AS Plaadipunkt
AS Plaadipunkt is an Estonian specialty retailer distributing ceramic tiles, bathroom fixtures, and construction finishing materials through showrooms in Tallinn and Tartu plus e-commerce, serving homeowners, contractors, and interior designers across Estonia.
- Company typePrivate
- Founded1994
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AS Plaadipunkt does
AS Plaadipunkt is an Estonian specialty retailer operating under the legal entity OÜ Plaadipunkt (registry code 10087775). The company distributes ceramic tiles, mosaic products, bathroom furniture and fixtures, construction chemistry, facade cladding, entrance mat systems, and outdoor/spa furniture through a hybrid showroom and e-commerce model. It serves three primary customer groups: homeowners undertaking renovation or new-build projects, professional tiling contractors, and architects or interior designers specifying materials. The Tallinn headquarters is complemented by a second showroom in Tartu, a Tallinn warehouse, and a transactional online store at pood.plaadipunkt.ee available in Estonian, English, and Russian.
The product portfolio aggregates more than 40 European brands, anchored by the exclusive Estonian representation of the PORCELANOSA Group and supplemented by distribution agreements with VIVES, DEL CONCA, Ariostea, SICIS, L'ANTIC COLONIAL, TREND Group, Nordhem, Lithofin, EMCO, Gloster, Mapei, and Cristina, among others. Revenue mechanics consist of unit-level retail pricing, free shipping on orders above €400, and a 50% advance payment with balance on delivery. The company carries no disclosed financials, has not raised institutional funding, and operates as a privately held single-country distributor within Estonia's construction materials market.
AS Plaadipunkt firmographics
Firmographics- Name
- AS Plaadipunkt
- Legal name
- OÜ Plaadipunkt
- Website
- https://plaadipunkt.ee
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AS Plaadipunkt is an Estonian specialty retailer distributing ceramic tiles, bathroom fixtures, and construction finishing materials through showrooms in Tallinn and Tartu plus e-commerce, serving homeowners, contractors, and interior designers across Estonia.
- Ownership category
- akta.pro rank
AS Plaadipunkt industry classification
Industry- Product category
- Tile and Bathroom Retail
- NAICS
- Other Building Material Dealers (44418)
- SIC
- Wholesale-Durable Goods, Nec (5099)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industry
- Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)
Keywords
Where AS Plaadipunkt is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices3 records
Markets served
AS Plaadipunkt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Tile and ceramic product sales: Retail sale of ceramic tiles from multiple international manufacturers including Porcelanosa, VIVES, DEL CONCA, Ariostea, and others. Products include porcelain tiles, natural stone tiles, and specialty ceramics for floors, walls, and facades.
- Bathroom furniture and fixtures: Sale of bathroom furniture, vanity cabinets, sanitary ware, mixers/taps, mirrors, makeup mirrors, and towel warmers/radiators from brands like Nordhem, Noken, and others.
- Mosaic products: Specialty mosaic products including glass mosaic, natural stone mosaic, and custom mosaic blends from SICIS, L'ANTIC COLONIAL, and TREND Group.
- Construction chemistry and installation materials: Sale of Butech (Porcelanosa Group) construction chemicals including adhesives, grouting materials, primers, waterproofing products, and tiling tools. Also pools/terrace construction materials.
- Cleaning and maintenance products: Sale of Lithofin professional cleaning and protection products for stone, ceramic, and grout surfaces including sealants, stain protectors, and specialized cleaners.
- Spa and terrace furniture: Sale of Gloster and Dedon premium outdoor and terrace furniture suitable for spa areas, along with accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lithofin cleaning products - individual items |
| Unit Pricing | Pay-as-you-go | Cristina WC-Jet bidet mixer - discounted |
| Unit Pricing | Pay-as-you-go | Sylastic Premium waterproofing product |
| Unit Pricing | Pay-as-you-go | Butech tiling adhesives and grouts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
AS Plaadipunkt product offering
Product offeringCore offering
AS Plaadipunkt retails ceramic and porcelain tiles, mosaics, bathroom furniture and fittings, natural stone slabs, facade cladding, construction chemistry, outdoor furniture, and entrance mat systems. The company is the exclusive representative of Porcelanosa in Estonia and distributes over 40 international brands through showrooms in Tallinn and Tartu, a warehouse in Nõmme, and an e-shop.
Product overview
AS Plaadipunkt is an Estonian building materials retailer offering a comprehensive portfolio of ceramic tiles, mosaics, natural stone products, bathroom furniture and accessories, construction chemistry products, facade cladding, and maintenance products. The company operates as a multi-brand distributor representing international manufacturers including PORCELANOSA Group, VIVES, DEL CONCA, Ariostea, SICIS, Trend Group, and Butech (Porcelanosa Group). Their product range centers on core categories of ceramic tiles and mosaics from multiple European manufacturers, complemented by complete bathroom furnishing solutions including sanitary ware, mixers, and towel warmers, as well as specialized construction chemistry products from Butech for installation, waterproofing, and grouting. Additional offerings include facade cladding materials, EMCO entrance mat systems, and Lithofin professional cleaning and maintenance products. The company maintains showrooms in Tallinn and Tartu, operates an e-commerce platform, and provides installation guidance for their products.
Differentiator
Problem solved
Functional benefit
Products and services
- Ceramic and porcelain tiles Wall and floor tiles from premium international brands such as Porcelanosa, VIVES, DEL CONCA and Ariostea, sold to homeowners, contractors, and designers in Estonian showrooms and via the e-shop.
- Mosaic collections Decorative mosaic products including those from premium brand SICIS, used in residential and commercial interior projects.
- Bathroom furnishing and faucets Bathroom furniture, vanities, mixers, bidet mixers such as those from Cristina Rubinetterie, and complete bathroom furnishing solutions for renovation and new-build projects.
- Nordhem towel warmers and radiators Designer towel warmers and bathroom radiators from Swedish brand Nordhem, sold to homeowners and trade customers in Estonia.
- Spa and terrace furniture Outdoor spa, patio, and terrace furniture pieces offered alongside the company's tile and bathroom assortment.
- Tools, corner trims and strips Tile installation tools, aluminium and stainless-steel corner trims, and finishing strips for tiled surfaces.
- Natural stone slabs Natural stone slabs for wall, floor, and decorative use, sold alongside engineered tile collections.
- Natural moss and lichen products Preserved natural moss and lichen decorative elements used in interior finishing and biophilic design.
- Butech construction chemistry Adhesives, grouts, waterproofing membranes, and technical chemistry from Butech, including Sylastic waterproofing, for professional tile installation projects.
- Sylastic waterproofing system Liquid waterproofing membrane system from Butech used beneath tiled surfaces in wet areas such as bathrooms and showers.
- Facade cladding materials Exterior facade cladding products offered for residential and commercial building envelopes.
- EMCO entrance mat systems Professional entrance mat systems from EMCO used in commercial and residential building entryways.
- Lithofin cleaning and maintenance products Specialty cleaning, sealing, and maintenance products from Lithofin for tile, stone, and grout surfaces.
Companies that use AS Plaadipunkt
Customer profileSegments3 records
Ideal customer profiles3 records
AS Plaadipunkt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AS Plaadipunkt partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- PORCELANOSA GroupcoreMajor supplier of ceramic tiles, bathroom products, and construction materials. Plaadipunkt distributes Porcelanosa Group brands including Porcelanosa tiles, L'ANTIC COLONIAL natural stone/mosaic, Krion solid surfaces, Noken sanitary ware, and Butech construction chemistry. Exclusive representation of Porcelanosa products in Estonia.
- VIVEScoreSpanish ceramic tile manufacturer with over 3,500 product references. VIVES utilizes BIM (Building Information Modeling) methodology for project planning. Plaadipunkt distributes VIVES products in Estonia.
- SICIScoreItalian mosaic manufacturer known for high-quality glass mosaic, Vetrite glass slabs, and pool mosaics. Products feature 12 finishes, 16 collections, and approximately 900 colors. SICIS creates custom blends for projects like the Garuda Wisnu Kencana statue in Indonesia.
- AriosteacoreItalian manufacturer of ultra-large porcelain slabs (up to 300x150cm) and full-body tiles. Ariostea ULTRA series suitable for both interior and exterior applications, including facades. Products used in prestigious projects like the Tor Hotel Group in Greece.
- DEL CONCAcoreItalian ceramic tile manufacturer producing wall and floor tiles. DEL CONCA Faetano collection offers contemporary designs. Also produces outdoor tiles suitable for terraces and exterior applications.
- La FABBRICA AVAcoreItalian manufacturer producing ceramic tiles for interiors and exteriors, including 20mm outdoor tiles for terrace and pool applications.
- RevigréscorePortuguese ceramic tile manufacturer. Plaadipunkt distributes Revigrés products in Estonia.
- EquipecoreSpanish ceramic tile manufacturer specializing in colorful tiles in various formats and shapes with patterns and designs.
- GraziaminorItalian ceramic tile manufacturer. Plaadipunkt distributes Grazia products in Estonia.
- AppianiminorItalian ceramic mosaic manufacturer. Plaadipunkt distributes Appiani mosaic products in Estonia.
- NordhemcoreSwedish manufacturer of towel warmers and radiators for bathrooms. Plaadipunkt distributes Nordhem products in Estonia.
- TREND GroupcoreItalian manufacturer specializing in glass mosaics for pools, bathrooms, and decorative applications. Also produces Etherium ultra-large porcelain slabs.
- L'ANTIC COLONIALcoreSpanish brand (Porcelanosa Group) specializing in natural stone, natural stone mosaic, glass mosaic, and parquet products.
- LithofincoreGerman quality brand offering professional cleaning and protection products for stone, ceramic, and grout surfaces. Products include stain protectors, cleaners, and anti-slip treatments.
- EMCOminorGerman manufacturer of entrance mat and carpet systems for demanding locations. Products include brush mats, dirt-trapping systems, and solutions for visually impaired persons. Notable references include Hamburg Theater, Liege Railway Station, and Emporia shopping center.
- GlosterminorPremium outdoor and terrace furniture manufacturer. Gloster furniture is weather-resistant and suitable for spa areas. Dedon brand now merged with Gloster. Available alongside TUUCI sunshades and Phormalab infrared heaters.
- MapeicoreItalian construction chemical manufacturer. Mapei products include Ultracolor Plus grout series and Kerapoxy epoxy grout series, Keranet cleaning products, and professional tiling solutions.
- CristinaminorItalian mixer and tap manufacturer. Products include WC-Jet bidet mixers with 5-year warranty, chrome-plated brass construction.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
AS Plaadipunkt competitors and assessment
Company assessmentDirect peers
- Bauhof: Estonian building materials and home improvement retail chain directly competing with Plaadipunkt for renovation customers. Overlaps in tile, bathroom, and construction chemistry categories though with a more DIY-oriented assortment.
- Topps Tiles: UK tile specialist retailer with showroom-plus-online omnichannel model. Most directly comparable international peer in terms of tile specialization, though Plaadipunkt adds bathroom furniture.
- Ehituse ABC: Estonian construction supplies retailer serving both professional contractors and homeowners. Competes with Plaadipunkt for professional tiler and renovation segments across tiles, tools, and chemicals.
Broad incumbents
- Stark Group: Nordic building materials distributor serving professionals and consumers across tiles, tools, and finishing products. Relevant comparable for omnichannel distribution model in the Nordic-Baltic region.
- Leroy Merlin: Global home improvement big-box with operations in Estonia. Competes on price-driven standard assortment but lacks Plaadipunkt's premium Porcelanosa/SICIS exclusivity.
- Porcelanosa Group: Spanish premium tile and bathroom manufacturer that operates its own retail stores globally. Comparable assortment but different model (manufacturer-store vs. multi-brand distributor); Plaadipunkt is its Estonian exclusive channel.
- Saint-Gobain Distribution: Large European building materials distributor with multi-brand portfolio across tiles, sanitary ware, and construction chemistry. Comparable B2B/retail hybrid model with broader geographic reach.
- Bauhaus: European big-box building materials retailer with Estonian presence. Competes on assortment breadth, scale-driven pricing, and DIY conversion — a strategic threat on commodity tile categories.
Regional players
- K-Rauta (Kesko): Baltic-operating building materials and home improvement chain. Same Estonian customer base but broader DIY focus and weaker premium tile/bathroom specialization than Plaadipunkt.
- Bricoman: European trade-focused building materials retailer with significant tile and bathroom ranges. Comparable in serving both prosumer and professional tiler segments, though operating in different geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
AS Plaadipunkt social profiles
Digital presenceAS Plaadipunkt financial estimates
Financial estimateRevenue estimate
Valuation estimate
AS Plaadipunkt leadership team
Management profileNumber of profiles
AS Plaadipunkt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AS Plaadipunkt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AS Plaadipunkt
What does AS Plaadipunkt do?
AS Plaadipunkt retails ceramic and porcelain tiles, mosaics, bathroom furniture and fittings, natural stone slabs, facade cladding, construction chemistry, outdoor furniture, and entrance mat systems. The company is the exclusive representative of Porcelanosa in Estonia and distributes over 40 international brands through showrooms in Tallinn and Tartu, a warehouse in Nõmme, and an e-shop.
Is AS Plaadipunkt a public or private company?
AS Plaadipunkt is a private company. It is classified as unknown and is currently operating.
When was AS Plaadipunkt founded?
AS Plaadipunkt was founded in 1994. It employs 11 to 50 people.
Where is AS Plaadipunkt based?
AS Plaadipunkt is headquartered in Tallinn, Estonia, in the Europe region.
How does AS Plaadipunkt make money?
Six revenue lines are on record. Tile and ceramic product sales are the primary driver. The others are bathroom furniture and fixtures, mosaic products, construction chemistry and installation materials, cleaning and maintenance products and spa and terrace furniture.
Who are AS Plaadipunkt's main competitors?
Direct peers on record are Bauhof, Topps Tiles and Ehituse ABC. Broad incumbents are Stark Group, Leroy Merlin, Porcelanosa Group, Saint-Gobain Distribution and Bauhaus. Regional players are K-Rauta (Kesko) and Bricoman.
Does AS Plaadipunkt have an API?
No public API is recorded for AS Plaadipunkt.
What industry is AS Plaadipunkt in?
AS Plaadipunkt's product category is Tile and Bathroom Retail. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of CRAIAGAJ, Flooring Tools, Adhesives, Grout & Installation Supplies Retail. Its NAICS code is 44418 and its SIC code is 5099.