LACUNA SPORTS LTD

What LACUNA SPORTS LTD does

Lacuna Sports Ltd is a London-based, founder-owned apparel company founded in 2019 that designs, manufactures, and sells cricket clothing specifically engineered for women and girls. The product portfolio spans two core technical ranges — Spin (relaxed fit) and Pace (slim fit) — in short- and long-sleeve tops, jogger-style and straight-cut trousers, training wear (shorts, leggings, half-zips), outerwear (hoodies, match gilet), and accessories including grip socks, period pants, caps, bucket hats, hair ties, and cricket balls. Garments incorporate proprietary female-specific fit patterns, Polygiene Stays Fresh antibacterial treatment, and sustainable fabric blends (65% Tencel Lyocell, 32% organic cotton, 3% elastane; 79% ECONYL regenerated nylon shorts), with factory certifications including OEKO-TEX STeP and Better Cotton membership. Production is European with sublimation printing and embroidery for custom orders.

The company operates a dual-channel go-to-market: direct-to-consumer e-commerce at lacunasports.co.uk with worldwide shipping and free UK delivery over £100, plus a B2B custom teamwear service delivered through a four-step collaborative design process (consultation, design concepts, refinement, production) targeting cricket clubs, schools, and foundations. Pricing is pay-as-you-go per unit, with core tops at £39.95-£55.95, trousers at £54.95, training shorts/leggings £34.95-£64.95, and accessories £8-£21; gift cards range £25-£250. A sub-brand, APEX, operates a dedicated e-commerce store (apex.lacunasports.co.uk) for festival-specific merchandise.

Lacuna monetizes one-time consumer purchases, custom teamwear orders, and limited-edition collaborations (e.g., the 'This Is Cricket' T-shirt with The Final Word podcast for the 2026 ICC Women's T20 World Cup). Customer segments include individual female cricketers, cricket clubs and schools (primary), and cricket foundations and governing bodies (secondary, primarily as brand-building partners). The customer base is highly distributed, with no disclosed revenue figures; the company remains bootstrapped with 1-10 employees, and is led by founder Leigh Burns.

Name

LACUNA SPORTS LTD

Legal name

Lacuna Sports Ltd

Website

https://lacunasports.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Lacuna Sports Ltd is the world's first dedicated female cricket wear brand, designing and selling female-specific cricket kit (tops, trousers, training wear, accessories) plus custom B2B teamwear to women and girls, cricket clubs, schools, and foundations worldwide.

Ownership category

akta.pro rank

Product category

Women's Cricket Apparel

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Cricket Equipment Retail (CRAMAEAH)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Women's cricket clothing
• Cricket teamwear
• Female sports apparel
• Custom cricket kits
• Sustainable cricket wear

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Retail sales of ready-to-play cricket wear through lacunasports.co.uk. Individual products including tops, bottoms, accessories sold as one-time purchases with direct consumer shipping worldwide.
2. Custom Teamwear Orders: Bespoke teamwear sales to cricket clubs, schools, and organizations. Custom-designed kit produced for teams with collaborative design process. Includes both match and training kit with embroidery and sublimation printing options.
3. Limited Edition Collaborations: Limited edition product drops in partnership with cricket events and media (e.g., ICC Women's T20 World Cup, The Final Word podcast). Creates urgency and brand elevation through exclusivity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Lacuna Sports Ltd designs, produces, and sells cricketwear and team kit tailored for women and girls. The company sells ready-to-play individual garments (tops, trousers, training wear, outerwear, accessories) direct to consumers worldwide via its e-commerce site, and provides bespoke custom teamwear — including collaborative design, embroidery, and sublimation printing — to cricket clubs, schools, foundations, and national teams. It also operates the APEX Cricket Festival sub-brand for festival-specific kit.

Product overview

Lacuna Sports Ltd is the world's first dedicated female cricket wear brand and the UK's leading provider of female cricket teamwear. The company specializes in cricket clothing designed specifically for women and girls. The core product portfolio includes two main tops ranges (Spin - relaxed fit, and Pace - slim fit) available in short and long sleeve variants; two trousers ranges (Spin - jogger-style, Pace - straight cut); training wear including shorts, leggings, and half-zip tops; outerwear such as hoodies and gilets; accessories including grip socks, caps, bucket hats, hair ties, and period pants; and limited edition seasonal collections. The company also operates a custom teamwear service for clubs and schools featuring bespoke design, collaborative workshops, and sublimation printing. Additionally, the company manages the APEX Festival sub-brand with exclusive festival-specific cricket kit collections.

Differentiator

Problem solved

Functional benefit

Brands

• Apex: APEX Cricket Festival kit brand - a dedicated sub-brand for the APEX Cricket Festival, which is a prestigious festival for Under 15s girls and boys. The Apex brand operates from apex.lacunasports.co.uk and offers festival-specific cricket kit including training tops, shorts, and grip socks for the 2025 and 2026 festivals.

Products and services

• Spin Cricket Tops Lacuna Sports' relaxed-fit women's cricket tops (Spin Short Sleeved Top £39.95 and Spin Long Sleeved Top £42.95) with raglan sleeves, dipped hem, and mesh side panels for breathability without transparency; tailored to be flattering across a wider range of body shapes than male-adapted kit.
• Pace Cricket Tops Lacuna Sports' slim-fit women's cricket tops (Pace Short Sleeved Top £39.95 and Pace Long Sleeved Top £42.95) with Polygiene Stays Fresh technology, mesh side panels, dipped neckline, and longer hem for a match-ready tailored look in female-specific fit.
• Spin Cricket Trousers Jogger-style women's cricket trousers (£54.95) flattering across hips and bum with a slightly narrowing leg shape, durable and flexible fabric, and room for thigh pads.
• Pace Cricket Trousers Slimmer-style women's cricket trousers (£54.95) with a narrow, straight cut, durable flexible fabric, and room for thigh pads; the slim-fit counterpart to Spin.
• Training Shorts Versatile women's cricket training shorts for gym, pitch and casual wear; range includes Compression Shorts (£34.95), Hybrid Training Shorts (£64.95), and Training Shorts.
• Training Leggings Women's cricket training leggings (£39.00) designed for flexibility and coverage during practice sessions.
• Short Sleeved Training T-Shirt Women's short-sleeved cricket training T-shirt suitable for winter cricket practice, sold as a standalone ready-to-play garment and as part of festival collections.
• Half Zip Training Top Women's half zip training top (£54.95) for temperature regulation during cricket training, with a Pride Half Zip Training Top variant in the same line.
• Lacuna Hoodie Lacuna hoodie (£55.95) — branded casual hoodie for wearing to and from cricket and off-field use.
• Casual Hoodie Everyday women's hoodie for off-field and casual wear, sold alongside the Lacuna Hoodie.
• Match Gilet Women's cricket match gilet (£44.95) providing warmth while maintaining a professional match-day appearance.
• Grip Socks Performance women's cricket grip socks (£17.50) with breathable fabric, blister-prevention padding, reinforced toes, and patented grip technology; available in sizes M (UK 6-8) and L (UK 8-11). Includes Pride Grip Socks variant.
• Period Pants Bikini-style leakproof women's cricket underwear (£16.50) designed for comfort and confidence during menstruation.
• Ponyflo Cap Women's cricket cap (£21.00) designed to keep hair in place while providing sun protection.
• Bucket Hat Reversible women's cricket bucket hat with navy on one side and dot print on the other for sun protection and style, including a Pride Bucket Hat limited edition variant.
• Tie Bandz Hair Ties Women's cricket hair bands (£8.00) created in partnership with Tie Bandz, featuring Lacuna Sports colours, sold as a set of three with metal toggle ends and elasticated stretch.
• Cricket Ball Women's cricket ball (£15.00) sold for practice and matches.
• Gift Cards Lacuna Sports gift cards available in denominations of £25, £50, £75, £100, £150, £200, and £250, redeemable on cricket apparel.
• Custom Teamwear Service Bespoke cricket teamwear design and manufacturing service for clubs, schools, foundations, and national teams. Includes collaborative design workshops, in-person fittings, custom sublimation printing with nano technology, and embroidery services, with small minimum order quantities, short lead times, and European production.
• This Is Cricket T-Shirt (Limited Edition) Limited edition unisex t-shirt (£24.00) celebrating women's cricket, available in white or black, made from 100% organic cotton, created in partnership with The Final Word podcast in support of the 2026 Women's World Cup.
• Limited Edition Seasonal Shorts Limited edition seasonal women's cricket shorts (Summer, Autumn, Winter) with community-voted designs, made from ECONYL regenerated nylon and recycled polyester; includes Union Jack Shorts and Pride Bucket Hat limited editions.
• APEX Festival 2026 Collection Exclusive cricket kit collection for the APEX Cricket Festival 2026, including community-voted shorts design, Pace Short Sleeved Top 2026 (£37.00), Apex Short Sleeved Training T-Shirt 2026 (£28.00), Apex Training Shorts 2026 (£35.00), and Apex Grip Socks 2026 (£17.50), with free shipping.
• APEX Festival 2025 Collection Previous year's APEX Cricket Festival 2025 kit collection (Pace Short Sleeved Top, Training T-Shirt and Training Shorts) sold at discounted sale prices, with Polygiene Stays Fresh technology and 100% recycled polyester fabric.

Quantifiable outcome

• More than 200 girls supplied with apparel since launch in 2019
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• The Final Word PodcastcoreGTM or Marketing Partner · 1 January 2025Principal partner of The Final Word's Women's World Cup Daily podcast series (Sept 30 - Nov 2). Lacuna Sports sponsors the daily show discussing women's cricket kit, comfort, confidence and participation. Partnership raises brand awareness and positions company as thought leader in women's cricket. Also appears in regular twice-weekly Final Word episodes.
• Catch TrustcoreStrategic or Co-development PartnerPartnership to provide match kit for Catch Trust Women's Tour Team - young female cricketers from South African townships. Lacuna traveled to South Africa for design workshop where players chose kit styles and colors. Supported by Bat For A Chance and MCC Foundation. Catch Trust founded by former World Cup-winning coach Gary Kirsten with mission 'Talent is Universal. Opportunity is Not.'
• Afghan Refugee Women's XIcoreStrategic or Co-development PartnerDesigned official UK tour match and training kit for the Afghan Refugee Women's XI. Kit designed to reflect players' identity, culture and resilience. Team was evacuated from Afghanistan after Taliban banned women from sport and rebuilt lives in Australia with help from former Australian international Mel Jones and Emma Staples.
• Surrey Cricket FoundationcoreStrategic or Co-development PartnerPartnership to support 71 girls enrolled on Surrey Invitation Programme (SIP), developing emerging female cricket talent. Lacuna created bespoke performance training tops for participants. SIP designed for girls who narrowly missed County Age Group selection to keep them engaged and ambitious.
• Yorkshire Cricket FoundationcoreStrategic or Co-development PartnerNew partnership to boost girls' cricket in Yorkshire and support grassroots women's and girls' cricket across the county. Women and girls' cricket in Yorkshire experiencing remarkable growth with record number of clubs offering dedicated female sections.
• MCC FoundationcoreStrategic or Co-development PartnerKit supplier for MCC Foundation cricket charity based at Lord's Ground. Foundation delivers projects across UK and globally, providing free coaching and match play to empower boys and girls to reach their full potential. Partnership supports diversity and inclusion initiatives.
• Cricket SwitzerlandcoreStrategic or Co-development PartnerDesigned both match and training kit for Switzerland Women's National team - the nation's first women's team. Kit featured mountains from team logo and national colors. Team debuted in May 2025, achieved 4-0 sweep in first T20I series and 12 wins from 12 overall, now ranked 28th in ICC T20 World rankings.
• APEX Cricket FestivalcoreStrategic or Co-development PartnerOfficial female kit partner for APEX Cricket Festival 2026 (and 2025). Festival hosted by Sir Andrew Strauss OBE and Ebony Rainford-Brent MBE for the best U15 girls and boys from around the world. Lacuna provides exclusive festival merchandise through dedicated Apex store.
• South Asian Cricket Academy (SACA)coreStrategic or Co-development PartnerCreated playing kit for SACA's inaugural Women's Programme. SACA founded to address under-representation of British South Asian players in professional cricket. Partnership represents meaningful opportunity to support diverse talent in cricket.
• Cricket YorkshireminorStrategic or Co-development PartnerPartnership with trusted voice for cricket across Yorkshire to champion women and girls' cricket. Highlights opportunities for women's and girls' teams regarding kit - from grassroots to competitive levels.
• Cricket Without Boundaries (Playing With Confidence)minorStrategic or Co-development PartnerSupported Cricket Without Boundaries' Playing with Confidence pilot programme in Uganda. Partnership focused on removing barriers so girls can play with confidence, addressing period concerns and body image issues.
• Bat For A ChanceminorStrategic or Co-development PartnerPartner in supporting Catch Trust Women's Tour Team. Organization provides equipment and support to young cricketers in South African townships.
• International Women's Day Webinar PanelminorGTM or Marketing PartnerKaty Wallace from Lacuna Sports spoke on International Women's Day webinar panel, sharing insights on women's cricket clothing and participation barriers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AJ Sportswear: Custom teamwear supplier specializing in bespoke kit for cricket, rugby, hockey, and other team sports with low MOQs and sublimation printing. Directly comparable to Lacuna's custom teamwear service offering for clubs and schools.
• Masuri: Cricket helmets and apparel brand, including women's cricket kit lines. Closely comparable to Lacuna in providing specialized cricket apparel and teamwear, including women's ranges, making it one of the most direct head-to-head competitors.
• Albion Cricket: UK cricket equipment and apparel brand offering bats, pads, gloves, and teamwear including women's-specific lines. Comparable to Lacuna in the UK cricket club and teamwear channel.
• DSC (Deluxe Sports Company): Cricket specialist offering bats, equipment, gloves, pads, and apparel including women's ranges. Direct competitor in the cricket apparel and teamwear market, particularly at club and grassroots level.

Broad incumbents

• Gray-Nicolls: Established cricket equipment and apparel brand with a long history in bats, protective gear, and teamwear. Has expanded into women's cricket ranges and competes with Lacuna in teamwear supply to clubs and schools, though its core focus remains traditional unisex/male-led cricket.
• Gunn & Moore (GM): Heritage cricket bat and equipment manufacturer that also offers teamwear and apparel. Comparable to Lacuna in the teamwear supply channel to cricket clubs and county programmes, though it is not female-specific in design focus.
• New Balance Cricket: Global athletic brand with a cricket-specific range including spikes, apparel, and teamwear. Comparable to Lacuna in targeting the cricket apparel and footwear market, though its core differentiation is broader athletic wear rather than female-first design.
• Kookaburra Sport: Major cricket equipment and apparel manufacturer (Australian-owned) supplying balls, bats, protective gear, and teamwear globally. Overlaps with Lacuna in the teamwear channel and in serving women's national cricket teams.

Emerging players

• Castore: Premium British sportswear brand expanding into cricket and other team sports with high-quality apparel and teamwear. Comparable to Lacuna in targeting performance teamwear buyers with a strong design and brand-led approach.

Regional players

• Tilley Apparel: Women's outdoor and sportswear brand serving niche female-specific apparel needs across multiple markets. Comparable to Lacuna in its female-first design philosophy, though focused on outdoor and travel rather than cricket specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/lacunasportsuk
• Instagraminstagram.com/lacunasportsuk
• LinkedInlinkedin.com/company/lacuna-sports

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LACUNA SPORTS LTD