What Prime Incorporated does

Prime Incorporated, operating as PRIME Digital Marketing, is a privately held, full-service digital marketing agency founded in 2011 and headquartered at 810 N Wallace Ave, Suite D, Bozeman, Montana. The firm provides strategy, creative, content, paid media, and web design services, built on HubSpot's integrated CRM/CMS/marketing-automation platform (PRIME is a certified HubSpot agency partner) and reinforced by a Google Partner Badge. It has operated for over 14 years and operates as an independent, privately held entity with no disclosed parent company, subsidiaries, funding rounds, or external investors.

The company's go-to-market is consultative and sales-led, with prospective clients reaching the firm via website contact forms and direct consultation; there are no resellers or marketplace channels. Revenue is generated through project-based fees and retainer arrangements under a professional services model, with quote-based, non-publicly-disclosed pricing. Distribution includes direct website inquiries, the HubSpot partner network, and a formal membership in the Montana Credit Union League (joined May 2025), which serves as a GTM channel into regional credit unions.

PRIME targets two primary vertical segments: mid-sized credit unions (typically $100M-$500M in assets, 10,000-50,000 members) requiring compliance-conscious marketing and member-acquisition support, and tourism/hospitality organizations (CVBs, DMOs, hotels, travel brands) seeking destination branding and audience growth. Anchor client relationships include Rocky Mountain Credit Union (10-year partnership with documented 135% asset growth and 79% membership growth), Visit Bozeman (7+ year partnership credited with 36,000+ Instagram followers, 35,000+ email subscribers, and a 108% increase in airline passengers to Bozeman-Yellowstone International Airport), Montana Educators Credit Union, Starry Night Lodging + RV, RSVP Motel, and Hotel Zazz. Gregg Alexander is identified as COO.

Name

Prime Incorporated

Legal name

Prime Incorporated

Website

https://primebzn.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Prime Incorporated is a Bozeman, Montana-based digital marketing agency specializing in credit union and tourism/hospitality marketing, delivering strategy, content, paid media, brand development, and HubSpot-powered web design to mid-market clients across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Bozeman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing strategy, creative, and execution across marketing consulting, content marketing, brand development, paid media, and web design. Revenue generated through project-based fees and retainer arrangements with clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

PRIME is a full-service digital marketing agency that delivers marketing consulting, content marketing, brand development and creative, paid media management, and web design as an integrated offering, primarily built on the HubSpot platform. The agency also operates vertical-specific service lines for tourism/DMO/hospitality clients and mid-sized credit unions, generating revenue through project-based fees and retainer engagements with US-based business clients.

Product overview

PRIME is a full-service digital marketing agency offering a unified portfolio of services built around HubSpot as the primary technology platform. The core service lineup includes Marketing Consulting, Content Marketing, Brand Development & Creative, Paid Media, and Web Design—all designed to work together as an integrated marketing ecosystem. The agency also specializes in industry-specific verticals: Tourism Marketing (for CVBs, DMOs, hotels, hospitality) and Credit Union Marketing (for financial institutions with compliance requirements). As a certified HubSpot Agency Partner, the agency extends HubSpot's CRM, CMS, and marketing automation capabilities to clients through implementation, customization, and ongoing management services.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Consulting High-level strategic analysis of a client's strategy, tools, and processes from a neutral third-party perspective, using data to identify ROI opportunities and inefficiencies. Targeted at growth-minded US businesses, mid-sized credit unions, and tourism/hospitality organizations.
• Content Marketing Creation of high-quality, personalized content designed for organic discoverability through search engines and social media platforms. Targeted at businesses seeking inbound content strategies and SEO-driven audience growth.
• Brand Development & Creative Collaborative brand identity development, including visual and written representations that articulate an organization's core values and story. Used for rebrands, new brand launches, and brand evolution for hospitality, tourism, and financial clients.
• Paid Media Targeted advertising campaign management across digital platforms (Google Ads, paid social), focusing on qualified lead generation and budget optimization for credit union, tourism, and mid-market clients.
• Web Design Website design and development services built on the HubSpot CMS, creating functional websites that integrate with HubSpot marketing tools (CRM, email automation, analytics) for comprehensive campaign management.
• Tourism Marketing Services Specialized digital marketing for travel organizations including CVBs, DMOs, hotels, and hospitality groups, with a focus on destination branding, content marketing, paid media, social media growth, and audience targeting.
• Credit Union Marketing Services Marketing solutions tailored for mid-sized credit unions, addressing compliance requirements, member acquisition, demographic targeting, and regulatory considerations in financial services marketing.
• HubSpot Implementation Services Certified HubSpot agency partner services including onboarding, website development on HubSpot CMS, CRM implementation, email marketing automation, workflow setup, and analytics reporting for client organizations.

Quantifiable outcome

• RMCU achieved 135% asset growth ($170M to $400M) and 79% membership growth (14K to 25K) over 10-year partnership, with average member age reduced by 16 years in first 2 years
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Montana Credit Union LeaguecoreGTM or Marketing Partner · 5 May 2025PRIME officially joined the Montana Credit Union League in May 2025, formalizing a partnership to provide credit union-specific marketing strategies and services to league member institutions. This partnership leverages PRIME's decade of financial marketing experience with the league's member network.
• HubSpotcoreTechnology or IntegrationPRIME is a certified HubSpot agency partner, equipped to help clients build websites, set up custom CRMs, design email campaigns, and automate workflows using HubSpot's integrated marketing platform. HubSpot provides CRM, CMS, and integrated marketing tools that PRIME leverages for client implementations.
• Bozeman-Yellowstone International Airport / AirlinesminorStrategic or Co-development PartnerPRIME consulted with Visit Bozeman to form strategic partnerships with airlines to bring new routes and flights to Bozeman-Yellowstone International Airport, directly influencing visitor growth through increased air access.
• Montana State University Athletic DepartmentminorStrategic or Co-development PartnerPRIME initiated a partnership between RMCU and Montana State University's athletic department to increase brand placement on campus, supporting RMCU's strategy to reach younger demographics through university visibility.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GALE: GALE is a data-driven, full-service marketing agency with capabilities spanning strategy, creative, media, and analytics, comparable to PRIME's full-service digital marketing positioning across categories and verticals.
• Bounteous: Bounteous (now part of Cognizant) is a large digital experience and HubSpot Elite partner offering strategy, creative, and engineering at enterprise scale, competing for the same mid-market and enterprise HubSpot-led engagements as PRIME.

Direct peers

• Salted Stone: Salted Stone is a HubSpot Solutions Partner agency providing inbound marketing, web design, and HubSpot onboarding services; comparable in size and service mix to PRIME's HubSpot agency business.
• SmartBug Media: SmartBug Media is one of the largest HubSpot Elite Solutions Partners and offers full-service inbound marketing, sales enablement, and HubSpot implementation services, mirroring PRIME's positioning as a HubSpot-centric marketing agency serving mid-market clients.
• New Breed Revenue: New Breed is a HubSpot Elite Solutions Partner specializing in revenue operations and B2B marketing for mid-market and enterprise clients, closely comparable to PRIME's HubSpot-driven, mid-market-oriented service model.
• Square 2 Marketing: Square 2 Marketing is a HubSpot Elite Solutions Partner focused on inbound marketing, web design, and HubSpot CRM implementation for B2B companies, directly overlapping with PRIME's core service offering.
• Three Deep: Three Deep is a HubSpot Solutions Partner offering marketing automation, inbound marketing, and CRM implementation services, closely overlapping with PRIME's mid-market HubSpot-centric offering.

Regional players

• Revenue River: Revenue River is a HubSpot Solutions Partner based in the Mountain West (Colorado) providing inbound marketing, web design, and HubSpot implementation, comparable to PRIME's regional positioning and similar service stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/primebzn
• LinkedInlinkedin.com/company/prime-incorporated
• Instagraminstagram.com/primebzn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Incorporated