Therapy For Latinx

What Therapy For Latinx does

Therapy For Latinx is a privately held, founder-operated online directory and resource platform founded in February 2018 by Brandie Carlos in East Los Angeles, California. The platform functions as a Yelp-style search and discovery service connecting Latinx individuals, couples, and families with culturally competent mental health professionals across all 50 US states, with 433+ therapists listed. It addresses documented gaps in mental health access for the Latinx community — cultural disconnect, language barriers, stigma, and lack of representation — by enabling filters for specialty, insurance, gender, payment type, identity, and language, and by extending reach via telehealth where therapists are licensed in the client's state.

Core products include the Therapist Directory/Search, a Get Matched service for personalized referrals, a Therapist Member Portal for listing management, and a resource ecosystem comprising a blog, curated reading list, crisis hotlines, national resources, mental health screening tools (via partnership with Mental Health America), loan forgiveness guidance, and professional organization links. The technology stack is conventional web directory infrastructure with embedded Google Maps for location, Google Calendar for appointment booking, Google Translate for multilingual accessibility, and standard payment integrations (Venmo, PayPal, Zelle, and major card networks). No mobile app, API, or AI/ML capability is disclosed.

The business model rests on three streams: (1) recurring therapist membership fees for searchable listings, the primary revenue source; (2) donations via Venmo, PayPal, and Buy Me a Coffee supporting site maintenance and content; and (3) paid speaking engagements, workshops, and inclusivity trainings for organizations including Facebook, HBO, Voto Latino, and hospitals. The company is bootstrapped with 1-10 employees, no institutional investment, and no disclosed funding rounds. Go-to-market is self-serve product-led growth through the website, supplemented by community-driven social media (@therapy4latinx), blog content marketing, email newsletter, and referral partnerships with Mental Health America and Psychosocial.

Name

Therapy For Latinx

Legal name

Therapy for Latinx

Website

https://therapyforlatinx.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Therapy For Latinx is a founder-operated online directory and matching platform connecting Latinx individuals across the US with culturally competent mental health professionals, supported by therapist listings, donations, and paid speaking engagements.

Ownership category

akta.pro rank

Product category

Mental Health Directory and Therapist Matching Services

NAICS

Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Mental health directory
• Therapist matching platform
• Culturally competent therapy
• Online therapist search
• Mental health professionals

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Therapist Listings/Memberships: Mental health professionals pay to create searchable listings on the platform to connect with clients. The site mentions 'Member Login', 'Get Listed Today', and various member perks for therapists.
2. Donations: The platform accepts donations via Venmo (@therapyforlatinx), Buy Me a Coffee, and PayPal. Donations support website maintenance, content creation, outreach to expand the therapist database, and video content production.
3. Speaking Engagements and Workshops: Therapy for Latinx as an organization is available for hire to facilitate trainings, workshops, and events around mental health for people of color. They partner with therapists in their directory for services like inclusivity training and workplace diversification.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Therapy For Latinx operates a digital directory and matching platform that connects Latinx individuals with culturally responsive mental health professionals across the United States. The platform functions as a Yelp-style searchable database of 433+ therapists filterable by name, specialty, insurance, location, gender, payment type, and identity, with a complementary Get Matched service that provides personalized therapist recommendations based on user-submitted needs. Mental health professionals pay subscription fees to maintain listings, while therapy seekers access the directory and matching service free of charge.

Product overview

Therapy for Latinx is a platform centered around a searchable directory of Latinx mental health professionals, functioning as a matching and discovery service similar to a specialized Yelp for culturally competent therapy. The core product is the Therapist Directory/Search platform which enables users to find therapists by location, specialty, insurance, and identity factors. Complementary services include a Get Matched Service that helps connect individuals with suitable therapists, the Therapist Member Portal for practitioners to list their practices, and various content resources including a Blog, Reading List, Mental Health Screening tools (via Mental Health America partnership), Crisis Hotlines, and National Resources. The platform also offers Public Speaking & Workshops services and support resources for therapists including Loan Forgiveness and Professional Organizations information. Service categories span Individual Therapy, Couples Therapy, Family Therapy, Group Therapy, Sliding Scale Therapy, and Supervision for Therapists. The platform serves both clients seeking mental health care and mental health professionals looking to expand their client base.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapist Directory/Search A searchable, Yelp-style directory of Latinx mental health professionals with 433+ therapist listings accessible across all 50 US states plus Washington D.C. Users filter by name, specialty, insurance, location, gender, payment type, identity, and other criteria, then contact therapists directly via embedded contact methods, Google Maps directions, and Google Calendar booking links. The directory is free for therapy seekers and monetized via recurring therapist subscription listings.
• Get Matched Service A personalized matching service where users submit a form with their name, email, phone, location, preferred contact times, therapy category preference, and message to receive curated therapist recommendations based on their specific needs and preferences. The service is free for therapy seekers and functions as an assisted alternative to self-serve directory search for users who need help identifying appropriate culturally competent mental health professionals.
• Public Speaking & Workshops Therapy For Latinx as an organization offers mental health trainings, workshops, and speaking engagements for external organizations on topics ranging from immigration to substance abuse, with past clients including Facebook, HBO, Voto Latino, and hospitals. The organization partners with therapists from its directory to deliver services such as inclusivity training and workplace diversification. Revenue is generated through professional services fees.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mental Health AmericacoreStrategic or Co-development PartnerMental Health America is a national nonprofit dedicated to addressing mental health needs and promoting overall mental health of all Americans. Therapy For Latinx has partnered with them for mental health screening tools and resources, providing visitors with access to validated screening instruments for depression, anxiety, PTSD, and other conditions.
• PsychosocialminorStrategic or Co-development PartnerListed as a partner organization in the 'In Partnership With' section of the website, indicating collaborative relationship for mental health resources and community support.
• Mental Health America (Screening Partnership)coreStrategic or Co-development PartnerFormal partnership with Mental Health America for mental health screening tools. Founded in 1909, Mental Health America is the nation's leading community-based nonprofit dedicated to addressing mental illness needs and promoting overall mental health of all Americans. The partnership provides visitors access to validated screening tools including depression, anxiety, eating disorder, addiction, youth, PTSD, psychosis, and parent tests.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Latinx Therapy: Latinx Therapy is a podcast and resource platform founded by Adriana Alejandre that provides mental health education and directory-style referrals for the Latinx community. Operates in the same niche and audience as Therapy for Latinx with overlapping therapist discovery functionality.
• Ayana Therapy: Ayana Therapy is a therapist-matching platform focused on serving BIPOC and LGBTQ+ individuals with culturally affirming providers. It overlaps directly with Therapy for Latinx on cultural-competency filters, directory model, and BIPOC provider curation.
• Therapy for Black Girls: Founded by Dr. Joy Harden Bradford, Therapy for Black Girls is a directory and resource platform connecting Black women with culturally competent therapists. It is the direct inspiration for Therapy for Latinx and operates with the same directory + podcast + community model for a different cultural segment.

Emerging players

• Alma: Alma is a provider-facing platform offering credentialing, insurance billing, and client-matching tools for independent therapists. It serves the same Latinx therapist supply that Therapy for Latinx lists, and represents a competitive threat for therapist mind-share and listing fees.
• HealHaus: HealHaus is a Brooklyn-based wellness and therapy platform that emphasizes culturally competent care for BIPOC communities. While broader in scope (wellness, community events), it overlaps with Therapy for Latinx on culturally curated provider directories and community-based mental health.
• Open Path Collective: Open Path is a non-profit therapist network offering sessions for $30-$80 for uninsured and underinsured clients. Its affordable-therapy mission overlaps with Therapy for Latinx's sliding-scale and uninsured/underinsured segments, though Open Path is not culturally specific.

Broad incumbents

• BetterHelp: BetterHelp is the largest online teletherapy platform with subscription-based unlimited messaging and live sessions. It competes with Therapy for Latinx for end-user therapy dollars and has begun adding diversity filters and Spanish-language support that threaten the cultural-competency moat.
• Psychology Today: Psychology Today operates the largest therapist directory in the US, with filters by insurance, specialty, identity, and modality. It is the broad incumbent against which Therapy for Latinx differentiates via cultural specificity and curated Latinx provider listings.
• Headway: Headway is a fast-growing insurance-billing and credentialing platform for therapists that has expanded into therapist directories. As a well-funded incumbent (>$100M raised), it competes with Therapy for Latinx for Latinx therapist listings by offering back-office tooling that TFL does not provide.

Others

• Mental Health America: Mental Health America is a 100+ year-old community-based nonprofit that provides mental health screening tools and resources. Therapy for Latinx is a formal partner of MHA, and MHA also operates its own screening and resource infrastructure that overlaps with TFL's screening page.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/therapy4latinx
• LinkedInlinkedin.com/company/therapy-for-latinx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Therapy For Latinx