Prima Careers - Career Management | Outplacement Solutions

What Prima Careers - Career Management | Outplacement Solutions does

Prima Careers (operating under the legal entity Prima Group) is a privately held Australian outplacement and career transition services firm headquartered in Melbourne, with a 10-office footprint spanning all major Australian state capitals plus Auckland, Wellington, and Christchurch in New Zealand. The company delivers tailored outplacement support to employees of corporate clients during redundancy phases, alongside a portfolio of adjacent HR services including leadership and executive coaching, late career and retirement transition, consulting (including mental health training packages), workplace mediation, and HR professionals support. Service delivery scales from individual participants through programs of 1,000+ and is positioned to commence within 24 hours of request.

Prima's commercial model is professional-services based, with bespoke quote-based pricing per engagement, multi-year enterprise contracts, and a sales-led go-to-market that targets HR departments of ASX-listed companies, SMBs, and global multi-billion dollar organisations. Distribution is supported by dedicated AU (1800) and NZ (0800) hotlines, a website contact form, Calendly appointment booking, free initial consultations across all 10 offices, and a quarterly Prima Event Series in Sydney and Melbourne (the August 2025 edition drew 120 HR leaders around an AI-themed agenda). The company cites 200+ corporate clients and testimonials from Scentre Group (Westfield) and Myer.

Core technology consists of an award-winning proprietary delivery and reporting platform that administers outplacement programs and produces client reporting across all career stages and project sizes. The platform is described as customisable/configurable and is positioned as a key differentiator alongside the firm's accredited coach network (including niche aging-workforce and retirement specialists). No patents, trademarks, AI/ML capabilities, integrations, APIs, mobile applications, or disclosed funding rounds are referenced in the available data, and ownership, management team, revenue, and headcount are not disclosed.

Name

Prima Careers - Career Management | Outplacement Solutions

Legal name

Prima Group

Website

https://primacareers.com

Company type

Private

Operating status

Operating

Short description

Prima Careers (operating as Prima Group) is a private Australian outplacement and career transition services firm headquartered in Melbourne, serving ASX-listed companies, SMBs, and global organisations across Australia and New Zealand via 10 offices and a proprietary delivery platform.

Ownership category

akta.pro rank

Product category

Outplacement & Career Transition Services

NAICS

Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Outplacement (C-Suite & Senior Leaders) (BPACAOAC)

Keywords

• Outplacement services
• Career transition support
• Executive coaching
• Retirement coaching
• Workplace mediation

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outplacement & Career Transition Services: Core revenue stream providing tailored outplacement support to employees going through redundancy phases. Services are delivered to corporate clients (employers) on behalf of their transitioning employees, covering all career stages from blue collar through to senior executives. Programs are scalable from 1 to 1000+ participants.
2. Leadership & Executive Coaching: Accredited coaching services delivered through a network of highly qualified coaches, focused on sustained behavioural change for leaders and executives.
3. Late Career & Retirement Solutions: Specialist retirement coaching and transition services for employees approaching retirement, delivered by aging workforce specialists.
4. Consulting Services: Advisory services for organisations to navigate HR challenges, enhance team resilience and engagement, including mental health training packages.
5. Workplace Mediation: Conflict resolution services facilitated by professional mediators to promote workplace collaboration and culture.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Prima Careers provides outplacement, career transition, executive coaching, late-career/retirement transition, HR consulting, and workplace mediation services to corporate clients and their employees across Australia, New Zealand, and globally. Programs are tailored for all career stages from blue-collar through senior executives and are scalable from 1 to 1000+ participants, delivered by an accredited coach network and operationalised through Prima's proprietary award-winning delivery and reporting technology.

Product overview

Prima Careers operates as a service-based HR solutions company offering a portfolio of complementary career transition and coaching services. The core offering consists of Outplacement & Career Transition services supported by their proprietary technology platform for delivery and reporting. This is complemented by Leadership & Executive Coaching, Late Career & Retirement transition services, Consulting Services, and Workplace Mediation. The company also provides HR Professionals Support and hosts a quarterly event series. Services cover all career stages and project sizes (1-1000+) across Australia, New Zealand, and globally, with 24-hour service availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Outplacement & Career Transition Tailored outplacement solutions for individuals at every career stage, from blue-collar through to senior executives, providing support during redundancy phases; scalable from 1 to 1000+ participants across Australia, New Zealand, and globally.
• Leadership & Executive Coaching Accredited executive and leadership coaching delivered through a network of highly qualified coaches, focused on achieving sustained behavioural change for leaders and executives.
• Late Career & Retirement Transition Tailored transition solutions for individuals approaching retirement, delivered by aging workforce specialists and retirement coaches to assist employees transitioning into retirement.
• Consulting Services A suite of consulting solutions designed to equip organisations to navigate HR challenges effectively while enhancing team resilience and engagement, including mental health training packages (e.g., for People Leaders).
• Workplace Mediation Professional mediators facilitate meaningful dialogue to address and resolve workplace conflict, promoting a culture of respect and collaboration.
• HR Professionals Support Support services for HR professionals to help them manage workforce transitions and organizational challenges effectively.

Quantifiable outcome

• Participants rate Prima's Programs 4.8 out of 5.0, delivering 2X Brand Protection for clients.

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Direct peers

• CareerArc: Outplacement and career transition technology provider serving enterprise HR teams with coaching and platform-based delivery. Comparable to Prima's outplacement model with a stronger technology/product emphasis and US-centric footprint.
• Right Management (ManpowerGroup): ManpowerGroup's global outplacement and career transition arm, the largest dedicated outplacement provider worldwide. Directly comparable to Prima across core outplacement, career transition, and executive coaching, but at materially greater global scale and brand.
• LHH (Lee Hecht Harrison, Adecco Group): Adecco Group's career transition and talent development business, one of the largest global outplacement and career-coaching providers. Directly comparable to Prima's outplacement, executive coaching, and leadership development offerings, with broader geographic reach.
• Randstad RiseSmart: Randstad's outplacement and career-transition division, offering career coaching and a technology-enabled transition platform globally. Closely comparable to Prima's blend of coach-led outplacement supported by a proprietary delivery and reporting platform.

Emerging players

• VelvetJobs: Digital outplacement and career transition platform offering coaching, resume tools, and job-matching services to enterprise clients. Comparable emerging threat to Prima's coaching-led model, with a tech-first, lower-cost delivery approach.

Broad incumbents

• Korn Ferry: Global organisational consulting firm with executive search, leadership development, and career transition practices. Adjacent incumbent with overlapping executive coaching and outplacement capabilities, but operates as a broader talent and consulting platform.
• Mercer: Global consulting firm with career and talent advisory practices serving multinational employers. Overlaps with Prima's enterprise HR advisory and outplacement-related consulting, but as part of a much broader HR consulting portfolio.
• Hays: Global recruitment and workforce solutions group with career transition and outplacement-adjacent services across ANZ. Comparable as an ANZ incumbent HR services provider competing for similar enterprise HR budgets, though outplacement is not its primary focus.

Regional players

• Career Insight Group: Australian outplacement and career transition provider serving enterprise and government clients. Directly comparable to Prima on geography and core outplacement service, competing for the same ANZ HR procurement budgets.
• Connor Consulting: Asia-Pacific outplacement and career transition consultancy serving multinational employers across the region. Comparable to Prima on enterprise outplacement focus and APAC regional coverage, with similar service-line breadth.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prima-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prima Careers - Career Management | Outplacement Solutions