Adams Natural Foods Inc.

What Adams Natural Foods Inc. does

Adams Natural Foods Inc. operates the Adams® Peanut Butter brand, producing natural peanut butter spreads for U.S. retail consumers. Founded in 1922 and headquartered in Orrville, Ohio, the company manufactures a portfolio of natural peanut butter products under a clean-label positioning that uses only fresh roasted peanuts and salt, with no artificial colors, flavors, preservatives, or added sugar. The product line includes Creamy (smooth), Crunchy (chunky), and No Stir varieties, all built on the same two-ingredient formulation that has defined the brand for over a century.

The core technology is conventional natural food processing rather than a proprietary software or platform architecture. Adams does not operate its own direct manufacturing footprint disclosed in the data; instead, it is wholly owned by The J.M. Smucker Company (NYSE: SJM), a publicly traded diversified food conglomerate, and relies on the parent's infrastructure for production, distribution, and corporate functions such as legal, privacy, and careers. The brand's go-to-market is a dual-channel CPG model: physical retail grocery distribution paired with online e-commerce availability through the brand's website and third-party online retailers. Revenue is generated through consumer packaged goods sales of finished peanut butter jars to end consumers via these retail and online channels. Pricing is not publicly disclosed.

The customer base consists of health-conscious consumers seeking clean-label, minimally processed peanut butter options with simple ingredient lists. The brand segments consumers horizontally rather than by use case or vertical. No named retail customers, distribution partners, or enterprise logos are disclosed, and customer concentration data is therefore not available from the supplied material.

Name

Adams Natural Foods Inc.

Legal name

Adams Peanut Butter (brand owned by The J.M. Smucker Company)

Website

https://adamspeanutbutter.com

Company type

Private

Founded year

1922

Operating status

Operating

Short description

Adams Natural Foods Inc. produces Adams® natural peanut butter spreads (creamy, crunchy, no-stir varieties) made from fresh roasted peanuts and salt. The 1922-founded brand serves health-conscious U.S. retail consumers and operates as a wholly-owned subsidiary of The J.M. Smucker Company.

Ownership category

akta.pro rank

Product category

Peanut Butter Spreads

NAICS

Roasted Nuts and Peanut Butter Manufacturing (311911)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Nut & Seed Spreads Manufacturing (Peanut, Almond, Tahini) (AFAKADAJ)

akta.pro secondary industry

Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)

Keywords

• Natural peanut butter
• Creamy peanut spread
• Crunchy peanut butter
• No stir peanut butter
• Consumer packaged goods

Headquarters

HQ city

Orrville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Consumer packaged goods sales: Adams Peanut Butter generates revenue through the sale of peanut butter products via retail distribution channels and online sales. Products are sold as finished goods to end consumers through grocery retailers and online platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Adams Natural Foods Inc. manufactures and sells natural peanut butter spreads under the Adams® brand in three variants — Creamy, Crunchy, and No Stir — made from fresh roasted peanuts and salt with no artificial colors, flavors, preservatives, or added sugar. Products are sold to end consumers through U.S. grocery retailers and online channels, and the brand is owned by The J.M. Smucker Company.

Product overview

Adams Natural Foods Inc. produces a portfolio of natural peanut butter products under the Adams brand, which has been in operation since 1922. The core product line includes Natural Peanut Butter in both creamy (smooth) and crunchy (chunky) varieties, as well as a No Stir Peanut Butter variant. All products share a simple ingredient profile of fresh roasted peanuts and a dash of salt, with no artificial colors, flavors, preservatives, or added sugar. The company is now owned by The J.M. Smucker Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Adams Natural Peanut Butter (Creamy) Natural peanut butter made from fresh roasted peanuts and salt, with no artificial colors, flavors, preservatives, or added sugar. Available in a smooth, creamy texture. Sold to end consumers through U.S. grocery retailers and online channels.
• Adams Natural Peanut Butter (Crunchy) Natural peanut butter made from fresh roasted peanuts and salt, with no artificial colors, flavors, preservatives, or added sugar. Available in a crunchy, chunky texture. Sold to end consumers through U.S. grocery retailers and online channels.
• Adams No Stir Peanut Butter A no-stir variety of Adams peanut butter designed for convenience, eliminating the need to stir the product before each use. Sold to end consumers through U.S. grocery retailers and online channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• The J.M. Smucker CompanycoreOthersThe J.M. Smucker Company is the parent company of Adams Peanut Butter. The website is operated by J.M. Smucker, and the company footer displays Smucker branding and copyright information. The parent company handles corporate functions including careers, privacy policy, and legal compliance.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Skippy: Skippy is a top-tier mass-market peanut butter brand owned by Hormel Foods, directly competing with Adams across creamy, crunchy, and no-stir formats in U.S. grocery channels.
• Justin's Peanut Butter: Justin's is a premium natural peanut butter brand owned by Conagra Brands, competing with Adams in the natural and nut-butter category with a strong focus on single-ingredient and flavored variants.
• Jif: Jif is the leading mass-market peanut butter brand and a direct Adams competitor; notably, Jif is also owned by The J.M. Smucker Company, making it a sister brand that competes for the same household occasions across price tiers.
• MaraNatha: MaraNatha is a natural nut and seed butter brand also owned by Hain Celestial, directly competing with Adams in natural peanut butter and adjacent nut-butter categories.
• Smucker's Natural Peanut Butter: Smucker's Natural is the parent's flagship natural peanut butter SKU line and the closest intra-portfolio competitor to Adams, offering a similar two-ingredient positioning under the Smucker's master brand.
• Santa Cruz Organic Peanut Butter: Santa Cruz Organic is a natural and organic peanut butter brand owned by Hain Celestial, competing head-to-head with Adams in the clean-label, natural-ingredient peanut butter set.
• Peter Pan: Peter Pan is a long-standing mass-market peanut butter brand now owned by Conagra Brands, directly competing with Adams in mainstream U.S. grocery peanut butter assortments.

Emerging players

• Teddie All Natural Peanut Butter: Teddie is a small, heritage natural peanut butter brand competing in the same minimal-ingredient, no-added-sugar niche as Adams, typically with stronger regional distribution.
• Peanut Butter & Co. Peanut Butter & Co. is a niche natural peanut butter brand focused on flavored and specialty SKUs, overlapping with Adams in the natural peanut butter set but differentiated through flavor variety.
• Once Again Nut Butter: Once Again is an independently owned natural nut butter manufacturer with a clean-label positioning comparable to Adams, supplying retail and bulk channels across natural food stores.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adams Natural Foods Inc.