RentWise Property Management Inc.

What RentWise Property Management Inc. does

RentWise Property Management Inc. is an independently owned residential property management company founded in 2012 and headquartered in Boise, Idaho. The firm provides full-service property management to individual and small-portfolio rental property owners throughout the Treasure Valley, including Boise, Meridian, Nampa, Eagle, Caldwell, Garden City, Kuna, Star, and Middleton. Service offerings cover the full property management lifecycle: professional marketing and tenant placement, comprehensive resident screening (credit, criminal, eviction, rental history, income verification), electronic rent collection with owner ACH distributions between the 10th and 12th of each month, 24/7 maintenance coordination via an established vendor network, bi-annual interior walk-throughs, quarterly exterior surveys, transparent financial reporting with year-end 1099 preparation, and eviction coordination. Optional monthly add-on programs include Eviction Protection and Rent Protection, and a mandatory Resident Benefits Package is provided through Second Nature covering $1M identity protection, renters liability insurance, pest coverage, quarterly furnace filter delivery, and credit building.

The company operates a single full-service pricing tier at 9% of monthly gross rent collected plus a one-time $200 setup fee, with ancillary revenue from tenant administrative fees, pet fees and rent, and add-on protection programs. Its technology stack is platform-assembled rather than proprietary: AppFolio powers the owner and resident portals, tenant ledgering, and rental listing syndication; Tenant Turner handles self-showing scheduling; Findigs processes rental applications and pet screening; Second Nature delivers the resident benefits package; and NestHub collects reviews. GTM is sales-led, combining a website with free rental analysis offers, Google Ads, local SEO across submarket-specific pages, Facebook presence, NARPM and SW Idaho Chapter industry engagement, and a formal Realtor Referral Program paying $250 per closed management agreement. Leadership includes Courtney Wolfe (Owner & CEO, RMP and MPM designee) and Carly Florez (Operations Manager & CFO, RMP, MPM, and CRMB designee). The company has no disclosed outside funding, no parent entity, and operates exclusively in the residential single-family and small multifamily segment.

Name

RentWise Property Management Inc.

Legal name

RentWise Property Management

Website

https://rentwisepm.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

RentWise Property Management Inc. is an independently owned Boise, Idaho residential property management firm founded in 2012, serving rental property owners across the Treasure Valley with full-service management on a 9% fee model powered by the AppFolio platform.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industries

Residential Lease Administration & Tenant Services (BPAJAFAL), Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM)

Keywords

• Residential property management
• Rental property services
• Tenant screening services
• Rent collection management
• Landlord management services

Headquarters

HQ city

Meridian

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Primary revenue stream from monthly management fees calculated as 9% of monthly gross rental income collected. This is a recurring revenue model based on successful rent collection from managed properties.
2. Setup/Onboarding Fees: One-time setup fee of $200 charged when onboarding new properties to the management program, covering initial setup, documentation, and property inspection.
3. Administrative Fees: Fees charged to tenants including $250 admin fee per property/lease agreement, and non-refundable application fees per applicant.
4. Eviction Protection Program: Optional monthly add-on program providing coverage for eligible eviction costs, professional eviction coordination, and legal compliance. Provides additional layer of financial protection beyond standard management services.
5. Rent Protection Program: Optional add-on to Eviction Protection providing reimbursement of up to one month's rent following a qualifying eviction for nonpayment of rent.
6. Pet-Related Revenue: Additional fees including $300 non-refundable pet fee per pet and $25 monthly pet rent. Pet inspection fees of $25 per inspection also applicable.
7. Resident Benefit Package: Mandatory resident benefit package including $1M identity protection, renters liability insurance, maintenance coordination, pest coverage, quarterly furnace filter delivery, credit building, and online portal access. Provided through Second Nature partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

RentWise Property Management provides full-service residential property management for rental property owners in the Treasure Valley of Idaho. Core services include professional marketing and resident placement, comprehensive resident screening, rent collection with ACH owner distributions, 24/7 maintenance coordination, bi-annual interior inspections, financial reporting through the AppFolio owner portal, and eviction coordination. Optional add-on programs provide Eviction Protection and Rent Protection coverage.

Product overview

RentWise Property Management Inc. offers a single full-service property management program for residential rental properties in the Treasure Valley, Idaho. The core offering encompasses marketing, resident screening, rent collection, maintenance coordination, financial reporting, and lease enforcement. Two optional add-on protection programs—Eviction Protection and Rent Protection—provide additional financial security. The company also provides Agent Referral Program for realtor partners and a Resident Benefits Package through Second Nature that residents are automatically enrolled in.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Residential Property Management Comprehensive residential property management program for rental property owners in the Treasure Valley, Idaho, covering marketing, resident screening, rent collection, maintenance coordination, financial reporting, lease enforcement, bi-annual interior walk-throughs, quarterly exterior surveys, and year-end 1099 preparation. Priced at 9% of monthly gross rental income plus a $200 one-time setup fee.
• Eviction Protection Program Optional monthly subscription add-on for property owners that covers eligible costs of a simple uncontested eviction, including professional eviction coordination, administration of required notices, and Idaho landlord-tenant law compliance.
• Rent Protection Program Optional subscription add-on to the Eviction Protection Program that reimburses property owners up to one month's rent following a qualifying eviction for nonpayment of rent.
• Resident Benefits Package Bundled services package for residents, delivered in partnership with Second Nature, that includes $1M identity protection, renters liability insurance, maintenance coordination, pest coverage through Pest Share, quarterly furnace filter delivery, credit building opportunities, and vetted vendor network access. Automatically enrolled for all residents.
• Agent Referral Program Channel partner program for real estate agents serving Treasure Valley clients who are relocating, converting primary residences to rentals, or purchasing investment properties; pays a $250 referral incentive per fully executed management agreement.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and support.

• NARPM (National Association of Residential Property Managers)coreOthersProfessional industry association membership providing education, certifications (RMP, MPM, CRMB), ethical standards, and networking opportunities. RentWise leadership holds these designations demonstrating commitment to industry excellence.
• NARPM SW Idaho ChaptercoreOthersLocal chapter membership contributing to industry vacancy surveys and market reporting for Ada and Canyon counties. Active participation in regional industry events and education.
• AppFoliocoreTechnology or IntegrationProperty management software platform powering the company website, owner portal, resident portal, maintenance request system, and marketing syndication to rental networks.
• Tenant TurnersupportTechnology or IntegrationShowing coordination platform enabling prospective residents to schedule self-showings of available rental properties.
• FindigssupportTechnology or IntegrationRental application platform for prospective residents including animal/pet screening integration and application fee processing.
• Second NaturesupportTechnology or IntegrationResident Benefits Package provider offering $1M identity protection, renters liability insurance, maintenance coordination, pest coverage, furnace filter delivery, credit building, and online portal access.
• Pest SharesupportTechnology or IntegrationResident pest control services provided through the resident benefits package for applicable properties.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Real Property Management: National residential property management franchise with local franchisees operating across U.S. metros including Idaho. Closest direct peer: offers near-identical full-service residential PM (marketing, screening, rent collection, maintenance, financial reporting) on a similar percentage-of-rent pricing model.
• Mynd Property Management: Tech-enabled residential property manager focused on single-family rentals across multiple U.S. markets. Competes on similar technology-driven owner/resident portals, maintenance coordination, and full-service management for individual rental property owners.
• All County Property Management: Franchised residential property management network serving single-family and small multifamily owners. Competes on similar full-service offerings (marketing, screening, maintenance, financial reporting) at comparable percentage-of-rent pricing.
• HomeRiver Group: One of the largest residential property managers in the U.S., with active operations in Idaho/Treasure Valley. Competes head-to-head on full-service single-family and small multifamily management, including owner portals, tenant placement, and maintenance coordination.
• Renters Warehouse: Residential and single-family rental property management franchise. Offers full-service tenant placement, rent collection, and maintenance to individual rental property owners on a fee-of-rent model, directly comparable to RentWise's value proposition.

Broad incumbents

• Greystar Real Estate Partners: Largest U.S. multifamily and student housing operator/manager. Operates in many of the same U.S. metros as RentWise but focuses on large multifamily portfolios rather than individual single-family rental owners.
• Cushman & Wakefield (Residential Services): Global commercial real estate services firm that also handles residential and multifamily management. Overlaps with RentWise on property management services but operates at much larger scale and across many asset classes, not specializing in Treasure Valley SFR.
• Asset Living: Large national property management firm covering multifamily, single-family rentals, and student housing. Overlaps with RentWise on residential PM services but operates at significantly greater scale and portfolio breadth.

Others

• AppFolio: Property management software platform that powers RentWise's owner/resident portals and operating workflows. Not a competitor but a critical enabling vendor whose roadmap and pricing directly shape RentWise's service delivery economics.
• Zillow Rental Manager: Largest U.S. rental listing marketplace and a software-enabled self-management path for landlords. Represents an indirect competitive threat to full-service PM firms like RentWise by enabling owners to list, screen, and collect rent themselves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RentWisePM
• LinkedInlinkedin.com/company/rentwise-property-management

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RentWise Property Management Inc.