ELKE Mööbel
ELKE Mööbel is a Tallinn-based, privately held Estonian retailer and contract furnisher specializing in Scandinavian and Western European design furniture, lighting, and accessories; authorized distributor for 50+ premium brands, serving home consumers, corporate offices, hospitality, and cultural and diplomatic clients via showroom, e-commerce, project sales, and wholesale channels.
- Company typePrivate
- Founded1998
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ELKE Mööbel does
ELKE Mööbel (legal entity: OÜ ELKE Mööbel) is a privately held Estonian interior design retailer and contract furnisher, founded in 1998 and headquartered at Järve 2, Tallinn. The company specializes in Scandinavian and Western European design furniture, lighting, and interior accessories, acting as an authorized distributor for more than 50 brands including HAY, Ferm Living, Muuto, Fritz Hansen, Louis Poulsen, Framery, Gubi, Montana, Normann Copenhagen, Bolia, Cane-Line, Vondom, &Tradition, and IMPACT ACOUSTIC. Its own-branded line includes the Move ECO-PRO height-adjustable table. The technology base is a Magento e-commerce storefront paired with a physical showroom (sisustussalong) and a separate warehouse at Metalli 8, Tallinn; no proprietary software or AI capabilities are disclosed.
The company operates a multi-channel go-to-market combining (i) retail showroom sales, (ii) the elkemoobel.ee e-commerce site with loyalty program (Püsiklient), installment financing (ESTO), and outlet/sales campaigns of 20–60%, (iii) a dedicated project sales desk for corporate, public-sector, and hospitality clients staffed by architecture-trained project managers, and (iv) wholesale distribution into Estonia and neighboring markets as the brand importer for the represented manufacturers. Customer segments span individual home consumers, corporate offices, public institutions, hospitality venues (Hilton Tallinn Park Hotel, Tallink Express Hotel, Fotografiska, Mikkeller), cultural venues (Tallinna Linnateater, Eesti Rahva Muuseum, Niguliste kirik), and diplomatic projects (Estonian embassies in Paris and Helsinki).
Financially, ELKE Mööbel is bootstrapped with no disclosed funding rounds, parent company, or external investors; revenue is not publicly disclosed. The team is approximately 15 staff including the CEO (Siim Siigur), finance manager, marketing manager, retail/wholesale managers, dedicated home and business project managers, a purchasing manager, warehouse operator, and accounting support. The business model is transactional (one-time retail and project sales) plus wholesale distribution, with no subscription or recurring-revenue pricing layer evident in the input data.
ELKE Mööbel firmographics
Firmographics- Name
- ELKE Mööbel
- Legal name
- OÜ ELKE Mööbel
- Website
- https://elkemoobel.ee
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ELKE Mööbel is a Tallinn-based, privately held Estonian retailer and contract furnisher specializing in Scandinavian and Western European design furniture, lighting, and accessories; authorized distributor for 50+ premium brands, serving home consumers, corporate offices, hospitality, and cultural and diplomatic clients via showroom, e-commerce, project sales, and wholesale channels.
- Ownership category
- akta.pro rank
Where ELKE Mööbel is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
ELKE Mööbel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Sales: Direct sales of furniture, lighting, and accessories through physical showroom and e-commerce platform to home consumers and business customers.
- Project Sales: Customized interior solutions for corporate offices, public spaces, hotels, restaurants, and residential projects. Includes consultation, product selection, delivery, and installation services.
- Wholesale/Distribution: Wholesale operations as authorized importer for multiple Scandinavian and Western European interior brands, distributing products in Estonia and neighboring markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with seasonal promotions |
| Subscription | Annual | Loyalty program (Püsiklient) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
ELKE Mööbel product offering
Product offeringCore offering
ELKE Mööbel operates a combined retail showroom and e-commerce store selling Scandinavian and Western European design furniture, lighting, and interior accessories from over 50 brands. The company also provides professional interior consulting and project sales services for residential homes, corporate offices, and public spaces such as hotels, restaurants, theaters, and embassies. As an authorized Estonian importer and wholesaler, the company distributes multiple international design brands in Estonia and neighboring markets.
Product overview
ELKE Mööbel is a furniture and interior design company operating as a combined retail showroom and e-commerce store, established in 1998. The company functions as one of the largest importers of Scandinavian and Western European design furniture in Estonia. Their product portfolio centers on three core categories: furniture (tables, chairs, outdoor furniture, sofas, beds, storage, acoustic products, modular walls, kids furniture), lighting (pendant lights, wall/ceiling lights, desk lamps, table lamps, portable lamps, floor lamps), and accessories (decor, storage, textiles, kitchen, bathroom, office items, mirrors, wallpapers). They also offer their own branded furniture line, interior consultation services, project sales for commercial and residential spaces, wholesale distribution of multiple interior brands, and maintain an outlet for discounted showroom samples.
Differentiator
Problem solved
Functional benefit
Products and services
- Mööbel (Furniture)
- Valgustid (Lighting)
- Aksessuaarid (Interior Accessories)
- ELKE Mööbel Own Brand Furniture
- Sisustuskonsultatsioon (Interior Consultation Service)
- Projektimüük (Project Sales Service)
- Hulgimüük (Wholesale Distribution)
- Kinkekaardid (Gift Cards)
Companies that use ELKE Mööbel
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
ELKE Mööbel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ELKE Mööbel partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and strategic.
- HAYcoreAuthorized distributor of HAY furniture brand in Estonia. ELKE Mööbel hosts product launches and exclusive presentations, such as the HAY x Jasper Morrison Outdoor Market collection launch in April 2024.
- Ferm LivingcoreAuthorized distributor of Ferm Living furniture and accessories in Estonia. Featured brand with regular campaign promotions and new collection launches.
- MuutocoreAuthorized distributor of Muuto Scandinavian furniture brand in Estonia.
- StringcoreAuthorized distributor of String furniture systems (shelf systems) in Estonia. String shelving celebrated 75 years of iconic design status.
- IMPACT ACOUSTICstrategicExclusive partnership with IMPACT ACOUSTIC, a leader in sustainable acoustic solutions. ELKE Mööbel hosted IMPACT ACOUSTIC brand ambassador Daniel Verlooven during XX Disainiöö (Design Night) festival. IMPACT ACOUSTIC specializes in sustainable acoustic panels made from recycled materials.
- FramerycoreAuthorized distributor of Framery acoustic pods and office solutions in Estonia.
- Cane-LinecoreAuthorized distributor of Cane-Line outdoor furniture brand in Estonia. Featured prominently in outdoor furniture category with products like Moments sofa series.
- Fritz HansencoreAuthorized distributor of Fritz Hansen Danish furniture brand in Estonia.
- Louis PoulsencoreAuthorized distributor of Louis Poulsen lighting in Estonia.
- Normann CopenhagencoreAuthorized distributor of Normann Copenhagen design furniture and accessories in Estonia.
- BoliacoreAuthorized distributor of Bolia furniture brand in Estonia.
- MontanacoreAuthorized distributor of Montana modular furniture systems in Estonia.
- GubicoreAuthorized distributor of Gubi furniture and lighting brand in Estonia.
- VondomcoreAuthorized distributor of Vondom outdoor furniture brand (Spanish design) in Estonia.
- &TraditioncoreAuthorized distributor of &Tradition Scandinavian furniture and lighting brand in Estonia.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
ELKE Mööbel competitors and assessment
Company assessmentOthers
- Fritz Hansen: Premium Danish furniture manufacturer (iconic Egg, Swan, Series 7 chairs) distributed by ELKE Mööbel. Functions as supplier and indirect competitor through Fritz Hansen's own flagship retail and B2B sales in the same Scandinavian design category.
- HAY: Danish contemporary design furniture and accessories brand that ELKE Mööbel distributes. Both an upstream supplier and indirect competitor through HAY's own retail (HAY House) and D2C channels, which can serve Estonian customers without a local distributor.
Direct peers
- Nordic Nest: Online Scandinavian design retailer with curated multi-brand assortment across furniture, lighting, and home accessories. Directly comparable to ELKE Mööbel's e-commerce and multi-brand curation model, although Nordic Nest operates pan-Europe online without a showroom-led motion.
- BoConcept: Danish furniture retailer with global franchise showroom network, premium positioning, and B2B project sales. Closest direct comparable to ELKE Mööbel's showroom-plus-project-sales model in the Scandinavian design furniture category, though operating at much larger international scale.
- Kinnarps: Swedish office furniture manufacturer and project seller with strong presence in the Nordics and Baltics. Comparable to ELKE Mööbel's project sales motion for corporate office and public sector interiors, with deep overlap on enterprise fit-out customers.
- Bolia: Scandinavian design furniture brand with own retail showrooms across Europe. Comparable to ELKE Mööbel as a Scandinavian design competitor selling directly to consumers, with overlapping premium positioning and an own-brand product line.
Broad incumbents
- JYSK: Mass-market home furnishings retailer with extensive Baltic presence (multiple Estonian stores). Competes for entry- and mid-level furniture and home goods spend, but at a significantly lower price tier than ELKE Mööbel's premium Scandinavian design offering.
- Design Within Reach: US-based retailer of premium modern and Scandinavian design furniture with showroom and e-commerce channels. Comparable business model (curated premium design, multi-brand assortment) though at much larger scale and primarily North American focus.
- IKEA: Global mass-market furniture and home furnishings retailer with locations across the Baltics. Indirect competitor setting the price anchor for furniture in Estonia, though serving a much broader and lower-priced segment than ELKE Mööbel.
Emerging players
- Audo Copenhagen: Danish design furniture brand with own Copenhagen showroom and growing retail presence. Comparable aesthetic and target customer to ELKE Mööbel's portfolio, representing both a brand-level peer and an emerging showroom competitor in the Scandinavian design space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ELKE Mööbel social profiles
Digital presenceELKE Mööbel financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELKE Mööbel leadership team
Management profileNumber of profiles
Profiles12 records
ELKE Mööbel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELKE Mööbel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELKE Mööbel
What does ELKE Mööbel do?
ELKE Mööbel operates a combined retail showroom and e-commerce store selling Scandinavian and Western European design furniture, lighting, and interior accessories from over 50 brands. The company also provides professional interior consulting and project sales services for residential homes, corporate offices, and public spaces such as hotels, restaurants, theaters, and embassies. As an authorized Estonian importer and wholesaler, the company distributes multiple international design brands in Estonia and neighboring markets.
Is ELKE Mööbel a public or private company?
ELKE Mööbel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ELKE Mööbel founded?
ELKE Mööbel was founded in 1998. It employs 11 to 50 people.
Where is ELKE Mööbel based?
ELKE Mööbel is headquartered in Tallinn, Estonia, in the Europe region.
How does ELKE Mööbel make money?
Three revenue lines are on record. Retail Sales are the primary driver. The others are project Sales and wholesale/Distribution.
Who are ELKE Mööbel's main competitors?
Others on record are Fritz Hansen and HAY. Direct peers are Nordic Nest, BoConcept, Kinnarps and Bolia. Broad incumbents are JYSK, Design Within Reach and IKEA. Audo Copenhagen is listed as an emerging player.
Does ELKE Mööbel have an API?
No public API is recorded for ELKE Mööbel.