MRT Tech
MRT Tech OÜ is an Estonian motorcycle aftermarket retailer and workshop founded in 2012, selling premium parts from Akrapovic, Brembo, and Öhlins, and providing dyno tuning, ECU mapping, and suspension services to Estonian motorcycle enthusiasts.
- Company typePrivate
- Founded2012
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MRT Tech does
MRT Tech OÜ is an Estonian private limited company founded in 2012 by Georg Leonov, headquartered at Tondi 92, Tallinn, operating in the premium motorcycle aftermarket. The company runs a B2C e-commerce store (shop.mrttech.ee) distributing parts from brands including Akrapovic, Brembo, Öhlins, GB Racing, Ilmberger Carbon, and Rotobox, alongside a physical showroom and workshop. Core technical capabilities include dyno-based power measurement, direct ECU mapping without third-party hardware, Öhlins suspension installation and maintenance, and HEL Performance braided brake line distribution and fitting.
The business operates four revenue streams: product sales through the webshop and showroom, workshop services priced at 79-99 EUR/hour plus per-job fees, a Moto Hotel subscription storage service at 60-80 EUR/month, and a commission-based consignment sales service. Go-to-market is direct-to-consumer with a secondary B2B dealer program. Customer financing is facilitated through Montonio Finance for transactions of 100-10,000 EUR. Marketing relies on social media (Facebook, Instagram, TikTok), email newsletter, and bilingual organic search. The company is founder-owned with no disclosed external investment, 1-10 employees, and operations confined to Estonia.
MRT Tech firmographics
Firmographics- Name
- MRT Tech
- Legal name
- MRT Tech OÜ
- Website
- https://mrttech.ee
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MRT Tech OÜ is an Estonian motorcycle aftermarket retailer and workshop founded in 2012, selling premium parts from Akrapovic, Brembo, and Öhlins, and providing dyno tuning, ECU mapping, and suspension services to Estonian motorcycle enthusiasts.
- Ownership category
- akta.pro rank
MRT Tech industry classification
Industry- Product category
- Motorcycle Performance Parts & Tuning Services
- NAICS
- Automotive Parts and Accessories Retailers (44133), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)
Keywords
Where MRT Tech is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
MRT Tech business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: E-commerce sales of premium motorcycle parts and accessories from brands including Akrapovic, Brembo, Öhlins, GB Racing, Ilmberger Carbon, Rotobox, and others. Revenue generated through direct online purchases.
- Workshop Services: Professional motorcycle services including maintenance, repairs, customization, dyno testing, ECU mapping, suspension setup, and tire work. Charged at hourly rates (99 €/h for maintenance, 79 €/h for customization) plus service-specific fees.
- Commission Sales: Consignment selling service where customers can bring motorcycles to MRT Tech showroom for sale. Package price of 250 € for 3-month placement including washing, Auto24 advertisement, and showroom display.
- Moto Hotel Storage: Secure motorcycle storage service with video surveillance. Package A at 60 €/month includes insured warm storage with battery charging. Package B at 80 €/month adds motorcycle wash and chain lubrication.
- Installment Financing: Facilitates installment payment options through Montonio Finance OÜ for customers purchasing products. MRT Tech acts as merchant, earning revenue from product sales while financing is handled by third-party provider.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Maintenance and Repair Services |
| Unit Pricing | Pay-as-you-go | Dyno and Configuration Services |
| Unit Pricing | Pay-as-you-go | Tire Services |
| Unit Pricing | Pay-as-you-go | Öhlins Maintenance Services |
| Subscription | Monthly | Moto Hotel Package A |
| Subscription | Monthly | Moto Hotel Package B |
| One time/ perpetual license | Multi-year contract | Commission Sales Package |
| Transaction based/ take rate | Monthly | Installment Financing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
MRT Tech product offering
Product offeringCore offering
MRT Tech sells premium motorcycle performance parts and accessories through an Estonian e-commerce webshop (shop.mrttech.ee) and a physical showroom/workshop in Tallinn, distributing brands including Akrapovič, Brembo, Öhlins, GB Racing, Ilmberger Carbon, Rotobox, and HEL Performance. The company also provides professional motorcycle services such as dynamometer testing, ECU chip tuning, Öhlins suspension maintenance, HEL brake line installation, tire mounting, and secure motorcycle storage under the Moto Hotel brand.
Product overview
MRT Tech operates as an e-commerce platform offering premium motorcycle parts, accessories, and specialized services primarily for performance and racing motorcycles. The core offering is the online store (shop.mrttech.ee) where customers can browse and purchase products by motorcycle make/model across categories including wheels (Rotobox carbon), carbon fairings (Ilmberger), exhaust systems (Akrapovic), electronics (DENALI), chassis (GB Racing), and brakes (Brembo). The company also provides complementary services including dyno stand tuning, Öhlins suspension maintenance, HEL Performance braided brake line installation, ECU mapping/chip tuning, tire services, and a Moto Hotel storage service. MRT Tech offers installment payment options through Montonio Finance. The business model combines retail e-commerce with workshop services, serving both street riders and racing professionals in Estonia.
Differentiator
Problem solved
Functional benefit
Products and services
- Workshop Maintenance, Repair and Customization Services Professional motorcycle maintenance, repair, and customization services billed at 99 €/hour for maintenance and repairs and 79 €/hour for customization and reconstruction, with a minimum repair charge. Available at the Tallinn workshop for owners of street and racing motorcycles.
- Dyno Stand Tuning Service Dynamometer service measuring engine power, torque, and fuel mixture, with testing at different loads and conditions to optimize motorcycle settings. Includes power measurement (5 pulls) at 200 €, Power Commander setup from 450 €, Powervision/Woolich license at 250 €, fuel card configuration at 250 €, ignition card setup at 250 €, and traction control setup at 150 €, plus 75 €/h for additional work.
- ECU Mapping / Chip Tuning Service Direct chip tuning of original ECUs without requiring additional hardware such as a Power Commander. Modifies fuel cards, ignition cards, traction control, and quickshifter settings within the original control unit to optimize motorcycle performance. For motorcycle owners seeking ECU-level performance customization.
- Öhlins Suspension Installation, Maintenance and Adjustment First-class installation, service, and adjustment of Öhlins steering dampers, front forks, cartridge kits, and rear shocks for both street and race motorcycles. Service pricing includes steering damper maintenance at 100–150 €, rear shock maintenance at 160–250 €, Harley-Davidson rear shock (set of 2) at 250–350 €, and front forks maintenance (set of 2) at 200–300 €.
- HEL Performance Braided Brake Line Installation Installation and customization of HEL Performance stainless steel braided brake lines with pressed (not threaded) banjo fittings, available in 12 colors and backed by a lifetime warranty. Provided by MRT Tech as the official distributor of HEL Performance brake lines in Estonia.
- Tire Mounting and Disposal Service Tire mounting and dismounting service for standard and carbon fiber rims. Pricing includes 35 € for tire dismounting/mounting from rim, 70 € from motorcycle, 80 € for carbon rim from motorcycle, and 15 €/tire disposal (free if tires purchased from MRT Tech).
- MRT Tech Moto Hotel Storage Service
Companies that use MRT Tech
Customer profileSegments3 records
Ideal customer profiles3 records
MRT Tech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MRT Tech partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HEL PerformancecoreMRT Tech is the official distributor of HEL Performance stainless steel braided brake lines and fittings in Estonia. HEL Performance is a UK-based manufacturer known for high-quality brake line components used in MotoGP, WSBK, BSB, and other racing series. All brake lines feature pressed banjo fittings with lifetime warranty.
- ÖhlinscoreMRT Tech is Öhlins' specialist in Estonia, offering first-class installation, service and adjustment of Öhlins steering dampers, front forks, cartridge kits and rear shocks for both street and race motorcycles.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
MRT Tech competitors and assessment
Company assessmentDirect peers
- Chaparral Motorsports: Long-established US motorcycle, ATV, and parts retailer with large e-commerce operation plus physical superstore. Comparable DTC + showroom hybrid focused on motorcycle parts.
- FC-Moto: German motorcycle apparel and parts online retailer with broad multi-brand catalog. Comparable European online-first motorcycle parts retailer serving enthusiast riders across multiple countries.
- Wunderlich: German specialist in BMW motorcycle parts and accessories, combining e-commerce with deep catalog expertise for performance BMW models. Comparable specialty retailer with technical focus, even distributing through MRT Tech.
- Motoport: Dutch motorcycle parts, accessories, and apparel retailer combining e-commerce with physical store and workshop. Similar European DTC + workshop hybrid with multi-brand catalog.
- Thunderbike: German custom motorcycle builder and parts retailer offering premium-brand components plus workshop services for Harley-Davidson and performance motorcycles. Comparable workshop + parts-retail hybrid with premium positioning.
- BikeBandit: Large US motorcycle parts and accessories e-commerce retailer with multi-brand catalog spanning OEM and aftermarket. Comparable online-first parts retailer serving enthusiast riders.
- Louis Motorrad (Detlev Louis): Europe's largest motorcycle parts and accessories retailer, operating e-commerce plus physical stores and workshops across Germany and Europe. Comparable DTC + workshop hybrid model with broad premium-brand catalog.
- Polo Motorrad: Major German motorcycle parts and accessories retailer with both online and physical stores offering branded parts and workshop services. Similar multi-brand premium catalog and DTC + service model.
Regional players
- JP Group: Danish auto parts wholesaler and retailer serving Nordic markets with broad vehicle parts catalog. Comparable regional European parts distributor, though broader than motorcycle specialty.
Broad incumbents
- RevZilla: Largest US motorcycle gear, parts, and accessories e-commerce retailer, acquired by LeMans Corporation. Comparable premium parts catalog with broad enthusiast audience but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MRT Tech social profiles
Digital presenceMRT Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
MRT Tech leadership team
Management profileNumber of profiles
Profiles1 record
MRT Tech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MRT Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MRT Tech
What does MRT Tech do?
MRT Tech sells premium motorcycle performance parts and accessories through an Estonian e-commerce webshop (shop.mrttech.ee) and a physical showroom/workshop in Tallinn, distributing brands including Akrapovič, Brembo, Öhlins, GB Racing, Ilmberger Carbon, Rotobox, and HEL Performance. The company also provides professional motorcycle services such as dynamometer testing, ECU chip tuning, Öhlins suspension maintenance, HEL brake line installation, tire mounting, and secure motorcycle storage under the Moto Hotel brand.
Is MRT Tech a public or private company?
MRT Tech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MRT Tech founded?
MRT Tech was founded in 2012. It employs 1 to 10 people.
Where is MRT Tech based?
MRT Tech is headquartered in Tallinn, Estonia, in the Europe region.
How does MRT Tech make money?
Five revenue lines are on record. Product Sales are the primary driver. The others are workshop Services, commission Sales, moto Hotel Storage and installment Financing.
Who are MRT Tech's main competitors?
Direct peers on record are Chaparral Motorsports, FC-Moto, Wunderlich, Motoport, Thunderbike, BikeBandit, Louis Motorrad (Detlev Louis) and Polo Motorrad. JP Group is listed as a regional player. RevZilla is listed as a broad incumbent.
Does MRT Tech have an API?
No public API is recorded for MRT Tech.
What industry is MRT Tech in?
MRT Tech's product category is Motorcycle Performance Parts & Tuning Services. Its primary akta.pro industry code is IMACAEAH, Dirt Bike / Motocross / Enduro Motorcycle Manufacturing. Its NAICS code is 44133 and its SIC code is 5013.