Triad Equipment Inc.

What Triad Equipment Inc. does

Triad Equipment Inc. is a privately held outdoor power equipment dealership headquartered at 13948 Capital Blvd, Wake Forest, North Carolina. The company operates a single retail location and functions as an authorized multi-brand dealer for Toro, STIHL, Hustler Turf Equipment, Bobcat, Billy Goat, and four engine manufacturers (Honda, Kawasaki, Kohler, Briggs & Stratton). Its product catalog spans commercial zero-turn mowers, stand-on mowers, walk-behind mowers, compact utility loaders (Toro Dingo), chainsaws, handheld power equipment, and increasingly electric and autonomous mowers. Commercial units listed range from approximately $11,000 to $47,999, with autonomous commercial mowers priced up to $66,666.

The company monetizes through four streams: equipment sales (new and used), a full-service repair shop capable of servicing all brands it sells, OEM parts sales via an online parts finder, and an equipment rentals program operated under a separate domain (wakeforesttvr.com). Sheffield Financial provides embedded point-of-sale financing through an online application, lowering purchase friction for commercial landscapers and residential buyers. Its primary customer segment is commercial landscaping contractors and groundskeeping professionals, with secondary segments in residential property owners and government/municipal buyers.

Triad Equipment's go-to-market is direct-to-consumer retail through its physical storefront, complemented by phone-based sales and a Dealer Spike-powered website with inventory listings, specifications, and lead capture. Marketing relies on organic digital presence, product share functionality for Facebook and Twitter, and brand-dealer co-marketing through its OEM partnerships. The operating geography is North Carolina, with a single location serving Wake Forest and surrounding areas. No parent company, institutional investors, M&A activity, or leadership changes are disclosed in the input data.

Name

Triad Equipment Inc.

Legal name

Triad Equipment

Website

https://triadequip.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Triad Equipment Inc. is a privately held, single-location outdoor power equipment dealership in Wake Forest, NC that sells, services, rents, and parts-supplies Toro, STIHL, Hustler, Bobcat, and related brands to commercial landscapers, residential property owners, and government/municipal buyers.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment Dealership

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

Keywords

• Outdoor power equipment
• Commercial lawn mowers
• Equipment service repair
• OEM parts sales
• Equipment rentals

Headquarters

HQ city

Wake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and used outdoor power equipment including commercial mowers, residential mowers, stand-on mowers, compact utility loaders, and related equipment. Revenue generated from one-time equipment transactions at varying price points.
2. Service and Repair: Full-service repair shop providing maintenance and repair services for outdoor power equipment across multiple brands.
3. Parts Sales: Sale of OEM parts and accessories for various equipment brands through their Parts Finder tool and in-store availability.
4. Equipment Rentals: Rental of outdoor power equipment to customers who need equipment on a temporary basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Triad Equipment Inc. is an authorized outdoor power equipment dealership operating from a single retail location in Wake Forest, NC. The company sells new and used commercial and residential equipment from premium brands including Toro, STIHL, Hustler Turf Equipment, Bobcat, Billy Goat, Honda Engines, Kawasaki Engines, Kohler Engine, and Briggs & Stratton. In addition to equipment sales, the dealership operates a full-service repair shop, an OEM parts lookup service, an equipment rental program, and equipment financing through Sheffield Financial.

Product overview

Triad Equipment Inc. is an outdoor power equipment dealer offering sales, service, parts, and rentals of commercial and residential lawn care equipment. The company sells and services multiple major brands including Toro, Hustler Turf Equipment, STIHL, Billy Goat, Honda Engines, Bobcat, Kawasaki Engines, Kohler Engine, and Briggs & Stratton. Their product portfolio centers on Toro commercial and residential mowers (including GrandStand stand-on mowers, Dingo compact utility loaders, TimeMaster walk-behind mowers, and Zero-Turn mowers), supplemented by Hustler commercial mowers and STIHL handheld equipment. Services include a full-service repair shop, online parts finder, equipment financing through Sheffield Financial, and rental options.

Differentiator

Problem solved

Functional benefit

Products and services

• New Equipment Sales Sale of new outdoor power equipment from brands including Toro (commercial zero-turn mowers, stand-on mowers, walk-behind mowers, Dingo compact utility loaders, electric/autonomous mowers, and sprayers), Hustler commercial mowers, STIHL handheld equipment (chainsaws, blowers, trimmers), Bobcat compact utility equipment, and Billy Goat products. Targeted at commercial landscaping contractors, government/municipal buyers, and residential property owners.
• Used Equipment Sales Sale of pre-owned outdoor power equipment inventory available through the company's used inventory listings, including items retired from their rental fleet. Targeted at value-oriented residential and small commercial buyers.
• Equipment Service and Repair Full-service repair shop providing maintenance and repair services for all brands of outdoor power equipment sold at the dealership, with service request available online. Targeted at equipment owners needing post-purchase support.
• Parts Finder and OEM Parts Online OEM parts lookup tool and parts ordering service for finding replacement parts across brands including Hustler, Toro, STIHL, and other manufacturers carried by the dealership. Targeted at equipment owners needing replacement parts.
• Equipment Rentals Rental program for outdoor power equipment (operated via an affiliate rental website) offering temporary equipment access to customers who do not wish to purchase. Targeted at short-term users including residential and commercial customers.
• Equipment Financing Customer financing for new and used equipment purchases facilitated through Sheffield Financial, with an online application process. Targeted at buyers needing installment financing for higher-priced commercial or residential equipment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered primary, secondary and supporting.

• ToroprimaryChannel Partner/ Reseller/ DistributorAuthorized dealer for Toro outdoor power equipment including commercial mowers, residential mowers, stand-on mowers, compact utility loaders (Dingo), and related equipment. Main brand partner with extensive inventory.
• STIHLprimaryChannel Partner/ Reseller/ DistributorAuthorized dealer for STIHL outdoor power equipment including chainsaws, blowers, and related handheld equipment. Second major brand partnership.
• Hustler Turf EquipmentprimaryChannel Partner/ Reseller/ DistributorAuthorized dealer for Hustler commercial mowers and outdoor power equipment.
• BobcatsecondaryChannel Partner/ Reseller/ DistributorAuthorized dealer for Bobcat compact utility equipment.
• Billy GoatsecondaryChannel Partner/ Reseller/ DistributorAuthorized dealer for Billy Goat outdoor power equipment.
• Honda EnginessupportingChannel Partner/ Reseller/ DistributorDealer for Honda engines as replacement power units and standalone product.
• Kawasaki EnginessupportingChannel Partner/ Reseller/ DistributorDealer for Kawasaki engines as replacement power units and standalone product.
• Kohler EnginesupportingChannel Partner/ Reseller/ DistributorDealer for Kohler engines as replacement power units and standalone product.
• Briggs & StrattonsupportingChannel Partner/ Reseller/ DistributorDealer for Briggs & Stratton engines as replacement power units and standalone product.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Tractor Supply Company: Rural lifestyle retailer with 2,000+ stores offering outdoor equipment, tools, and supplies to homeowners, farmers, and tradespeople. Comparable to Triad in selling outdoor power equipment and serving both residential and small commercial customers, though at vastly larger scale and broader assortment.
• Herc Rentals: Full-service equipment rental company serving commercial and industrial customers with a broad equipment portfolio across North America and Europe. Comparable to Triad through the rental-services component, though at much larger scale and broader equipment mix.
• Kubota: Manufacturer of tractors, outdoor power equipment, and construction equipment operating through an authorized dealer network in North America. Comparable to Triad through the dealer business model, where Kubota dealers sell and service Kubota equipment to commercial and residential customers, though Kubota dealers are typically single-brand versus Triad's multi-brand portfolio.
• SunBelt Rentals: Largest equipment rental company in North America offering commercial, industrial, and homeowner equipment. Comparable to Triad through the rental-services component of its revenue mix, though SunBelt operates at vastly larger scale and broader equipment categories.
• Deere & Company (John Deere): Manufacturer of agricultural, construction, and outdoor power equipment operating through an extensive authorized dealer network in North America. Comparable to Triad through the dealer business model, where John Deere dealers sell and service John Deere equipment to commercial and residential customers, though Deere dealers typically carry a single OEM versus Triad's multi-brand approach.
• United Rentals: World's largest equipment rental company offering aerial, industrial, and construction equipment to commercial and industrial customers. Comparable to Triad through the rental-services revenue stream, though focused on larger commercial equipment categories and enterprise customers.

Direct peers

• SiteOne Landscape Supply: National distributor of landscape supplies including outdoor power equipment, irrigation, and related products serving landscape professionals. Directly comparable to Triad as both serve commercial landscaping contractors with equipment and supplies, though SiteOne operates at national wholesale scale versus Triad's local retail model.
• Acme Tools: Regional multi-brand retailer of outdoor power equipment, tools, and related service across the Upper Midwest. Closely comparable to Triad as a multi-brand authorized dealer offering sales, service, parts, and rentals of equipment from brands including Toro, STIHL, and others.
• Northern Tool + Equipment: Multi-channel retailer of outdoor power equipment, tools, and related products through both physical stores and e-commerce. Comparable to Triad in offering equipment from major brands across commercial and residential customer segments, though at much larger scale and broader assortment.
• Power Equipment Direct: Online retailer specializing in outdoor power equipment from Toro, STIHL, Hustler, and other major brands. Directly comparable to Triad as it sells the same brand mix to commercial landscapers and homeowners, but operates as a national e-commerce platform rather than through a local physical storefront.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/triadequip
• LinkedInlinkedin.com/company/triad-equipment-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triad Equipment Inc.