What Welo.swiss does

Welo.swiss (legally TaxiBike SA) is a privately held Swiss eco-mobility company operating a fleet of 100% electric vehicles, including TukTuks, bicycle-taxis (Vélo-Taxis), and cargo bikes, across Geneva and Zurich. Founded in approximately 2014 (operating for over 10 years per company claims) and headquartered at Chemin du 23 août, Geneva, the company targets two primary customer segments: individual tourists and locals seeking themed city experiences, and corporate clients seeking sustainable mobility, team building, and event marketing solutions. The product portfolio spans guided themed tours (Fondue, Chocolate, Vineyard, Watchmaking, Terroir, Urban Arts, Romantic, Swiss Tradition), mobile dining experiences (RestoTuk and AperoTuk), and a corporate services suite covering street marketing, mobile display advertising, event shuttles, group activities, and cargo bike last-mile delivery. Proprietary components include custom-designed tables that absorb vehicle movement to enable comfortable in-vehicle dining.

The business model is primarily transactional, with per-booking unit pricing ranging from CHF 100 (1-hour Vélo-taxi) to CHF 605 (5-hour Terroir Tour), plus gift voucher sales. Corporate shuttle services operate on custom quotation, often tied to multi-year or event-specific contracts. Go-to-market is dual-track: direct-to-consumer online booking via the multilingual website and phone, complemented by a direct B2B sales motion targeting event organizers and corporate accounts. Revenue streams include consumer tour fees, RestoTuk/AperoTuk fees (with restaurant partnership commissions), corporate shuttle/event contracts, street marketing and mobile display fees, cargo bike delivery fees, and gift voucher sales. Welo has assembled a curated partnership ecosystem across premium hotels (Hôtel d'Angleterre), restaurants (Auberge de Savièse, Tartares & Co), a master watchmaker (Cédric Johner), vineyards, breweries, and travel operators (Illico Travel), positioning the company as an orchestrator of themed urban experiences rather than a pure transport provider. The company is small (1-10 employees per firmographic data), founder-managed, and discloses no funding history or revenue figures.

Name

Welo.swiss

Legal name

TaxiBike SA

Website

https://welo.swiss

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Welo.swiss (TaxiBike SA) operates an electric TukTuk, Vélo-taxi, and cargo bike fleet in Geneva and Zurich, offering themed city tours, mobile dining experiences, and corporate services (street marketing, event shuttles, team building, last-mile delivery) to individual tourists and enterprise clients.

Ownership category

akta.pro rank

Product category

Eco-mobility and Urban Tourism Services

NAICS

Taxi and Ridesharing Services (48531), Local Messengers and Local Delivery (4922), Other Transit and Ground Passenger Transportation (48599)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Shared Mobility (Carshare, Bikeshare, Scootershare) (TLAFAAAO)

akta.pro secondary industries

Motorbike Taxi & Two-Wheeler Ride-Hailing (THAIAGAG), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)

Keywords

• Electric tuktuk tours
• Urban ecomobility services
• Cargo bike delivery
• Mobile street marketing
• Corporate event shuttles

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. City Tours: Guided city tours by TukTuk, bike-taxi, or electric bike. Prices vary by duration and vehicle type. Includes themed tours like fondue, chocolate, vineyard, watchmaking, and romantic tours.
2. RestoTuk & AperoTuk: Culinary experiences aboard electric TukTuks visiting restaurants and bars, or bringing own food. Revenue from TukTuk rental plus food/beverage partnerships.
3. Corporate Services: B2B services including street marketing, mobile display advertising, event shuttles, group activities, team building, and delivery for companies.
4. Gift Vouchers: Gift vouchers sold for tours, RestoTuk/AperoTuk experiences, and events.
5. Delivery Services: Cargo bike delivery services for documents, packages, meals, flowers, and other urban logistics needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Welo.swiss (legally TaxiBike SA) operates a 100% electric urban mobility fleet — TukTuks, Vélo-Taxis (bicycle-taxis), electric bikes, and cargo bikes — to deliver guided city tours, dining-on-board experiences (RestoTuk/AperoTuk), urban cargo delivery, and corporate services such as street marketing, mobile display advertising, event shuttles, and team-building activities in Geneva and Zurich, Switzerland.

Product overview

Welo.swiss is an eco-mobility company operating a multi-vehicle fleet of electric TukTuks, bicycle-taxis (Vélo-Taxis), and cargo bikes for sustainable urban transport in Geneva and Zurich. The core product portfolio consists of guided city tours (TukTuk Tours, TaxiBike Tours, Bike Tours) with specialized themed variations including Fondue Tours, Chocolate Tours, Vineyard Tours, Watchmaking Tours, Terroir Tours, Urban Arts Tours, Romantic Tours, and Afternoon Tea TukTuk Tours. Consumer dining add-ons include RestoTuk (mobile restaurant dining) and AperoTuk (after-work drinks service). Corporate services encompass Street Marketing, Mobile Display advertising, CargoBike Delivery logistics, Event Shuttles, and Group Activities/Teambuilding programs. The company also offers Escape Game experiences and Gift Vouchers. The offering functions as a service platform with tour products as the primary revenue driver, supplemented by B2B corporate mobility and advertising solutions.

Differentiator

Problem solved

Functional benefit

Brands

• TaxiBike: Bike-taxi service offering guided city tours and transportation.
• eTukTuk
• RestoTuk
• AperoTuk
• CargoBike

Products and services

• TukTuk City Tours Guided sightseeing tours of Geneva and Zurich aboard 100% electric TukTuks for individuals and small groups (1–4 people), with on-board amenities and themed route options.
• TaxiBike (Vélo-Taxi) Tours Bicycle-taxi (Vélo-Taxi) tours providing eco-friendly, driver-pedalled guided city exploration for 1–2 passengers on routes such as the lakeside and Carouge.
• Electric Bike Tours Guided bike tours of Geneva's neighborhoods, vineyards, and scenic routes for small groups, using electric and traditional bicycles.
• Must-Sees Guided Tour A 1h30 TukTuk tour covering Geneva's iconic landmarks including the Jet d'Eau, Flower Clock, and Reformation Wall, priced at CHF 150.50 per TukTuk (1–4 people).
• Fondue TukTuk Tour Electric TukTuk tour featuring traditional Swiss fondue served on board while touring Geneva, partnering with restaurants such as Auberge de Savièse.
• Chocolate Tour Guided TukTuk, TaxiBike, or bike tour visiting Geneva's artisanal chocolate makers including Favarger and La Bonbonnière.
• Vineyard Tour TukTuk or bike tour through Geneva's wine regions with wine-tasting experiences at local wineries such as Domaine Les Perrières.
• Watchmaking Tour 3-hour specialized tour visiting Geneva's watchmaking heritage with a 1.5-hour workshop visit to master watchmaker Cédric Johner, including hands-on experience.
• Terroir Tour 5-hour immersive culinary tour exploring Geneva's local producers, featuring goat farms, craft breweries, and organic vegetable farms with tastings (CHF 605 per TukTuk).
• Swiss Tradition Tour Half- and full-day comprehensive TukTuk tour showcasing the best of Swiss heritage and traditions.
• Urban Arts Tour 3-hour guided bike tour exploring Geneva's street art and graffiti scene in the Jonction district.
• Afternoon Tea TukTuk Tour Luxury TukTuk experience featuring afternoon tea service from Hôtel d'Angleterre, with traditional British treats and champagne options.
• Romantic Tour Couples-focused TukTuk or TaxiBike tour featuring lakeside and Carouge routes, with optional add-ons such as roses, macarons, and champagne.
• RestoTuk Dining experience aboard electric TukTuks visiting partner restaurants in Geneva, with custom on-board tables; CHF 170–380 per TukTuk (1–4 people) depending on duration.
• AperoTuk After-work drinks and appetizer service aboard electric TukTuks, visiting bars and restaurants in Geneva.
• CargoBike Delivery Eco-friendly urban logistics service using cargo bikes with 200kg capacity and 1m³ volume for last-mile delivery of documents, packages, meals, and flowers.
• Street Marketing Mobile advertising service using TaxiBikes and TukTuks for geolocated brand campaigns in urban areas such as Geneva, Neuchâtel, and surrounding Swiss cities.
• Mobile Display Advertising Advertising placement on Welo's fleet of electric vehicles (TaxiBikes and TukTuks) for brand visibility during city tours and street operations.
• Event Shuttles Premium transportation service for corporate and public events using Vélo-Taxis and electric TukTuks, with customizable branding and coordinated logistics.
• Group Activities and Team Building Team-building experiences including vineyard tours, escape games, and collaborative activities for corporate groups of up to 40 (standard) or 150 (custom) participants.
• Escape Game Interactive team-building activity combining vineyard exploration with puzzle-solving challenges aboard electric vehicles.
• Gift Vouchers Gift certificate offerings in CHF for tours, RestoTuk/AperoTuk experiences, and events, available for purchase through the website.

Quantifiable outcome

• 75% of pedestrians notice Welo vehicles, and 89% find this form of advertising non-intrusive. 72% find it sympathetic, 67% original, and 71% visible.

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Tartares & CominorStrategic or Co-development PartnerRestaurant partner for RestoTuk dining experiences. Located in Geneva.
• ALMAminorStrategic or Co-development PartnerPeruvian cuisine restaurant partner for culinary TukTuk experiences in Geneva.
• KHORAminorStrategic or Co-development PartnerGreek cuisine restaurant partner for RestoTuk dining experiences.
• Hôtel d'AngleterrecoreStrategic or Co-development PartnerPremium partner for Afternoon Tea TukTuk tours. Offers traditional, Champagne, and French Bloom Afternoon Tea experiences departing from Quai du Mont-Blanc.
• Auberge de SavièsecoreStrategic or Co-development PartnerSwiss cuisine partner providing fondue, malakoff, and perch fillets for Fondue TukTuk tours.
• Cédric Johner (Watchmaker)coreStrategic or Co-development PartnerMaster watchmaker partner for Watchmaking Tour experiences. Hosts visitors in his workshop for traditional watchmaking demonstrations.
• Goat Farm (Chèvrerie)minorStrategic or Co-development PartnerLocal artisan cheese producer partner for Terroir Tours. Offers visits and tastings.
• Niton BreweryminorStrategic or Co-development PartnerCraft brewery partner for Terroir Tours. Offers craft beer tastings.
• Illico TravelminorStrategic or Co-development PartnerTravel partner for Romantic Tour experiences, providing access to unusual places in Carouge.
• Domaine Les PerrièresminorStrategic or Co-development PartnerVineyard partner for Easter vineyard tours with wine tastings and egg hunts.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lime: Global micromobility operator with shared e-bikes and e-scooters across Europe and North America. Comparable as a large-scale shared electric mobility provider, though operating a self-service dockless model rather than guided, driver-led experiences.
• TIER Mobility: Major European micromobility operator (acquired by Dott/Bolt) offering shared e-scooters and e-bikes across dozens of European cities. Comparable in shared electric mobility positioning, though at vastly greater scale and with a self-service rather than guided model.
• Cooltra: European electric two-wheeler rental and sharing platform operating in Spain, Italy, Portugal, and France. Comparable as a Southern European micromobility operator with shared electric scooter/moped fleets, though broader in scope than Welo's niche experiential focus.

Others

• GetYourGuide: Global tours and activities marketplace connecting tour operators (including TukTuk/bike tour operators in European cities) with travelers. Comparable as a complementary channel for the city-tour product category, though a marketplace rather than an operator.

Regional players

• Vélib' Métropole: Paris metropolitan bikeshare system. Comparable as a major European urban bikeshare platform, though operating at metropolitan scale and focused on self-service rather than the driver-led guided experience model.
• Bicing: Barcelona's municipal station-based bikeshare system. Comparable as a station-based bike-share operator in a major European tourist city, though public-sector-owned and focused on commuter use rather than guided tours.
• PubliBike: Switzerland's largest station-based bikeshare operator, jointly backed by PostFinance and SBB. Directly comparable as a Swiss shared bike/mobility provider, though operating a station-based model focused on commuting rather than guided experiences.

Direct peers

• Fat Tire Tours: Operates guided bike and Segway tours across major European cities (Berlin, Paris, Munich, Barcelona). Most directly comparable peer to Welo on the city-tour-experiential side, using similar multi-format vehicles (bikes, e-bikes, Segways) for guided sightseeing experiences.
• Tukxi: Berlin-based operator of guided TukTuk city tours across multiple German cities. Most directly comparable direct peer to Welo on the electric TukTuk guided-tour model, with similar vehicle type, target customer (tourists, corporate), and pricing structure.

Emerging players

• Deliveroo: Food delivery platform operating across Switzerland with a significant bicycle-courier last-mile fleet. Comparable in the urban cargo-bike delivery segment, though at platform scale and focused on restaurant food rather than documents/packages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Welo.swiss
• LinkedInlinkedin.com/company/weloswiss-sa
• Instagraminstagram.com/welo.swiss

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welo.swiss