Walee Mena

What Walee Mena does

Walee Mena, legally Walee FZ-LLC, is a Dubai-headquartered influencer marketing platform operating across the MENA region with parallel operations in Pakistan via a walee.pk domain. The company runs a dual-sided marketplace connecting approximately 1,000 brands with 1,000 influencers, offering campaign execution, social commerce, enterprise social media management, and influencer analytics through mobile apps (iOS/Android), a web portal (app.walee.ae), and a direct sales overlay for enterprise accounts.

The platform is built around four product surfaces: the core Walee Influencer Marketing Platform for campaign creation and matching; Walee Shops, a social commerce module where influencers stock brand products and promote them across Instagram, Facebook, TikTok, WhatsApp, Email, and SMS; Walee Enterprise, a digital service center offering 24/7 web crawling, social listening, smart ticketing, and engagement management with multilingual Arabic/Urdu/Roman Urdu support; and Walee Influencer Insights, an analytics product providing demographic, engagement, compliance, and competitive benchmarking for influencer selection. The technology integrates with Facebook, WhatsApp, LinkedIn, Twitter, Instagram, and CRM systems, and is supported by AI capabilities for sentiment analysis, anomaly detection, predictive influencer selection, and automated ticketing workflows.

Revenue is generated through three streams: performance-based commissions on influencer campaigns, marketplace transaction fees on Walee Shops sales, and enterprise subscriptions for Walee Enterprise. Influencers onboard free and earn on performance; brands operate on a pay-for-success model with enterprise contracts quoted separately. Distribution is hybrid, combining self-serve mobile and web onboarding with a direct sales team for larger accounts. Notable enterprise customers include TikTok, Meta, MBC Group, Aston Martin, Chevrolet, GMC, stc, Jawwy, and Havas Media, and the company holds six ISO certifications (9001, 27001, 14001, 22301, 45001, 20000-1) plus GFSA Saudi Arabia authorization.

Name

Walee Mena

Legal name

Walee FZ-LLC

Website

https://walee.ae

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Walee Mena is a Dubai-headquartered influencer marketing platform connecting 1,000+ brands with 1,000+ influencers across the MENA region. It earns revenue via performance-based commissions, social commerce fees (Walee Shops), and enterprise subscriptions for social listening and brand management.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Creator/Influencer Storefront Platforms (CRAFANAC)

Keywords

• Influencer marketing platform
• Social commerce tools
• Brand campaign management
• Influencer analytics software
• Social listening services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance-based Influencer Commissions: Brands pay influencers on performance outcomes (impressions, clicks, conversions, sales). Walee facilitates transactions and takes a cut.
2. Walee Shops Commerce: Influencers earn commissions on sales generated through their Walee Shops. Platform takes transaction fee on sales.
3. Enterprise Subscriptions: Walee Enterprise platform offered to large brands and agencies for comprehensive social media management, brand management, and social listening capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Walee operates a cloud-based influencer marketing platform that connects brands and agencies with a curated network of influencers across the MENA region. Brands run performance-based campaigns paying only on agreed outcomes, while influencers join free and earn through campaigns and a social commerce module called Walee Shops. The platform extends into enterprise brand management, social listening, and influencer analytics through dedicated Walee Enterprise and Walee Influencers Insights products.

Product overview

Walee is an influencer marketing ecosystem platform operating across the MENA region. The platform offers a unified portfolio comprising the core Walee Influencer Marketing Platform, Walee Enterprise (a digital service center for brand management and social listening), Walee Influencers Insights (analytics and reporting for influencer campaign optimization), and Walee Shops (social commerce functionality). The core platform connects brands with influencers for campaign execution while the add-on modules extend capabilities into enterprise brand management, influencer analytics, and e-commerce selling through a network of influencer-operated shops.

Differentiator

Problem solved

Functional benefit

Brands

• Walee Enterprise: Digital service center for brands and agencies to handle digital and social media conversations, including social listening, smart ticketing, engagement management, and brand reputation management.
• Walee Influencers Insights
• Walee Shops

Products and services

• Walee Influencer Marketing Platform Cloud-based dual-sided marketplace that connects brands and agencies with influencers across the MENA region for performance-based campaign execution. Brands create campaigns and pay only on agreed outcomes; influencers join free and earn on impressions, clicks, conversions, or sales.
• Walee Enterprise Digital service center for large brands and agencies that combines social listening, smart ticketing with automated workflows, engagement management, collaboration controls, and 24/7 multilingual web crawling to manage brand reputation and social media conversations across channels.
• Walee Influencers Insights Analytical reporting product providing detailed audience demographics, content analysis, engagement metrics, benchmark definitions, influencer compliance data, and market/competition analysis to support influencer selection and campaign optimization.
• Walee Shops Social commerce platform enabling influencers to create personalized shops stocked with brand products, fulfill orders, and promote items across Instagram, Facebook, TikTok, WhatsApp, Email, and SMS, with mobile app support for iOS and Android.

Quantifiable outcome

• Pay only when agreed targets are met (performance-based model)

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Influencity: AI-driven influencer marketing platform with discovery, campaign management, and analytics features. Closely comparable to Walee's core marketplace plus Influencers Insights analytics layer.
• Aspire (formerly AspireIQ): Influencer marketing platform focused on creator-brand collaboration, content workflow, and affiliate commerce. Comparable to Walee's core marketplace plus Walee Shops social commerce capability.
• CreatorIQ: Enterprise influencer marketing platform with creator discovery, CRM, analytics, and workflow tools. Closest direct competitor to Walee's core platform and Walee Enterprise modules, though it operates globally rather than regionally in MENA.
• Traackr: Influencer marketing platform with strong analytics, influencer vetting, and campaign performance measurement. Comparable to Walee's core platform and Walee Influencers Insights analytics module.
• Grin: Creator marketing platform combining influencer discovery, relationship management, gifting/seeding, and affiliate payouts. Closely aligned with Walee's marketplace plus gifting and Shops commerce modules.
• Upfluence: End-to-end influencer marketing platform offering creator search, outreach, gifting, and affiliate/commissions tooling. Highly comparable to Walee's marketplace plus Walee Shops commerce layer, and actively expanding into emerging markets.
• Klear: Influencer marketing platform combining creator discovery, audience analytics, and campaign management. Comparable to Walee's core marketplace and Influencer Insights analytics tooling.

Broad incumbents

• Impact: Partnership management platform covering affiliates, creators, and influencers with performance-based payouts and analytics. Comparable to Walee's performance-based commissions and Shops commerce mechanics, though Impact is much broader and operates at global enterprise scale.
• Tagger (by Sprout Social): Influencer marketing and social intelligence platform now part of Sprout Social's broader social media management suite. Comparable to Walee's combined core platform and Walee Enterprise social listening capability, though within a much broader product portfolio.

Regional players

• Vamp (by Follow): Influencer marketing and creator commerce platform with strong presence in Asia-Pacific and expansion into MENA markets. Comparable to Walee's marketplace plus social commerce model, and a likely regional competitor for MENA brand budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walee Mena