LIONESS MARKETING LIMITED

What LIONESS MARKETING LIMITED does

LIONESS MARKETING LIMITED is a UK-based boutique digital marketing agency that delivers e-commerce growth marketing services to mid-market and selected enterprise brands. Founded and led by Anna Bykova, a former e-commerce operator at Universal Music, Island Records, Western Digital, SanDisk, and Appleyard London, the firm operates a deliberately senior-only, slot-limited model in which the founder and senior strategists manage client accounts directly rather than delegating to junior staff.

The agency's core offering is a unified "360° Growth System" that integrates four service modules — Google Ads management (Shopping, PMax, Demand Gen, Search), Meta Ads and paid social (including TikTok Ads and Pinterest Ads), Klaviyo behavioural email flows (welcome, abandon, post-purchase, win-back), and CRO consultancy (product pages, offer architecture, checkout). AI-powered automation and audit tooling are layered across all channels, and a weekly creative testing matrix is used to scale paid spend while holding ROAS at target. Reported aggregate client outcomes include £12M+ in total ad spend managed, £135M+ in average client revenue generated, a 7.2 average ROAS, and a -34% average CAC reduction.

The business operates on a quote-based, retainer-fee professional services model. Pricing is not publicly disclosed, and the boutique positioning explicitly limits client intake. The primary target segment is scaling e-commerce brands generating £15K–£50K+/month with proven products and a revenue plateau, supplemented by selective enterprise engagements. The company is privately held by its founder, with no disclosed external funding, M&A, or institutional investors.

Name

LIONESS MARKETING LIMITED

Legal name

LIONESS MARKETING LIMITED

Website

https://lionessmarketing.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

LIONESS MARKETING LIMITED is a UK-based boutique e-commerce growth marketing agency, founded by Anna Bykova, delivering an integrated 360° system of Google Ads, Meta/TikTok/Pinterest Ads, Klaviyo email flows, and CRO to a slot-limited roster of mid-market and enterprise e-commerce brands.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

akta.pro primary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

Keywords

• Performance marketing agency
• E-commerce growth marketing
• Google Ads management
• Conversion rate optimization
• Email marketing automation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Agency Services: Management and consulting fees for Google Ads, Meta Ads, Klaviyo email flows, and CRO consultancy services. Revenue is generated through retainer-based professional services where the agency manages and optimises client ad accounts and marketing systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

LIONESS MARKETING LIMITED is a boutique performance growth marketing agency that manages Google Ads (Shopping, PMax, Demand Gen, Search), Meta/Social Ads, Klaviyo email flows, and CRO consultancy for scaling e-commerce brands. The agency delivers these as a unified 360° Growth System that connects acquisition, conversion, and retention into a single compounding loop. Services are retainer-based and delivered through senior strategists managing a limited client roster.

Product overview

LIONESS MARKETING LIMITED offers a unified e-commerce growth marketing system combining four core service modules: Google Ads Management (Shopping, PMax, Demand Gen, Search), Meta Ads/Social Ads (with creative testing framework), Klaviyo Flows (retention email automation with behavioural flows), and CRO Consultancy (conversion optimization). The system is designed to connect every channel into a single loop — acquire, convert, retain — so each turn compounds the last. The company also mentions capabilities in TikTok Ads and Pinterest Ads alongside their core offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Management
• Meta Ads / Social Ads

Quantifiable outcome

• +£18K additional monthly revenue in 90 days
• +6 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Coalition Technologies: Digital agency offering SEO, paid media and CRO services targeted at e-commerce brands. Overlapping mid-market e-commerce client base with Lioness.
• Inflow: E-commerce digital marketing agency focused on paid search, paid social and CRO for Shopify and DTC merchants. Directly comparable target customer and channel stack.
• Single Grain: Performance-focused digital marketing agency specializing in paid acquisition, SEO and CRO for SaaS and e-commerce clients. Comparable in performance-marketing orientation.
• Major Tom: Boutique full-service digital marketing agency offering paid media, SEO and CRO to mid-market and enterprise brands. Comparable boutique, senior-led positioning.
• Stryde: E-commerce-focused digital marketing agency offering paid media, email and CRO services to scaling consumer brands. Same boutique mid-market positioning and similar integrated channel mix as Lioness.
• Disruptive Advertising: Boutique digital performance marketing agency specializing in paid media (Google Ads, Meta) for e-commerce and DTC brands. Closely comparable in service mix, mid-market targeting and ROAS-driven value proposition to Lioness.
• Acceleration Partners: Performance marketing agency focused on affiliate, paid and partner programs for e-commerce and DTC brands. Comparable boutique positioning and similar client segment.

Emerging players

• SmartSites: Digital marketing agency offering paid search, paid social and web design to SMB and mid-market e-commerce brands. Comparable services at a slightly lower-tier client segment than Lioness's mid-market focus.

Broad incumbents

• Tinuiti: Large US-based independent performance marketing agency operating across paid search, paid social, retail media and email. A scaled incumbent offering the same channel capabilities as Lioness but at much larger client scale.
• Jellyfish: Global digital marketing agency offering paid media, SEO, content and creative across enterprise clients. Comparable channel mix but significantly broader portfolio and larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lioness-performance-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIONESS MARKETING LIMITED