RoofEst OÜ
RoofEst OÜ is an Estonian entrepreneur-owned roof services company (founded 2015) that washes, paints, maintains, and constructs roofs for homeowners, apartment associations, agricultural, and industrial customers across Estonia and Finland, completing roughly 200 objects per year.
- Company typePrivate
- Founded2015
- HeadquartersOtepää, Estonia
- Headcount—
- GTM typeB2C
- OfferingServices
What RoofEst OÜ does
RoofEst OÜ is an Estonian private limited company (founded 2015, registered in Otepää, Valga County) that delivers roof maintenance, cleaning, painting, and construction services for residential, agricultural, and light-commercial buildings across Estonia and Finland. The company services approximately 200 objects per year and washes/paints roughly 20,000 m² of roofs seasonally in Finland through its wholly-owned subsidiary RoofEst Finland. Service delivery is organized around four pillars: roof washing (pressure washing with moss treatment), roof painting and coating (Teknos and Nowocoat products), roof maintenance and repair including leak detection and snow/ice removal, and full roof construction/renovation using materials from Ruukki (sheet metal), Monier (stone/concrete tiles), and Icopal (bitumen). Complementary offerings include facade cleaning and painting, street-pavement washing, surface impregnation treatments, and installation of rainwater systems and Pisko roof safety products. The operation is performed directly by company employees using company-owned equipment, notably a Leguan 190 basket lift.
The business model is project-based services priced per square meter or hourly, with all-inclusive quotes, free on-site condition assessment, and a guaranteed 24-hour quote response. Work is backed by 2–5 year warranties and a 100% satisfaction guarantee. Customer segments are horizontally distributed across individual homeowners (primary), apartment associations, agricultural property owners, and industrial/commercial facilities; there is no anchor enterprise customer and revenue is sourced from a long tail of SMB projects. Go-to-market is direct field sales supported by SEO-optimized bilingual websites (roofest.ee, roofest.fi), a rules-based online pricing calculator, and published customer testimonials.
The company is entrepreneur-owned with Randel Kask as the sole disclosed principal (founder/sales lead) and there are no external investors, funding events, or M&A activity disclosed. Capital intensity is modest and tied to specialized physical equipment rather than a scalable platform. The Estonia–Finland dual-market footprint provides some geographic diversification but the operation remains regional in scope, with headcount and revenue not publicly disclosed.
RoofEst OÜ firmographics
Firmographics- Name
- RoofEst OÜ
- Legal name
- RoofEst OÜ
- Website
- https://roofest.ee
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- RoofEst OÜ is an Estonian entrepreneur-owned roof services company (founded 2015) that washes, paints, maintains, and constructs roofs for homeowners, apartment associations, agricultural, and industrial customers across Estonia and Finland, completing roughly 200 objects per year.
- Ownership category
- akta.pro rank
RoofEst OÜ industry classification
Industry- Product category
- Roofing Maintenance and Construction Services
- NAICS
- Roofing Contractors (23816)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Roof Moss/Algae Removal & Roof Cleaning (HSAGAKAJ)
Keywords
Where RoofEst OÜ is headquartered
LocationHeadquarters
- HQ city
- Otepää
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
RoofEst OÜ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Roof Maintenance Services (Washing, Painting, Cleaning): One-time service fees for roof washing, painting, and surface treatment. Services include pressure washing, coating application, moss treatment, and waterproofing. Pricing is per square meter or hourly rates depending on service type.
- Roof Construction and Renovation: New roof construction and complete roof replacement services. Includes material supply, installation, scaffolding/lift equipment, and demolition of old roofing. Priced per square meter with all-inclusive quotes.
- Roof Safety and Rainwater Systems: Installation of Ruukki, Pisko, and Monier roof safety products (snow guards, roof bridges, ladders, railings) and rainwater drainage systems (gutters, downspouts). Priced per linear meter.
- Contractual Snow Removal Services: Contractual snow and ice removal services with ongoing agreements for winter maintenance. Removes snow from roofs when layers exceed 20-30cm to prevent structural damage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Roof Washing: 3-5€/m2 |
| Unit Pricing | Pay-as-you-go | Roof Painting: 6-16€/m2 (material-dependent) |
| Unit Pricing | Pay-as-you-go | Roof Construction: 40-100€/m2 |
| Unit Pricing | Pay-as-you-go | Roof Renovation/Replacement: 70-140€/m2 |
| Usage-based | Pay-as-you-go | Roof Maintenance and Repairs: 48.8€/hour |
| Unit Pricing | Pay-as-you-go | Roof Safety and Rainwater: 25-100€/m |
| Unit Pricing | Pay-as-you-go | Facade Washing: 2-4€/m2 |
| Unit Pricing | Pay-as-you-go | Facade Painting: 10-30€/m2 |
| Unit Pricing | Pay-as-you-go | Street Paving Washing: 2-5€/m2 |
| Unit Pricing | Pay-as-you-go | Snow Removal: Starting from 300€ |
| Unit Pricing | Pay-as-you-go | Leak Repair: Starting from 300€ |
| Unit Pricing | Pay-as-you-go | Roof Maintenance: Starting from 300€ |
| Unit Pricing | Pay-as-you-go | Surface Protection Treatment: Starting from 500€ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
RoofEst OÜ product offering
Product offeringCore offering
RoofEst OÜ provides on-site roof maintenance, cleaning, painting, repair, and construction services for residential, agricultural, and commercial buildings across Estonia and Finland. The company specializes in pressure washing, moss/algae treatment, protective coating application, leak detection, snow removal, and full roof replacement using branded materials such as Ruukki sheet metal, Monier tiles, Icopal bitumen, and Teknos/Nowocoat paints. Complementary offerings include facade cleaning/painting, street pavement washing, surface protection/impregnation, and installation of rainwater drainage systems and roof safety products.
Product overview
RoofEst OÜ is a service-based company offering a comprehensive suite of roof and exterior surface maintenance services. The core offering consists of four main service categories: roof cleaning (pesu), roof painting (värvimine), roof maintenance and repair (hooldus), and roof construction (ehitus). Services are delivered through specialized sub-services tailored to different roof types including stone/concrete tile, metal sheet, eternit/fiber cement, and bitumen/flat roofs. The company also provides complementary services including facade cleaning and painting, street pavement cleaning, surface protection/impregnation treatments, snow removal, and rainwater system/safety product installation. The company primarily serves residential customers in southern Estonia and operates a subsidiary in Finland where they service approximately 20,000 m² of roofs seasonally.
Differentiator
Problem solved
Functional benefit
Products and services
- Katuse pesu (Roof Cleaning)
- Katuse värvimine (Roof Painting)
- Katuse hooldus (Roof Maintenance)
Quantifiable outcome
- Roof painting extends roof life by 10-15 years and restores protective coating
- +4 more outcomes
Companies that use RoofEst OÜ
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
RoofEst OÜ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RoofEst OÜ partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- RuukkicorePrimary roof sheet metal supplier. RoofEst uses Ruukki sheet metal as the main material for sheet metal roof construction and renovation projects. Ruukki products are described as the best materials with long warranties available on the market.
- MoniercorePrimary roof tile (stone/concrete) supplier. RoofEst uses Monier tiles for stone roof construction projects. Monier tiles are described as market-leading products with proven long-term performance.
- IcopalcorePrimary bitumen roofing material supplier. RoofEst uses Icopal bitumen products for flat roof and bitumen shingle construction. Icopal products are described as among the best available on the market.
- NowocoatcoreRoof coating and paint supplier. RoofEst uses Nowocoat products for stone roof painting and surface protection/impregnation treatments. Nowocoat products include moss treatments and specialized coatings.
- TeknoscoreRoof paint supplier for sheet metal and eternit roof painting. RoofEst uses Teknos professional-grade roof paints suitable for Nordic climate conditions.
- PiskosupportingRoof safety product supplier. Pisko products include snow guards, roof bridges, ladders, and safety railings for roof access and fall protection.
- BMI GroupsupportingListed as a cooperation partner on the website footer. BMI Group (formerly Braas Monier) is a roofing materials manufacturer.
- DecorasupportingListed as a cooperation partner. Decora is a Finnish construction and building materials company.
- Rooftech FinlandsupportingListed as a cooperation partner. Rooftech Finland supplies roofing products including Enkopur.
- EssvesupportingListed as a cooperation partner. Essve supplies construction fasteners and tools for professional use.
- Kemper SystemsupportingListed as a cooperation partner through Coating Source. Kemper System provides specialized coating and waterproofing solutions.
- Coating SourcesupportingListed as a cooperation partner. Coating Source represents coating manufacturers including Kemper System.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
RoofEst OÜ competitors and assessment
Company assessmentBroad incumbents
- Lindab: Lindab is a Swedish-Northern European building envelope company producing profiled sheet metal roofing, rainwater systems, and roof safety products — directly overlapping with RoofEst's sheet metal roofing, gutters, and snow-guard installation offerings. Its established Nordic installer network makes it a broad incumbent peer.
- BMI Group (Braas Monier / Icopal): BMI Group is the merged entity of Braas Monier and Icopal — both listed as RoofEst cooperation partners — and is one of Europe's largest roofing manufacturers with extensive certified installer programs for tile and bitumen roofs. It is directly comparable to RoofEst as a supplier and indirect competitor through its installer ecosystem.
- Ruukki (SSAB): Ruukki is a Nordic steel and roofing products manufacturer (now part of SSAB) that supplies the sheet metal RoofEst installs and operates certified installer networks across the Baltics and Nordics. As both a key supplier to RoofEst and a competitor through its installer network, Ruukki is a highly comparable incumbent in metal roofing.
- Monier: Monier is a leading concrete and clay tile manufacturer (now under BMI) that supplies RoofEst's stone roof installations and runs its own installer networks across Northern Europe. Its stone/concrete tile offering overlaps directly with RoofEst's kivikatuse ehitus line.
- IKO Sales International: IKO is a global roofing manufacturer producing bitumen shingles, waterproofing membranes, and insulation systems with installer networks across Europe. Its bitumen and waterproofing portfolio overlaps directly with RoofEst's flat roof, bitumen shingle, and leak-remediation services.
- Onduline: Onduline is a global lightweight bitumen roofing sheet manufacturer with installation networks across Europe. Its bitumen sheet systems are an alternative to the Icopal-based bitumen roofs RoofEst builds, serving the same small-structure and renovation customer base.
- Tegola Canadese: Tegola is one of Europe's largest bitumen shingle and waterproofing membrane manufacturers with installer networks across Europe. Its bitumen and waterproofing systems are functionally equivalent to RoofEst's Icopal-based bitumen roofing and roof leak remediation services.
- Wienerberger: Wienerberger is the world's largest producer of clay bricks and a major clay roof tile manufacturer with installation programs across Europe. Its ceramic roof tile line competes with RoofEst's stone/concrete tile installation and serves an overlapping residential renovation customer base.
Regional players
- Isola: Isola is a Norwegian manufacturer of roofing underlay, membranes, and waterproofing systems serving the Nordic market. Its product range overlaps with RoofEst's flat-roof and waterproofing work, and its regional Nordic installer network makes it a regional peer in the same climate-driven roofing market.
- Katepal: Katepal is a Finnish bitumen roofing shingle and membrane manufacturer that serves the same Finnish market where RoofEst runs its seasonal subsidiary. Its bitumen roofing products overlap with RoofEst's bitumen katuse ehitus and pesu services in a regional context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RoofEst OÜ financial estimates
Financial estimateRevenue estimate
Valuation estimate
RoofEst OÜ leadership team
Management profileNumber of profiles
Profiles1 record
RoofEst OÜ subsidiaries and ownership
Company hierarchySubsidiaries1 record
RoofEst OÜ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RoofEst OÜ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RoofEst OÜ
What does RoofEst OÜ do?
RoofEst OÜ provides on-site roof maintenance, cleaning, painting, repair, and construction services for residential, agricultural, and commercial buildings across Estonia and Finland. The company specializes in pressure washing, moss/algae treatment, protective coating application, leak detection, snow removal, and full roof replacement using branded materials such as Ruukki sheet metal, Monier tiles, Icopal bitumen, and Teknos/Nowocoat paints. Complementary offerings include facade cleaning/painting, street pavement washing, surface protection/impregnation, and installation of rainwater drainage systems and roof safety products.
Is RoofEst OÜ a public or private company?
RoofEst OÜ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RoofEst OÜ founded?
RoofEst OÜ was founded in 2015.
Where is RoofEst OÜ based?
RoofEst OÜ is headquartered in Otepää, Estonia, in the Europe region.
How does RoofEst OÜ make money?
Four revenue lines are on record. Roof Maintenance Services (Washing, Painting, Cleaning) is the primary driver. The others are roof Construction and Renovation, roof Safety and Rainwater Systems and contractual Snow Removal Services.
Who are RoofEst OÜ's main competitors?
Broad incumbents on record are Lindab, BMI Group (Braas Monier / Icopal), Ruukki (SSAB), Monier, IKO Sales International, Onduline, Tegola Canadese and Wienerberger. Regional players are Isola and Katepal.
Does RoofEst OÜ have an API?
No public API is recorded for RoofEst OÜ.
What industry is RoofEst OÜ in?
RoofEst OÜ's product category is Roofing Maintenance and Construction Services. Its primary akta.pro industry code is HSAGAKAJ, Roof Moss/Algae Removal & Roof Cleaning. Its NAICS code is 23816 and its SIC code is 7340.