Wraps Direct
Wraps Direct is a Jacksonville, FL-based vehicle wrap and large-format printing company founded in 2008, designing, printing, and installing commercial and consumer wraps through a nationwide network of 700+ certified installers across all 50 US states.
- Company typePrivate
- Founded2008
- HeadquartersJacksonville, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Wraps Direct does
Wraps Direct is a privately held vehicle wrap and large-format printing company headquartered in Jacksonville, Florida, founded in 2008. It designs, prints, and installs a broad range of wrap products, including fleet wraps, full and partial vehicle wraps, custom wraps, boat wraps, trailer wraps, window perforated wraps, and specialty wraps, and has expanded into adjacent verticals such as semi-truck wraps, construction vehicle wraps, real estate vehicle wraps, building wraps, and luxury paint protection film (PPF). Installation is delivered through a nationwide network of 700+ certified installation locations across all 50 US states, with design and print centralized. The company is a 3M Certified Partner and produces graphics using HP 800 Latex printing technology with 3M, Avery Dennison, and Arlon materials.
Wraps Direct firmographics
Firmographics- Name
- Wraps Direct
- Legal name
- Wraps Direct
- Website
- https://wrapsdirect.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Wraps Direct is a Jacksonville, FL-based vehicle wrap and large-format printing company founded in 2008, designing, printing, and installing commercial and consumer wraps through a nationwide network of 700+ certified installers across all 50 US states.
- Ownership category
- akta.pro rank
Wraps Direct industry classification
Industry- Product category
- Vehicle Wrap and Large-Format Graphics Services
- NAICS
- Commercial Screen Printing (323113), Unlaminated Plastics Film and Sheet (except Packaging) Manufacturing (326113)
- SIC
- Service Industries For The Printing Trade (2790), Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Finishing, Converting & Die-Cutting Services (IMALAKAN)
- akta.pro secondary industries
- Flexible Packaging Converting & Finishing (Slitting, Rewinding, Coating, Embossing) (IMALABAL), Wrapping & Bundling Equipment (Shrink/Stretch) (IMAHAOAD)
Keywords
Where Wraps Direct is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wraps Direct business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Wrap Design, Printing & Installation Services: Core revenue stream from full-service vehicle wrap projects including custom design, premium HP latex printing, and professional installation through the nationwide network. Revenue is project-based, one-time per vehicle wrap, with fleet coordination services included for multi-vehicle orders. Design process takes 7-14 days, printing takes 48 hours, and installation takes 3-5 days per vehicle.
- Specialty Wrap Services: Specialty wrap services including boat wraps, RV/camper wraps, trailer wraps, building wraps, wall wraps, floor wraps, storefront wraps, and perforated window wraps. Pricing varies by surface type and size. Boat wraps typically range $1,400-$3,000 depending on size and type. Floor wraps start around $3-8 per square foot.
- Paint Protection Film (PPF) & Protective Coatings: Paint Protection Film installation services offering clear polyurethane film for scratch, stone chip, and UV protection. Available at the Jacksonville headquarters location. Film is self-healing and UV-resistant with a 7-10 year lifespan.
- Financing Facilitation (Quickspark Partnership): Financing options are offered through a partnership with Quickspark, enabling customers to pay for wraps over time. Quickspark provides no payments for 90 days, early pay options, and business credit building. Wraps Direct acts as the merchant facilitating the financing for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Quote — Project-Based Vehicle Wraps |
| Unit Pricing | Pay-as-you-go | Boat Wrap Pricing Range |
| Unit Pricing | Pay-as-you-go | Floor Wrap Pricing Range |
| Other | Pay-as-you-go | Quickspark Financing Options |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Wraps Direct product offering
Product offeringCore offering
Wraps Direct is a nationwide vehicle wrap and large-format printing company that designs, prints, and installs vinyl wraps for cars, trucks, boats, trailers, RVs, fleets, and commercial surfaces. The company operates a turn-key process using HP 800 latex printing technology with premium 3M, Avery Dennison, and Arlon materials, delivered through a network of 700+ certified installers across all 50 US states.
Product overview
Wraps Direct is a nationwide vehicle wrap and large-format printing company offering a comprehensive portfolio of wrap products and services. The core offering consists of vehicle wraps (fleet, full, partial, custom, boat, trailer, RV, construction, semi-truck) and specialty wraps (wall, floor, storefront, building, window perforated, spot graphics), complemented by Paint Protection Film. Services include professional wrap design (30+ years experience, 7-14 day turnaround), HP latex printing (48-hour production), and nationwide installation through a network of 700+ certified installers. The company positions itself as a turn-key solution provider handling the entire process from concept to installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Fleet Wraps
Quantifiable outcome
- Vehicle wraps generate up to 70,000 impressions per day
- +6 more outcomes
Companies that use Wraps Direct
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Wraps Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wraps Direct partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- 3McoreWraps Direct is a 3M certified partner. They exclusively use 3M films, vinyl, and cast laminates, utilizing the 3M component matching system for optimal performance between vinyl and laminate. 3M materials come with manufacturer warranties typically ranging 3-7 years depending on material type. This is a core materials partnership enabling their premium product positioning.
- Avery DennisonmajorWraps Direct uses Avery Dennison vinyl materials as one of their primary suppliers alongside 3M. Avery Dennison materials come with manufacturer warranties typically ranging 3-7 years depending on material type. This partnership provides material variety and redundancy in the supply chain.
- ArlonmajorWraps Direct uses Arlon vinyl materials as part of their premium materials offering. Arlon is cited alongside 3M and Avery Dennison as one of the industry-leading vinyl suppliers used by the company.
- HP (Hewlett-Packard)coreWraps Direct uses HP 800 latex printers for all wrap production. HP latex technology delivers 100% dry instant-cure prints with no off-gassing delays, flexible inks conforming to curves, and eco-friendly water-based formulation. This is core printing technology enabling their production capabilities and turnaround advantages.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Wraps Direct competitors and assessment
Company assessmentDirect peers
- Signarama: Signarama is a global sign and graphics franchise with US locations offering vehicle wraps, fleet branding, and custom graphics. It competes with Wraps Direct in the same product categories with a similar franchise-driven distribution model targeting SMB and commercial customers.
- Image360: Image360 is a national sign and graphics franchise focused on custom signs, vehicle wraps, and large-format graphics for businesses. It serves the same SMB and commercial customer base as Wraps Direct with comparable services across vehicle wraps, wall graphics, and storefront signage.
- SpeedPro Imaging: SpeedPro Imaging is the largest national franchise network for large-format printing and vehicle wraps in the US, with hundreds of studio locations. It is the closest direct competitor to Wraps Direct's nationwide vehicle wrap and graphics service, using similar digital printing technology and serving the same fleet, commercial, and individual customer segments.
- Fastsigns: Fastsigns is a national franchise network with 750+ locations specializing in signs, graphics, and vehicle wraps for business customers. It competes directly with Wraps Direct in fleet wraps, custom vehicle graphics, and storefront/wall wraps, with the additional advantage of franchise-driven brand marketing and broader service offerings.
Broad incumbents
- Avery Dennison Graphics Solutions: Avery Dennison is a major global supplier of vinyl wrap films and graphic materials used by Wraps Direct as one of three primary material brands (alongside 3M and Arlon). It competes indirectly with Wraps Direct as a materials provider and supplies many of Wraps Direct's installer-network competitors as well.
- 3M Commercial Solutions: 3M is a global materials conglomerate that supplies the cast vinyl, films, and laminates used by Wraps Direct as a 3M Certified Partner. 3M operates broadly across graphics, safety, and industrial materials and does not directly install wraps, but it sits upstream in the value chain and influences wrap installer economics and material warranties industry-wide.
Emerging players
- Wrapify: Wrapify operates a gig-economy vehicle wrap advertising platform that wraps consumer vehicles for advertiser campaigns. It targets a different end market (consumer drivers earning ad income) than Wraps Direct but competes for advertiser attention in the vehicle-wrap-as-advertising narrative Wraps Direct uses to win fleet customers.
- Signs.com: Signs.com is a digitally native sign and graphics retailer offering online ordering for vehicle wraps, banners, and custom graphics. It competes with Wraps Direct particularly for individual and small-business buyers who prefer online ordering over quote-based sales, though it lacks Wraps Direct's certified installer network depth.
- Carvertise: Carvertise is a vehicle wrap advertising network that places advertiser branding on consumer and fleet vehicles across US markets. It overlaps with Wraps Direct's advertiser-targeted value proposition (CPM, impressions) and represents a different go-to-market model for the same underlying wrap-as-advertising demand.
Others
- HP Large Format Printing: HP supplies the 800-series Latex large-format printers Wraps Direct uses for wrap production. HP does not sell wraps directly but enables the entire large-format printing ecosystem including Wraps Direct and its competitors, and influences printing technology economics (speed, ink cost, substrate compatibility) across the industry.
Market position
Competitive moat4 records
Key highlights7 records
Customer concentration
Wraps Direct social profiles
Digital presenceWraps Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wraps Direct leadership team
Management profileNumber of profiles
Wraps Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wraps Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wraps Direct
What does Wraps Direct do?
Wraps Direct is a nationwide vehicle wrap and large-format printing company that designs, prints, and installs vinyl wraps for cars, trucks, boats, trailers, RVs, fleets, and commercial surfaces. The company operates a turn-key process using HP 800 latex printing technology with premium 3M, Avery Dennison, and Arlon materials, delivered through a network of 700+ certified installers across all 50 US states.
Is Wraps Direct a public or private company?
Wraps Direct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wraps Direct founded?
Wraps Direct was founded in 2008.
Where is Wraps Direct based?
Wraps Direct is headquartered in Jacksonville, United States, in the North America region.
How does Wraps Direct make money?
Four revenue lines are on record. Vehicle Wrap Design, Printing & Installation Services are the primary driver. The others are specialty Wrap Services, paint Protection Film (PPF) & Protective Coatings and financing Facilitation (Quickspark Partnership).
Who are Wraps Direct's main competitors?
Direct peers on record are Signarama, Image360, SpeedPro Imaging and Fastsigns. Broad incumbents are Avery Dennison Graphics Solutions and 3M Commercial Solutions. Emerging players are Wrapify, Signs.com and Carvertise. HP Large Format Printing is listed as an others.
Does Wraps Direct have an API?
No public API is recorded for Wraps Direct.
What industry is Wraps Direct in?
Wraps Direct's product category is Vehicle Wrap and Large-Format Graphics Services. Its primary akta.pro industry code is IMALAKAN, Finishing, Converting & Die-Cutting Services, with a secondary code of IMALABAL, Flexible Packaging Converting & Finishing (Slitting, Rewinding, Coating, Embossing). Its NAICS code is 323113 and its SIC code is 2790.