Tenant Turner
Tenant Turner is a Y Combinator-backed SaaS platform that automates tenant lead management, showing scheduling, and leasing workflows for small and midsize U.S. residential property managers, with integrations to major PMS and listing platforms plus electronic lockbox and call center add-ons.
- Company typePrivate
- Founded2013
- HeadquartersGlen Allen, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Tenant Turner does
Tenant Turner, Inc. is a privately held, Y Combinator-backed SaaS company founded in 2013 and headquartered in Glen Allen, Virginia, that provides web-based tenant lead management, showing scheduling, and leasing automation software to small and midsize residential property managers in the United States. The core platform functions as a cloud-based CRM that centralizes leads, standardizes pre-qualification against property manager criteria, and automates the full showing lifecycle—scheduling, confirmation, cancellation, feedback collection, and owner reporting—while syndicating listings to 20+ rental portals including Zillow, Trulia, and Apartments.com. The technology stack combines a self-service automated phone system, a public API, native integrations with major property management systems (AppFolio, Buildium, Rentvine, Propertyware, Rent Manager, Rentec Direct), electronic lockbox hardware partnerships (Seros, SentriLock, CodeBox, Iglooworks), and a beta-stage AI Virtual Agent for 24/7 conversational lead handling.
The company monetizes primarily through a per-unit subscription at $1.30 per residential unit per month with a $65 minimum, augmented by optional add-ons including a human-powered Leasing Line Call Center ($100/month base plus per-minute charges), electronic lockbox hardware sales with monthly service fees, and smart lock hardware with multi-year payment plans. Distribution is hybrid: self-serve online sign-up with monthly billing serves the SMB long tail, while a direct sales team and an exclusive Buildium Showings Coordinator channel partnership drive mid-market and enterprise adoption. Recognized as the easiest-to-use automated leasing platform for SMB property managers and endorsed by NARPM and TechCrunch, Tenant Turner serves a diverse base of 14+ named property management brands including Home River Group, JWB Real Estate Capital, PURE Property Management, and Keyrenter, operating with a lean team of 1–10 employees and total disclosed funding of approximately $620K raised between 2014 and 2016.
Tenant Turner firmographics
Firmographics- Name
- Tenant Turner
- Legal name
- Tenant Turner, Inc.
- Website
- https://tenantturner.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tenant Turner is a Y Combinator-backed SaaS platform that automates tenant lead management, showing scheduling, and leasing workflows for small and midsize U.S. residential property managers, with integrations to major PMS and listing platforms plus electronic lockbox and call center add-ons.
- Ownership category
- akta.pro rank
Tenant Turner industry classification
Industry- Product category
- Property Management Software
- NAICS
- Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Residential Lease Administration & Tenant Services (BPAJAFAL)
- akta.pro secondary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Tenant Turner is headquartered
LocationHeadquarters
- HQ city
- Glen Allen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tenant Turner business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- SaaS Subscription - Scheduling Software: Monthly subscription based on number of residential units managed. Includes core scheduling software and automated phone system functionality.
- Call Center Services: Optional add-on service for human call center coverage with base monthly fee plus per-minute charges for extended hours and night/weekend coverage.
- Electronic Lockbox Hardware: Sale of electronic lockbox hardware (SerosBox, SentriLock) with monthly service fees for connectivity and code management.
- Smart Lock Hardware: Sale of smart lock hardware (SerosLock, Iglooworks) with monthly service fees, including bulk purchase and payment plan options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Scheduling Software + Automated Phone System |
| Subscription | Monthly | Leasing Line Call Center Add-On |
| Unit Pricing | Monthly | Seros Electronic Lockbox |
| Unit Pricing | Monthly | SentriLock Electronic Lockbox |
| Unit Pricing | Monthly | SerosLock Smart Deadbolt |
| Subscription | Multi-year contract | Payment Plans for Hardware |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Tenant Turner product offering
Product offeringCore offering
Tenant Turner provides a web-based SaaS leasing automation platform that helps residential property managers capture, pre-qualify, schedule, and follow up with tenant leads, with add-on services including a human-powered call center, electronic lockboxes, smart locks, and an AI virtual agent. The platform integrates with major property management systems and syndicates rental listings to 20+ consumer sites. Pricing is per residential unit managed, with optional hardware sales and recurring service fees.
Product overview
Tenant Turner is a leasing automation and scheduling software platform for property managers, operating as a SaaS product with modular add-ons. The core platform provides tenant lead management, CRM, pre-qualification scoring, and automated showing scheduling. The product portfolio includes: the core Tenant Turner platform (leasing automation, lead management, listing syndication), the Tenant Turner API (enabling custom integrations and two-way data sync with property management software), optional Leasing Line Call Center (human-powered call handling), electronic lockboxes (SerosBox, SerosLock, SentriLock, CodeBox) for self-access showings, AI Virtual Agent (beta AI agent for automating lead conversations), Property Shield (fraud monitoring integration), and Zillow Native Tour Scheduling. The platform integrates with major property management systems including Buildium, AppFolio, Rentvine, Propertyware, and Rent Manager, and supports calendar integrations with Google Calendar and Microsoft Office 365.
Differentiator
Problem solved
Functional benefit
Products and services
- Tenant Turner Core Platform Web-based tenant lead management and property showing scheduling software for residential property managers. Provides centralized lead CRM, pre-qualification scoring, automated leasing workflows, listing syndication, and reporting. Scales from dozens to thousands of rental units.
- Leasing Line Call Center
Quantifiable outcome
- 70% reduction in lead calls with self-service phone system
- +2 more outcomes
Companies that use Tenant Turner
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Tenant Turner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability4 records
Feature7 records
Tenant Turner partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and secondary.
- RentvinecoreTwo-way automated data sync integration with Rentvine property management software. Marks Rentvine's first integration with a leasing platform. Automatically synchronizes listing data, prospect data, lead data, and applicant data between systems, eliminating manual file uploads, XML feeds, and duplicate data entry. Available at no additional cost to existing customers using both platforms.
- PropertyTeksecondaryPropertyTek announced new multifamily integrations with Tenant Turner and ShowMojo to enhance property management efficiency, focusing on syndicating listings across major rental platforms. New features extend existing automation capabilities from single-family to multifamily properties.
- BuildiumcoreBuildium customers can subscribe to Tenant Turner through Buildium's Add-on services as 'Showings Coordinator.' Exclusive partnership includes single sign-on integration, allowing Buildium users to access Tenant Turner directly from their Buildium account or mobile app without separate login credentials.
- Property ShieldsecondaryPartnership brings continuous fraud monitoring and brand protection into the leasing workflow. Property Shield scans public listings comparing them to verified property data in Tenant Turner. When suspicious activity is detected, users receive alerts and guidance. Automated removal of fraudulent listings based on configured settings.
- ZillowsecondaryListing syndication partnership enabling automatic listing distribution to Zillow's rental network. Includes Zillow Syndication Report in Tenant Turner showing listing status across Zillow Group sites.
- SentriLocksecondaryElectronic lockbox hardware partnership. SentriLock lockboxes ($175 + $5/month service fee) integrate with Tenant Turner for self-access viewings with one-time codes, 80 code max per day, and 10-year warranty.
- SerossecondaryElectronic lockbox hardware partnership. SerosBox and SerosLock devices integrate with Tenant Turner for self-access viewings. SerosBox ($44-59 + $3.50/month) accessed via Bluetooth through SerosAccess app with USB-C emergency power. SerosLock deadbolt ($TBD + service) offers universal fit, wireless operation, and physical key backup.
- CodeBoxsecondaryElectronic lockbox hardware partnership. CodeBox lockboxes supported for self-access viewings with digital screen, 15 one-time code max per day, easy 9v battery replacement, and 1-year warranty.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tenant Turner competitors and assessment
Company assessmentBroad incumbents
- AppFolio: AppFolio is a leading residential property management software platform with native prospect, lead, and showing features. It is a 'works with' integration partner of Tenant Turner but represents the broader incumbent platform Tenant Turner sits on top of, and could internalize Tenant Turner-style features.
- Buildium: Buildium is one of Tenant Turner's largest distribution partners via the exclusive Showings Coordinator add-on but is itself a broader SMB residential PMS incumbent whose roadmap choices materially shape Tenant Turner's TAM.
- Zillow Rental Manager: Zillow's rental listings platform (with native tour scheduling) sits at the top of the rental demand funnel that Tenant Turner helps property managers convert into showings — making it both an integration partner and a potential competitive funnel aggregator.
Direct peers
- Knock: Knock provides tenant CRM, scheduling, and self-service showing tools tailored to multifamily property managers, directly competing with Tenant Turner for integrated lead-to-tour automation in residential leasing workflows.
- ShowMojo: ShowMojo offers automated self-service showings and lead management specifically for residential property managers — the closest direct head-to-head competitor to Tenant Turner's core scheduling, lockbox, and showing automation offering.
- TurboTenant: TurboTenant is a free/affordable lead generation, listing syndication, and tenant screening platform aimed at small-landlord and small-property-manager segments — overlapping with Tenant Turner's SMB customer base in marketing rental listings and managing leads.
Others
- SmartRent: SmartRent provides smart-home and access-control hardware/software for property managers and multifamily operators. It is adjacent to Tenant Turner's lockbox/smart-lock offering, particularly as smart-access workflows converge with leasing automation.
- Latch: Latch (now part of Doorware) delivers smart-lock and building-access systems for residential and multifamily properties, overlapping with Tenant Turner's SerosLock/CodeBox/SentriLock self-access viewing hardware strategy.
Emerging players
- Hemlane: Hemlane combines software with assisted leasing services for individual landlords and small property managers, including showing coordination and tenant screening, partially overlapping Tenant Turner's automation-plus-service model at the SMB end of the market.
- RentRedi: RentRedi offers landlord-focused rental management software with tenant screening, listing syndication, and lead management — directly comparable to Tenant Turner's SMB-landlord lead-to-showing workflow at a smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tenant Turner social profiles
Digital presenceTenant Turner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tenant Turner leadership team
Management profileNumber of profiles
Profiles4 records
Tenant Turner funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tenant Turner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tenant Turner
What does Tenant Turner do?
Tenant Turner provides a web-based SaaS leasing automation platform that helps residential property managers capture, pre-qualify, schedule, and follow up with tenant leads, with add-on services including a human-powered call center, electronic lockboxes, smart locks, and an AI virtual agent. The platform integrates with major property management systems and syndicates rental listings to 20+ consumer sites. Pricing is per residential unit managed, with optional hardware sales and recurring service fees.
Is Tenant Turner a public or private company?
Tenant Turner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tenant Turner founded?
Tenant Turner was founded in 2013. It employs 1 to 10 people.
Where is Tenant Turner based?
Tenant Turner is headquartered in Glen Allen, United States, in the North America region.
How does Tenant Turner make money?
Four revenue lines are on record. SaaS Subscription - Scheduling Software is the primary driver. The others are call Center Services, electronic Lockbox Hardware and smart Lock Hardware.
Who are Tenant Turner's main competitors?
Broad incumbents on record are AppFolio, Buildium and Zillow Rental Manager. Direct peers are Knock, ShowMojo and TurboTenant. Others are SmartRent and Latch. Emerging players are Hemlane and RentRedi.
Does Tenant Turner have an API?
Yes. Tenant Turner offers an API platform that enables property managers to integrate the leasing software with their existing tools and workflows. The updated API is available to all customers at no cost with improved self-serve documentation targeting 'vibe-coding' property managers. It enables streamlined workflows, reduced manual entry, unified data access, and custom integrations such as CRM connections. The API powers two-way data sync integrations like the one with Rentvine Property Management Software Platform. Developer documentation is at help.tenantturner.com.
What industry is Tenant Turner in?
Tenant Turner's product category is Property Management Software. Its primary akta.pro industry code is BPAJAFAL, Residential Lease Administration & Tenant Services, with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 532 and its SIC code is 6531.