YourSocialStrategy.com

What YourSocialStrategy.com does

YourSocialStrategy.com is a privately held, small digital marketing agency incorporated in 2021 and headquartered in Kingston, Ontario, Canada, with a stated headcount of 1-10. The firm provides digital marketing services with a stated focus on social media, SEO, and funeral industry marketing programs, positioning itself as a specialist provider for small businesses that lack the time or expertise to execute marketing in-house.

The affiliated operating platform, Aliado Marketing Group, originated from a 2016 rebrand of Webworks and delivers a full-service digital marketing stack including website design, social media management (Facebook, Instagram), SEM services (SEO, Google/Bing PPC), review management, Google Profile management, content marketing, email marketing, and branding (logo and brochure design). The core technology is a conventional multi-channel digital marketing stack with no proprietary platform, AI/ML system, or patents disclosed in the available data.

The business model is professional-services based: revenue is generated through monthly retainer engagements priced via custom quotes (no public pricing). GTM is a consultative, SMB-focused direct sales motion using a 'Free Discovery Call' CTA, supported by an inbound content and social channel presence. The customer base is horizontal SMBs across restaurants, real estate, education, trades, and other local verticals, with a cumulative 300+ clients served and a 4.9-star Google rating.

Name

YourSocialStrategy.com

Legal name

Aliado Marketing Group

Website

https://yoursocialstrategy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

YourSocialStrategy.com is a privately held Kingston, Canada digital marketing agency (founded 2021, 1-10 employees) providing social media, SEO, and funeral industry marketing services to small businesses lacking in-house marketing capacity.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Digital marketing services
• Social media management
• Search engine optimization
• Small business marketing
• Website design services

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Services: Provides comprehensive digital marketing services including website design, social media management, search engine marketing, SEO, PPC advertising, content marketing, email marketing, and branding services. Revenue is generated through service fees for ongoing marketing retainer engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

YourSocialStrategy.com provides comprehensive digital marketing services to small businesses, including website design, social media management (Facebook, Instagram), search engine optimization, Google/Bing PPC advertising, branding (logo and brochure design), email marketing, content marketing, and review/Google Business Profile management. Engagements are customized and retainer-based, with a consultative discovery call used to scope each client's marketing plan.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Services Affordable website design and development services for small businesses that need a web presence but lack in-house design capability. Delivered as part of the agency's full-service digital marketing offering.
• Facebook Management Services
• Instagram Management Services
• Search Engine Optimization (SEO)
• Google/Bing PPC Advertising Management
• Content Marketing
• Review Management Service
• Google Business Profile Management
• Company Branding Services
• Logo Design
• Brochure Design
• Email Marketing
• Social Media Marketing Agency

Quantifiable outcome

• 300+ clients served over 6 years

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• SmartSites: SmartSites is a digital marketing agency offering website design, SEO, PPC, and social media management to SMBs. It competes directly in the same service categories and customer segment.
• KlientBoost: KlientBoost is a digital marketing agency focused on PPC, CRO, and SEO, primarily serving SaaS and SMB clients. Overlapping capabilities in paid media and conversion-focused digital services.
• WebFX: WebFX is a full-service digital marketing agency offering SEO, social media, PPC, and web design for SMBs. It is the closest large-scale analog to a multi-channel digital marketing services firm serving small businesses.
• Lounge Lizard: Lounge Lizard is a digital marketing and web design agency offering branding, SEO, and social media services. Comparable as a multi-service boutique agency serving SMB clients.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in PPC, SEO, and social media for SMB and mid-market clients. Comparable service mix and target customer profile.
• Coalition Technologies: Coalition Technologies is an SEO and web design agency offering PPC, social media, and email marketing. Comparable full-service SMB digital marketing positioning.
• LYFE Marketing: LYFE Marketing is a social media and digital marketing agency focused on small businesses, with a service offering (social media management, PPC, SEO) that closely overlaps with a small digital marketing services provider.
• Thrive Internet Marketing Agency: Thrive is a digital marketing agency providing SEO, social media, PPC, and web design services to small and mid-sized businesses, with a similar service mix and SMB target customer as a digital marketing services firm.

Emerging players

• FuneralOne (Foundation Partners Group): FuneralOne is a funeral technology and marketing platform providing websites, SEO, and digital marketing specifically for funeral homes. It is the most direct vertical-specific peer, intersecting on the funeral-industry marketing niche.

Broad incumbents

• HubSpot: HubSpot is a broad inbound marketing and CRM platform serving SMBs with built-in tools for SEO, social media, email, and content. While not a direct services competitor, it represents the broad incumbent and DIY alternative that constrains a small digital agency's pricing power.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xg.page/r/CdZdG4CuvqbkEBM/review

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YourSocialStrategy.com