Welzijn

What Welzijn does

Stichting Welzijn Noordwijk is a Dutch non-profit foundation designated as the welfare organization ("dé welzijnsorganisatie") for the entire municipality of Noordwijk, operating under the trade name "Welzijn in gemeente Noordwijk." The foundation holds ANBI (Algemeen Nut Beogende Instelling / Public Benefit Institution) status and serves adult residents (18+) across the four sub-areas of Noordwijk Binnen, Noordwijk aan Zee, Noordwijkerhout, and De Zilk. Primary target groups are informal caregivers (mantelzorgers), elderly and mobility-limited residents, residents with distance to the labor market, volunteers, and neighborhood associations (wijkverenigingen). A board chaired by Margreet Vendel and Treasurer Wil Steenvoorden oversees the foundation; operational leadership is provided by Director Hanneke Zandbergen and a team of approximately 20 professionals.

The service portfolio spans six core lines: Welzijnsadvies (personal welfare advisory grounded in the Positive Health framework), Mantelzorgondersteuning (informal caregiver support including the Zorgpauze respite program), Vrijwilligersdiensten (volunteer matching and training), Wijk- en Buurtwerk (neighborhood development via wijkverenigingen and Lief & Leedstraten), Werkatelier TOF (creative workshop opened January 2024 at Uitvaltij 2 in Vinkeveld), and Zalenverhuur (venue rental at De Wieken and Het Trefpunt). Supporting programs include AutoMaatje/TukTuk-Maatje volunteer transport (~170 users, ~40 drivers, ~1,685 annual rides), Lekker Fit (employment support for benefit recipients), Meetup Noordwijk (social activities), Repair Café, and Naaiatelier. No proprietary technology platform underpins delivery; operations are people-led across five physical touchpoints, supported by a Squarespace-hosted website, a Facebook group, and an Instagram presence under the Meetup Noordwijk brand.

The revenue model is anchored on municipal subsidies from Gemeente Noordwijk, supplemented by hall rental income from civil society organizations and occasional third-party grants (e.g., Fonds1818). All resident-facing services are provided free of charge. Geographic reach is strictly limited to the municipality of Noordwijk. The foundation is not investor-backed, holds no subsidiaries, and operates as a charitable entity under Dutch law.

Name

Welzijn

Legal name

Stichting Welzijn Noordwijk

Website

https://welzijnnoordwijk.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Welzijn Noordwijk is a Dutch non-profit foundation designated as the welfare organization for the municipality of Noordwijk, providing free well-being advisory, caregiver support, volunteer matching, neighborhood programs, transport, and community activities to adult residents.

Ownership category

akta.pro rank

Product category

Community Welfare Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Companion Care & Social Support (non-clinical) (HLADAGAB), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

Keywords

• Welfare advisory services
• Informal caregiver support
• Volunteer matching services
• Community neighborhood work
• Social welfare organization

Headquarters

HQ city

Noordwijk

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Municipal Subsidy / Grant Funding: As a foundation (stichting) and ANBI (Algemeen Nut Beogende Instelling - Public Benefit Institution), Welzijn's primary revenue comes from subsidies and grants provided by the municipality of Noordwijk to fund welfare, volunteer, and community programs.
2. Venue / Hall Rental: Welzijn generates revenue from renting out meeting spaces at two community centers — De Wieken (Wassenaarsestraat 5, Noordwijk Binnen) and Het Trefpunt (Schoolstraat 2, Noordwijk aan Zee) — to civil society organizations for workshops, meetings, and events. Pricing starts from one session half-day.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Stichting Welzijn Noordwijk is the designated welfare organization for the municipality of Noordwijk (Noordwijk Binnen, Noordwijk aan Zee, Noordwijkerhout, and De Zilk), providing free community support services to adults aged 18+. Core offerings include welfare advisory (welzijnsadvies), informal caregiver support (mantelzorgondersteuning) with respite care (Zorgpauze), volunteer matching and training, neighborhood community development (wijk- en buurtwerk), volunteer-driven transportation (AutoMaatje and TukTuk-Maatje), an employment re-engagement program (Lekker Fit), a creative workshop space (Werkatelier TOF), and meeting room rental at two community centers (De Wieken and Het Trefpunt).

Product overview

Welzijn is a unified social welfare organization serving the municipality of Noordwijk (including Noordwijk aan Zee, Noordwijk Binnen, Noordwijkerhout, and De Zilk). The organization offers an integrated portfolio of community support services rather than a modular tech product. Core services include Welzijnsadvies (personal welfare counseling), Mantelzorgondersteuning (caregiver support), Vrijwilligersdiensten (volunteer coordination), Wijk- en Buurtwerk (neighborhood development), and Zalenverhuur (room rentals). Supporting programs include Werkatelier TOF (creative workshop), AutoMaatje/TukTuk-Maatje (transportation), Lekker Fit (employment support), Zorgpauze (respite care), Lief & Leedstraten (neighbor care), Meetup Noordwijk (social activities), Repair Café, and Naaiatelier (sewing workshop). All services target adults 18+ and are provided free or at low cost to residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Welzijnsadvies (Welfare Advisory)
• Mantelzorgondersteuning (Informal Caregiver Support)
• Zorgpauze (Respite Care)
• Vrijwilligersdiensten (Volunteer Services)
• Wijk- en Buurtwerk (Neighborhood and Community Work)
• Lief & Leedstraten (Neighbor Care Streets)
• Meetup Noordwijk
• Werkatelier TOF (Creative Workshop)
• Repair Café
• Naaiatelier (Sewing Atelier)
• Lekker Fit
• AutoMaatje en TukTuk-Maatje (Volunteer Transportation)
• Zalenverhuur (Hall/Venue Rental)

Quantifiable outcome

• ~2,000 registered caregivers supported; 1 in 5 caregivers in Noordwijk reported being overloaded in 2024, addressed through Zorgpauze program.
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• ANWB (AutoMaatje program)coreStrategic or Co-development Partner · 1 January 2021AutoMaatje was originally conceived and launched by the ANWB approximately 10 years ago as a community transport service. In 2021, Welzijn Noordwijk adopted the AutoMaatje program under its own umbrella, scaling it to serve residents of Noordwijk, Noordwijkerhout, and De Zilk with volunteer drivers transporting elderly and mobility-limited residents.
• Marente (zorginstelling)minorStrategic or Co-development PartnerMarente provides casemanager (case manager) support to elderly residents receiving care, working in conjunction with Welzijn's mantelzorg support and AutoMaatje transport services to enable elderly residents to continue living independently at home.
• Fleur de Dag (ouderenbegeleiding op maat)minorStrategic or Co-development PartnerFleur de Dag provides tailored elderly companionship ('Fleurmaatje') visits to elderly residents, complementing Welzijn's mantelzorg and zorgpauze services by providing social contact and light accompaniment for seniors.
• Fietsmaatje (Noordwijk)minorStrategic or Co-development PartnerProvides cycling companionship for elderly residents with limited mobility, allowing them to enjoy outdoor cycling trips. Offered alongside Welzijn's transport services to give residents diverse mobility options.
• Voor Ieder 1 (servicepunt)coreChannel Partner/ Reseller/ DistributorVoor Ieder 1 is a local service counter providing a physical walk-in location in Noordwijk (Duinwetering 101) and Noordwijkerhout (Via Antiqua) where Welzijn professionals offer free well-being advisory consultations to residents on a walk-in basis (Tue/Thu in Noordwijk, Mon–Wed in Noordwijkerhout).
• Gemeente Noordwijk (Municipality of Noordwijk)coreOthersWelzijn operates as the designated welfare organization (dé welzijnsorganisatie) for the entire municipality of Noordwijk, funded primarily through municipal subsidies and grants. The municipality also refers residents (e.g., benefit recipients) to Welzijn programs such as Lekker Fit.
• Wijkverenigingen (Neighborhood Associations of Noordwijk)coreStrategic or Co-development PartnerWelzijn collaborates extensively with over 20 wijkverenigingen (neighborhood associations) across Noordwijk, Noordwijkerhout, and De Zilk to strengthen community bonds, organize neighborhood activities, support the Lief & Leedstraat program, and advocate for residents' interests. Welzijn's Sociaal Makelaar (Roy van Schie) acts as the primary liaison.
• KTS Voorhout (Technical School)minorOthersStudents at KTS Voorhout (technical school) built a large wooden garden table as an exam project for the Robijn Staete senior complex. The table seats approximately 30 people and is used for community outdoor events, facilitated through Welzijn's neighborhood work program.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cordaan: Large Amsterdam-based care and welfare organization providing elderly care, social support, and community-based services to vulnerable populations. Comparable as a municipal-level welfare provider with overlapping service lines, though substantially larger and more healthcare-oriented.
• Philadelphia Zorg: Large Dutch care organization providing support to people with intellectual disabilities, including community living and daytime activities. Comparable as a Dutch social care nonprofit with community service delivery and subsidized funding, though focused on a different beneficiary population.
• Kwintes: Major Dutch social care organization providing supported housing, daytime activities, and community participation services for vulnerable adults across multiple regions. Comparable as a broad social services provider with overlapping community welfare functions at larger national scale.
• MEE Nederland: National Dutch nonprofit providing social support, advocacy, and information services to people with disabilities and chronic conditions. Comparable as a larger-scale social services nonprofit funded through municipal and national channels, serving a different but adjacent beneficiary segment.
• Het Leger des Heils (Salvation Army Netherlands): Major Dutch charitable organization providing social welfare, homelessness support, community programs, and elderly services nationally. Comparable as a broad social services nonprofit with overlapping service categories, but operating at significantly larger scale and with broader beneficiary scope.

Direct peers

• ANWB AutoMaatje (national program): The original AutoMaatje program was launched by ANWB approximately 10 years ago as a volunteer-driver transportation service for mobility-limited residents. Welzijn adopted the program locally in 2021; ANWB remains the brand owner and national coordinator, making it directly comparable on this specific service line.
• Humanitas: One of the largest Dutch welfare nonprofits, providing caregiver support, neighborhood work, volunteer programs, and elderly companionship across multiple Dutch municipalities. Comparable as a direct peer in the welfare/social support space, though operating at much larger national scale.
• HVO-Querido: Amsterdam-based foundation providing housing, welfare support, and social services to homeless and vulnerable adults. Comparable as a municipal-level Dutch stichting delivering community welfare services with subsidized funding and volunteer engagement.
• Stichting De Regenboog: Amsterdam-based nonprofit foundation providing community welfare services to vulnerable adults, including outreach, day activities, and social support — directly comparable as a Dutch stichting delivering free municipal-funded welfare services to adult residents in a defined municipality.

Others

• VluchtelingenWerk Nederland: National Dutch nonprofit supporting refugees and asylum seekers with social integration, counseling, and advocacy services. Comparable as a nationally-funded Dutch social services nonprofit, but focused on a specific population segment (refugees) rather than general community welfare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/meetupnoordwijk
• Facebookfacebook.com/welzijngemeentenoordwijk
• LinkedInlinkedin.com/company/welzijn-noordwijk

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welzijn