Trainin B.v.
Trainin B.V. is an Amsterdam-based SaaS company providing all-in-one cloud management software for fitness studios, gyms, and personal trainers across the Netherlands, Belgium, Germany, and Spain. Its platform combines scheduling, member administration, payments, access control, branded native apps, and marketing automation for 2,000+ SMB studio customers.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Trainin B.v. does
Trainin B.V. is a privately held Dutch SaaS company headquartered in Amsterdam that provides an all-in-one cloud management platform for fitness studios, gyms, personal trainers, and adjacent wellness verticals including HYROX, EMS, martial arts, dance, bootcamp, physiotherapy, and swimming schools. The platform combines agenda and roster scheduling, member administration, integrated payments (iDEAL, Bancontact, SEPA, credit card, PayPal via Mollie), check-in and access control (QR, barcode, RFID, Bluetooth), training schemas and progress tracking, marketing and retention automation, and white-label native iOS and Android customer and staff apps branded per studio. Underlying architecture is a multi-tenant SaaS delivered via web and mobile with an open API/webhook layer that integrates with access-control vendors (DoorSecure, 247toegang, SALTO KS, CardAccess), Dutch accounting packages (Exact Online, MoneyBird, SnelStart, e-Boekhouden), and DocuSign for digital SEPA mandates.
The business operates a hybrid product-led growth and inside-sales model. Self-serve sign-up at trainin.app offers a 14-day free trial with no credit card required and monthly cancellation, complemented by scheduled online demos across three subscription tiers (Starter from €39/month, Pro for growing multi-location studios, Premium for franchises with unlimited staff). The company monetizes subscription software licenses as its primary revenue stream and earns incremental revenue by facilitating product sales (rides passes, subscriptions, trial lessons) on behalf of studios with embedded transaction processing. Pricing scales by number of locations and staff, with add-on modules for branded apps, video library, and coaching.
Trainin serves 2,000+ studios and trainers across the Netherlands, Belgium, Germany, and Spain from a team of nearly 20 employees, having expanded into Germany in January 2025 with Mollie as launch payment partner. The company is bootstrapped with no disclosed external funding rounds, was founded in 2015 by a group of childhood friends, and is operationally active with no evidence of acquisition or distress. Customer evidence base spans 14 named logos from micro-business solos to enterprise operators (Beyond with eight Amsterdam locations; Energia Martial Arts with six locations; Fysiek Health Club with 17 trainers and two locations) and a 5/5 Google rating with 350+ reviews.
Trainin B.v. firmographics
Firmographics- Name
- Trainin B.v.
- Legal name
- Trainin B.V.
- Website
- https://trainin.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trainin B.V. is an Amsterdam-based SaaS company providing all-in-one cloud management software for fitness studios, gyms, and personal trainers across the Netherlands, Belgium, Germany, and Spain. Its platform combines scheduling, member administration, payments, access control, branded native apps, and marketing automation for 2,000+ SMB studio customers.
- Ownership category
- akta.pro rank
Trainin B.v. industry classification
Industry- Product category
- Fitness Studio Management Software
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where Trainin B.v. is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Trainin B.v. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software Licenses (SaaS): Monthly recurring subscription revenue from three tiered packages (Starter, Pro, Premium) based on number of locations and staff. Cancel anytime with monthly commitment. Customers pay monthly or potentially annual for discounts.
- Product Sales (Rittenkaarten, Abonnementen): Trainin facilitates sale of membership products (rides passes, subscriptions, trial lessons, single sessions) on behalf of studios, with transaction processing embedded in the platform. Studios receive payments via integrated Mollie payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: For starting entrepreneurs seeking a complete overview and grip on their business |
| Subscription | Monthly | Pro: For businesses in growth phase with need for more automations and multi-location support |
| Subscription | Monthly | Premium: For studios wanting all tools to grow and manage multiple locations comprehensively |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Trainin B.v. product offering
Product offeringCore offering
Trainin provides a cloud-based all-in-one management software platform for fitness studios, gyms, personal trainers, and wellness businesses. The platform unifies scheduling, bookings, member administration, integrated payment processing, branded native iOS/Android customer apps, multi-location management, training schemas, check-in and access control, and marketing/retention automation. It serves more than 2,000 studios across the Netherlands, Belgium, Germany, and Spain via a SaaS subscription model starting at €39 per month.
Product overview
Trainin B.v. offers an all-in-one fitness management software platform consisting of the core Trainin Platform and multiple specialized sub-brands (Physiotherapy Management, HYROX Management, Sportschool & Gym Management). The platform includes branded customer and employee apps, booking widgets, video library, coaching module, and three pricing tiers (Starter, Pro, Premium) that scale from single-location startups to multi-location franchises. The architecture combines a unified backend with industry-specific configurations and white-label mobile applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Trainin Platform All-in-one fitness management software for studios, gyms, and personal trainers. Provides agenda scheduling, booking management, member administration, integrated payments, branded apps, and marketing automation in a single unified platform.
- Branded Customer App White-label native app for iOS and Android that studios provide to their customers. Features custom branding with studio logo, colors, and splash screen. Enables customers to book sessions, purchase products, and receive push notifications. Distributed through Apple App Store and Google Play Store.
- Physiotherapy Management Software Specialized version of Trainin for physiotherapy and medical sports practices. Combines physiotherapy session booking, medical fitness bookings, intake management, client management, and specialized reporting in one platform.
- HYROX Management Software Specialized version of Trainin for HYROX-focused fitness facilities. Includes HYROX-specific session registration, booking workflows, and branded app integration for gyms training for HYROX competitions.
- Sportschool & Gym Management Software Comprehensive gym management software for fitness facilities and sports schools. Includes multi-location support, equipment management, member administration, payments, and specialized gym reporting.
Quantifiable outcome
- 2Refocus grew its member base by 20% in three months using Trainin
- +3 more outcomes
Companies that use Trainin B.v.
Customer profileNamed customers15 records
Segments11 records
Ideal customer profiles3 records
Trainin B.v. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature11 records
Trainin B.v. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MolliecoreMollie is the primary payment processing partner integrated directly into Trainin's platform. Provides iDEAL, Bancontact, SEPA direct debit, CreditCard, and PayPal payment processing. Also offers Mollie POS terminal for on-site payments at events. Mollie pinterminal enables non-members to pay on the spot. Trainin launched in Germany with Mollie as payment partner.
- Heynow - Creative SolutionsminorIT and integration partner that executes custom webhook and API automations for Trainin customers. Remco Hanou (co-owner of ECHT STERK gym) runs Heynow and has 20+ years of IT experience connecting systems. Implemented automations for ECHT STERK including accounting software updates, email automation, and door access control.
- Mile CompanyminorBusiness coaching firm run by Mitch that helps personal trainers grow their businesses. Refers clients to Trainin as part of their coaching stack. Published guest blog on Trainin website. Case studies show trainers using both Mile Company coaching and Trainin grew significantly.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Trainin B.v. competitors and assessment
Company assessmentDirect peers
- ClubReady: US-based club management software for fitness franchises and multi-location studios with member management, billing, branded apps, and lead CRM. Competes with Trainin's Premium tier for franchise and chain customers.
- Resamania: French SaaS for managing fitness clubs and personal-training studios across Europe with member management, billing, branded apps, and access control. Closest Trainin competitor in France/Benelux SMB fitness segment.
- Mariana Tek: US boutique-fitness management platform serving brands like Y7, Solidcore, and [solidcore] with branded apps, class scheduling, payments, and analytics. Closest analog on the boutique-studio multi-location segment Trainin's Premium tier pursues.
- Glofox: Ireland-headquartered all-in-one fitness studio management platform with branded apps, class bookings, payments, and member retention tools targeting boutique and chain studios globally. Directly comparable all-in-one SaaS model and customer profile.
- Virtuagym: Amsterdam-based fitness and club management SaaS offering membership management, scheduling, branded apps, payments, and coaching tools to gyms, studios, and trainers across Europe. The closest direct geographic competitor to Trainin in the Benelux fitness-SaaS niche.
- TeamUp: UK-based fitness and gym management software targeting boutique studios, CrossFit boxes, and independent gyms with bookings, payments, branded apps, and member self-service. Comparable SMB segment and feature parity.
- WodGuru: Poland-based management software for CrossFit boxes, HYROX gyms, and functional-fitness studios with class sign-ups, payments, branded apps, and athlete performance tracking. Highly comparable on CrossFit/HYROX vertical — a Trainin sub-brand already serves (HYROX Management).
- Zen Planner: US-based gym and martial-arts studio management SaaS with member management, billing, automated workouts, branded apps, and lead capture. Strongly overlapping feature set and customer type (martial arts and small studios are explicit Trainin segments).
Broad incumbents
- Mindbody: The largest US-based fitness, wellness, and salon management SaaS incumbent, serving enterprise and multi-location operators with bookings, payments, branded apps, and marketplace distribution. A large, established competitor whose enterprise suite overlaps Trainin's Premium tier.
Emerging players
- Hapana: Emerging Australia-based fitness studio management SaaS with bookings, payments, and member management tools focused on boutique fitness. Comparable product surface but smaller scale; signals the category of international emerging players Trainin will encounter as it expands into new geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Trainin B.v. social profiles
Digital presenceTrainin B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trainin B.v. leadership team
Management profileNumber of profiles
Trainin B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trainin B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trainin B.v.
What does Trainin B.v. do?
Trainin provides a cloud-based all-in-one management software platform for fitness studios, gyms, personal trainers, and wellness businesses. The platform unifies scheduling, bookings, member administration, integrated payment processing, branded native iOS/Android customer apps, multi-location management, training schemas, check-in and access control, and marketing/retention automation. It serves more than 2,000 studios across the Netherlands, Belgium, Germany, and Spain via a SaaS subscription model starting at €39 per month.
Is Trainin B.v. a public or private company?
Trainin B.v. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trainin B.v. founded?
Trainin B.v. was founded in 2015. It employs 1 to 10 people.
Where is Trainin B.v. based?
Trainin B.v. is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Trainin B.v. make money?
Two revenue lines are on record. Subscription Software Licenses (SaaS) is the primary driver. The others are product Sales (Rittenkaarten, Abonnementen).
Who are Trainin B.v.'s main competitors?
Direct peers on record are ClubReady, Resamania, Mariana Tek, Glofox, Virtuagym, TeamUp, WodGuru and Zen Planner. Mindbody is listed as a broad incumbent. Hapana is listed as an emerging player.
Does Trainin B.v. have an API?
Yes. Trainin offers webhooks that allow external systems to communicate and interoperate with the platform. Through webhooks, businesses can automate processes such as: automatic contract creation for direct debits, real-time synchronization of payments to accounting software, automated email software triggering personalized messages to members, and automatic adjustment of door access when membership status changes. The API/webhooks capability enables end-to-end process automation across multiple connected systems.
What industry is Trainin B.v. in?
Trainin B.v.'s product category is Fitness Studio Management Software. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its SIC code is 7997.