DONUP LTD

Name

DONUP LTD

Legal name

DONUP LTD

Website

https://donup.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Charitable Giving Platform

NAICS

Grantmaking and Giving Services (8132), Other Grantmaking and Giving Services (813219)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)

akta.pro secondary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Charitable giving platform
• Donation management software
• Corporate social responsibility
• Charity marketplace
• Online fundraising platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Voluntary Tips: Donup relies on voluntary tips from donors and users of the platform as primary revenue
2. Business Partnerships: Modular add-on services for businesses including Employee Voting, Matched Donations, Whitelabel, Annual Reports, and Co-created Projects
3. Transaction Processing: Stripe payment processor handles all transactions; Donup does not charge a platform fee but benefits from business usage of the platform

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Donup is a UK-based donation management platform that connects individual donors and corporate giving programmes with overlooked, hard-to-find charitable causes. The platform operates a zero-platform-fee model for donors, charities, and non-profits, while monetising through voluntary donor tips and subscription-based business offerings including a Core Business Plan and modular add-ons such as Employee Voting, Matched Donations, Whitelabel branding, Annual Reports, and Co-created Projects, supported by a managed service called Donup-Assist.

Product overview

Donup is a UK-based donation management platform that operates as a multi-module ecosystem connecting donors with overlooked charitable causes. The core platform enables individuals and organisations to make and receive donations, manage projects, and track fundraising activities. For Business customers, the platform offers a tiered model with a Core plan providing real-time impact dashboards and embeddable widgets, supplemented by optional add-ons including Employee Voting, Matched Donations, Dough for Good certification, Whitelabel branding, Annual Reports, and Co-created Projects. The Donup-Assist managed service provides hands-on CSR strategy support. The Donup Bakery sub-brand acts as an internal fund manager distributing donations across vetted projects. The Pick & Mix Causes marketplace enables nonprofit discovery, while the Southwark Impact Fund represents a partnership with local government for regional social value delivery. The platform differentiates through a zero platform fee model, relying on voluntary tips and business partnerships for revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Donup Bakery: A featured fund under Donup that collects and distributes donations to a range of charitable projects across the UK.
• Who Cares? Pod
• Donup-Assist
• Donup Bakery

Products and services

• Donup Core Platform A donation management platform enabling individuals and organisations to make and receive donations, manage projects, track fundraising activities, and gain donor insights. The platform features no platform fees for donors, charities, or non-profits, with payment processing handled by Stripe.
• Donup for Business A corporate giving solution enabling UK businesses to streamline charitable efforts, engage employees in the giving process, and track the collective impact of donations via a branded business dashboard as a central hub for all giving and impact history.
• Donup-Assist A managed service in which Donup's team helps businesses achieve social impact, including CSR strategy building, bespoke cause shortlisting, and portfolio management for corporate giving.
• Pick & Mix Causes A discovery marketplace allowing donors to browse non-profits and charitable causes by category (Arts, Culture, Disability, Education, Health, Homelessness, Human Rights, Mental Health, Refugees, Social Services, Sports, Young People) and add multiple causes to their donation stack.
• My Donup A personal donor dashboard enabling individual users to track their donations, manage recurring donations, view donation history, and monitor impact across their chosen causes.
• Donup Bakery A fund management offering that collects and distributes donations across a range of charitable projects in the UK, acting as an internal high-impact fund enabling sector- and location-based giving.
• Southwark Impact Fund A collaborative fund partnering with Southwark Council and Community Southwark to support local businesses and non-profits in delivering social value initiatives across Southwark, UK.
• Rounds A campaign feature enabling time-based or goal-based donation rounds for charitable initiatives.
• Employee Voting Add-on An add-on for Donup for Business that engages employees by allowing staff to vote on which charities receive corporate donations.
• Matched Donations Add-on An add-on for Donup for Business that enables companies to automatically match employee charitable contributions.
• Whitelabel Add-on An add-on allowing businesses to replace Donup branding with their own branding for a fully customised corporate giving experience.
• Annual Reports Add-on A curated annual report service presenting a business's charitable impact for reporting and stakeholder communication.
• Co-created Projects Add-on Bespoke end-to-end charitable project development where businesses fund branded initiatives in collaboration with Donup's vetted causes.
• Dough for Good Certification A mark of certification for businesses demonstrating commitment to charitable impact and responsible giving.

Quantifiable outcome

• £315,000 deployed to Southwark causes, supporting 46,000 individuals
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is Donup's payment processor, handling all transaction processing. Donup does not store card details. Stripe charges 1.5% + 20p for standard UK cards and 1.9% + 20p for premium UK cards.
• Southwark CouncilcoreStrategic or Co-development PartnerDonup partners with Southwark Council to support the Southwark Collective Fund, enabling local businesses and non-profits to collaborate on Social Value initiatives. £315,000 has been deployed to Southwark causes through this partnership.
• Community SouthwarkcoreStrategic or Co-development PartnerPartnership to support local businesses and local Non-Profits in collaborating on Social Value initiatives through the Southwark Collective Fund.
• Southwark Collective Fund Business PartnersminorChannel Partner/ Reseller/ DistributorVarious Southwark-based businesses including Chasm & Collab, BrightNest, SwiftHaul, and EchoWave support the fund and collaborate on social value projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goodstack: Corporate giving and employee engagement platform with modular CSR tools; competes head-to-head with Donup for Business in the B2B CSR market.
• Alavida: Corporate giving and employee volunteering platform; directly comparable to Donup for Business in enabling employee engagement with charitable causes.
• JustGiving: UK-headquartered donation platform enabling individuals and charities to raise money online; most direct competitor to Donup's core donor/charity flow in the UK market.
• Donorbox: Online donation platform serving nonprofits and charities with recurring giving, embedded forms, and donor management; closely mirrors Donup's Pick & Mix Causes and My Donup features.
• WorkforGood: UK workplace giving and payroll deduction platform; directly comparable to Donup for Business offering for employee engagement and corporate CSR.

Broad incumbents

• Charities Aid Foundation (CAF): Long-established UK charity providing donor-advised giving, workplace giving (Give As You Earn), and grantmaking services; overlaps with Donup's curated donation flows and DAF-style direction.
• Benevity: Largest enterprise CSR and corporate giving platform globally; overlaps with Donup for Business across employee volunteering, matching, and donation management but at much greater scale and enterprise focus.
• GoFundMe Charity: Mainstream donation platform with nonprofit and charity giving products; competes for donor attention and charity supply but operates at vastly larger scale with platform fees.
• Blackbaud: Large incumbent provider of nonprofit software (CRM, fundraising, donor management); broader portfolio competitor to Donup's charity-side tooling for nonprofits.

Regional players

• Give Lively: US-based nonprofit fundraising platform offering free donation tools to charities; comparable zero-fee donor/charity model, though focused on US nonprofits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/donupuk
• Instagraminstagram.com/donup_uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DONUP LTD