Yammat D.o.o.

Name

Yammat D.o.o.

Legal name

Yammat D.o.o.

Website

https://yammat.fm

Company type

Private

Founded year

2015

Operating status

Operating

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)

Keywords

• Radio broadcasting services
• Digital audio streaming
• Music entertainment programming
• Concert event management
• Podcast content production

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Sponsorship: Yammat FM generates revenue through advertising sales, with a published pricing list (cjenik) available for advertisers. Sponsorship deals with brands like Cockta for specific events and programming.
2. Event Management and Ticketing: The station organizes and hosts major concert events (Yammatovo series) featuring international acts like Suede, Jack Savoretti, The Cardigans, and others. Revenue comes from ticket sales and event partnerships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Yammat D.o.o. operates Yammat FM, a Zagreb-based radio station broadcasting at 102.5 MHz across four music channels (YAMMAT LIVE, SOUL SAYER, ROMANTIC REBELS & POP WAVES, STREET SPITTA), supported by digital streaming, podcast and Yammat TV video content, and signature live concert events (Yammatovo and Yammat Sessions). The company sells advertising airtime and sponsorships, and produces/organizes branded concert events featuring international artists.

Product overview

Yammat D.o.o. operates Yammat FM, a multi-channel radio station based in Zagreb, Croatia. The platform consists of four distinct radio channels (YAMMAT LIVE, SOUL SAYER, ROMANTIC REBELS & POP WAVES, STREET SPITTA), a television component (Yammat TV), event series (Yammat Sessions live performances and Yammatovo concerts), and digital playback features. Content is distributed across on-air broadcasts, a 24-hour Timeline Player for catch-up listening, podcast programming, and video content on Yammat TV. Editorial coverage spans music, culture, urban affairs, and social commentary through branded segments.

Differentiator

Problem solved

Functional benefit

Brands

• Yammat TV: Television platform of Yammat FM featuring podcasts and video content
• Yammatovo
• Yammat Sessions
• Gammad
• Aftershock
• Radio Aktivitet
• Kulturni skalpel
• Katedra za plastičnu kirurgiju
• Jezik za zube
• Gradske minute
• Sistematski

Products and services

• Yammat FM Radio Station Main radio station broadcasting from Zagreb at 102.5 MHz, featuring multiple music channels, live shows, news programming, and podcast content for listeners in Zagreb and across Croatia.
• YAMMAT LIVE Radio Channel Primary live radio stream featuring contemporary music programming for general Yammat FM listeners.
• SOUL SAYER Radio Channel Soul and R&B themed radio channel targeting listeners of those genres.
• ROMANTIC REBELS & POP WAVES Radio Channel New Wave, Pop, 80s, and 90s music channel for listeners of classic alternative and pop genres.
• STREET SPITTA Radio Channel Hip Hop, Trap, and Rap focused radio channel targeting urban music listeners.
• Yammat TV Television platform featuring podcast content, interviews, and video programming by Yammat FM.
• Yammatovo Concert Series Annual concert series featuring international and regional music acts, branded as 'Yammatovo X fueled by Cockta', held at venues including Lauba, Tvornica kulture, and Tvrđava sv. Mihovila in Šibenik.
• Yammat Sessions Live in-studio performance series featuring local and regional artists performing and discussing their music.
• Yammat FM Podcast Programming On-demand podcast episodes including Sistematski, Yammat Sessions, and various themed podcasts distributed via the website and Mixcloud.

Quantifiable outcome

• Continuous growth in listenership with highest growth in the last quarter according to their marketing claims

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• CocktacoreGTM or Marketing Partner · 1 January 2026Cockta is the key sponsor for Yammatovo events series (powered by Cockta/Yammatovo fueled by Cockta). This partnership has been ongoing since 2016 for major concert events featuring international artists.
• Tvrđava kulture ŠibenikcoreStrategic or Co-development PartnerPartnership for Ljetno Yammatovo summer event series held at Tvrđava sv. Mihovila (St. Michael's Fortress) in Šibenik, one of Croatia's most beautiful outdoor stages.
• Aquarius RecordscoreStrategic or Co-development PartnerConcert promoter partner for organizing major international concerts such as Jack Savoretti at Koncertna dvorana Vatroslava Lisinskog.
• Media ServisminorGTM or Marketing PartnerMedia partner listed on Yammat FM website.
• Erste BankminorGTM or Marketing PartnerSponsor/donor partner listed on Yammat FM website.
• Croatia osiguranjeminorGTM or Marketing PartnerSponsor/partner listed on Yammat FM website.
• LenovominorGTM or Marketing PartnerTechnology sponsor/partner listed on Yammat FM website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HRT (Hrvatska radiotelevizija): Croatian public broadcaster operating multiple national radio and TV channels. A broader incumbent offering overlapping radio capabilities as part of a much wider public-service portfolio rather than a music-specialist niche.
• Spotify: Global audio streaming platform competing for the same music-listening attention as Yammat FM. Overlaps indirectly on listener demand and ad-funded audio inventory, though offering on-demand rather than programmed radio.
• BBC Radio 6 Music: Publicly funded alternative and indie music radio station with multi-channel digital extension and live-event programming. Comparable in music-curation philosophy and event-driven audience engagement, though at vastly greater scale and with public funding.

Direct peers

• Radio 101: Long-established Croatian radio station with Zagreb-centric coverage and music programming. Comparable in audience targeting, FM-and-digital distribution, and Croatian-market dynamics.
• Narodni Radio: Croatian commercial radio competing in the Zagreb market with music-led programming and digital streaming. Comparable in business model, target demographic, and distribution format.
• Otvoreni Radio: Major Croatian commercial radio station based in Zagreb with multi-channel music programming and live streaming. Directly comparable in audience, geography, and ad-funded radio model.
• Antena Zagreb: Croatian commercial radio station within the broader Antena media group, broadcasting in Zagreb with music formats and digital streaming. Closely comparable in ad-supported radio operations within the same market.

Regional players

• Laganini FM: Slovenian commercial radio with a similar alternative/contemporary music positioning and cross-border audience in the former-Yugoslav region. Comparable in lean-back music radio format but primarily serves a different national market.

Emerging players

• Enter Radio: Croatian alternative-rock-leaning radio station focused on the Zagreb youth audience. Comparable in targeting a younger, alternative-music listener with a digital-first orientation, though smaller in event programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@yammatfm1025
• Facebookfacebook.com/yammat.fm
• Instagraminstagram.com/yammat.fm
• Xx.com/YammatFM

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yammat D.o.o.