ibrandIQ

What ibrandIQ does

ibrandIQ is a UK-based private SaaS company, incorporated as ibrandIQ Ltd in England and Wales in 2012 and headquartered in Bloxham, Oxfordshire. The company provides a portfolio of three interconnected e-commerce products targeting global consumer brands and retailers: a core "Where to Buy" widget that enables consumers to checkout at any retailer from any digital touchpoint (search, brand websites, social media, digital ads, retail media); a Shopper Analytics Dashboard that delivers real-time insights into product digital performance, brand integrity, and marketing ROI; and a Dynamic Pricing tool that integrates competitor and partner pricing data into client pricing strategies. The technology foundation relies on third-party infrastructure (Hyve as the cloud provider, UK-based for GDPR compliance) and Google for analytics and authentication sub-processing.

The company operates a sales-led, consultative go-to-market motion aimed at enterprise clients, building bespoke solutions tailored to each customer's needs. Pricing is quote-based with no public disclosure, and prospective customers must request a demo. Revenue is generated through SaaS-style subscriptions for the Where to Buy platform and related modules. The company is founder-led under Managing Director Sean Guinan, with no disclosed institutional funding, parent company, M&A activity, or patents/trademarks. Its claimed customer base comprises "global brands and retailers," though no specific customer logos are publicly named. The operating team is small (11-50 employees), and the company maintains a single registered office in Oxfordshire.

Name

ibrandIQ

Legal name

ibrandIQ Ltd

Website

https://ibrandiq.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ibrandIQ provides Where to Buy widget technology, shopper analytics dashboards, and dynamic pricing tools to global consumer brands and retailers, enabling direct omnichannel purchasing paths across digital touchpoints.

Ownership category

akta.pro rank

Product category

E-commerce Optimization Software

akta.pro primary industry

Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

akta.pro secondary industries

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Shoppable commerce solutions
• Where to buy widget
• Shopper analytics dashboard
• Dynamic pricing software
• Ecommerce optimization tools

Headquarters

HQ city

Bloxham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Where to Buy Solutions: The company provides Where to Buy solutions as a platform service to brands and retailers, likely on a subscription basis given the SaaS platform nature, dashboard access, and custom solution offerings for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ibrandIQ provides Where to Buy widget solutions that brands and retailers embed across digital touchpoints (websites, search, social media, retail media) to give consumers a direct path to purchase at any retailer. The platform is complemented by a Shopper Analytics Dashboard for real-time product performance and marketing ROI insights, and a Dynamic Pricing tool that integrates competitor and partner pricing data into existing pricing strategies.

Product overview

ibrandIQ is a unified e-commerce platform offering a portfolio of three interconnected products. The core Where to Buy solution provides widget-based purchasing capabilities that allow brands to place seamless checkout functionality across any digital touchpoint. This core is supplemented by the Shopper Analytics Dashboard, which delivers real-time insights into product performance and channel visibility. The Dynamic Pricing module adds competitor and partner pricing intelligence to enable flexible pricing strategies. Together, these products support an omnichannel approach to e-commerce, bridging the gap between product discovery and purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Where to Buy Market-leading widget solution that brands place on product pages or digital assets to provide instant purchasing power, allowing consumers to checkout at any retailer from anywhere across the digital world. It enables a direct path to purchase from any digital touchpoint including websites, social media, digital ads, and retail media, supporting omnichannel e-commerce.
• Shopper Analytics Dashboard Real-time reporting dashboard providing actionable insights into product digital performance across shopping platforms, enabling conversion tracking, marketing budget ROI maximization, and safeguarding brand integrity across the digital shelf landscape.
• Dynamic Pricing Pricing tool that integrates competitor and partner pricing data into existing pricing strategies, enabling more intelligent and flexible pricing across channels in a fast-paced digital environment.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HyvecoreTechnology or IntegrationHyve is the cloud infrastructure provider for ibrandIQ. Provides hosting, maintenance, backup, and virtual computing services. Based in the UK, supporting GDPR compliance requirements.
• Retail PartnerscoreTechnology or IntegrationibrandIQ's Where to Buy widget connects consumers to multiple retail partners, enabling checkout at any retailer from anywhere. The company partners with retailers across search, brand websites, social media, and retail media channels to provide seamless purchasing experiences.
• Amazon AssociatesminorGTM or Marketing PartneribrandIQ participates in the Amazon Associates affiliate program as an affiliate partner, earning from qualifying purchases.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bazaarvoice: Bazaarvoice delivers shopper engagement, ratings/reviews, and shoppable content tools for brands and retailers, intersecting with ibrandIQ's Where to Buy and analytics offerings.
• Prisync: Prisync is a SaaS dynamic pricing platform for e-commerce retailers and brands, directly comparable to ibrandIQ's Dynamic Pricing module.
• Wiser: Wiser offers competitive intelligence and dynamic pricing solutions for brands and retailers, directly overlapping with ibrandIQ's Shopper Analytics and Dynamic Pricing modules.
• Profitero: Profitero provides e-commerce analytics, share of voice, and digital shelf intelligence for brands — a direct peer in the shopper analytics category ibrandIQ serves.
• PriceSpider: PriceSpider provides Where to Buy, brand-to-retailer, and shoppable commerce solutions for brands and retailers — the closest direct competitor to ibrandIQ's core widget product.

Emerging players

• Impact: Impact provides partnership management and affiliate marketing software for brands, overlapping with the retailer/distribution side of ibrandIQ's Where to Buy ecosystem.
• ChannelEngine: ChannelEngine offers marketplace integration and e-commerce channel management for brands, comparable to the multi-retailer distribution focus of ibrandIQ's widget.
• Refersion: Refersion provides affiliate and influencer marketing software for brands, adjacent to ibrandIQ's shoppable commerce and retail partner model.

Broad incumbents

• Similarweb: Similarweb offers digital intelligence and analytics across web, app, and e-commerce — a much larger incumbent providing analytics comparable in scope to ibrandIQ's shopper dashboard.
• Skimlinks: Skimlinks is an affiliate commerce platform that connects publishers to merchants — a broader commerce-monetization incumbent adjacent to ibrandIQ's retail partner network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61576643345184
• LinkedInlinkedin.com/company/ibrandiq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ibrandIQ