para autores y playtesting' at Zacatrus Barcelona, every Monday 17:00–20:40. Drives Zacatrus's local game-design community programming.
- Plan Amigo referral members (Zacasocio community)coreCrowd-sourced referral programme integrated into the customer account: members share a personal code via the 'Invitaciones' panel; referred friends receive a discount and the referrer earns Fichas.
Scale indicators9 records
Recent moves6 records
Expansion highlights8 records
Zacatrus competitors and assessment
Company assessmentDirect peers
- Devir: Devir is a leading Spanish-language board game publisher and distributor that also sells directly via its own storefront, closely mirroring Zacatrus's hybrid retailer-publisher model. It is also Zacatrus's largest catalog supplier (937 SKUs).
- Mercurio: Mercurio is a Spanish board game publisher whose titles are stocked at Zacatrus (259 SKUs) and which supplies minigames into the ZACA+ BOX. Both target the Spanish-speaking family and hobbyist board game audience with similar pricing and curation.
- Maldito Games: Maldito Games is a Spanish board game publisher and Zacatrus supplier (822 SKUs) with a similar family-and-hobbyist audience focus. Direct overlap in catalog, pricing band, and Spanish-language positioning makes it a near-direct competitor for the same shopper.
- Edge Entertainment: Edge Entertainment is a Spanish/European publisher and distributor of hobby board games (e.g., Star Wars, Fantasy Flight lines in Spain). It competes for the same expert-hobbyist segment that Zacatrus serves with its "Expertos" (586 games) and tournament programming.
- Tranjis Games: Tranjis Games is a Spanish board game publisher named as the lead ZACA+ BOX editorial partner. It targets the same family-and-hobbyist customer base with similar pricing and titles stocked on Zacatrus.es.
- SD Games: SD Games is a Spanish publisher of family and hobby titles stocked by Zacatrus (171 SKUs) and a ZACA+ BOX editorial partner. Comparable audience, language, and price band make it a direct regional peer.
- Generación X Games: Generación X Games is a Spanish publisher (337 SKUs at Zacatrus, plus ZACA+ BOX editorial partner) focused on family and party games. Comparable catalog positioning, language, and price band as Zacatrus's family-focused assortment.
- Lúdilo: Lúdilo is a Spanish board game publisher and a ZACA+ BOX editorial partner. It targets the same family/children audience that Zacatrus serves via its "Infantil" (943 games) category and ABJ educational content.
Broad incumbents
- Asmodee: Asmodee is the global leader in hobby board games and a major Zacatrus supplier (438 SKUs). It operates at much larger scale across multiple geographies and adjacent categories (TCGs, miniatures), serving overlapping customers but with a much broader portfolio.
- Ravensburger: Ravensburger is a large European publisher of family and hobby games and the official Disney Lorcana TCG partner for Zacatrus's league events. It serves the same Spanish family/hobby audience but at much larger scale and across many more geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Zacatrus social profiles
Digital presenceZacatrus compliance and trust
Trust signalCompliance1 record
Zacatrus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zacatrus leadership team
Management profileNumber of profiles
Profiles2 records
Zacatrus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zacatrus funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zacatrus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zacatrus
What does Zacatrus do?
Zacatrus is a Spanish specialty retailer and publisher of board games and gaming accessories, operating an e-commerce storefront (zacatrus.es) cataloging more than 9,000 SKUs from over 220 publishers, alongside seven physical retail stores across Spain that double as community hubs with ludoteca, leagues and tournaments. The company also publishes its own games under the Juegos Zacatrus imprint and sells private-label accessories (card sleeves, deck boxes, organizer trays, bags).
Is Zacatrus a public or private company?
Zacatrus is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zacatrus founded?
Zacatrus was founded in 2011. It employs 1 to 10 people.
Where is Zacatrus based?
Zacatrus is headquartered in Madrid, Spain, in the Europe region.
How does Zacatrus make money?
Seven revenue lines are on record. Retail board game and accessory sales are the primary driver. The others are ZACA+ BOX subscription, tarjeta Regalo (Tarjezaca) gift cards, zacasocio membership & Fichas loyalty, plan Amigo referral program, shipping and TRUS 1-hour delivery fees and zacatrus in-house publishing (Juegos Zacatrus).
Who are Zacatrus's main competitors?
Direct peers on record are Devir, Mercurio, Maldito Games, Edge Entertainment, Tranjis Games, SD Games, Generación X Games and Lúdilo. Broad incumbents are Asmodee and Ravensburger.
Does Zacatrus have an API?
No public API is recorded for Zacatrus.
What industry is Zacatrus in?
Zacatrus's product category is Board Game Retail. Its primary akta.pro industry code is CRALALAA, Board Game & Puzzle Specialty Retailers, with a secondary code of CRALALAC, Strategy/Euro Board Games Retail. Its NAICS code is 45912 and its SIC code is 5945.