What Staff International does

Home Staff International (legal entity: PLC "Homestaff Intl", Estonia) is an international recruitment agency headquartered in Tallinn, Estonia, that provides full-cycle placement of domestic staff — including nannies, governesses, housekeepers, drivers, gardeners, chefs, butlers, caregivers, and personal assistants — to wealthy and high-net-worth households. The firm was founded in 2005, claims 19 years of market experience, and operates a network of 12 agencies serving clients across 50+ countries, with offices in Tallinn, Miami, Dubai, London, Kyiv, France, and Warsaw.

The company's product surface combines a full-service recruitment offering with several proprietary technology and training assets: Homey.Pro, a self-service platform for direct family-led searches; Safe Data, a dedicated candidate data-protection service; the Homestaff App distributed on iOS and Android; and the No. 1 Domestic Staff School for candidate training. HSI has also founded the International Association of Household Staff Agencies, positioning it as a standards-setter among competing agencies. Technology is described in platform and process terms — there is no disclosed AI/ML component, and candidate verification and matching are described as recruiter-led.

Commercially, HSI generates revenue from professional placement fees, with pricing varying by role and jurisdiction: housekeepers in Europe from €2,500/month, nannies in the UAE between $3,000 and $8,000/month, and cooks in Dubai between $5,000 and $8,000/month as illustrative fee-base salaries. Primary customer segments are wealthy families requiring household management, culinary, childcare, and senior-care staff; named case-study clients include a VIP family from Uzbekistan and a Saudi family based in Doha, Qatar. The firm is privately held with no disclosed VC or PE investment and no public funding rounds.

Name

Staff International

Legal name

PLC "Homestaff Intl"

Website

https://home-staff.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Staff International is an Estonia-headquartered international recruitment agency providing full-cycle placement of domestic staff — nannies, housekeepers, chefs, butlers, caregivers, and personal assistants — to high-net-worth households across 50+ countries via a 12-agency network and self-service technology.

Ownership category

akta.pro rank

Product category

Domestic Staff Recruitment Services

NAICS

Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Executive/High-Net-Worth Household Staffing (Nanny-Focused) (HSAAALAJ)

akta.pro secondary industry

Private-Duty Caregiver Staffing Agencies (HSABAMAB)

Keywords

• Domestic staff recruitment
• Private household staffing
• Nanny placement services
• Housekeeping recruitment
• International staffing agency

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Domestic Staff Recruitment Services: Full-cycle recruitment services for private households including nannies, governesses, housekeepers, drivers, gardeners, chefs, butlers, and caregivers. The company matches qualified candidates with wealthy families worldwide and provides services from initial selection through training and adaptation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Home Staff International operates a network of 12 recruitment agencies that recruit, select, train, and place domestic staff — nannies, governesses, housekeepers, gardeners, drivers, chefs, butlers, personal assistants, caregivers, and family office administrators — into private households across 50+ countries. The company delivers a full-cycle service from candidate search, vetting and skills matching through to relocation, onboarding, and ongoing family adaptation, and also runs the Homestaff mobile app, the Homey.Pro self-service platform, the Safe Data privacy service, and the No. 1 Domestic Staff School training program.

Product overview

Home Staff International operates as a network of 12 international recruitment agencies specializing in domestic staff placement. The company offers a unified service platform comprising the Homestaff mobile application for candidate job searches, Homey.Pro for self-service staff searching, and Safe Data for candidate data protection. Additional services include the No. 1 Domestic Staff School for professional training and the International Association of Household Staff Agencies for industry standards. The core service encompasses recruiting domestic staff including nannies, governesses, housekeepers, gardeners, drivers, butlers, personal assistants, caregivers, and chefs across 50+ countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Homestaff Job: Mobile application for job seekers to find and apply for domestic staff vacancies
• Homey.Pro
• Safe Data
• No. 1 Domestic Staff School

Products and services

• International Domestic Staff Recruitment (Full-Cycle Service) Full-cycle recruitment and placement service for nannies, governesses, housekeepers, gardeners, drivers, chefs, butlers, personal assistants, family office administrators, and caregivers, delivered through the HSI network of 12 agencies across 50+ countries for wealthy private households and internationally relocating families. Includes candidate search, vetting, language- and visa-specific matching, training, and post-placement family adaptation.
• Homestaff App Mobile application available on iOS (App Store) and Android (Google Play) that lets domestic staff candidates search and apply for vacancies posted by HSI and its network of agencies.
• Homey.Pro Self-service staff search platform that enables clients to independently find and hire domestic staff, bypassing full-agency recruitment while drawing on HSI's candidate databases.
• Safe Data Candidate data protection service that safeguards personal data of job-seeking domestic staff throughout the recruitment process and across HSI agency touchpoints.
• No. 1 Domestic Staff School Proprietary training institution operated by HSI that delivers professional development and certification for nannies, housekeepers, and other domestic staff categories, supplying a continuously trained candidate pipeline.

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• No. 1 Domestic Staff SchoolcoreStrategic or Co-development PartnerProprietary training institution created by Home Staff International for professional development of domestic staff, ensuring quality standards and skilled workforce.
• Homey.ProcoreTechnology or IntegrationSelf-searching staff platform enabling clients to independently find and hire domestic staff. Part of the company's digital ecosystem.
• Safe DatacoreTechnology or IntegrationService for protecting candidates' personal data throughout the recruitment process, ensuring privacy and security compliance.
• International Association of Household Staff AgenciesflagshipStrategic or Co-development PartnerIndustry association founded by Home Staff International to establish standards and foster collaboration in the domestic staff recruitment industry.
• Relocation Support CompaniesminorGTM or Marketing PartnerCollaboration with relocation companies to assist employees with moving. Employees receive discounts and privileges via promo code.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Care.com: Care.com is the largest online marketplace for nannies, sitters, senior caregivers, and household help. It overlaps with HSI on the candidate-demand side and represents a broader, digital incumbent whose self-serve model competes with HSI's Homey.Pro offering.
• Sittercity: Sittercity is a US online marketplace connecting families with nannies, sitters, and household help. It serves a broader mass-market segment but overlaps with HSI's lower-tier candidates and competes with the Homey.Pro self-service platform.

Emerging players

• GreatAuPair: GreatAuPair is an online au pair and household-staff matching platform with international reach. It is a more platform-native, lower-cost alternative that overlaps with HSI on cross-border candidate matching and could pressure traditional agency fees over time.

Direct peers

• Polo & Tweed: Polo & Tweed is a UK- and US-based private staffing agency recruiting nannies, governesses, housekeepers, and butlers for UHNW households. Comparable to HSI in target customer (international UHNW families), service mix, and premium positioning.
• Eden Private Staff: Eden Private Staff is a US-based private staffing agency placing nannies, housekeepers, butlers, chefs, and estate managers in UHNW homes. Closely comparable to HSI on customer profile, service mix, and premium full-service placement model.
• The Nanny Authority: The Nanny Authority is a US nanny-placement agency serving wealthy families, with offerings including newborn care specialists, governesses, and household staff. Directly comparable to HSI's childcare segment and to its broader UHNW family target market.
• Imperial Nanny: Imperial Nanny is a UK-based nanny and household staffing agency serving affluent families. Comparable to HSI in the UK portion of the market, particularly on the childcare/governess and household-management categories HSI lists.
• British American Household Staffing: BAHS is a US-based household staffing agency placing nannies, housekeepers, butlers, chefs, and estate managers for high-net-worth families. It is one of the closest direct competitors to HSI in the premium HNW household-staffing category, with a similar full-cycle, discretion-driven service model.
• The Domestic Staff Agency: The Domestic Staff Agency places butlers, housekeepers, nannies, chauffeurs, and estate managers for UHNW households, with a direct-to-consumer, full-cycle service model that mirrors HSI's core offering.

Regional players

• Town & Country Domestic Staffing: Town & Country Domestic Staffing is a US-based regional household-staffing agency focused on placements in specific metro markets. It is a comparable regional placement competitor to HSI within the US portion of HSI's market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/home-staff-international

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staff International