Training Partners Inc.

What Training Partners Inc. does

Training Partners Inc. is a privately held, single-location personal training studio founded in 1996 and headquartered at 862 Merrimon Avenue in Asheville, North Carolina. The company delivers in-person and virtual fitness services — one-on-one and partner personal training, small group training (capped at five participants), large group classes, Pilates, and senior-specific programs (Senior Yoga, Senior Tai Chi, Senior Pilates, Senior Strength) — to active adults aged 50 and older, with a sub-focus on the 65+ cohort. Service delivery is built around eight certified trainers holding credentials from NASM, ACE, Gray Institute, TRX, and Precision Nutrition, with 180+ years of combined experience and long trainer tenure.

The underlying "technology" is conventional fitness equipment and certified human coaching rather than software: TRX suspension systems, Pilates reformers and chairs, Life Fitness cardio machines, Cybex weight machines, kettlebells, bands, and free weights, combined with individualized program design and quarterly movement assessments. The business runs on appointment-only personal training and scheduled group classes, with virtual delivery layered on for remote participants. The owner-operator model (Charlene Reeves, 24+ years) and absence of any funding rounds, parent entity, or subsidiaries underscore its character as an independent local service business.

The revenue model combines unit-priced services (personal training at $80/hour or $275 intro package; small group at $25/class; large group at $15/class; Pilates at $70/hour or $250 intro) with a recurring subscription layer (Senior Special Membership at $55/month or $150/quarter). Customer acquisition is community-led, driven by referrals, word-of-mouth from long-tenured clients, local SEO, content marketing via a structured blog, and local awards (2024 Nextdoor Neighborhood Faves), with free first sessions across all services as the trial mechanism. No revenue, funding, or financial performance figures are disclosed.

Name

Training Partners Inc.

Legal name

Training Partners, Inc.

Website

https://trainingpartnersinc.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Training Partners Inc. is a privately held Asheville, NC personal training studio founded in 1996 that serves active adults 50+ through one-on-one training, small group classes, Pilates, group fitness, and nutrition coaching delivered by certified trainers with 180+ combined years of experience.

Ownership category

akta.pro rank

Product category

Personal Fitness Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Senior & Active Aging Personal Training (HSADAAAI)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), General Personal Training (In-Person & Virtual) (HSADAAAA), Senior/Low-Impact Group Fitness (HSADABAI), Pilates Instruction (Mat & Reformer) (HSADACAB), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Personal training services
• Small group fitness
• Pilates instruction
• Senior fitness programs
• Nutrition coaching

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Personal Training Sessions: One-on-one and partner personal training sessions offered at multiple price points. Clients can purchase individual sessions or packages. Sessions include movement quality assessment, individualized program design, and quarterly evaluations.
2. Small Group Training: Small group training sessions limited to 5 participants, offered in-studio and virtually at $25/class. First session is free. Sessions are tailored to participants with individualized attention.
3. Large Group Classes: Large group fitness classes including Cardio/Strength, Pilates, Yoga, Senior Yoga, Senior Tai Chi, Senior Strength. First class is complimentary. Classes offered in-person and virtual.
4. Senior Membership Programs: Senior special membership at $55/month or $150/quarter for access to senior-specific classes (Senior Yoga, Tai Chi, Pilates, Strength) held 4 mornings per week. First class complimentary.
5. Pilates Training: Pilates sessions offered one-on-one or in group settings. Equipment includes reformer, chair, bands. Intro package available for new clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Training Partners Inc. operates a personal training studio in Asheville, NC providing one-on-one personal training, small group training (capped at five participants), large group fitness classes (TRX, Pilates, Yoga, Cardio/Strength, Senior Yoga, Senior Tai Chi, Senior Strength), Pilates instruction, and nutritional coaching. The studio targets active adults aged 50 and older and delivers services both in-studio at 862 Merrimon Avenue and virtually.

Product overview

Training Partners Inc. is a small personal training studio offering a suite of fitness services centered on personal training for active adults aged 50+. The core offerings include Personal Training (one-on-one and partner sessions), Small Group Training (SGT, max 5 participants), Large Group Classes (LGC including TRX, Pilates, Yoga, Cardio/Strength), and specialized Senior Programs. Pilates instruction is available as both individual and group sessions. Nutritional coaching by resident nutritionist Ashleigh supplements the fitness programs. All services are available in-person at their Asheville studio or virtually.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 7 minutes added to lifespan per minute of exercise
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Life Time Fitness: Premium national fitness operator with senior wellness and small-group training programs; broad incumbent alternative for older affluent adults considering Training Partners.
• Orange Theory Fitness: National boutique fitness chain offering coached group workouts; competes for adult fitness share in Asheville and beyond with a tech-enabled, scalable model.
• YMCA of the USA: National nonprofit with senior-focused programming (e.g., SilverSneakers host sites) and group classes; competes on price and breadth but lacks Training Partners' personalization and 50+ specialization.

Direct peers

• SilverSneakers: Senior-focused fitness program offered through Medicare Advantage and partner gyms; competes for the same 50+/65+ active adult demographic that Training Partners specializes in serving.
• Club Pilates: Largest Pilates-focused franchise with reformer-based group classes; directly comparable to Training Partners' Pilates service line in equipment and class format, though at a lower price point and broader demographic.
• Fitness Together: Franchise of small-studio 1:1 and small-group personal training studios; the closest business-model analog to Training Partners' appointment-based, low-volume, high-touch model.
• StretchLab: Assisted-stretching franchise operating in small retail studios; comparable boutique, appointment-based service model aimed at older adults seeking mobility and recovery benefits.
• GYMGUYZ: In-home and on-site personal training franchise; comparable in service mix (1:1 PT, small group) and target customer (general adults seeking convenience), though differentiated by mobile delivery.

Emerging players

• The Bar Method: Boutique barre and strength-focused fitness franchise; partially overlaps with Training Partners' small-group strength, Pilates-adjacent, and female-skewing adult programming.

Regional players

• Chuze Fitness: Regional low-cost gym chain with senior-friendly amenities and group classes; competes in similar adult fitness categories but at a much lower price point than Training Partners' premium model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/owner-training-partners-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Training Partners Inc.