Be Inward Strong
Be Inward Strong operates an iCBT-based digital mental health platform delivering video-based cognitive behavioral therapy programs to individuals, enterprises, and community groups with mild-to-moderate mental health conditions. Founded by clinician co-founders in Waterloo, Ontario.
- Company typePrivate
- Founded2010
- HeadquartersWaterloo, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Be Inward Strong does
Be Inward Strong, operating under the corporate entity Life Recovery Program Inc., is a Canadian digital mental health company headquartered in Waterloo, Ontario. The company operates the Inward Strong platform, an internet-based Cognitive Behavioral Therapy (iCBT) product that delivers interactive, video-based programs, assessments, and curated care pathways for individuals with mild-to-moderate mental health conditions including depression, anxiety, PTSD, relationship issues, stress, addiction, and phobias. The platform provides 24/7 self-directed access and is offered directly to consumers, through enterprise white-label licensing to governments, EAP providers, wellness clinics, and insurance companies, and via the Be Inward Strong (BIS) sub-brand to charities and community groups using a Tokens of Gratitude engagement-based access mechanism.
The product is content-driven rather than AI-driven: care pathways are personalized via user-stated goals and challenges, delivered through pre-recorded guided video sessions and therapeutic tools authored by the company's clinician co-founders, Paul Radkowski and Monique Peats. The platform has received peer-reviewed recognition from McMaster University and CAMH (Centre for Addiction and Mental Health), with reported outcomes of 80% symptom reduction among users. The company's original Life Recovery Program, founded in 2010 to address addiction and co-occurring disorders, has been court-mandated in both the US and Canada and was revitalized and rebranded as Inward Strong in 2024 with an expanded mental-fitness positioning.
The business operates three concurrent go-to-market motions: enterprise field sales with white-label integration, direct-to-consumer subscription via a Stripe-integrated app platform, and a community-led distribution channel through the BIS program. Pricing is not publicly disclosed for any segment. The company is privately held with 1-10 employees, no disclosed external funding, and a stated geographic footprint spanning North America, parts of Europe (UK, France, Ireland, Netherlands), and Oceania (Australia, New Zealand).
Be Inward Strong firmographics
Firmographics- Name
- Be Inward Strong
- Legal name
- Life Recovery Program Inc.
- Website
- https://inwardstrong.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Be Inward Strong operates an iCBT-based digital mental health platform delivering video-based cognitive behavioral therapy programs to individuals, enterprises, and community groups with mild-to-moderate mental health conditions. Founded by clinician co-founders in Waterloo, Ontario.
- Ownership category
- akta.pro rank
Be Inward Strong industry classification
Industry- Product category
- Digital Mental Health Software
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (62142)
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industries
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)
Keywords
Where Be Inward Strong is headquartered
LocationHeadquarters
- HQ city
- Waterloo
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Be Inward Strong business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Enterprise Licensing / White-label: The platform is integrated into existing healthcare frameworks or white-labelled for governments, EAP providers, wellness clinics, insurance companies, and institutions. Revenue likely derives from enterprise licensing agreements.
- Individual Subscription: Individual consumers access the platform via direct subscription through the app with Stripe payment integration.
- Community Partner Program (BIS): Charities and community groups provide platform access to members. Revenue model unclear but likely involves institutional subscriptions or subsidized access through pooled 'Tokens of Gratitude'.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Be Inward Strong product offering
Product offeringCore offering
Be Inward Strong delivers an iCBT-based digital mental health platform providing 24/7 video-based therapeutic programs and tools for mild-to-moderate conditions including depression, anxiety, PTSD, addiction, and phobias. The platform is offered through direct-to-consumer subscription, enterprise white-label deployments, and community partner access via the BIS sub-brand.
Product overview
Inward Strong is a unified digital mental health platform comprising three related offerings: the core Inward Strong platform for direct-to-consumer mental health support, the Be Inward Strong (BIS) sub-brand providing white-labelled access for charities and community organizations, and the Life Recovery Program (LRP) as the original foundational product that evolved into today's platform. The platform leverages interactive video-based programs and CBT therapeutic techniques to deliver 24/7 evidence-based mental health care addressing mild-to-moderate conditions.
Differentiator
Problem solved
Functional benefit
Products and services
- Inward Strong (formerly Life Recovery Program) The core iCBT-based digital mental health platform offering 24/7 video-based therapeutic programs and tools for mild-to-moderate conditions including depression, anxiety, PTSD, addiction, and phobias. Delivered to individuals via subscription and to enterprises via white-label licensing.
- Be Inward Strong (BIS) Community Partner Program A charity-aligned sub-brand that enables nonprofits and community organizations to distribute access tokens to individuals who cannot afford private mental health support. Provides anonymous, evidence-based mental wellness tools via the core iCBT platform.
Quantifiable outcome
- 80% of users report reduced symptoms and significant improvement in coping
- +2 more outcomes
Companies that use Be Inward Strong
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Be Inward Strong technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Be Inward Strong partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Life Recovery Program Inc.coreParent company ©2023 Life Recovery Program Inc. The Life Recovery Program (LRP) was the original wellness system co-founded in 2010 by Paul Radkowski and Monique Peats. LRP-Inward Strong has garnered numerous awards and earned significant recognition. It has been court-mandated in both the US and Canada and has positively impacted thousands of individuals and families. In 2024, the revitalized platform was introduced under the name Inward Strong.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Be Inward Strong competitors and assessment
Company assessmentBroad incumbents
- Calm: Major consumer mental wellness and meditation app with growing B2B distribution through Calm Health and employer benefits. Competes for the same mild-to-moderate mental fitness consumer wallet but lacks Inward Strong's iCBT clinical depth.
- Headspace Health: Large incumbent combining consumer meditation/mindfulness (Headspace) with therapy (Ginger). Overlaps with Inward Strong on B2B mental health benefits distribution and self-guided content, but with a much broader wellness portfolio.
Emerging players
- Modern Health: Global mental health benefits platform for employers combining therapy, coaching, and self-guided digital programs. Comparable in white-label and stepped-care design but with substantially more capital and global employer footprint.
- Lyra Health: B2B mental health benefits platform combining live therapy with self-guided digital programs for employer and health plan customers. Closely comparable enterprise distribution model and stepped-care approach.
- Meru Health: Digital mental health clinic delivering therapist-led iCBT programs via mobile, with employer and health plan contracts. Closely mirrors Inward Strong's iCBT + stepped-care positioning, including outcomes measurement and clinical evidence focus.
- Spring Health: Enterprise mental health platform offering therapy, coaching, and digital self-guided care through employer benefit plans. Competes for the same EAP and health plan procurement budgets that Inward Strong targets.
Direct peers
- Woebot Health: AI-driven iCBT chatbot platform delivering automated, evidence-based cognitive behavioral therapy. Closest direct competitor to Inward Strong's self-directed, video-based iCBT model, with similar stepped-care positioning and enterprise health plan contracts.
- BetterHelp: Largest direct-to-consumer online therapy and counseling platform, now part of Teladoc Health. Directly competes with Inward Strong for the same self-directed and therapy-supplement use case, though BetterHelp centers on live human therapist matching rather than fully self-directed iCBT.
- SilverCloud Health: Digital mental health platform built on iCBT and other evidence-based modalities, acquired by Amwell. Competes directly in the white-label, enterprise, and health system integration segments that Inward Strong targets.
- Talkspace: Public online therapy platform offering messaging-based and live therapy plus a digital self-help content library. Competes head-to-head for individuals seeking flexible, lower-cost mental health support and for enterprise/EAP distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Be Inward Strong social profiles
Digital presenceBe Inward Strong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be Inward Strong leadership team
Management profileNumber of profiles
Profiles2 records
Be Inward Strong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be Inward Strong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be Inward Strong
What does Be Inward Strong do?
Be Inward Strong delivers an iCBT-based digital mental health platform providing 24/7 video-based therapeutic programs and tools for mild-to-moderate conditions including depression, anxiety, PTSD, addiction, and phobias. The platform is offered through direct-to-consumer subscription, enterprise white-label deployments, and community partner access via the BIS sub-brand.
Is Be Inward Strong a public or private company?
Be Inward Strong is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Be Inward Strong founded?
Be Inward Strong was founded in 2010. It employs 1 to 10 people.
Where is Be Inward Strong based?
Be Inward Strong is headquartered in Waterloo, Canada, in the North America region.
How does Be Inward Strong make money?
Three revenue lines are on record. Enterprise Licensing / White-label is the primary driver. The others are individual Subscription and community Partner Program (BIS).
Who are Be Inward Strong's main competitors?
Broad incumbents on record are Calm and Headspace Health. Emerging players are Modern Health, Lyra Health, Meru Health and Spring Health. Direct peers are Woebot Health, BetterHelp, SilverCloud Health and Talkspace.
Does Be Inward Strong have an API?
No public API is recorded for Be Inward Strong.
What industry is Be Inward Strong in?
Be Inward Strong's product category is Digital Mental Health Software. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 62142 and its SIC code is 7372.