What CTRL ROOM (ONLINE) LTD does

CTRL ROOM (ONLINE) LTD, doing business as CTRL-Room, is a SaaS workforce and security operations management platform that connects administrators, managers, and field guards through a unified command center. The platform combines web-based dashboards (Tenant Admin and Client portals) with native mobile applications — the CTRL-Room Manager App and the Guards Control Room field-staff app — available on iOS and Android. Core modules include Live GPS Tracking & Map View, Smart Attendance & Timesheets (with GPS, QR, and NFC-based check-in), Geofencing, Employee Scheduling with conflict detection, NFC Guard Tours for verified patrol completion, Panic Alerts & Incident Management with live location broadcast, and a Reports module covering attendance, incidents, shifts, and license renewals.

Underlying architecture is mobile-first with offline support for real-world field conditions, and integrates location-verified attendance, patrol validation, and incident reporting into compliance-ready audit logs. An AI operations assistant named ROOMIE provides smart scheduling recommendations and predictive risk alerts layered on top of the workflow data.

The company is headquartered in the UK (Luton, Bedfordshire), operates offices in the UAE (Dubai) and India (Hyderabad via subsidiary Archer Shield), and is the proprietary technology arm of Aegis Group of Companies. Revenue is generated via a fixed monthly software license fee, a $2/guard/day variable active-guard fee for usage above aligned Daily Active Users, and hardware sales (NFC tags). Go-to-market combines enterprise field sales (driven by a prominent 'Request a Demo' CTA) with product-led distribution through app-store presence. Customer segments include security companies and organizations operating distributed field workforces, with secondary use cases spanning residential, event, and facilities management.

Name

CTRL ROOM (ONLINE) LTD

Legal name

CTRL ROOM (ONLINE) LTD

Website

https://ctrl-room.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

CTRL-Room is a SaaS workforce and security operations platform that connects admins, managers, and field guards via web dashboards and mobile apps, offering GPS tracking, scheduling, NFC-verified patrols, incident alerts, and AI-assisted scheduling for security operators and distributed field-workforce organizations.

Ownership category

akta.pro rank

Product category

Security Workforce Management Software

NAICS

Security Guards and Patrol Services (561612)

akta.pro primary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

Keywords

• Workforce management software
• Security operations platform
• Guard tracking software
• Facilities management software
• Mobile patrol apps

Headquarters

HQ city

Luton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Monthly Software License Fee: CTRL-Room charges a fixed monthly license fee (Monthly Subscription Amount) for software access. The first month fee is due on the Effective Date, with subsequent fees due on the same day each month. This is the primary recurring revenue stream.
2. Variable Active Guard Fee: For clients needing to schedule more workforce than the aligned Daily Active Users (DAUs), a Variable Active Guard Fee is charged at $2/Guard/Day. Clients can alternatively choose to increase the number of aligned DAUs to avoid per-guard charges.
3. Hardware Sales (NFC Tags): CTRL-Room sells physical products including NFC tags for guard tour verification. These products are non-returnable and non-refundable, with shipping costs charged separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

CTRL ROOM (ONLINE) LTD operates CTRL-Room, a multi-tenant SaaS workforce and security operations platform that lets security guard and facilities management companies schedule shifts, track guards in real time via GPS and NFC, capture digital timesheets, manage incidents and reports, and operate multi-site deployments. It is sold as a monthly subscription plus a per-guard-day usage fee, with optional hardware (body cameras, GPS trackers) and an AI assistant (ROOMIE).

Product overview

CTRL-Room is a unified workforce and security operations platform that integrates a central command center with role-specific mobile applications and modular software components. The core CTRL-Room Platform serves as the central hub, paired with the Guard App for field staff and Manager App for supervisory oversight. Modular capabilities include the Timesheet Module for automated attendance tracking, GPS & Geofencing Module for location intelligence, Employee Scheduling Module for workforce planning, and Reports Module for analytics. The ecosystem is complemented by Client and Admin Dashboard portals for different user roles, plus the AI-powered operations assistant ROOMIE.

Differentiator

Problem solved

Functional benefit

Brands

• AEGIS ManagerApp: Mobile application for managers to manage tenant settings, configure system-wide rules, monitor guard schedules, oversee global patrol points, and generate administrative analytics.
• AEGIS StaffApp
• AEGIS webManagerApp
• AEGIS webAdminApp
• Archer Shield

Products and services

• CTRL-Room Platform

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

One partnership is on record.

• Aegis Support ServicesflagshipStrategic or Co-development Partner · 1 January 2001Aegis Support Services is the parent UK-based security provider founded in 2001 that backs CTRL-Room. It provides decades of security industry expertise, professional manpower, and operational credibility to the CTRL-Room platform.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Deputy: Mobile-first workforce management SaaS covering scheduling, timesheets and shift-based attendance for shift-work industries including security. Comparable in mobile-first UX and shift-based scheduling, but broader in vertical scope than CTRL-Room.
• WorkJam: Frontline workforce management platform with scheduling, task management, communication and training for shift-based, distributed workforces. Comparable mobile-first frontline approach but horizontal rather than security-specific.
• When I Work: Shift-based workforce management platform with scheduling, attendance and mobile apps targeting hourly and shift workers. Comparable in mobile-first scheduling and attendance but lacks CTRL-Room's security-vertical specialization (guard tours, panic alerts, compliance).

Direct peers

• Silvertrac Software: Security workforce management platform providing guard tour tracking, incident reports, GPS and mobile apps for security guard companies. Comparable in vertical focus on guard operations and mobile-first design.
• GuardMetrics: Security guard tour and incident management software with mobile checkpoints, GPS, reporting and client dashboards. Comparable vertical SaaS serving the same guard-company buyer with similar core feature set.
• Telaforce: Security operations platform offering mobile patrol, GPS tracking, reporting and dispatch for guard and patrol firms. Overlaps directly with CTRL-Room's guard-tour, reporting and dispatcher-facing modules.
• Trackforce (formerly TrackTik): Security guard management SaaS offering scheduling, patrol tracking, incident reporting and billing specifically for guard companies. Directly comparable to CTRL-Room in target customer (security firms), feature scope (guard tours, timesheets, mobile-first guard app) and SaaS delivery model.

Broad incumbents

• ServiceNow Field Service Management: Enterprise platform offering workforce scheduling, dispatch and field service management modules that compete for the same multi-site workforce buyers as CTRL-Room, but as part of a much broader digital workflow suite.
• UKG (Ultimate Kronos Group): Broad workforce management, HR and payroll suite used by large enterprises including security services firms. Comparable as a competitor in scheduling and timesheets but covers a much wider HR/payroll portfolio rather than specializing in security operations.
• ADP Workforce Now: Broad HR, payroll and workforce management suite serving SMB through enterprise customers including security companies. Overlaps on attendance and scheduling but is a horizontal incumbent rather than a security-vertical specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ctrl-room-uk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CTRL ROOM (ONLINE) LTD