What ANATOMY VENTURES LTD does

Anatomy Ventures Ltd is a UK-based, privately-held company (registered at 1a Talbot Place, Cardiff) that builds AI and virtual reality solutions for the life sciences sector. Its core product, the Anatomy Platform, bundles conversational AI agents, AI-powered avatars, immersive VR and 3D experiences, AI-driven knowledge base optimization, and an engagement analytics 'Intelligence Platform' into a unified offering targeted at pharmaceutical and medical device companies. The company operates a sister sub-brand, TrainBox AI, which is a dedicated home for its AI role-play training capabilities previously delivered through Anatomy.

The company serves global enterprise clients including Boehringer Ingelheim, GSK, Eli Lilly, Bristol-Myers Squibb, ViiV Healthcare, and Vetmedin, alongside anonymized engagements with a Top 10 Pharma Company (AI agent automating customer conversations, 32% senior rep time saved), a Top 20 Pharma Company (VR training for 64,000 employees across 42 countries, 43% content retention lift), and a leading medical device company (AI intelligence platform used by 32,000 medics, 42% reduction in search times). Solutions are deployed across 36+ countries in 120+ languages and are designed for regulated environments with closed AI systems addressing GDPR, HIPAA, and MHRA/FDA compliance.

Revenue is generated through a mix of custom enterprise project work (AI agents, VR experiences, 3D content, digital engagement platforms) and a newly introduced three-tier subscription model (Basic $499, Business $699, Enterprise $999 per month, with quarterly plans offering a 5% discount). Go-to-market is direct enterprise B2B sales with a consultative multi-stakeholder process spanning comms, marketing, medical, sales, regulation, brand, and HR teams. The company is led by a four-person team: CEO Markson Cooper, Marketing Director Alexender Jackson, Manager Jessica Linderson, and Creative Instructor Michael Dsuza.

Name

ANATOMY VENTURES LTD

Legal name

Anatomy Ventures Ltd

Website

https://weareanatomy.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Anatomy Ventures Ltd is a Cardiff-based AI and VR innovation partner that builds conversational AI agents, immersive VR training, and AI-powered avatars for global pharmaceutical and medical device companies, operating the Anatomy Platform and the TrainBox AI sub-brand for life sciences engagement.

Ownership category

akta.pro rank

Product category

Life Sciences AI Engagement Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Simulation & Scenario-Based Learning Authoring (EDAFAHAD), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

Keywords

• AI healthcare engagement
• Virtual reality training
• Conversational AI agents
• Life sciences communications
• Medical communications platform

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Three-tier subscription model (Basic, Business, Enterprise) with monthly billing. Quarterly plans available with 5% discount.
2. Custom Project Work: Custom solution development for pharma and life sciences companies including AI agents, VR experiences, 3D content development, and digital engagement platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Anatomy Ventures Ltd builds and delivers AI-powered conversational agents, AI avatars, and immersive VR/3D experiences for life sciences companies (pharmaceutical and medical device firms) to train healthcare professionals, engage customers, and automate medical communications. Its offerings cover Conversational AI, Interactive Content, 3D/VR Experiences, Optimised Education (knowledge base optimization), AI-powered Avatars, and an Intelligence Platform for engagement analytics, alongside a dedicated AI role-play sub-brand called TrainBox AI.

Product overview

Anatomy is a unified innovation platform for life sciences training and healthcare communications, combining AI-powered conversational agents, virtual reality experiences, and interactive content solutions. The core Anatomy Platform serves as the central offering, supported by specialized modules including Conversational AI, Interactive Content, 3D Experiences, Optimised Education, AI powered Avatars, and the Intelligence Platform. TrainBox AI operates as a dedicated sub-brand focused specifically on AI role-play training scenarios for life sciences teams. Together, these products enable pharmaceutical and medical device companies to engage healthcare professionals through personalized, AI-driven experiences.

Differentiator

Problem solved

Functional benefit

Brands

• TrainBox AI: AI Role Play platform - a specialized home for AI role play capabilities that were previously part of Anatomy's offerings. Provides AI-powered conversational training experiences.

Products and services

• Anatomy Platform AI and VR innovation partner platform for life sciences training and engagement, offering Conversational AI, Interactive Content, 3D/VR Experiences, Optimised Education, AI-powered Avatars, and an Intelligence Platform for healthcare communications. Targets pharmaceutical, biotech, and medical device companies.
• TrainBox AI Dedicated AI role-play platform for life sciences training that enables teams to practise tricky conversations through interactive AI-driven scenarios. Operates as a sub-brand/sister platform to Anatomy with the same expertise and experience.
• Conversational AI Service Service that converts written content into conversational AI agents trained on existing knowledge bases, providing accurate summaries and real-time responses for healthcare professional engagement.
• 3D Experiences Service Virtual reality and 3D immersive experiences service for audience engagement, including VR training modules and simulations for life sciences clients.
• AI powered Avatars Service Service adding a face to conversational AI for more personal and engaging customer interactions, including named avatars like 'Duncan' for healthcare professional engagement.
• Intelligence Platform Service Platform service for tracking and analyzing engagements, monitoring operations, and identifying trends and insights in product usage for life sciences clients.

Quantifiable outcome

• 40%+ margin increase when using AI to optimize systems
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

One partnership is on record.

• TrainBox AIcoreOthersTrainBox AI is a related product initiative focused specifically on AI role play for life sciences training. The company has been helping life sciences teams practise tricky conversations through Anatomy, and AI role play has become significant enough to warrant its own dedicated product home. Same expertise and experience as the parent company.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Within3: Within3 is a life-sciences engagement platform that enables HCP collaboration, medical advisory boards, and peer-to-peer education through digital channels. It directly overlaps Anatomy's HCP engagement, medical communications, and life-sciences training use cases, serving the same pharmaceutical and medtech buyer base.
• PatientPoint: PatientPoint is a point-of-care engagement and education platform that connects pharma and medtech brands with healthcare professionals and patients. It is comparable to Anatomy's HCP and patient engagement solutions in healthcare settings, with overlap in healthcare professional education.
• Virti: Virti provides immersive VR and AI training for healthcare and enterprise, including soft-skills and clinical scenario simulations. It directly competes with Anatomy's VR training offerings and the TrainBox AI role-play use cases in life sciences.
• Aktana: Aktana provides AI-driven commercial strategy and customer engagement orchestration for pharma, using decisioning intelligence to optimize field rep and HCP interactions. It is directly comparable to Anatomy's conversational AI agent and engagement-intelligence offerings aimed at Top 10/20 pharma.

Broad incumbents

• IQVIA: IQVIA is a global healthcare data, analytics, and AI services company serving pharma and medtech. It overlaps Anatomy's analytics/intelligence layer and broader life-sciences AI consulting, and competes for similar enterprise pharma budgets.
• Veeva Systems: Veeva is the dominant pharma commercial cloud provider, covering CRM, content, and medical/commercial operations. As a broad incumbent, it competes with Anatomy's enterprise pharma GTM and overlaps on AI-driven engagement, training, and content workflows across large life-sciences customers.
• Real Chemistry: Real Chemistry is a healthcare marketing and communications firm that combines AI, data, and creative services for pharma and biotech. It competes with Anatomy's medcomms and HCP-engagement work and serves many of the same Top 10/20 pharma clients.

Emerging players

• Mursion: Mursion offers AI- and VR-enabled simulation training for soft skills, sales, and healthcare conversations. It is comparable to Anatomy's VR and AI role-play capabilities, especially the TrainBox AI sub-brand, though it serves a broader set of industries.
• Talespin: Talespin is an extended reality (XR) and AI platform for workforce training, including immersive scenario-based learning and AI-driven role play. It is comparable to Anatomy's VR experiences and TrainBox AI role-play capabilities for enterprise training.
• Kore.ai: Kore.ai is an enterprise conversational AI platform offering chatbots, voice, and agent orchestration across industries including healthcare. It is comparable to Anatomy's core conversational AI agent stack and could compete for healthcare AI agent deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/weareanatomy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANATOMY VENTURES LTD