MotoPort

Name

MotoPort

Legal name

MotoPort e.K.

Website

https://motoport.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorcycle Apparel & Gear Retail

NAICS

Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Riding Gloves & Hand Protection Retail (CRAMANAE)

Keywords

• Motorcycle apparel
• Motorcycle helmets
• Protective gear
• Motorcycle gloves
• Motorcycle boots

Headquarters

HQ city

Varel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: MotoPort generates revenue through direct online retail sales of motorcycle clothing, helmets, and accessories. The business model is purely transactional, selling branded products at marked-up prices from manufacturers like DANE, DIFI, MACNA, and others. Revenue comes from one-time product purchases with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MotoPort is a German online retailer (MotoPort e.K., sole proprietorship) selling motorcycle apparel and accessories directly to consumers through its e-commerce shop at motoport.de. The product range spans motorcycle jackets, pants, leather suits, gloves, boots, helmets, rain and thermal gear, protectors, luggage, and care products, sourced primarily from premium brand partners including DANE, DIFI, MACNA, BAYARD, and SAS-TEC. The company serves individual motorcycle riders across the DACH region and broader Europe with technical features such as GORE-TEX waterproofing, CORDURA abrasion resistance, and certified protectors.

Product overview

MotoPort is a German online motorcycle apparel retailer operating as a single unified e-commerce platform. The company offers a comprehensive range of motorcycle clothing and gear organized into core product categories including motorcycle jackets (Motorradjacken) in leather, textile, and GORE-TEX variants; motorcycle pants (Motorradhosen); leather suits (Lederkombis); gloves (Motorradhandschuhe); boots (Motorradstiefel); helmets (Motorradhelme); and rain/thermal gear. The store also carries accessories such as protectors (including SAS-TEC brand), functional underwear, care products (EFFAX, GRANGERS), luggage, and the DIFI SMART CONNECTOR jacket-jeans connector system. Key branded collections include the premium DANE GORE-TEX line (for which MotoPort is designated a Gore-Tex Competence Center), DIFI retro leather jackets, and MACNA technical motorcycle apparel. Products span men's, women's, and children's categories, with specialized offerings for summer, winter, and special-size riding apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Jackets (Motorradjacken) Protective motorcycle jackets available in leather, textile, GORE-TEX, and mixed materials, with certified protectors and various climate membranes for touring, sport, and cruiser riding.
• Motorcycle Pants (Motorradhosen)
• Leather Suits (Lederkombis)
• Motorcycle Gloves (Motorradhandschuhe)
• Motorcycle Boots (Motorradstiefel)
• Motorcycle Helmets (Motorradhelme)
• Rain and Thermal Gear (Regen-/Thermobekleidung)
• Motorcycle Vests (Motorradwesten)
• Performance Underwear (Funktionsunterwäsche)
• Protectors (Protektoren)
• Luggage and Bags (Gepäck & Taschen)
• Care Products (Pflegemittel)
• Motorcycle Sunglasses (Sonnenbrillen)
• DANE GORE-TEX Collection
• Special Sizes Apparel (Sondergrößen-Bekleidung)
• Classic Apparel (Classic-Bekleidung)

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• DANEcoreChannel Partner/ Reseller/ DistributorDANE is a primary brand partner of MotoPort. MotoPort is designated as a 'DANE GORE COMPETENCE CENTER' indicating a close partnership for GORE-TEX motorcycle clothing. The store carries extensive DANE product lines including jackets, pants, boots, gloves, and accessories. DANE products are featured prominently throughout the store with dedicated category pages.
• DIFIcoreChannel Partner/ Reseller/ DistributorDIFI is a major brand partner offering motorcycle clothing and accessories. MotoPort carries a wide range of DIFI products including jackets, jeans, pants, gloves, and rain gear. DIFI products are among the most prominently featured in the store.
• MACNAcoreChannel Partner/ Reseller/ DistributorMACNA is a brand partner offering motorcycle clothing and helmets. MotoPort carries MACNA products including jackets, pants, and gloves featuring proprietary technologies like Nighteye visibility solutions.
• BAYARDminorChannel Partner/ Reseller/ DistributorBAYARD is a brand partner listed among popular motorcycle gear brands sold by MotoPort.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• RevZilla: Leading US online motorcycle gear specialist with similar content-led (RevZilla TV), expert-driven e-commerce model selling premium helmets, jackets, gloves and accessories.
• Louis Motorrad (Detlev Louis): Germany's largest motorcycle clothing and accessories retailer with both online and ~200-store retail network. Most direct competitor to MotoPort's apparel range and DACH focus.
• Hein Gericke: Long-standing German motorcycle clothing brand and retailer; comparable premium leather and textile motorcycle apparel assortment targeted at DACH riders.
• FC-Moto: German online motorcycle gear specialist competing head-to-head with MotoPort on helmets, jackets, pants and accessories, with similar multi-brand DACH-centric assortment.
• FortNine: Canadian online motorcycle gear retailer with strong content/video marketing and a comparable premium multi-brand apparel and accessories catalog.
• Polo Motorrad: German motorcycle parts, accessories and apparel retailer with physical stores and a strong online catalog. Comparable breadth of motorcycle apparel and accessories in DACH.

Regional players

• Sportsbikeshop: UK-based online motorcycle clothing and accessories retailer with multi-brand assortment and expert-led content, comparable in model but geographically distinct from MotoPort's DACH focus.

Emerging players

• HelmetLid: UK-based specialist retailer of motorcycle helmets, clothing and accessories with a focused e-commerce proposition; comparable niche specialist model with smaller scale than market leaders.

Others

• Schuberth (parent owner of brand portfolio): Premium German motorcycle helmet and apparel manufacturer whose products are sold through MotoPort. Comparable via product overlap (helmets and riding gear) and represents both a supplier relationship and adjacent DTC threat.

Broad incumbents

• Amazon (EU – Automotive/Motorcycle category): Massive marketplace offering motorcycle apparel and accessories alongside Pay-with-Amazon checkout (already integrated by MotoPort). Represents the principal broad-based competitive threat on price, convenience and assortment depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/motoportde
• LinkedInlinkedin.com/company/motoport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MotoPort