cricket yorkshire

What cricket yorkshire does

Cricket Yorkshire is a privately held, single-founder media platform founded in 2011 by John Fuller that publishes journalism, photography, podcasts, and books focused on grassroots cricket in Yorkshire, UK. The WordPress-based website (cricketyorkshire.com) delivers feature-led content across categories including Club Cricket, Cricket Grounds, Women and Girls Cricket, Opinion, and Podcast, reaching an estimated 220,000–225,000 annual visitors, 16,000+ Facebook followers, 2,750 newsletter subscribers, and 1,600 LinkedIn followers. Its editorial scope covers the more than 700 amateur cricket clubs across Yorkshire, spanning village clubs to Premier League teams, with dedicated coverage of grounds, players, volunteers, and the traditions of the recreational game (e.g., the Cricket Yorkshire Teas of the Year competition).

The business operates as a content-led media property monetized through five distinct revenue streams: (1) editorially independent sponsored content and long-term commercial partnerships with cricket equipment brands, insurance providers, and sports facilities companies; (2) direct book sales (paperback and Kindle) via Amazon and through publisher Great Northern Books, including titles such as Brews on the Boundary, Dales, Bails and Cricket Club Tales, All Wickets Great & Small, and Last of the Summer Wickets; (3) a Shopify-based e-commerce shop selling the Make Money For Your Cricket Club e-course and cricket-related merchandise; (4) affiliate referral commissions from reader purchases; and (5) recurring sponsorship of community-facing programs like the Yorkshire Tea Community Cricket Awards. There is no external funding, no parent company, and no evidence of additional headcount beyond the founder, making it a classic solo-operator niche media business.

Name

cricket yorkshire

Legal name

Cricket Yorkshire

Website

https://cricketyorkshire.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Cricket Yorkshire is a grassroots cricket media platform founded in 2011 by John Fuller, covering 700+ amateur cricket clubs in Yorkshire, UK through journalism, books, podcasts, and sponsored content.

Ownership category

akta.pro rank

Product category

Sports Media Publishing

NAICS

Book Publishers (513130), Other Spectator Sports (711219)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

Keywords

• Sports media publishing
• Grassroots cricket journalism
• Cricket book publishing
• Sponsored content production
• Club fundraising education

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Partner Content / Sponsored Articles: Cricket Yorkshire creates editorially independent sponsored content for commercial partners including cricket equipment brands, insurance companies, and sports facilities providers. The content must blend seamlessly with the website's editorial style.
2. Commercial Partnerships: Long-term commercial partnerships with selected brands who are a close fit with Cricket Yorkshire's audience. Companies interested in being a Cricket Yorkshire partner can get in touch with John Fuller to see how the website's content could fit into their marketing.
3. Cricket Books: John Fuller, as founder and author, sells cricket books including Brews on the Boundary, Dales Bails and Cricket Club Tales, All Wickets Great & Small, and Last of the Summer Wickets. Books available as paperback or Kindle e-book on Amazon and through Great Northern Books publisher.
4. E-commerce Shop: Cricket Yorkshire operates a shop selling products including the Make Money For Your Cricket Club e-course and cricket-related merchandise.
5. Affiliate Revenue: The website earns commission from reader purchases through affiliate links. 'Any purchases via this page or our website might earn us a commission, at no cost to you.'

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cricket Yorkshire publishes independent editorial coverage, photography, and podcasts focused on grassroots, club, and league cricket in Yorkshire. It also sells cricket books and a digital fundraising course, and produces sponsored content and long-term commercial partnerships for relevant brands and organizations.

Product overview

Cricket Yorkshire is primarily a content publication covering grassroots cricket in Yorkshire, operating as a journalism and media website rather than a product company. Its main commercial activities include sponsored content, advertising partnerships, and running annual awards competitions. The company offers one digital product: the 'Make Money For Your Cricket Club' e-course for cricket club fundraising and business development. The site also organizes the Cricket Yorkshire Teas of the Year competition (sponsored by Yorkshire Tea) and the Yorkshire Tea Community Cricket Awards to recognize volunteers in recreational cricket.

Differentiator

Problem solved

Functional benefit

Products and services

• Sponsored Content and Commercial Partnerships Cricket Yorkshire produces editorially independent sponsored articles and long-term commercial partnerships for selected brands that serve the Yorkshire cricket audience, including cricket equipment, insurance, sports-surface, and other club-service companies.
• Brews on the Boundary A cricket book by John Fuller, sold as a paperback or Kindle e-book.
• Dales Bails and Cricket Club Tales A cricket book authored by John Fuller and sold in paperback and Kindle formats.
• All Wickets Great & Small A cricket book authored by John Fuller and sold in paperback and Kindle formats.
• Last of the Summer Wickets A cricket book by John Fuller distributed through Amazon and Great Northern Books.
• Make Money For Your Cricket Club A four-module digital e-course teaching cricket clubs step-by-step methods to create value for members, sponsors, and funders, with modules covering membership, events and fundraising, sponsorship, and grants and funding.

Quantifiable outcome

• 225,000 readers per year visit the Cricket Yorkshire website
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Yorkshire TeacoreGTM or Marketing PartnerYorkshire Tea is Britain's favourite tea brand and their association with cricket stretches back decades. They sponsor the Cricket Yorkshire Tea of the Year competition to find the best club tea in Yorkshire, and also sponsor the Yorkshire Tea Community Cricket Awards to champion volunteers.
• Yorkshire Cricket FoundationcoreStrategic or Co-development PartnerWorking with the Yorkshire Cricket Board for over a decade, now the Yorkshire Cricket Foundation after a merger. Cricket Yorkshire showcases the range of cricket being played within the county and helps promote YCF's activities throughout the year.
• HowdenmajorGTM or Marketing PartnerAs ECB's approved insurance provider, Howden offers affordable policies for cricket clubs. The partnership helps clubs learn about risks relating to grassroots cricket and how to ensure proper cover.
• total-playmajorGTM or Marketing PartnerSports surface specialist providing synthetic and natural turf pitch services to schools, universities, community facilities and sports clubs. Trusted as ECB-approved supplier with the Cricket Ground Shop offering covers, sightscreens, scoreboards and mobile batting cages.
• Bear CricketcoreGTM or Marketing PartnerPopular choice for high-quality English willow cricket bats grown in Yorkshire, as well as equipment and cricket teamwear. Endorsed by professionals and used by cricketers and clubs across leagues.
• Bespoke ScoreboardsmajorGTM or Marketing PartnerYorkshire-based family business manufacturing and installing cricket scoreboards for clubs and schools. Parent company is M-Jay Electronics Ltd with long-standing electronics background providing complete service from enquiry to after-care.
• ACS CricketminorGTM or Marketing PartnerRichard Shaw and team have been making and supplying cricket ground equipment to county grounds, grassroots clubs and schools for 30 years. Known for craftsmanship and superb customer service with ability to customise products for any ground's circumstances.
• Lacuna SportsminorGTM or Marketing PartnerProvides women and girls cricket clothing thoughtfully designed for various body shapes with inclusive sizing. Tested by women to ensure ranges stretch and move while playing, look the part and give confidence to perform.
• British Recycled PlasticminorGTM or Marketing PartnerMytholmroyd-based business supplying recycled plastic outdoor furniture, planters, raised beds and composters, as well as plastic-wood posts, planks and boards. Zero-maintenance with 25-year guarantee, British-made from UK-sourced waste plastic.
• FrogBoxminorGTM or Marketing PartnerProfessional live-streaming solution for club cricket. Nextgen V2 kit includes Full HD camera, single-cable set-up, bluetooth-controlled tilt and zoom. Integrates with Play-Cricket for live scores on-screen and sponsor placements.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Cricketer: Long-running UK cricket magazine and digital publisher covering club and county cricket with sponsored content, books, and events. Most directly comparable to Cricket Yorkshire's blend of grassroots journalism, commercial partnerships, and book publishing.
• All Out Cricket: Independent UK cricket publication focused on grassroots and club-level cricket with a magazine, website, and podcast. Overlaps directly with Cricket Yorkshire in niche grassroots journalism and audience target.
• Cricket World: Independent cricket news and features website covering club, county and international cricket with editorial and sponsored content. Closely comparable to Cricket Yorkshire's content-led, advertising-funded model in the cricket vertical.

Broad incumbents

• Wisden: The UK's most established cricket publishing brand (Wisden Cricketers' Almanack, Wisden Cricket Monthly) operating across digital and print. Comparable as a cricket-content authority, though at national/international scope rather than regional.
• ESPNcricinfo: The world's largest digital cricket media platform, covering international, domestic, and grassroots cricket with advertising and sponsored content. Comparable as a cricket-adjacent publisher competing for the same advertiser budgets.
• Cricbuzz: Major digital cricket media platform with strong app, website, and audio coverage of the sport. Comparable as a broad cricket-content incumbent that competes for the same cricket-engaged advertising audience.
• BBC Sport (Cricket): Public broadcaster's cricket vertical, the dominant general-sports source for cricket news in the UK. Comparable as a cricket-content incumbent, though at national scope and without the regional niche focus.

Others

• Play-Cricket: ECB's official platform for grassroots cricket scoring, club management and player statistics. Adjacent to Cricket Yorkshire as a cricket-vertical digital platform serving the same grassroots clubs, though operated by the sport's governing body.
• Great Northern Books: Independent UK regional book publisher that publishes John Fuller's cricket titles. Comparable as a publishing partner/channel rather than a direct competitor, but useful for sizing the niche regional book market Cricket Yorkshire addresses.

Emerging players

• CricHeroes: Digital platform for grassroots cricket scoring, club management and community content. Comparable as an emerging digital ecosystem targeting the same grassroots clubs and players Cricket Yorkshire serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cricketyorkshire
• LinkedInlinkedin.com/company/cricket-yorkshire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cricket yorkshire