TheFitExpo
TheFitExpo is a privately-held live event producer that operates two annual fitness expos in Anaheim and Los Angeles, serving fitness enthusiasts, athletes, and industry brands through competitions, exhibitor booths, workshops, and sponsorship programs.
- Company typePrivate
- Founded-
- HeadquartersGlendale, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What TheFitExpo does
TheFitExpo, operated by parent company National Fitness Productions, is a privately-held live event producer that runs two annual consumer fitness expos — TheFitExpo Anaheim (Anaheim Convention Center, August 29-30, 2026) and TheFitExpo Los Angeles (Los Angeles Convention Center, January 23-24, 2027) — targeting fitness enthusiasts, athletes, bodybuilders, powerlifters, trainers, gym owners, and retail buyers in Southern California. Each event packages over 15 free live competitions (powerlifting, bodybuilding, functional fitness, martial arts), hundreds of exhibitor booths, pro athlete panels, live demonstrations, hands-on workshops (TRX, Zumba instructor training, biohacking), recovery zones, and exclusive product launches. The company has no proprietary technology platform; the product is the physical event itself, supported by website-based ticketing and an exhibitor application process.
TheFitExpo generates revenue through three streams: consumer ticket sales (admission plus premium X-Lounge VIP and X-Press early entry upgrades), B2B exhibitor booth rentals (10'x10' booths priced at $2,300-$2,600 for Anaheim and $3,000-$3,250 for Los Angeles, with tiered early-bird, standard, and final pricing), and four-tier sponsorship packages (Supporting, Major, Presenting, Title) sold directly to brands seeking print, digital, social, email, and on-site visibility. Marketing is event-driven and hybrid, combining organic social (Instagram, Facebook, X/TikTok, YouTube), regional email newsletters, content/event pages, and co-branded sponsor promotions. The customer base is split between a highly distributed B2C audience of tens of thousands of motivated fitness consumers (with claimed behavior metrics such as 98% working out 3x+ per week and 91% taking supplements) and a B2B roster of fitness brands, supplement companies, equipment manufacturers, and service providers, including named sponsors Ralphs (Kroger), 24 Hour Fitness, TRX Training, ISSA, bellicon, Linear Bar, and Dialed Health.
TheFitExpo firmographics
Firmographics- Name
- TheFitExpo
- Legal name
- National Fitness Productions
- Website
- https://thefitexpo.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TheFitExpo is a privately-held live event producer that operates two annual fitness expos in Anaheim and Los Angeles, serving fitness enthusiasts, athletes, and industry brands through competitions, exhibitor booths, workshops, and sponsorship programs.
- Ownership category
- akta.pro rank
TheFitExpo industry classification
Industry- Product category
- Fitness Event Production
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Health, Wellness & Fitness Expos (MPAGAFAF)
Keywords
Where TheFitExpo is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TheFitExpo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Revenue generated from selling admission tickets to attendees who want to access the expo, competitions, demos, and exhibitor showcases.
- Exhibitor Booth Rental: Revenue from renting exhibition booth spaces to fitness brands, supplement companies, equipment manufacturers, and service providers. Standard 10' x 10' booths with tiered pricing based on event location and booking timing.
- Sponsorship Packages: Four-tiered sponsorship packages (Supporting, Major, Presenting, Title) offering print, digital, social, emarketing, and live event branding opportunities. Packages are customized around the unique sales or marketing goals of sponsoring companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Anaheim Convention Center Booth (10' x 10') - Early Bird Rate |
| Unit Pricing | Pay-as-you-go | Anaheim Booth - Standard Rate (5/1/26 - 6/30/26) |
| Unit Pricing | Pay-as-you-go | Anaheim Booth - Final Rate (7/1/26 - Event) |
| Unit Pricing | Pay-as-you-go | Los Angeles Convention Center Booth (10' x 10') - Early Bird Rate |
| Unit Pricing | Pay-as-you-go | Los Angeles Booth - Standard Rate (6/1/26 - 9/30/26) |
| Unit Pricing | Pay-as-you-go | Los Angeles Booth - Final Rate (10/1/26 - Event) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
TheFitExpo product offering
Product offeringCore offering
TheFitExpo produces and operates two annual large-scale fitness consumer expos in Anaheim and Los Angeles, featuring 15+ free live competitions (powerlifting, bodybuilding, martial arts, functional fitness), hundreds of exhibitor booths for fitness brands, pro panels, hands-on workshops, and live demonstrations. The company sells consumer admission tickets, premium access add-ons (X-Lounge VIP, X-Press early entry), B2B exhibitor booth rentals, and four-tiered sponsorship packages to fitness brands, supplement companies, equipment manufacturers, and wellness service providers.
Product overview
TheFitExpo is a fitness event company operating two major annual fitness expos in Anaheim (August 29-30, 2026) and Los Angeles (January 23-24, 2027). The core product is the expo event itself, featuring exhibitor booth spaces for brands to showcase fitness products (supplements, apparel, equipment, wellness brands), over 15 live fitness competitions (powerlifting, bodybuilding, martial arts, functional fitness), and professional development tracks. The company generates revenue through exhibitor booth rentals, sponsorship packages (four tiers from Supporting to Title), and premium add-ons like X-Lounge VIP access and X-Press early entry passes. Additional offerings include educational workshops (Zumba training, biohacking, TRX education), live cooking demonstrations, and recovery zones. TheFitExpo positions itself as the West Coast's largest fitness event brand, attracting tens of thousands of fitness enthusiasts, athletes, trainers, and industry professionals to each event.
Differentiator
Problem solved
Functional benefit
Products and services
- TheFitExpo Anaheim Annual fitness consumer expo held at the Anaheim Convention Center (Hall B) featuring 15+ free live competitions (powerlifting, bodybuilding, arm wrestling, boxing, muay thai, functional fitness), hundreds of exhibitor booths, pro panels, live demos, hands-on workshops, and the Fit Pro professional track. Targeted at fitness enthusiasts, athletes, trainers, coaches, gym owners, and retail buyers in Southern California.
- TheFitExpo Los Angeles Annual fitness consumer expo held at the Los Angeles Convention Center (South Hall) featuring 15+ free live competitions, hundreds of exhibitor booths, pro panels, live demos, and hands-on workshops. Targeted at fitness enthusiasts, athletes, trainers, coaches, gym owners, and retail buyers in Southern California.
- Exhibitor Booth Rental 10' x 10' booth rental at TheFitExpo Anaheim and Los Angeles events including a skirted 6-foot table, 2 chairs, and small waste basket. Sold to fitness brands, supplement companies, equipment manufacturers, and service providers to exhibit products, generate leads, and reach Southern California's fitness audience. Pricing varies by event location and booking window.
- Sponsorship Packages Four-tiered sponsorship packages (Supporting, Major, Presenting, Title) offering print, digital, social, e-marketing, and live event branding opportunities customized around sponsor sales and marketing goals. Sold to brands seeking brand visibility, community impact, and audience engagement at TheFitExpo events.
- X-Lounge VIP Access Premium VIP upgrade pass offering exclusive lounge areas and priority entry at TheFitExpo events for attendees seeking an enhanced experience.
- X-Press Early Entry Pass Early entry pass allowing attendees to enter TheFitExpo events before general public opening hours.
- Fit Pro Anaheim Professional fitness track at TheFitExpo Anaheim offering early entry, networking with industry managers, career education workshops, and branded training experiences for fitness professionals, sponsored by ISSA. Designed for trainers, coaches, and gym owners seeking continuing education and industry connections.
- Zumba Instructor Training In-person Zumba instructor training workshop led by Zumba creator Beto Perez, offered at TheFitExpo Anaheim on August 28, 2026 with a 70% discount. Targeted at fitness professionals seeking Zumba certification.
Quantifiable outcome
- Tens of thousands of motivated attendees per event
- +3 more outcomes
Companies that use TheFitExpo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
TheFitExpo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TheFitExpo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, minor and core.
- RalphsmajorRalphs is a sponsor of TheFitExpo events, providing brand visibility and marketing support. Ralphs, part of Kroger, offers fresh products and has high standards for quality food offerings relevant to the fitness audience.
- 24 Hour Fitnessmajor24 Hour Fitness is a sponsor of TheFitExpo. The company has been dedicated to creating a healthier, happier world through fitness for over 40 years, with welcoming and inclusive environments featuring premium strength and cardio equipment.
- TRX TrainingmajorTRX Training is a sponsor and exhibitor at TheFitExpo. The partnership includes Fit Pro activations with discounts on digital and live training sessions, product demonstrations, and exclusive savings at the expo.
- Linear BarminorLinear Bar is a sponsor of TheFitExpo, offering 100% organic protein bars with clean ingredients.
- Dialed HealthminorDialed Health is a sponsor of TheFitExpo, focused on health and wellness products.
- CTN Recovery ZoneminorCTN-USA operates the Recovery Zone at TheFitExpo Anaheim, providing on-site recovery appointments for competitors and expo attendees at Booth #715.
- ISSAmajorISSA is the sponsor of TheFitExpo's Fit Pro Initiative, offering networking opportunities, fitness career information, and training education branded workouts for fitness professionals.
- LawSchool Fitness Innovation CenterminorLawSchool Fitness, founded by Law Collins and Ebony Robinson, provides precision-based training techniques and transformational leadership on the Training and Wellness Zone Stage.
- belliconminorbellicon JUMPING is a new partnership bringing rebounding excellence to Anaheim, with master trainers offering demonstrations on the Training and Wellness Zone Stage. They have certified over 12,000 instructors from 1,600+ gyms worldwide.
- National Fitness ProductionscoreNational Fitness Productions is the parent company operating TheFitExpo, managing all event operations, exhibitor relations, and sponsorship programs from the Glendale headquarters.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
TheFitExpo competitors and assessment
Company assessmentBroad incumbents
- Informa Markets: Global B2B events and exhibitions group operating hundreds of trade shows including fitness and wellness verticals. A broad incumbent whose scale, sales infrastructure, and venue relationships could enable it to enter the consumer fitness expo space competitively.
- RX (Reed Exhibitions): One of the world's largest event organizers with portfolios in sports and fitness. Comparable as a scaled event operator that competes for fitness brand sponsorship and exhibitor dollars, though typically focused on B2B trade shows rather than consumer fitness expos.
- IHRSA International Convention & Trade Show: Annual convention of the global health & fitness association, featuring a trade show for gym operators and fitness brands. Overlaps with TheFitExpo on the B2B exhibitor and sponsorship dimensions, though more focused on club operators than end consumers.
Emerging players
- HYROX: Rapidly scaling indoor fitness racing event series with global competitions. Comparable as a fitness competition/expo hybrid targeting engaged fitness consumers, but with a more standardized single-format competition model.
- CrossFit Games: Annual elite fitness competition with surrounding expo and festival programming. Comparable in attracting motivated fitness consumers and sponsors, though tied to a single fitness discipline (CrossFit) rather than TheFitExpo's broader fitness culture focus.
Direct peers
- Arnold Sports Festival: One of the largest multi-sport fitness expos in the world, held annually in Columbus, OH. Directly comparable as a large-scale consumer fitness expo featuring competitions, exhibitor booths, and athlete appearances, though larger and more multi-sport than TheFitExpo's fitness-focused programming.
- Olympia Fitness & Performance Weekend: The premier bodybuilding and fitness expo held in conjunction with the Mr. Olympia competition. Directly comparable as a fitness consumer event combining elite athletic competitions with exhibitor showcases and fitness brand activations.
- IDEA World Fitness Convention: One of the largest fitness industry education and trade events, combining professional conferences with an expo floor. Closely comparable as a fitness-focused event serving trainers, gym owners, and fitness brands, with a stronger B2B/professional education angle than TheFitExpo.
- FIBO Global Fitness: The world's leading international fitness trade show held in Cologne, Germany. Comparable in business model (exhibitor booths, sponsorships, fitness programming), though globally focused and significantly larger in scale.
- NPC National Championships: National-level amateur bodybuilding and physique competitions run by the NPC. TheFitExpo already hosts NPC events, making this a directly comparable competition format that drives similar exhibitor and athlete demand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TheFitExpo social profiles
Digital presenceTheFitExpo financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheFitExpo leadership team
Management profileNumber of profiles
TheFitExpo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheFitExpo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheFitExpo
What does TheFitExpo do?
TheFitExpo produces and operates two annual large-scale fitness consumer expos in Anaheim and Los Angeles, featuring 15+ free live competitions (powerlifting, bodybuilding, martial arts, functional fitness), hundreds of exhibitor booths for fitness brands, pro panels, hands-on workshops, and live demonstrations. The company sells consumer admission tickets, premium access add-ons (X-Lounge VIP, X-Press early entry), B2B exhibitor booth rentals, and four-tiered sponsorship packages to fitness brands, supplement companies, equipment manufacturers, and wellness service providers.
Is TheFitExpo a public or private company?
TheFitExpo is a private company. It is classified as unknown and is currently operating.
When was TheFitExpo founded?
TheFitExpo was founded in -1. It employs 11 to 50 people.
Where is TheFitExpo based?
TheFitExpo is headquartered in Glendale, United States, in the North America region.
How does TheFitExpo make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are exhibitor Booth Rental and sponsorship Packages.
Who are TheFitExpo's main competitors?
Broad incumbents on record are Informa Markets, RX (Reed Exhibitions) and IHRSA International Convention & Trade Show. Emerging players are HYROX and CrossFit Games. Direct peers are Arnold Sports Festival, Olympia Fitness & Performance Weekend, IDEA World Fitness Convention, FIBO Global Fitness and NPC National Championships.
Does TheFitExpo have an API?
No public API is recorded for TheFitExpo.
What industry is TheFitExpo in?
TheFitExpo's product category is Fitness Event Production. Its primary akta.pro industry code is MPAGAFAF, Health, Wellness & Fitness Expos. Its NAICS code is 711320 and its SIC code is 7900.