Urban Platter
Urban Platter is a Mumbai-based D2C specialty food brand selling clean-label dry fruits, nuts, seeds, sauces, snacks, and pantry staples to health-conscious Indian consumers via its own website, major quick-commerce platforms, and international shipping.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Urban Platter does
Urban Platter is a Mumbai-based direct-to-consumer specialty food brand founded in 2015 that sells a curated assortment of clean-label products — dry fruits, nuts, seeds, sauces, oils, snacks, coffee, bakery ingredients, and spices — across more than 100 SKUs under a "Simply Good Food" positioning that emphasizes transparency, minimal processing, and the absence of artificial additives. Its target customers are health-conscious urban Indian consumers, including keto and plant-based dieters, home bakers, and — via a dedicated silver-snacking line — adults aged 45 and above. The company claims a cumulative base of over 30 lakh customers.
The business operates a multi-channel go-to-market: its own e-commerce site is supplemented by simultaneous listings on India's four leading quick-commerce platforms — Blinkit, Zepto, Swiggy Instamart, and BigBasket — and international shipping fulfilled through DHL, FedEx, and Aramex. Pricing follows standard D2C specialty-food economics (premium over mass-market, justified by clean-label claims, single-origin sourcing, and curated assortment) with no disclosed subscription model or enterprise / HoReCa channel. The company is fully bootstrapped with 101-250 employees and has not disclosed funding, revenue, or unit economics; external recognition includes placement among India's Top 50 Emerging Clean-Label Food Brands. Notable product launches span functional lines (Shirataki, Brazil Nuts) and demographic extensions (silver snacking), indicating deliberate category and consumer-segment diversification rather than reliance on a single hero SKU.
Urban Platter firmographics
Firmographics- Name
- Urban Platter
- Legal name
- Urban Platter
- Website
- https://urbanplatter.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Urban Platter is a Mumbai-based D2C specialty food brand selling clean-label dry fruits, nuts, seeds, sauces, snacks, and pantry staples to health-conscious Indian consumers via its own website, major quick-commerce platforms, and international shipping.
- Ownership category
- akta.pro rank
Where Urban Platter is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Urban Platter business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Urban Platter generates revenue through direct-to-consumer sales via their e-commerce platform urbanplatter.com, selling specialty food products including dry fruits, nuts, spices, beverages, and gourmet ingredients to consumers across India.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with quantity-based options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Urban Platter product offering
Product offeringCore offering
Urban Platter is a direct-to-consumer online brand that sells a curated assortment of specialty, gourmet, and clean-label food ingredients — including dry fruits, nuts, seeds, baking ingredients, plant-based milks, juices, specialty oils, international sauces, herbs, and spices — under its own brand and select third-party brands through urbanplatter.com and quick-commerce platforms. The company also offers recipe and blog content to drive discovery, and ships both domestically across India and internationally.
Product overview
Urban Platter is a direct-to-consumer online marketplace and brand specializing in gourmet, healthy, and specialty food products. The company operates primarily as an e-commerce platform offering a diverse portfolio of products organized into main categories: Nuts & Snacks (including Brazil nuts, edamame, dried fruits), Baking (baking powder, cocoa, vanilla extract), Beverages & Super Foods (plant-based milks, juices, protein powders), Condiments & Sauces (Korean gochujang, tahini, vinegars), Spices & Seasonings (international spice blends), and Pantry staples (oils, flours, grains). The product line includes both proprietary Urban Platter branded items (like Shirataki rice, Black Seed Oil, Jaggery Powder) and third-party brands (Kikkoman, Lavazza, Evian) sold through their marketplace. Key product segments include keto/low-carb alternatives (Shirataki noodles and rice), plant-based beverages (almond milk, coconut milk), functional beverages (prune juice, cranberry juice), and specialty international ingredients (Korean, Japanese, Middle Eastern cuisines). The company positions itself as 'Simply Good Food' focusing on clean-label, quality-sourced ingredients with offerings spanning from everyday pantry staples to premium imported superfoods.
Differentiator
Problem solved
Functional benefit
Companies that use Urban Platter
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Urban Platter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urban Platter partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- BlinkitcoreUrban Platter products are distributed through Blinkit's quick commerce platform, enabling rapid delivery to urban consumers in India.
- ZeptocoreUrban Platter products are distributed through Zepto's quick commerce platform for ultra-fast delivery to consumers.
- Swiggy InstamartcoreUrban Platter products are distributed through Swiggy Instamart for quick delivery to food delivery app users.
- BigBasketcoreUrban Platter products are distributed through BigBasket's e-grocery platform for scheduled and express delivery.
- DHL, FedEx, AramexminorInternational logistics partners enabling global shipping of Urban Platter products to international customers.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Urban Platter competitors and assessment
Company assessmentEmerging players
- Yoga Bar: Yoga Bar is an Indian D2C nutrition brand selling protein bars, muesli, and healthy breakfast foods online and on quick commerce. It overlaps with Urban Platter on the healthy-snacking and pantry categories targeting urban, health-aware consumers.
- Oziva: Oziva is an Indian D2C plant-based nutrition brand selling protein powders, superfoods, and functional foods online. It overlaps with Urban Platter's Beverages & Super Foods category and the health-conscious urban target consumer.
- Slurrp Farm: Slurrp Farm is a D2C healthy food brand offering millet-based snacks, noodles, and breakfast mixes. It competes with Urban Platter's healthy-snacking and pantry staples assortment for health-conscious urban consumers.
- Two Brothers Organic Farms: Two Brothers Organic Farms is an Indian D2C clean-label brand selling organic ghee, oils, honey, and pantry staples. It is comparable to Urban Platter in its clean-label positioning and premium pantry/specialty food assortment.
- Country Delight: Country Delight is an Indian D2C brand delivering fresh dairy, bakery, and pantry essentials via subscription and quick commerce. It overlaps with Urban Platter in the online specialty food/pantry delivery space and target urban premium consumers.
- Wingreens Farms: Wingreens Farms is an Indian D2C brand specializing in dips, sauces, spreads, and premium condiments. It directly competes with Urban Platter's Condiments & Sauces category and similar clean-label positioning.
Direct peers
- Happilo: Happilo is a leading Indian premium dry fruits and healthy snacking brand sold via D2C, modern trade, and e-commerce. It is named alongside Urban Platter as a major branded player in India's dry fruits market with overlapping assortment and channels.
- Farmley: Farmley is an Indian D2C brand selling premium dry fruits, nuts, seeds, and healthy snacks online. Listed alongside Urban Platter as a key clean-label branded player in the Indian dry fruits market.
- Nutraj: Nutraj is one of India's largest branded dry fruits and nut players, selling premium nuts, seeds, and dried fruits across retail, e-commerce, and quick commerce. It competes head-on with Urban Platter in the same specialty pantry category.
Broad incumbents
- Solimo (Amazon private label): Solimo is Amazon India's private-label brand covering dry fruits, nuts, and pantry staples at value pricing. It is named alongside Urban Platter as a major branded player in India's dry fruits category and competes on similar SKUs through the same quick-commerce and online channels.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Urban Platter social profiles
Digital presenceUrban Platter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Platter leadership team
Management profileNumber of profiles
Profiles1 record
Urban Platter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Platter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Platter
What does Urban Platter do?
Urban Platter is a direct-to-consumer online brand that sells a curated assortment of specialty, gourmet, and clean-label food ingredients — including dry fruits, nuts, seeds, baking ingredients, plant-based milks, juices, specialty oils, international sauces, herbs, and spices — under its own brand and select third-party brands through urbanplatter.com and quick-commerce platforms. The company also offers recipe and blog content to drive discovery, and ships both domestically across India and internationally.
Is Urban Platter a public or private company?
Urban Platter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urban Platter founded?
Urban Platter was founded in 2015. It employs 101 to 250 people.
Where is Urban Platter based?
Urban Platter is headquartered in Mumbai, India, in the Asia region.
How does Urban Platter make money?
One revenue line is on record: direct E-commerce Sales.
Who are Urban Platter's main competitors?
Emerging players on record are Yoga Bar, Oziva, Slurrp Farm, Two Brothers Organic Farms, Country Delight and Wingreens Farms. Direct peers are Happilo, Farmley and Nutraj. Solimo (Amazon private label) is listed as a broad incumbent.
Does Urban Platter have an API?
No public API is recorded for Urban Platter.