What Aktsiaselts Lincona Konsult does

Aktsiaselts Lincona Konsult is an Estonian private company founded in 1992 (per the firm's own history; firmographic record states 1996) that operates as Estonia's largest importer, distributor, and retailer of floor coverings and related finishing materials. The company sources products from international manufacturers — including Tarkett (linoleum, PVC), Boen (engineered parquet), Bolon (vinyl sisal), Ecowood (decorative oak panels), Baltic Wood, Ege Carpets, and Döllken (mouldings) — and resells them through a curated assortment of more than 7,000 articles spanning parquet, laminate, LVT, linoleum, vinyl sisal, cork, carpet, rubber, sports floors, stone, artificial turf, mouldings, installation consumables, tools, doors, stairs, and wall coverings.

Its underlying operating model is a multi-channel retail distribution platform anchored by four physical showrooms in Tallinn (headquarters plus the dedicated Profipood trade shop), Tartu (regional hub and Southern Estonia competence centre, reopened March 2025 after renovation), Pärnu, and Viljandi. The showrooms are supplemented by an e-commerce storefront (lincona.ee), an outlet channel, and an event-driven professional community programme (Interiors Tennis Cup, Interiors Padel Cup, Profipood seminars). The core "technology" of the business is its showroom infrastructure — proprietary display solutions (hidden drawers, modular shelving, sample corners) designed by KAMP Arhitektid and Hanna Karits — which allows physical comparison of 7,000+ SKUs; there is no proprietary software, AI, or data platform.

Revenue is generated through two streams: one-time product resale of imported flooring and finishing goods (with publicly listed unit pricing on many SKUs, e.g. 29.90 EUR/m² for Lino Materiale) and fee-based professional services (installation, transport, tool rental, custom carpet cutting and edging, moulding colour matching, training, coworking). Customer segments span residential consumers, architects and interior designers, trade installers and contractors, and commercial/public-sector buyers (hospitals, universities, government buildings). The company employs 51–100 people, is owned with domestic Estonian capital, and reports no external investors, subsidiaries, or parent entity.

Name

Aktsiaselts Lincona Konsult

Legal name

Aktsiaselts Lincona Konsult

Website

https://lincona.ee

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Lincona Konsult is Estonia's largest flooring importer and retailer, distributing 7,000+ floor coverings and finishing products from international manufacturers via four showrooms and e-commerce to residential, trade, and commercial customers.

Ownership category

akta.pro rank

Product category

Flooring Materials Retail and Distribution

NAICS

Building Material and Supplies Dealers (4441), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Resilient Sheet Vinyl & Linoleum Flooring Retail (CRAIAGAF)

akta.pro secondary industries

Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Floor coverings distribution
• Flooring retail
• Installation materials supply
• Flooring consultancy services
• Parquet and laminate supply

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring and finishing product sales: Lincona resells and distributes a wide range of flooring products including parquet, laminate, LVT, linoleum, vinyl sisal, cork, carpets, stone, rubber coverings, artificial turf, sports floors, and related finishing materials sourced from international manufacturers.
2. Professional services: Paid services including installation, delivery/transport, tool rental, custom carpet cutting and edging, moulding (liist) coloring/tooning, training, and coworking space usage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lincona imports, distributes, and retails floor coverings and related finishing materials through physical showrooms and an e-commerce site, offering over 7,000 articles spanning parquet, laminate, LVT, linoleum, vinyl sisal, cork, carpets, stone, rubber, artificial turf, sports floors, moldings, installation materials, tools, wall coverings, doors, stairs, and cleaning/maintenance products. The company complements product sales with installation, transport, tool rental, custom cutting and color matching, training, and free consultation services.

Product overview

Lincona is Estonia's largest flooring materials distributor and retailer, offering a comprehensive portfolio of floor coverings and related products. The core product line centers on Põrandakatted (floor coverings) including parquet, laminate, LVT, vinyl sisal (Bolon), linoleum (Tarkett), cork, carpets, and sports floors. The offering extends to complementary product categories including Liistud (moldings/strips) with Döllken Cubu, installation materials, floor protection, cleaning/maintenance products, finishing products (lacquers, oils), professional tools, stairs/worktops, doors, and wall coverings. Services include consultation, free sampling, transport, stair profiling, carpet cutting/bordering, installation, tool rental, and training.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Lino Materiale linoleum achieves up to 9 dB impact noise reduction, providing superior room acoustics
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• TarkettcoreStrategic or Co-development PartnerLong-standing key manufacturer partner supplying linoleum (incl. Lino Materiale, Etrusco, Veneto, Originale, Style Elle/Emme, Trentino collections), phthalate-free PVC, and wall coverings (LinoWall). Tarkett's Cradle to Cradle Silver-certified Lino Materiale is highlighted as a flagship sustainable product.
• EcowoodcoreStrategic or Co-development PartnerCollaborative product development partner for decorative solid oak wall panels, wall mouldings, and profiled skirting boards. Also collaborated on a new custom colour line for oak flooring with Italian designer Enrico Piselli. One-stop supplier across floors, doors, stairs, countertops, and mouldings.
• BoencoreTechnology or IntegrationPartner supplier of engineered wood parquet (incl. Animoso oak parquet, Espressivo, and other collections) for residential and commercial projects.
• DöllkencoreTechnology or IntegrationHighly regarded German moulding manufacturer whose Cubu skirting board collection is distributed through Lincona. Lincona organises professional seminars at its Profipood to train installers on Döllken's products and tooling.
• BoloncoreTechnology or IntegrationSwedish manufacturer of vinyl sisal flooring. Bolon's Riff collection (16 tonal combinations, 68% recycled materials, 0% climate impact) is a flagship sustainable product line carried by Lincona.
• KAMP Arhitektid (Jan Skolimowski)coreImplementation/ SI/ Consulting PartnerArchitecture firm that designed the interior architecture of both the Lincona Tallinn flagship showroom and the renovated Tartu showroom, creating smart display solutions for the 7,000+ product range.
• Hanna Karits (interior architect)coreImplementation/ SI/ Consulting PartnerInterior architect who designed the Tallinn Lincona showroom and collaborated on the Tartu renovation, creating airy, logically organised spaces where flooring products are the visual focus.
• SoftrendminorGTM or Marketing PartnerCo-organiser of the Interiors Tennis Cup and Interiors Padel Cup — annual sports events for architects and interior designers. Shared GTM/community-building initiative.
• Moodne ValgustusminorGTM or Marketing PartnerCo-organiser of the Interiors Tennis Cup and Interiors Padel Cup — shared community and marketing platform targeting the professional design community.
• Vennad Ehitus OÜminorImplementation/ SI/ Consulting PartnerGeneral contractor for the Tartu showroom renovation into the Southern Estonia Flooring Competence Centre.
• Möblist OÜminorImplementation/ SI/ Consulting PartnerCustom furniture manufacturer that produced the bespoke display furniture and shelving solutions for Lincona's renovated Tartu showroom.
• Tevo Kaup ASminorOthersBuilding owner of the Tartu property (Riia 140). Landlord and long-term tenant relationship with Lincona. The landlord expressed support for Lincona's new concept retail space as a positive development for the construction and finishing materials district.
• Martin and Marje Eelma (Tuumik Stuudio)minorStrategic or Co-development PartnerEstonian designers who co-created Lincona's first Estonian-designed doormat collection 'TAIMED' (inspired by plants from old Estonian farm manor gardens), alongside Lincona's earlier 'JÄLJED' collection.
• GroheminorGTM or Marketing PartnerCo-organiser of the Interiors Padel Cup event alongside Lincona, Softrend, and Moodne Valgustus.
• SleptminorGTM or Marketing PartnerEvent partner contributing prize items and gift bags to the Interiors Padel Cup tournament.
• DermosilminorGTM or Marketing PartnerEvent partner contributing prize items and gift bags to the Interiors Padel Cup tournament.
• CornyminorGTM or Marketing PartnerEvent partner contributing prize items and gift bags to the Interiors Padel Cup tournament.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Tarkett: Major global flooring manufacturer and Lincona's core linoleum/PVC supplier. Comparable as a broad incumbent offering overlapping product categories (linoleum, LVT, sports floors) and increasingly capable of selling direct to commercial customers in Lincona's territory.
• Bauhaus: European DIY and home improvement chain with Estonian operations. Comparable to Lincona on broad-line building material retail including flooring, but operating at much larger scale and assortment breadth.
• Gerflor: French manufacturer of resilient and commercial flooring (vinyl, LVT, sports floors). Comparable to Lincona's product mix as a large incumbent in adjacent categories, with direct sales capability to commercial and institutional buyers.
• Leroy Merlin: European home improvement chain with Estonian presence. Overlaps with Lincona on flooring categories and finishing materials, competing for DIY consumers and small projects with broader assortment and aggressive pricing.
• Bauhof: Estonian/Baltic home improvement chain offering building materials, tools, and flooring among many other categories. Comparable to Lincona as an in-market competitor for DIY consumers and small contractors, though with a much broader non-specialized assortment.
• Forbo Flooring Systems: Swiss-domiciled manufacturer of linoleum (Marmoleum), vinyl, and carpet tile flooring. Comparable to Lincona's mix via its linoleum heritage, with direct commercial sales capability that overlaps Lincona's specification role.
• K-Rauta (Kesko): Kesko's Baltic home improvement chain operating in Estonia, Latvia, and Lithuania. Overlaps with Lincona on commodity flooring, tools, and finishing materials for DIY and pro customers, but with broader DIY assortment and larger store footprint.
• Kährs Group: Swedish engineered wood flooring manufacturer with premium positioning. Comparable as a premium wood flooring brand present in Lincona's assortment (overlapping with Boen) and operating in European residential and commercial specification channels.

Direct peers

• Espak AS: Estonian building materials wholesaler and retailer operating showrooms across Estonia. Directly comparable to Lincona as a domestic competitor in building materials distribution with overlapping customer base and showroom-based go-to-market.

Regional players

• Floor & Decor Holdings: US specialty flooring retailer with multi-channel showroom and pro-focused business model. Closest global business-model analog to Lincona — specialty flooring assortment, dedicated pro services channel, complementary installation materials — but operating in a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LinconaPorandakeskus
• Instagraminstagram.com/lincona_porandakeskus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktsiaselts Lincona Konsult