yogaloft.

What yogaloft. does

yogaloft. Luxembourg is a privately held, women-owned yoga and wellness studio operator founded in 2016 and headquartered in Luxembourg City. The company is co-owned by Tulsi (a Jivamukti- and Hatha-certified teacher practicing since 2002 and teaching since 2010) and Amelie Kuylenstierna (a YogaWorks-certified yin and yang teacher who became co-owner in 2016). It serves individual wellness seekers, families/parents, aspiring yoga teachers, and therapy clients in the Luxembourg metropolitan market, which has a population of roughly 660,000.

The core product is a multi-location yoga studio network. Five studios operate across Luxembourg City — Gare, Strassen (home of the TROPICS infrared hot yoga sub-brand), Kirchberg, and two Limpertsberg locations (No. 6 and No. 10) — supplemented by an outdoor class venue at Parc Merl. Class formats include Vinyasa, Hatha, Yin, hot yoga (28–39°C), and meditation. Surrounding the studio core, the company has built four branded extensions: Sanctuary Wellness by YL (therapeutic massage, Rolfing, Reiki, Craniosacral, Kobido, sound healing, and similar holistic treatments); Petit OM by YL (prenatal, postnatal, baby, and toddler yoga); Home Flow (an online video library and live-stream subscription with a 7-day free trial and €18/month pricing); and Yoga Alliance-certified teacher training programs (200-hour Vinyasa at €4,500 and 60-hour Yin & Yoga Nidra). An annual Tuscany yoga retreat at the Gallia Palace Beach Resort in Punta Ala extends the offering internationally. The technology stack is intentionally lean: a Squarespace-hosted website, Momence for class booking and online membership management, and MindBody for Sanctuary Wellness appointments.

The business model combines recurring subscription revenue (unlimited monthly memberships at €180 with a three-month minimum, annual memberships at €1,990, no-commitment one-month passes at €220, and the €18/month Home Flow online membership) with one-time purchases (single classes at €32–€38 by duration, class cards at €149–€499, private lessons, Sanctuary treatments, gift cards, teacher training fees, and retreat packages). Pricing is transparently listed on yogaloft.lu and varies by class length, commitment, and channel. Distribution is fully direct-to-consumer through the website, social channels (Facebook, Instagram), email newsletter, and PR-driven earned media, including features in Forbes and ELLE. The company operates without venture or private equity funding and has no disclosed revenue, employee headcount beyond 1–10 on management, or parent corporate structure.

Name

yogaloft.

Legal name

yogaloft. Luxembourg

Website

https://yogaloft.lu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

yogaloft. Luxembourg is a women-owned yoga and wellness operator running five studios across Luxembourg City (Gare, Strassen, Kirchberg, Limpertsberg), plus online classes, prenatal/postnatal services, holistic therapies, and Yoga Alliance-certified teacher training for individual wellness consumers.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studios

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Kids & Family Yoga (HSADACAK), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Power Yoga & Athletic Yoga Conditioning (HSADACAG)

Keywords

• Yoga studio services
• Yoga teacher training
• Online yoga classes
• Holistic wellness therapies
• Prenatal postnatal yoga

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Studio Classes (Memberships & Class Cards): Recurring revenue from unlimited monthly and annual memberships, as well as class card packages (5, 10, 20 classes) providing flexible access to all studio locations and online content.
2. Single Class Sales: One-time purchase revenue from individual class bookings at varying price points based on class duration (45-90 minutes).
3. Online Membership (Home Flow): Monthly subscription for unlimited access to video library and live stream classes, providing recurring digital revenue.
4. Teacher Training Programs: One-time fees for 200-hour Vinyasa and 60-hour Yin Yoga teacher training programs, including accommodation for intensive sessions.
5. Yoga Retreats: Revenue from Tuscany yoga holiday packages including accommodation, meals, yoga classes, and activities at partner resort.
6. Sanctuary Wellness Services: Revenue from therapeutic massage, bodywork, and holistic healing services offered at studio locations including Kobido, Rolfing, Craniosacral, Reiki, Lymphatic Drainage, and other treatments.
7. Gift Cards: Prepaid cards redeemable for yoga classes or Sanctuary wellness treatments.
8. Private Lessons: One-on-one yoga instruction at premium pricing for personalized learning experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

yogaloft. operates a network of five yoga studios across Luxembourg City offering in-person Vinyasa, Hatha, Yin, Hot Yoga (infrared-heated 28–39°C) and Meditation classes, complemented by online live-stream and on-demand video library access (Home Flow). The company also sells Yoga Alliance–registered 200-hour Vinyasa and 60-hour Yin Yoga teacher training programs, an annual Tuscany yoga retreat, prenatal and postnatal yoga through the Petit OM sub-brand, and Sanctuary Wellness holistic therapies such as massage, Rolfing, craniosacral therapy, Reiki, and Kobido facial massage.

Product overview

yogaloft. is a women-owned yoga studio network operating five studio locations across Luxembourg (Gare, Kirchberg, Strassen, Limpertsberg No.6 & No.10, and Tropics Hot Yoga), complemented by outdoor classes at Parc Merl. The company offers a multi-tiered service portfolio: core yoga classes (Vinyasa, Hatha, Yin, Hot Yoga, Meditation) available in-studio and via live stream; an online Home Flow video library subscription for on-demand access; Sanctuary Wellness (a separate spa-like service featuring massages, craniosacral therapy, Rolfing, Reiki, Sound Healing, Kobido Facial Massage, Maderotherapy, and other healing therapies); Petit OM (a sub-brand dedicated to prenatal, postnatal, baby, and toddler yoga); and educational programs including 200hr Vinyasa and 60hr Yin Yoga Teacher Trainings certified by Yoga Alliance, plus an annual Tuscany yoga retreat. The business model combines studio-based physical classes with digital membership (Home Flow online video library), wellness services (Sanctuary), educational programs (teacher training), and travel experiences (retreats).

Differentiator

Problem solved

Functional benefit

Brands

• Sanctuary Wellness by YL: Holistic wellness center offering massage, reiki, craniosacral therapy, kobido facial massage, sound healing, and other healing therapies at yogaloft. studios.
• TROPICS Hot Yoga
• Home Flow
• Petit om by YL

Products and services

• Yoga Classes (in-studio)
• Live Stream Classes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Gallia Palace Beach ResortcoreStrategic or Co-development Partner · 1 May 20275-star Relais & Châteaux luxury hotel in Punta Ala, Tuscany serving as the venue for yogaloft.'s annual yoga retreat. Provides accommodation, meals, spa facilities, golf, tennis, and restaurant services. Partnership includes daily yoga classes, meditation sessions, and wellness activities integrated with hotel amenities.
• Poule de LuxminorGTM or Marketing PartnerLuxembourg-based lifestyle brand collaboration for merchandise. Yogaloft. x Poule de Lux co-branded yoga apparel collection available through pouledelux.lu.
• Curious BudsminorGTM or Marketing PartnerPartner café at yogaloft. Tropics and City Center locations. Members receive 10% discount.
• Matcha LabminorGTM or Marketing PartnerBeverage partner providing members with 10% discount.
• Parc Hotel AlvissecoreStrategic or Co-development PartnerLuxembourg hotel providing accommodation for 2 nights during teacher training immersion periods, included in training program pricing.
• Yoga AlliancecoreOthersInternational yoga teacher registration organization. yogaloft. is a registered Yoga Alliance school, and graduates receive globally recognized RYT-200 certification.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• F45 Training: Global fitness franchise operating multi-location group training studios with subscription-based memberships. Comparable as a broader incumbent in the boutique fitness studio category competing for the same discretionary wellness spend as yogaloft.

Direct peers

• YogaWorks: Multi-location yoga studio chain offering Vinyasa, Hatha, Yin, and teacher training programs. Amelie Kuylenstierna is YogaWorks-certified, and the operating model (multi-studio, teacher training, memberships) is closely aligned with yogaloft.'s structure.
• CorePower Yoga: Large US boutique yoga chain offering heated yoga classes, memberships, and teacher training across multiple locations. Directly comparable as a multi-location yoga studio operator with subscription and class-pack revenue models.
• Alo Moves: Digital yoga and wellness platform offering on-demand video classes via subscription. Directly comparable to yogaloft.'s Home Flow online library and live-stream offering, with both targeting the same premium yoga consumer.
• Glo: Online yoga, Pilates, and meditation platform with on-demand classes and live streams. Directly competes with yogaloft.'s Home Flow subscription at a similar premium price point and overlaps in Vinyasa, Yin, and meditation content.
• Pure Yoga: Premium international yoga studio group with locations in Hong Kong, Singapore, New York, and Taipei. Comparable premium multi-studio positioning, teacher training programs, and lifestyle brand extensions to yogaloft.'s Luxembourg operation.

Regional players

• Body & Soul Yoga Club: Multi-location yoga and wellness studio group based in Germany. Comparable European boutique studio operator with multiple locations, teacher training, and integrated wellness services, though serving a different national market than Luxembourg.

Emerging players

• Yogea Yoga Studio: Boutique European yoga studio and digital platform with comparable in-studio + online hybrid model. Comparable in scale and scope to yogaloft., though with a slightly different stylistic positioning.
• Down Dog Yoga App: App-based yoga platform with dynamically generated sequences and a low subscription price. Represents the digital-only competitive threat to yogaloft.'s Home Flow offering, particularly for price-sensitive consumers.

Others

• Wanderlust Yoga Retreats: Yoga festival and retreat organizer with similar wellness-travel product to yogaloft.'s Tuscany Yoga Holiday. Comparable retreat business model and customer segment, but operates at a larger event/festival scale rather than a small annual retreat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YogaloftLuxembourg
• Instagraminstagram.com/yogaloft.studios
• LinkedInlinkedin.com/company/yogaloft

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yogaloft.