Tossed Franchise Corporation

What Tossed Franchise Corporation does

Tossed Franchise Corporation (legal entity Tossed Franchise Company LLC) is a privately-held fast-casual restaurant franchisor founded in 2009 by a chef with the explicit positioning of being first to bring fresh salad concepts to the fast casual segment. The company's core product is a design-your-own meal platform centered on salads with more than 50 fresh ingredients and homemade dressings, extended into pre-designed salads, gourmet wraps, artisanal sandwiches, hot rice bowls, soups, smoothies, and breakfast items. The technology surface supporting this is intentionally lightweight: iOS and Android ordering apps, a rules-based online nutritional calculator that returns real-time calorie and macronutrient values as guests build meals, and standard third-party delivery and catering integrations (Uber Eats, Grubhub, Tapingo, ezCater). There is no proprietary kitchen-automation, supply-chain, or AI/ML technology disclosed; the differentiation claim rests on menu breadth, ingredient freshness, and customization rather than on a defensible technology stack.

Tossed earns revenue through two streams: (1) royalty and initial franchise fees from granting multi-unit regional franchise rights, with signed agreements covering 5 Boston units, 20 Metro New York units, and a 30-unit Middle East & North Africa development deal; and (2) transaction-based revenue from food and beverage sales at franchisee-operated locations, which are the company's primary customer-facing channel. GTM is franchise-licensed, targeting both experienced multi-unit operators and single-unit entrepreneurs, with marketing conducted through organic social, mobile app stores, community-cause partnerships, and earned media in industry publications. Customers are individual consumers seeking fresh, customizable, transparent-nutrition meals in food-court, mall, university, and street locations.

Name

Tossed Franchise Corporation

Legal name

Tossed Franchise Company LLC

Website

https://tossed.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Tossed Franchise Corporation is a privately-held fast-casual restaurant franchisor founded in 2009 that sells design-your-own salads, wraps, bowls, and sandwiches through franchisee-operated locations across the U.S. and a signed MENA development deal, targeting health-conscious consumers in malls, food courts, and campuses.

Ownership category

akta.pro rank

Product category

Fast Casual Restaurants

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

Keywords

• Fast casual restaurants
• Build-your-own salads
• Restaurant franchising
• Healthy meal concepts
• Made-to-order salads

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Food and Beverage Sales: Primary revenue from operating fast casual restaurants selling made-to-order salads, wraps, sandwiches, hot bowls, soups, and smoothies directly to consumers at individual locations
2. Franchise Fees and Royalties: Revenue generated from granting franchise rights to operators, including initial franchise fees and ongoing royalty payments based on franchisee sales

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Tossed Franchise Corporation operates a fast casual restaurant franchise business built around made-to-order, customizable salads, wraps, sandwiches, hot bowls, soups, and smoothies. Its core concept is a "Design Your Own" platform that lets guests build personalized meals from over 50 fresh ingredients and homemade dressings, supplemented by chef-designed signature items. The company grows primarily by signing multi-unit franchise agreements with operators in regional U.S. and international markets.

Product overview

Tossed is a fast-casual restaurant chain offering a build-your-own salad and meal concept. The core product portfolio centers on the Design Your Own platform, complemented by pre-designed menu categories including Hot Bowls, Salads, Gourmet Wraps, Artisanal Sandwiches, and Smoothies & More. The company provides a Nutritional Calculator as a supporting feature for health-conscious customers and offers Catering Services for group orders. The business model emphasizes fresh ingredients, customization options, and quick service across multiple franchise locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Your Own
• Hot Bowls
• Salads (Chef-Designed)
• Gourmet Wraps
• Artisanal Sandwiches
• Smoothies & More
• Catering Services

Quantifiable outcome

• Guests can build virtual salads online with real-time nutritional value calculation

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Yassas San Angelo L.P. (dba Tossed San Angelo)coreChannel Partner/ Reseller/ Distributor · 22 January 2019Franchise partnership for opening first Texas location at The Shops at Stadium Park in San Angelo. Kevin Kent serves as Operating Partner; franchisee focuses on local community engagement, catering, delivery, and military discount programs.
• Eat Better Live Better FoundationminorGTM or Marketing Partner · 1 May 2017Partnership to fight childhood obesity in South Florida. Tossed restaurants donate $2 per special salad ordered and $1 per lunch bag sold to the foundation. Debra Tendrich, CEO of EBLB, created a signature healthy salad promoted in Tossed Florida locations.
• Compass Group/ChartwellscoreStrategic or Co-development Partner · 29 October 2014Franchise agreement for operating Tossed location at University of Miami under Compass/Chartwells food service management. This partnership enables Tossed to serve the university community with fresh, healthy dining options.
• Los Angeles Universal Preschool (LAUP)minorGTM or Marketing Partner · 17 April 2012Creative partnership for salad contest aimed at raising money for Los Angeles County preschools. Contest invited guests to design healthy salads, with winner featured on Tossed menu.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party delivery platform partnership for Fort Lauderdale location, enabling delivery of Tossed menu items to customers through Uber Eats app.
• GrubhubminorChannel Partner/ Reseller/ DistributorThird-party delivery platform partnership for Fort Lauderdale location, enabling delivery of Tossed menu items to customers through Grubhub app.

Scale indicators4 records

Recent moves15 records

Expansion highlights4 records

Emerging players

• Freshii: Canadian-based health-focused fast casual chain with franchise model and customizable bowls/salads. Comparable franchise-led growth approach and health-conscious positioning.

Direct peers

• Sweetgreen: Leading US salad/bowl fast casual chain with design-your-own platform and tech-forward ordering. Most direct competitor in the same custom salad category targeting health-conscious consumers.
• CAVA: Mediterranean-inspired build-your-own bowl and salad fast casual chain that scaled via aggressive unit growth and public listing. Comparable customizable meal platform and health-focused positioning.
• CoreLife Eatery: Fast casual chain offering build-your-own bowls, salads, and grain plates with a focus on fresh, healthy ingredients. Direct comparable in menu format and target customer.
• Salad and Go: Drive-thru salad concept offering affordable, customizable healthy meals with aggressive unit expansion. Comparable value-oriented fast casual salad positioning.
• Just Salad: Customizable salad and wrap fast casual chain operating across major US metros with loyalty program and digital ordering. Closely comparable menu format and franchise-style unit growth approach.
• Chopt Creative Salad Co. East Coast-focused salad fast casual chain with design-your-own menu and similar ingredient customization platform. Direct competition in Tossed's Boston and NYC target markets.
• MAD Greens: Build-your-own salad and bowl fast casual chain with strong regional presence. Similar customizable platform and franchise-friendly unit economics.
• Salata: Houston-based build-your-own salad and wrap franchise chain with similar customizable menu and franchise growth model. Comparable Texas and broader US franchise positioning.

Broad incumbents

• Panera Bread: Established fast casual bakery-cafe chain with soups, salads, and sandwiches on its menu. Overlaps in healthy fast casual positioning though broader menu and much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tossedhq
• YouTubeyoutube.com/user/RestaurantTossed
• Facebookfacebook.com/tossedboca
• Instagraminstagram.com/tossed
• Pinterestpinterest.com/tossed
• LinkedInlinkedin.com/company/tossed-franchise-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tossed Franchise Corporation