BABYLON VINES S.R.L.

What BABYLON VINES S.R.L. does

BABYLON VINES S.R.L. (DBA "Citiculture") is an Italian urban-viticulture greentech company that designs, installs, and operates vineyards on corporate, institutional, and municipal sites to deliver measurable ESG outcomes. The company was founded in the early 2020s in Torino and reports 1–10 employees. Its core offering, "Vigna Corporate," provides bespoke urban vineyards on client premises with custom pricing, while "Hub Citiculture" offers shared urban vineyards adopted by corporate clients on biennial terms starting at €10,000 per year. Underlying technology includes modular soilless container viticulture, an IoT sensor network developed with Politecnico di Torino, PIWI grape varieties co-developed with the Università di Torino (DISAFA), and an ESG Dashboard aligned with GRI, SASB, ESRS, SDGs and CSRD reporting frameworks.

Revenue is generated through four streams: one-time license/installation fees (Vigna Corporate), recurring biennial subscriptions (Hub Citiculture), professional event services ("Leadership in vigna" for C-level audiences and "Team building in vigna"), and downstream product sales of wine, botanical essences, and cosmetics produced from the installed vineyards. Visible flagship deployments include Campus Grapes at Politecnico di Torino (900+ mq, 700 vines, ~2 tCO2/year), a rehabilitative vineyard at AOU San Luigi Gonzaga (1,100 mq, 400 PIWI vines), and Vigna della Cavallerizza in Piacenza (1,000 mq, 280+ plants). Named ecosystem participants include Lavazza, ArcelorMittal CLN, Base Martini, Snøhetta, Università di Torino, VCR Vivai Cooperativi Rauscedo, and Zoom Torino, alongside an angel investor and the ASEI Business School. The company is led by Founder & CEO Luca Balbiano (20+ years urban viticulture, founder of the Urban Vineyards Association), ESG co-founder Paolo Astrua, and CMO co-founder Alberto Cardile.

Name

BABYLON VINES S.R.L.

Legal name

Babylon Vines S.r.l.

Website

https://citiculture.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Citiculture (BABYLON VINES S.R.L.) designs and operates urban vineyards and ESG greentech solutions on corporate, institutional, and municipal sites in Italy, combining IoT-monitored viticulture with ESG reporting, experiential events, and downstream wine, essence, and cosmetic products.

Ownership category

akta.pro rank

Product category

Urban Viticulture Services

NAICS

Grape Vineyards (111332), Wineries (31213)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA)

akta.pro secondary industries

Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Urban viticulture
• Corporate ESG solutions
• Urban vineyard design
• Sustainability reporting
• Corporate experiential events

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vigna Corporate: Custom vineyard design, installation, and maintenance for corporate spaces (rooftops, terraces, courtyards). Includes IoT sensors, ESG reporting, and experience catalog. Priced bespoke/quote-based.
2. Hub Citiculture Adoption: Biennial adoption of a nominal lot in shared urban vineyard. Includes brand presence, event access, networking, ESG data, and wine/essence products from harvest. Entry from €10,000/year.
3. Events and Experiences: Leadership in Vigna (C-level half-day) and Team building in vigna (full-day) experiences at Campus Grapes. Facilitated by professional training partners with wine tasting.
4. Wine, Essences, and Cosmetics: Products derived from urban vineyard harvest: wine from second year onwards, fragrance essences, and cosmetic products. Distributed to corporate clients as gifts for customers, partners, suppliers, and employees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Citiculture (brand of BABYLON VINES S.r.l.) designs, installs, and manages urban vineyards for corporate and institutional clients using modular soilless container systems and IoT sensor networks developed with Politecnico di Torino. The company offers two core lines: Vigna Corporate (bespoke vineyards built on client rooftops, terraces, or courtyards) and Hub Citiculture (biennial adoption of shared symbolic urban vineyards such as Campus Grapes). Adjacent revenue includes vineyard-derived wine, fragrance essences, and cosmetics, plus facilitated corporate experiences (Leadership in vigna, Team building in vigna).

Product overview

BABYLON VINES S.R.L. operates under the Citiculture brand, offering two core product lines: Vigna Corporate (custom on-premise urban vineyards installed at company facilities) and Hub Citiculture (shared urban vineyards in symbolic city locations adopted by multiple companies). The offering extends to vineyard-derived products including wine, fragrance essences, and cosmetics. Supporting services include corporate experiences (Leadership in vigna and Team building in vigna) and structured experiences (biodiversity, pruning, blending, harvest, mindfulness). The company also operates flagship vineyard projects including Campus Grapes at Politecnico di Torino, the San Luigi Gonzaga rehabilitation vineyard, and the Cavallerizza regeneration vineyard in Piacenza. All vineyards feature IoT sensor technology developed with Politecnico di Torino for real-time ESG data collection and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Vigna Corporate

Quantifiable outcome

• 2 tCO2 sequestered annually per vineyard
• +5 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Politecnico di TorinocoreTechnology or IntegrationPrimary technology and research partner. Co-developed IoT sensor network for real-time environmental monitoring. Provided expertise in soilless viticulture and modular vessel systems. Host institution for Campus Grapes vineyard (Vigna Zero). Campus Grapes serves as a living laboratory open to students.
• AOU San Luigi GonzagaflagshipStrategic or Co-development PartnerHealthcare partner for rehabilitation vineyard project. First urban vineyard in Europe dedicated to rehabilitation, co-designed with medical rehabilitation team. Hospital provides therapeutic context; Citiculture provides vineyard design and management.
• Comune di PiacenzaminorStrategic or Co-development PartnerMunicipal government partner for Cavallerizza vineyard project. Urban regeneration of historic monumental area in city center. City provides space; Citiculture designs and installs vineyard.
• Urban Vineyards AssociationcoreStrategic or Co-development PartnerInternational association for urban viticulture co-founded by Luca Balbiano. 25+ urban vineyards worldwide experience. Shares knowledge, best practices, and credibility for urban viticulture projects.
• Prof. Danilo Demarchi (Politecnico di Torino)coreTechnology or IntegrationAcademic advisor from Politecnico's AgriTech department. Provides expertise in IoT sensor technology and precision agriculture for urban vineyards.
• Prof. Paolo Sabbatini (UniTO-DISAFA)coreTechnology or IntegrationAcademic advisor specializing in soilless viticulture and PIWI grape varieties. Provides viticultural expertise for urban environment applications.
• Lavazza GroupminorGTM or Marketing PartnerCorporate partner of Campus Grapes vineyard project. Major Italian coffee/food & beverage company with sustainability commitments.
• ASEI Business SchoolminorImplementation/ SI/ Consulting PartnerBusiness school partner for team building and training events at Campus Grapes. Provides professional facilitation for leadership and team development programs.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brooklyn Winery: Urban winery in Brooklyn producing wine on-site and operating a full calendar of corporate and private events, tastings and team-building experiences. Highly comparable model: urban wine production paired with a recurring events business aimed at corporate clients.
• Rooftop Reds: Brooklyn-based rooftop urban vineyard producing wine and hosting public/corporate events. Closest direct comparable — both operate urban viticulture venues that combine on-site vineyard production with experiential programming for corporate and consumer audiences.

Broad incumbents

• City Winery: Multi-location urban winery chain combining on-site wine production, full-service dining, concerts and corporate/private events across several U.S. cities. A broader incumbent operating at scale in the urban-wine-plus-experiences space that Citiculture addresses in a B2B/Corporate context.
• Plenty: U.S. vertical farming company operating large indoor farms and supplying retail partners. Adjacent broader incumbent in the indoor/urban agriculture category, with the capital base to expand into corporate ESG asset partnerships if that market scales.
• Infarm: Berlin-headquartered urban farming company deploying vertical farming units in grocery, restaurant and corporate locations across Europe. Conceptually adjacent: builds in-venue food/green assets inside corporate and retail spaces, the same on-premise ESG-asset slot Citiculture occupies with vineyards.
• Gotham Greens: U.S. operator of large-scale urban greenhouse farms supplying fresh produce to retail and foodservice. A broader incumbent in the urban agriculture category — could expand into corporate ESG/sustainability programming that overlaps with Citiculture's positioning.

Emerging players

• Agritecture: Urban agriculture consulting firm advising developers, governments and corporates on urban farming and controlled-environment agriculture projects. Conceptually adjacent: enables the same kind of corporate ESG / urban-agriculture strategy work that Citiculture delivers through vineyard installations.

Others

• Sweep: Sustainability and ESG data management platform serving mid-market and enterprise corporates. Competes with Citiculture's ESG reporting layer for the same corporate sustainability software wallet, even though Sweep does not offer physical ESG assets.
• Persefoni: Climate management and accounting platform enabling corporates to measure, manage and report carbon footprints across Scope 1-3 emissions. Comparable in the ESG-infrastructure layer that corporates buy to satisfy CSRD, making it an indirect competitor for sustainability budgets.
• Watershed: Enterprise ESG data and reporting platform used by large corporates for CSRD-grade sustainability disclosure. Adjacent rather than directly competitive: it competes for the same corporate ESG budgets and competes with Citiculture's audit-ready ESG dashboard narrative, while not offering physical green assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/citiculture
• LinkedInlinkedin.com/company/citiculture
• Instagraminstagram.com/citiculture_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BABYLON VINES S.R.L.