EATO VIBES PRIVATE LIMITED

What EATO VIBES PRIVATE LIMITED does

EATO VIBES PRIVATE LIMITED is an India-based food manufacturer and direct-to-consumer e-commerce company headquartered in Panipat, Haryana, that produces and sells two branded tofu SKUs — Plain Tofu Soya Paneer and Masala Tofu Soya Paneer — each in 200-gram packs priced at ₹80 and ₹90 respectively. The core technology is traditional tofu crafting using non-GMO soybeans with conventional coagulation methods; the Masala variant adds a proprietary Indian-spice infusion intended to deliver ready-to-cook authentic flavors. Both products are positioned as 25g+ plant-protein-per-serving, 100% vegan, gluten-free, and free from preservatives, targeting health-conscious consumers, vegans, plant-based eaters, and Indian households seeking convenient high-protein food.

The company operates a DTC storefront at eatovibes.com with registered-user purchasing and an email newsletter funnel, and its platform also accommodates registered suppliers and resellers, giving it a hybrid own-brand-plus-marketplace structure. Distribution is domestic India only via third-party courier partners (including Ekart Logistics for returns), with a ₹40 delivery charge on orders under ₹500 and free delivery above that threshold; international shipping is explicitly not offered. Revenue mechanics are one-time unit purchases with no subscription tier disclosed, and marketing is limited to on-site content and email.

Founded in 2026, the company is privately held with no disclosed funding rounds, no headcount, no named management team, no partnerships, and no certifications or patents in the source material. Operations are at a single Panipat site covering production, fulfillment, and customer support.

Name

EATO VIBES PRIVATE LIMITED

Legal name

EATO VIBES PRIVATE LIMITED

Website

https://eatovibes.com

Company type

Private

Founded year

2026

Operating status

Operating

Short description

EATO VIBES PRIVATE LIMITED is an India-based DTC food company that produces and sells 200g Plain and Masala Tofu Soya Paneer via eatovibes.com, targeting health-conscious, vegan, and Indian consumers seeking convenient plant-protein options.

Ownership category

akta.pro rank

Product category

Plant-Based Protein Foods

NAICS

Grain and Oilseed Milling (3112), Soybean and Other Oilseed Processing (311224)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Tofu, Tempeh & Traditional Soy Foods Manufacturing (AFAKAGAD)

Keywords

• Tofu products
• Plant-based protein
• Soya paneer
• Vegan food products
• Masala tofu

Headquarters

HQ city

Panipat

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for Plain and Masala Tofu products sold through e-commerce platform. Products are shipped to customers directly with delivery charges varying based on order value.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

EATO VIBES PRIVATE LIMITED manufactures and sells Plain and Masala Tofu (Soya Paneer) made from non-GMO soybeans through its own direct-to-consumer e-commerce platform at eatovibes.com. Each 200-gram pack delivers 25g+ plant protein per serving and is positioned as a fresh, preservative-free, 100% vegan protein source. The company also supports registered resellers who can purchase products through its marketplace-style platform for redistribution within India.

Product overview

EATO VIBES PRIVATE LIMITED is a food manufacturing and e-commerce company offering two branded tofu products: Plain Tofu Soya Paneer and Masala Tofu Soya Paneer. Both products are 200-gram packs made from non-GMO soybeans, featuring 25g+ plant protein per serving. The Plain Tofu is designed as a versatile ingredient for any recipe, while the Masala Tofu comes pre-infused with Indian spices for instant use. The company operates an online marketplace platform where these products are sold to registered users, with delivery handled through logistics partners.

Differentiator

Problem solved

Functional benefit

Products and services

• PLAIN TOFU SOYA PANEER - 200 GRMS

Quantifiable outcome

• 25g+ plant protein per serving
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• GoodDot: Indian plant-based meat brand offering vegan alternatives to traditional Indian dishes. Competes for the same 'plant protein for Indian kitchens' positioning that Eato Vibes targets with masala tofu.
• Sofit Foods (Kapo Foods): Indian plant-based beverage and food brand (soy-based drinks, tofu). Competes in the same soy-protein category with broader distribution and brand recognition in India.
• Blue Tribe Foods: Indian plant-based meat and protein brand with tofu and other vegan products. Direct competitor in the Indian D2C plant-protein market with overlapping target segments.
• Plantaway: India-focused tofu and plant-protein brand sold via D2C channels. Closest direct peer in terms of tofu-only or tofu-first product range and Indian D2C distribution.
• Imagine Meats: Indian plant-based meat brand (backed by Tata/Amitabh Bachchan) selling vegan chicken, mutton, etc. Competes for the same Indian plant-protein occasion and D2C consumer, with much larger brand and capital.
• Wakao Foods: Indian plant-based meat brand (jackfruit-based products) selling via D2C and modern retail. Comparable as a homegrown Indian plant-protein brand targeting vegans and flexitarians with similar price points.
• Urban Platter: Mumbai-based plant-based brand selling tofu, tempeh, soy chunks, and other plant proteins through D2C e-commerce. Direct competitor offering overlapping tofu SKUs to the same Indian health-conscious and vegan consumer base.

Broad incumbents

• Morinaga: Long-established Japanese tofu and confectionery manufacturer. A global incumbent in tofu manufacturing with established formulation expertise; represents upstream/competitive pressure even if not directly active in India.
• Pulmuone: Korean tofu and plant-based foods major with global distribution. Comparable as a large, established tofu manufacturer that could expand into the Indian market and define category expectations.
• Sunfeast (ITC) – Plant-Based Foods: Large FMCG incumbent (ITC) operating in plant-based/nutrition-adjacent food categories. Illustrative of the well-capitalized incumbents that could enter the Indian tofu/plant-protein space and squeeze smaller D2C brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EATO VIBES PRIVATE LIMITED